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Internet Marketing Kick It Up A Notch · 2019-07-15 · Internet Marketing Kick It Up A Notch...

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Internet Marketing Kick It Up A Notch assumption SEO SEM/PPC already incorporated STATISTICS TRENDS web2.0 Tools Social Networking COMMUNICATION Folksonomics analysis KPI Reports OPTIMIZATION Website Checklist eXtension Resources Connie Hancock University of Nebraska Extension Extension Educator [email protected] http://www.linkedin.com/in/conniehancock
Transcript

Internet MarketingKick It Up A Notch

assumption SEO SEMPPC already incorporated STATISTICS TRENDS web20 Tools Social Networking COMMUNICATIONFolksonomics analysis KPI Reports OPTIMIZATION WebsiteChecklist eXtension Resources

Connie HancockUniversity of Nebraska Extension

Extension Educatorchancock1unledu

httpwwwlinkedincominconniehancock

Customer Trends

bull 60 Billion Searches a monthbull 90 of major purchases researched

onlinebull By 2012 more than 145 million people

67 of the US Internet population will be reading blogs at least once per month

Ten Golden Rules Podcast - httpwwwtengoldenrulescomAnd The BlogosphereA Mass Movement from Grass Roots -eMarketercom

Customer Trendsbull Shift to online buying

ndash improved satisfaction levelsndash merchants have figured things

May 15 2008httpwwwemarketercomArticleaspxid=1006307ampsrc=article1_home

Marketing Trends

httpblogsearchenginewatchcomblog080516-095855

Web 20 toolsWeb 20 Directory -httpwwwgo2web20netExamplesbullDiggcombullSkypecombullBloggercombullRocketboomcombullMahalocombullLinkedIncombullChachacombullFlickrcombullFacebookcombullTwittercombullRevision3combull37signalscombullSquidoocom

Web 20 Explained on YouTube ‐ httpyoutubecomwatchv=nsa5ZTRJQ5w

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Customer Trends

bull 60 Billion Searches a monthbull 90 of major purchases researched

onlinebull By 2012 more than 145 million people

67 of the US Internet population will be reading blogs at least once per month

Ten Golden Rules Podcast - httpwwwtengoldenrulescomAnd The BlogosphereA Mass Movement from Grass Roots -eMarketercom

Customer Trendsbull Shift to online buying

ndash improved satisfaction levelsndash merchants have figured things

May 15 2008httpwwwemarketercomArticleaspxid=1006307ampsrc=article1_home

Marketing Trends

httpblogsearchenginewatchcomblog080516-095855

Web 20 toolsWeb 20 Directory -httpwwwgo2web20netExamplesbullDiggcombullSkypecombullBloggercombullRocketboomcombullMahalocombullLinkedIncombullChachacombullFlickrcombullFacebookcombullTwittercombullRevision3combull37signalscombullSquidoocom

Web 20 Explained on YouTube ‐ httpyoutubecomwatchv=nsa5ZTRJQ5w

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Customer Trendsbull Shift to online buying

ndash improved satisfaction levelsndash merchants have figured things

May 15 2008httpwwwemarketercomArticleaspxid=1006307ampsrc=article1_home

Marketing Trends

httpblogsearchenginewatchcomblog080516-095855

Web 20 toolsWeb 20 Directory -httpwwwgo2web20netExamplesbullDiggcombullSkypecombullBloggercombullRocketboomcombullMahalocombullLinkedIncombullChachacombullFlickrcombullFacebookcombullTwittercombullRevision3combull37signalscombullSquidoocom

Web 20 Explained on YouTube ‐ httpyoutubecomwatchv=nsa5ZTRJQ5w

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Marketing Trends

httpblogsearchenginewatchcomblog080516-095855

Web 20 toolsWeb 20 Directory -httpwwwgo2web20netExamplesbullDiggcombullSkypecombullBloggercombullRocketboomcombullMahalocombullLinkedIncombullChachacombullFlickrcombullFacebookcombullTwittercombullRevision3combull37signalscombullSquidoocom

