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Intel group7 marketing

Date post: 20-Jan-2015
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Intel Deepinder Singh - 12020841074 Tushar Limaje - 12020841051 Advait Bhobe 12020841116 Pranesh Shrestha - 12020841150 Abhigya Srivastava - 12020841061 Amanjot Babrah - 12020841064 Binal Kanabar - 12020841129 Rounak Vasandani - 12020841071 Group 7
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Page 1: Intel group7 marketing

Intel

Deepinder Singh - 12020841074

Tushar Limaje - 12020841051

Advait Bhobe – 12020841116

Pranesh Shrestha - 12020841150

Abhigya Srivastava - 12020841061

Amanjot Babrah - 12020841064

Binal Kanabar - 12020841129

Rounak Vasandani - 12020841071

Group 7

Page 2: Intel group7 marketing

Wafer manufacturing-supply chain

Planning Production Packaging Warehousing Delivery

Material Movement

Intel’s overall supply chain in brief: • Manufactures Multiple generations of process technology • Manufacturing Network : 16 factories -11 fabrication facilities and 5 assembly/test factories • 30 Global Warehouses • Ships 1 million PC units per day • 750,000 orders per year

Page 3: Intel group7 marketing

Challenges and Impacts

Other Industry and Market driven supply chain challenges: • New and shifting market conditions • Expanding product offerings • Shrinking product life cycles • Emerging New Regulations

Page 4: Intel group7 marketing

Transforming Intel’s supply chain

• Intel’s IT plays a key role in transforming and maintaining Intel’s supply chain to meet these challenges.

• Just Say Yes Program (2005 – 2007)

• Just Say Yes Program (2008 – 2010)

• Specific IT-Enabled Supply chain solutions 2011 and beyond

Page 5: Intel group7 marketing

I. Intel IT role • Developing a centralized workflow data system to manage CPU

and chipset product planning data with much improved data-quality monitoring capability.

• Re-engineering the overall planning and other processes: mid-range and tactical demand forecasting, production planning schedule, order fulfilment and warehousing logistics.

• Re-engineering large amounts of data and data flows.

• Consolidating the data related to customers, suppliers, locations and products into a centrally managed master data systems.

• Consolidating many legacy systems across all business functional areas into a more efficient ERP system.

Page 6: Intel group7 marketing

II. Just Say Yes Program (2005–2007)

• Goal: To Improve the business processes based on real customer needs

• Feedback by Customers: Dissatisfaction with the order fulfilment process - A typical response to changing an order could take up to 1.5 weeks

• Response: Just Say Yes program

Page 7: Intel group7 marketing

Implementation of Just say Yes

Focus on Four elements: • Improve Intel’s ability to respond quickly and positively to change order requests • Reduce errors in demand forecasting • Reduce inventory levels • Respond to customers within 24 hours with a committed dock date (CDD)

Page 8: Intel group7 marketing

III. Just Say Yes Program (2008–2010)

The success of the Just Say Yes program from 2005 to 2007 led to a continued focus on improving more customer responsiveness through several other new initiatives mentioned as follows: • Improving “internal efficiency” of processes • Reducing the time between when a customer places an order and when the product is received, known as the “order horizon” • Replacing manual processes with “automated processes”

Page 9: Intel group7 marketing

Improving internal efficiency by

• Re-alignment of legacy planning processes to use actual orders in the system, combined with demand forecasts, as the primary signal to build product

Realigning

• Redefinition of the supply planning process, eliminating or redesigning 15 of the 21 steps. Redefining

• Streamlining of the decision making process, the cycle time and ownership.

Re-engineering

Improving Internal Efficiency

Page 10: Intel group7 marketing

Reducing Order Horizon

• Intel IT analytics helped to identify that three-quarters of all customer change requests occur in the last four weeks prior to the shipment.

• Asking customers to book orders several months prior to their need and then managing these orders through the multiple change requests.

• Pilot Project for the same held in 2007 and 2008:

Shortened the order horizon

High responsiveness to the initial orders

40% reduction in the change order requests

Page 11: Intel group7 marketing

Increase responsiveness through Automation

Vendor-managed inventory (VMI) hubs which are located near large customers provides a better inventory management and faster product shipment. Dynamic VMI

Increase responsiveness

Reliability of Order fulfillment

Reduces Inventory

Customer satisfaction

Page 12: Intel group7 marketing

Contd…

Improvement on Supply chain responsiveness:

• Low-touch, automated response to customer forecast changes

Supply Targets

• Supply planners can respond more precisely to support business goals when supply or demand varies

Supply Planers

• Supply planners can recommend the use of inventory to support current or near-term customer forecast needs, while not using up inventory or builds that are already committed

Inventory Management

Page 13: Intel group7 marketing

IV. Specific Intel IT-Enabled Supply Chain Solutions: 2011 and Beyond

• Adoption of standard ERP system

• Transition from customized ERP applications to a single ERP platform which shows the following results

Customized ERP

• Gap between standard and demand

• Support costs

Standard ERP

• Forecasting

• Planning

• Procurement

Result

• 260% increase in capacity

• 90% Cost reduction

• 40% servers reduction

Page 14: Intel group7 marketing

Contd…

ERP system has provided the foundation for improvements:

• Better inventory management using simulation and modelling • A more dynamic and automated order management system • A more efficient supply chain that is cross-organizational and automated • Optimized transportation

Page 15: Intel group7 marketing

Supply Chain Evolution

Page 16: Intel group7 marketing

Results Business velocity:

• Improved by 50% the time it takes to start the new process, including 25% in the supplier build times & 95% reduction in orders.

• There is 65% shorter order-fulfillment lead time through automated allocation management & booking.

Business responsiveness:

•There is 50% faster order to delivery time through the use of VMI Hub, supporting the Hub business processes & information visibility through IT businesses solutions.

•300% faster response to customers orders & change request

through integrates ERP & automation of various processes in order

to manage the business.

Page 17: Intel group7 marketing

Contd…

Business Efficiency:

•32% reduction in the inventory through automation VMI hub.

•21% in the production CPU units produced per head count.

•16% increased in CPU units produced per dollar head.

Page 18: Intel group7 marketing

Benefits

Implementation of agile and adaptable IT solutions that can be used across multiple supply chains to address the emerging modern supply chain problems like:

• Increasing portfolio of products

• Emerging markets

• Environmental sustainability

• Infrastructure

• Regulations

Page 19: Intel group7 marketing

Conclusion

• Intel IT plays a key role in maintaining and transforming Intel’s supply chain to meet market challenges.

• Some measurable effects are as follows:

– 3x-increase in responsiveness to customers

– 16-21% increase in productivity

– 32% reduction in inventory

– 50% faster order-to-delivery

– 65% reduction in order-fulfilment lead times

– Decrease in the time by half to ramp up a new manufacturing process

Page 20: Intel group7 marketing

Thank You


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