RESEARCH

Institution Logo

Universal

NBC Universal is the parent company of Universal. Here are a list of what else the parent company owns: NBC, Universal Pictures, Universal Parks & Resorts, Focus Features, Telemundo, USA

Network, Syfy, Chiller, E!, CNBC, MSNBC, NBC.com, NBCNews.com, iVillage, PictureBox Movies, Bravo, Esquire Network, Telemundo Television Studios, The Weather Channel, Hulu.

The Universal logo shows us that films from this production company are big hits as the logo is in space. This signifies this institution as being powerful and nothing like the others as it is completely separating itself from the rest of the world. The bold title with a golden shadow connotes the wealth and authority of the company, to add to the effect a black background is used to help enhance the company name making it easier to grab the attention of audiences.

Dream Works

Reliance Entertainment is the parent company of Dream Works. It is of a part of the Reliance Anil Dhirubhai Ambani Group who co-produce films with many other production companies.

The DreamWorks logo has a background of being set in the sky where we can see the clouds and moon. This gives us a sense of power as it is above all which signifies that they are big and better than the rest. Celestial imagery is used to create the idea of happiness, this is effective as audiences will be satisfied after watching films produced by DreamWorks as they will be left feeling happy. The use of dark colours such as navy blue are used to enhance the title in order to easily draw in attention. The title is bold and white, this connotes peace which is what the audience will get while watching productions from DreamWorks.

Warner Bros

Warner Bros is one of the oldest production companies, due to this the parents company has changed several times. Here

are a list of some of the companies that have owned Warner Bros throughout the years:  Independent (1918–1967) Warner Bros.-Seven Arts(1967–1970) Kinney National Company(1970–1972) Warner Communications(1972–1990) Time Warner (1990–2001, 2003-Present) AOL Time Warner (2001–2003)

Warner Bros logo also has a background of being set up in the skies and clouds similar to most of the other institution logos.

This connotes differentness from the world. Furthermore, initials and title are written in a shiny gold colour, this suggests

to us that the company is rich and will consist of high budget films.