Web 20 Explained on YouTube ‐ httpyoutubecomwatchv=nsa5ZTRJQ5w

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Web 20 toolsWeb 20 Directory -httpwwwgo2web20netExamplesbullDiggcombullSkypecombullBloggercombullRocketboomcombullMahalocombullLinkedIncombullChachacombullFlickrcombullFacebookcombullTwittercombullRevision3combull37signalscombullSquidoocom

Web 20 Explained on YouTube ‐ httpyoutubecomwatchv=nsa5ZTRJQ5w

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Web 20bull Social Networking Sites

ndash Facebook Linkedin Myspace Flickr Digg YouTube - (sites with user profiles)

bull Communication Toolsndash Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingbull Folksonomics

ndash Social bookmarking online collaboration review sites

bull Wikindash Online collaboration - wikipedia

Social Bookmarking and Marketing - Dr Ralph Wilson

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Social Networking Sites

bull Facebook Linkedin Myspace Flicker Digg YouTube - (sites with user profiles)

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Social NetworkMySpacecom

httpwwwmyspacecomrogermcgee

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Communication Toolsbull Blog vlogs online forums RSS feeds

podcasting IM eMail text messagingndash httpgrammarquickanddirtytipscom

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Blog

httpblogthefruitcompanycom

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Folksonomicsbull Social Bookmarkingbull Online collaborationsharing

ndash httpwwwyelpcomndash httpnationalcitysearchcom

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Recommendation Site

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Build Your Own MROC

Market Research Online CommunitybullInvolve your customersbullStart a BlogbullCreate an Online CommunitybullSet up a Social Network business account bullIncorporate RSS Feeds andor social bookmarking tools - httpwwwaddthiscom

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

One Piece Many Deliverables

bull Written contentndash Make a Press release

bull httpwwwprwebcombull httpwwwbusinesswirecombull httpdiggcom

ndash Create an eNewsletterndash Add to Blogndash Article for websitendash Convert to audiovideo

bull Itrsquos all about the customer

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Interactive MarketingKeys to developing a social strategy

1) Know your customer2) Know your objective3) Develop around your customer4) Pick appropriate Web 20 tools

Objectives The Key To Creating A Social Strategy by Josh Bernoff October 2007 - httpforrestercom

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Web Analytics

bullDefine KPIbullRead ReportsbullAnalyze DatabullOptimize and Take Action

However beautiful the strategy you should occasionally look at the results

ndashWinston Churchill

Actionable Web Analytics - Jason Burby and Shane Atchison

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Web 20 Analysis

bull Measuring the successndash RIAndash RSS

bull FeedBurner -httpwwwfeedburnercomfbahomendash Subscribersndash ReachReadsndash Clicks to Website

Web Analytics - An Hour a Day - Avinash Kaushik

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Website Checklist

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

eXtensionEntrepreneurs and Their Communitieshttpwwwextensionorgentrepreneurship

All links tagged under BuildingEntrepreneurialCommunities -httpdeliciousdrsadie

Look for the Entrepreneurs and Their Communities COP group in FaceBook

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Resourcesbull Wilsonwebcom

ndash httpwwwwilsonwebcombull Microsoft Small Business Centre

ndash httpwwwmicrosoftcomaustraliasmallbusinessthemessbcsitemapmspxbull TenGoldenRules

ndash httpwwwtengoldenrulescombull Conversation Marketing

ndash httpwwwconversationmarketingcomcmonlineintrocfmbull eMarketer

ndash httpwwwemarketercombull Clickz

ndash httpwwwclickzcombull Social Bookmarking and Marketing - Dr Ralph Wilson Web Marketing Todaybull Actionable Web Analytics Jason Burby and Shane Atchisonbull Web Analytics - An Hour a Day - Avinash Kaushikbull National eCommerce Extension Initiative -

httpsrdcmsstateeduecommerceindexhtml

  • Internet MarketingKick It Up A Notch
  • Customer Trends
  • Customer Trends
  • Marketing Trends
  • Web 20 tools
  • Web 20
  • Social Networking Sites
  • Social NetworkMySpacecom
  • Communication Tools
  • Blog
  • Folksonomics
  • Recommendation Site
  • Build Your Own MROC
  • One Piece Many Deliverables
  • Interactive MarketingKeys to developing a social strategy
  • Web Analytics
  • Web 20 Analysis
  • Website Checklist
  • eXtension
  • Resources

Recommended