International Destination Expo April 12-16, 2008 Lyon, France.

International Destination ExpoInternational Destination ExpoApril 12-16, 2008April 12-16, 2008

Lyon, FranceLyon, France

International Destination ExpoInternational Destination Expo

The International Destination Expo (IDE) is the The International Destination Expo (IDE) is the industry's most rewarding and valuable destination industry's most rewarding and valuable destination focused event. Held in a different international focused event. Held in a different international location annually, IDE provides in-depth educational location annually, IDE provides in-depth educational training on the destination. Agents and suppliers come training on the destination. Agents and suppliers come together at IDE to capture more outbound business to together at IDE to capture more outbound business to the Europe. the Europe.

Become intimately acquainted with Europe through Become intimately acquainted with Europe through educational workshops and tours centered on the educational workshops and tours centered on the destination and surrounding regions.destination and surrounding regions.

Plan to register today at www.asta.org/EventsPlan to register today at www.asta.org/Events

International Destination ExpoInternational Destination ExpoThe IDE is dedicated to:The IDE is dedicated to:Establishing agent/supplier relationshipsEstablishing agent/supplier relationshipsProviding comprehensive destination trainingProviding comprehensive destination trainingHighlighting niche travel marketsHighlighting niche travel marketsGiving agents the chance to seeGiving agents the chance to see

the city during multiple freethe city during multiple freesightseeing tourssightseeing tours

Allowing networking opportunitiesAllowing networking opportunitiesduring two days of trade showduring two days of trade showexhibition and one-on-oneexhibition and one-on-onebusiness appointmentsbusiness appointments

Hosting evening events filled with networkingHosting evening events filled with networkingopportunities and local entertainmentopportunities and local entertainment


Each agent attending IDE Lyon will have the opportunity to earn up to 5 niche specialist certifications on the following:

Specialist CertificationsSpecialist Certifications

France Destination SpecialistMature Adult Travel Trends in the European MarketWine / GastronomySoft Adventure TravelHoneymoon Market in Western EuropeRail TravelUnique River and Barge Cruising

Schedule-at-a-glanceSchedule-at-a-glance

Friday, April 11Friday, April 11 Just Added! Just Added! Complimentary SightseeingComplimentary Sightseeing

Saturday, April 12Saturday, April 12MorningMorning Just Added! Complimentary SightseeingJust Added! Complimentary Sightseeing2:30pm2:30pm Specialty SeminarsSpecialty Seminars

1. Profitable Sales Opportunities for Selling Hotels in Western 1. Profitable Sales Opportunities for Selling Hotels in Western Europe Europe

2. The Sugar and Spice of France 2. The Sugar and Spice of France 5:00pm5:00pm Opening General Session/Opening EventOpening General Session/Opening Event

Courtesy of Lyon Convention Bureau – Location: Cite de Courtesy of Lyon Convention Bureau – Location: Cite de CongresCongres


Schedule-at-a-glanceSchedule-at-a-glance

Sunday, April 13Sunday, April 139:00am–11:00am9:00am–11:00am Certification SeminarsCertification Seminars

1. France Destination Specialist 1. France Destination Specialist 2. Travel Using Your Senses – Culinary Tourism – The Hidden 2. Travel Using Your Senses – Culinary Tourism – The Hidden

Harvest Harvest 3. Top 10 European Honeymoon Experiences That Will 3. Top 10 European Honeymoon Experiences That Will WOWWOW Your Your

Customers and Turn Them into Customers for Life!Customers and Turn Them into Customers for Life!

4. An Insider’s View – River Barges and Cruises in France4. An Insider’s View – River Barges and Cruises in France 11:15am–12:00pm11:15am–12:00pm Product SeminarsProduct Seminars

1. Destination Germany 1. Destination Germany 2. Hotel Barge Holidays on the Midi2. Hotel Barge Holidays on the Midi3. Inter-Continental Hotels Group on France and Western European 3. Inter-Continental Hotels Group on France and Western European

MarketsMarkets4. Burgundy – Ideal Destination for Your Clients4. Burgundy – Ideal Destination for Your Clients

1:00pm–1:45pm1:00pm–1:45pm Product SeminarsProduct Seminars1.1. Marriott’s Travel Agency Friendly Sales Support ProgramsMarriott’s Travel Agency Friendly Sales Support Programs

