InsIghts AppBuild strategic value and go moBile first!

the benefIts of An InsIghts App

in this new digital age, buyers will browse and consume information on the

internet - using that to select suppliers (forrester 2013). they have become experts

in avoiding advertisements and are attracted to branded content that expresses

interesting and different opinions (Young 2010). While insights applications offer

a big opportunity to raise company visibility and credibility, just a few companies

are taking full advantage of the capabilities that mobile offers.

“supporting the consumer’s decision journey

requires a vast and growing range of content—well

beyond advertisements.”

– mcKinsey&company (2010)

• Position your company as an industry authority and a resource-based

advisor (Young 2010)

• give people a reason to remember your product/service. aided

awareness determines whether customers recognize you (itsma 2012)

• achieve greater competitive differentiation with high-quality insights

(forrester 2013)

• create dialogue and engagement by providing information,

advice and ideas.

• Help and educate employees on your company’s issues (Young 2013)

tAkIng A MobIle fIrst strAtegy

• unlock your content for mobile devices

• Showexpertprofilesandpromoteinteraction

• get in front of audiences with engaging, real-time updates

• reuse existing content

• get a standardized solution

imgZine (pronounced imagine) offers a mobile platform for producing real-

time social insights apps, based on your existing content. the platform is

inspired by the success of digital magazines like flipboard, Pulse and Zite, as

well as traditional print magazines. this combination translates into a more

engaging and personalized experience for your readers. Building on business

intelligence and analytics imgZine offers key insights for you.

get sMArt wIth your InsIghts

• Targetspecificcontenttoyourusersandensurethattheyareengaged

• recommend articles that your users value and prefer

Toensurethatreadersarefullyengaged,theyneedtobesatisfiedwith

the content that is being delivered. at imgZine, we analyze large amounts

of data to understand reading behavior on tablets and smartphones and

determine what your users value and prefer. in addition to these insights

imgZine developed a smart engine that is geared to:

recommended articlesare read by of users75%

non-recommended articlesare read by of users42%

ApplIcAtIon feAtures

our insights apps contain a variety of features, including:

“the big opportunity with content marketing

is to provide your customers with information

that’s so valuable it compels the conversation.”

– george stenitzer, cmo of tellabs (2013)

• recommended articles

• targeted content

• Expertprofiles

• social media feeds

• social sharing

• Offlinereading

• synchronization

• dashboard/analytics

• day/night look

• Personalized channels

• real time updates

• multiple languages

• Notifications

• Push messages

• feedback forms

• Beautiful design

turn your InsIghts Into A reAlbusIness AdvAntAge!

the most successful companies are those who challenge the status quo. do you have

the content to act as a thought leader in your industry? then don’t wait to distinguish

your company from the competition and give your audience access to your insights in

an engaging mobile platform!

the netherlands

+31 20 411 18 38

Basisweg 52d

1043 aP amsterdam

united states

+1 415 3950941

811 sansome street

san francisco, ca 94111

contAct us

info@imgzine.com

www.imgzine.com