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INDIANACOMPLETE COUNT COMMITTEE
www.census.indiana.edu
1Carol O. Rogers and Barbara Ronningen
Indiana and the Census
• Historic center of the nation.
• Low percentage of foreign-born population (4.2%) compared to the nation (12.5%).
• Many college students (2nd highest net importer of freshmen in the nation).
• Significant rural population (13th highest in the nation).
• Indiana has a lower education level (43rd) and slightly lower income level (31st) compared to the nation.
All things considered: Indiana is ranked as 20th “hardest to count” population in the nation.
2Carol O. Rogers and Barbara
Ronningen
Web Presence in 2006
• Began site to provide technical support for LUCA, etc.
• Now morphed into promotional site for committees and the public to use
3Carol O. Rogers and Barbara
Ronningen
Indiana’s State Committee Structure
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Local Government
Media
Rural & Agricultural
Schools
Sports & Recreation
Business
Community & Faith-Based Organizations
Cultural Institutions
Higher Education
Statewide Steering Committee(Lead Team+ State Agency Heads)
Statewide Complete Count Committees
4Carol O. Rogers and Barbara
Ronningen
A FEW NOTABLE THINGS WE’VE DONE
5Carol O. Rogers and Barbara
Ronningen
50 Facts in a “Flash”
6Carol O. Rogers and Barbara
Ronningen
Talking Points for Talking Heads
• We’ve created a series of 2-page briefs to show the how and why of needing support
• Areas match our committees: Agriculture, Faith, Community, Sports, Recreation, Business, and more…
7Carol O. Rogers and Barbara
Ronningen
Example of one section
How does the Census impact cultural institutions? • The 10-year Census count is the underpinning of critical
indicators important to cultural institutions, including the size of potential markets and audiences.
• Per capita income and other economic information is used to determine private fundraising opportunities.
• Cultural institutions use Census-derived demographic information when applying for federal and private-sector grants.
8Carol O. Rogers and Barbara
Ronningen
Blogs for Every Committee
9Carol O. Rogers and Barbara
Ronningen
Pluck that Low Hanging Fruit
• Agencies big and small want to help• Needed a “Do List”, which we gave them early on
10Carol O. Rogers and Barbara
Ronningen
Getting out stories now!
11Carol O. Rogers and Barbara
Ronningen
Making Video’s Too
• Since there weren’t any 10, 20, 30 sec videos available from the Census Bureau, we’ve made one of our own (on web site).
• We encourage the Bureau to help support us in getting media materials flowing more quickly
12Carol O. Rogers and Barbara
Ronningen