2. Saxony Tourism2. Saxony Tourism 2:00pm–5:00pm2:00pm–5:00pm Trade ShowTrade Show7:30pm7:30pm Gala DinnerGala Dinner

Location: Hotel de Ville (Town Hall)Location: Hotel de Ville (Town Hall)


Monday, April 14Monday, April 148:30am–10:30am8:30am–10:30am Certification SeminarsCertification Seminars

1. France Destination Specialist1. France Destination Specialist2. Top 10 List of European Honeymoon Experiences That Will WOW 2. Top 10 List of European Honeymoon Experiences That Will WOW

YourYourCustomers and Turn Them into Customers For Life!Customers and Turn Them into Customers For Life!

3. C’est Magnifique – Selling France to Mature Travelers3. C’est Magnifique – Selling France to Mature Travelers 4. The Sugar and Spice of France4. The Sugar and Spice of France

9:00am – 10:00am9:00am – 10:00am Supplier SeminarSupplier Seminar: Understanding and Marketing to the Home-: Understanding and Marketing to the Home-Based Travel Based Travel

Agents in the United StatesAgents in the United States

10:45am–12:45pm10:45am–12:45pm Trade ShowTrade Show2:00pm–3:00pm2:00pm–3:00pm General SessionGeneral Session 3:15pm–5:15pm3:15pm–5:15pm Certification SeminarsCertification Seminars

1. Travel Using Your Senses – Culinary Tourism – The Hidden 1. Travel Using Your Senses – Culinary Tourism – The Hidden HarvestHarvest

2. C’est Magnifique – Selling France to Mature Travelers2. C’est Magnifique – Selling France to Mature Travelers 3. Europe on TRACK – Getting the most out of Rail Travel 3. Europe on TRACK – Getting the most out of Rail Travel 4. An Insider’s View – River Barges and Cruises in France 4. An Insider’s View – River Barges and Cruises in France

7:30pm7:30pm Evening of Shopping and DiningEvening of Shopping and DiningLocation: Printemps Department Store Location: Printemps Department Store


Tuesday, April 15Tuesday, April 158:30am–10:30am8:30am–10:30am Certification SeminarsCertification Seminars

1. Top 10 List of European Honeymoon Experiences That Will WOW Your 1. Top 10 List of European Honeymoon Experiences That Will WOW Your Customers and Turn Them into Customers For Life!Customers and Turn Them into Customers For Life!

2. C’est Magnifique – Selling France to Mature Travelers 2. C’est Magnifique – Selling France to Mature Travelers 3. An Insider’s View – River Barges and Cruises in France3. An Insider’s View – River Barges and Cruises in France 4. Off the Beaten Path: Capturing France’s Best Spots for Your Soft Adventure 4. Off the Beaten Path: Capturing France’s Best Spots for Your Soft Adventure

ClientsClients 10:45am–12:45pm10:45am–12:45pm Certification SeminarsCertification Seminars

1. France Destination Specialist1. France Destination Specialist2. Travel Using Your Senses – Culinary Tourism – The Hidden 2. Travel Using Your Senses – Culinary Tourism – The Hidden

Harvest Harvest 3. Europe on TRACK – Getting the most out of Rail Travel 3. Europe on TRACK – Getting the most out of Rail Travel

2:00pm2:00pm Half Day Sightseeing ToursHalf Day Sightseeing Tours7:30pm7:30pm Final Gala Final Gala courtesy of South African Tourism courtesy of South African Tourism

Wednesday, April 16Wednesday, April 16Full Day Sightseeing ToursFull Day Sightseeing Tours

Thursday, April 17 Thursday, April 17 Just Added! Complimentary SightseeingJust Added! Complimentary Sightseeing Plan to register today at www.asta.org/EventsPlan to register today at www.asta.org/Events


EVENING EVENTSEVENING EVENTS

Saturday, April 12 - Saturday, April 12 - Experience French cuisine with Experience French cuisine with dinner at the Cite Centre de Congrèsdinner at the Cite Centre de Congrès..

At the seated plated dinner, network with both exhibitors and fellow At the seated plated dinner, network with both exhibitors and fellow chapter members and agents as you experience the best of Lyon food chapter members and agents as you experience the best of Lyon food and wine. and wine.

Sunday, April 13 – Sunday, April 13 – Enjoy dinner at the Hotel de Enjoy dinner at the Hotel de

Ville, Lyon’s Town HallVille, Lyon’s Town Hall.. Wander this beautiful venue and take Wander this beautiful venue and take the opportunity to mingle with chapter the opportunity to mingle with chapter

members, exhibitors members, exhibitors and Lyon chefsand Lyon chefs

as they prepare as they prepare amazing dishes beforeamazing dishes before

your eyes.your eyes.


EVENING EVENTSEVENING EVENTS

Monday, April 14Monday, April 14 – – Wander through the French Wander through the French

department store Printemps during an IDE-department store Printemps during an IDE-only eveningonly evening..

Afterwards, a dine-around will allow agents to sample restaurants of Afterwards, a dine-around will allow agents to sample restaurants of Lyon and allow chapters the chance to get together for an evening out Lyon and allow chapters the chance to get together for an evening out on the town.on the town.

Tuesday, April 15Tuesday, April 15 – – Preview the IDE 2009 withPreview the IDE 2009 with

an evening of South African food and an evening of South African food and entertainmententertainment. .

Enjoy a sneak preview of the wonders that await you in Enjoy a sneak preview of the wonders that await you in South Africa during the 2009 IDE and take advantage of theSouth Africa during the 2009 IDE and take advantage of theopportunity to sign up early for the conference. This event will opportunity to sign up early for the conference. This event will give agents a chance to end their trip by networking with newgive agents a chance to end their trip by networking with newcontacts and planning for next year’s IDEcontacts and planning for next year’s IDE


International Destination ExpoInternational Destination ExpoComplimentary SightseeingAgents attending IDE have the opportunity to choose from 17 tours of Lyon. These dynamic and unique tours are included in the registration fee. Register today to ensure your first choice of tours, as space is limited!

Fascinating Beaujolais

Prestigious Beaujolais

Surprising Beaujolais

Discover Rally in Lyon

Lyon and Roman Civilization

Lyon by Night, City of Lights

Lyon from the Water

Lyon Renaissance District & Its "Traboules"

Lyon World Heritage Tour

Lyon, Birthplace of the Inventors of Cinema

Lyon, Capital of Gastronomy

Lyon, From Fourviere to Old Lyon

Lyon, Silk Capital

Trip in the South of Lyon

Trip to PerougesFull-Day Tours

Half-Day Tours

Côte Rôtie Vineyards & Vienne

Lake Annecy


NEW SIGHTSEEING DAYS ADDED!!!Agents can now take advantage of FREE pre and post half day tours in Lyon! Plan to come early or stay later and take one of these tours FREE on the pre/post days!

NEW Complimentary Pre/Post Half-Day Tours

Lyon Renaissance District & Its "Traboules“

Saturday, April 12 and Thursday, April 17

Lyon World Heritage Tour

Friday, April 11 and Thursday, April 17

The Murals of LyonFriday, April 11 and Thursday, April 17


Plan to book your chapter’s pre and post tours now. Many tours have

booking deadlines and you will want to take advantage of these great tours

before the deadline passes!

If you need assistance booking apre or post tour specifically foryour chapter, please contactASTA staff and we will help youbook your tour.

http://www.asta.org/events/registration.cfm?navItemNumber=602


Book these tours by January 15:Lakes and Mountains in Savoie Mont BlancSpectacular French Alps

Take advantage of these by February 1:Aix les Baines - Full DayFrom Lyon to Nice, Chamonix, Annecy & GrenobleHalf Day Culinary Session - lunch or tastingTour to Chamonix - Full Day

Make sure to book these prior to February 15:French Viticulture Adventure, Champagne & BurgundyBoat Cruise on the Rhone - Full Day


Don’t forget to book before February 20:Tour on the French RivieraBonjour Provence at Domaine de ValmourineColors of Burgundy

These are available until March 15:Lyon to the LoireOenological Tour in the Beaujolais - Full Day

These great tours are open until April 2:Champagne & Burgundy - 4 dayDrome & Provence - 3 day tourWine & Chocolate Tour - 1 dayWine Tasting and Initiation to Oenology, LyonBurgundy and Loire Valley - 4 day

Fabulous HotelsFabulous Hotels

With rates starting as low as just 65 Euros, you won’t want to miss the chance to experience the charm and style of Lyon’s wide variety of hotels!With rates starting as low as just 65 Euros, you won’t want to miss the chance to experience the charm and style of Lyon’s wide variety of hotels!

Everything from romantic courtyards rooms to high-rise properties with amazing views, Lyon has it all.Everything from romantic courtyards rooms to high-rise properties with amazing views, Lyon has it all.

22 properties await you, including:22 properties await you, including: Cour des LogesCour des Loges Radisson SASRadisson SAS Hotel de la Cite ConcordeHotel de la Cite Concorde Reine Astrid All SuitesReine Astrid All Suites Hotel Best Western ChalemagneHotel Best Western Chalemagne Hotel Mercure CarltonHotel Mercure Carlton Sofitel LyonSofitel Lyon


Booking your hotel is easy!Booking your hotel is easy!

In order to allow delegates the ease of booking In order to allow delegates the ease of booking directly with the hotel properties, all hotels directly with the hotel properties, all hotels have provided an email address, direct have provided an email address, direct online booking site, or booking form listed online booking site, or booking form listed next to the hotel name online.next to the hotel name online.

Just contact the hotel of your choice – they are Just contact the hotel of your choice – they are eager to take your reservations!eager to take your reservations!

If you need any assistance or if you want to If you need any assistance or if you want to have a block of rooms specifically for your have a block of rooms specifically for your chapter, please contact ASTA staff and we chapter, please contact ASTA staff and we will help you right away.will help you right away.



Lyon is so Lyon is so easy to easy to get to get to from from

multiple multiple European European

gateways – gateways – its central its central location is location is

ideal!ideal!


Just a short Just a short flight or flight or

train from train from cities such cities such as Paris, as Paris, Geneva, Geneva, Madrid, Madrid, Milan, Milan, Rome, Rome,

Frankfurt Frankfurt and many and many

more!more!


Transportation OptionsTransportation Options

RailRail Rail Europe - Delegates and companions will receive AD75 on passes and discounts on tickets. Cities like Paris and Geneva are less than two hours by rail to Lyon!Rail Europe - Delegates and companions will receive AD75 on passes and discounts on tickets. Cities like Paris and Geneva are less than two hours by rail to Lyon!

Airlines flying to LyonAirlines flying to LyonAir FranceAir FranceL’AvionL’AvionContinentalContinentalLufthansa (through points in Germany)Lufthansa (through points in Germany)Iberia (through points in Spain)Iberia (through points in Spain)Air India (through the UK)Air India (through the UK)UnitedUnitedSAS (through Denmark)SAS (through Denmark)British Airways (through the UK)British Airways (through the UK)DeltaDeltaAnd many more!And many more!


For just $289, you will return to your office:For just $289, you will return to your office:

Certified as a specialist in up to five niche markets of EuropeCertified as a specialist in up to five niche markets of Europe Ready to contact European suppliers directly through your contacts at the Ready to contact European suppliers directly through your contacts at the

trade show – which gives you an edge over other agents without specialized trade show – which gives you an edge over other agents without specialized contactscontacts

The ability to tell your clients about your first-hand experiences of the wine, The ability to tell your clients about your first-hand experiences of the wine, food and attractions of Lyon and France in generalfood and attractions of Lyon and France in general

With the tools to promote your new skills through press releases and web site With the tools to promote your new skills through press releases and web site listings – telling your clients and future clients that you are the one to see listings – telling your clients and future clients that you are the one to see when they want to plan their travel to Europe. when they want to plan their travel to Europe.

A Swiss cheese press release will be sent to all agents attending the IDE, which you A Swiss cheese press release will be sent to all agents attending the IDE, which you can then customize and send to your local papers for publication – it’s publicity that can then customize and send to your local papers for publication – it’s publicity that is free and lets you stand out from your competition.is free and lets you stand out from your competition.

Your listing on TravelSense.com as a travel agent specializing in European vacations Your listing on TravelSense.com as a travel agent specializing in European vacations is invaluable and is seen by thousands of consumers each month!is invaluable and is seen by thousands of consumers each month!

So, sign up today and remember NON-MEMBERS AND GUESTS ARE WELCOME!So, sign up today and remember NON-MEMBERS AND GUESTS ARE WELCOME!



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International Destination Expo April 12-16, 2008 Lyon, France.

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