Intro of Hul

8/3/2019 Intro of Hul

1/21


2/21

Introduction to HUL

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer GoodsCompany with a heritage of over 75 years in India and touches the lives of two out of

three Indians.

HUL works to create a better future every day and helps people feel good, look goodand get more out of life with brands and services that are good for them and good forothers.

Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, isINDIAs largest consumer products company and was formed in 1933 as Lever BrothersIndia Limited. It is currently headquartered in Mumbai, India and its 41,000 employeesare headed by Harish Manwani, the non-executive chairman of the board. HUL is themarket leader in Indian products such as tea, soaps, detergents, as its products have

become daily household name in India. The Anglo-Dutch company Unilever owns amajority stake in Hindustan Unilever Limited.

The company was renamed in late June 2007 as "Hindustan Unilever Limited".


3/21

The Company has over 16,000 employees and has an annual turnover of around Rs.19,400 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the

worlds leading suppliers of fast moving consumer goods with strong local roots in morethan 100 countries across the globe with annual sales of about44 billion in 2011.Unilever has about 52% shareholding in HUL.

With over 35 brands spanning 20 distinct categories such as:-soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea,coffee, packaged foods, ice cream, and water purifiers, the Company is a part of theeveryday life of millions of consumers across India. Its portfolio includes leadinghousehold brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds,Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond,

Bru, Knorr, Kissan, Kwality Walls and Pureit.


4/21

Date of Establishment : - 1933

Revenue:- 4553.83 ( USD in Millions )

Market Cap :- 6705142846 ( Rs. in Millions )

Corporate Address:- Hindustan Lever House,165/166 Backbay Reclamation,Mumbai-400020, Maharashtra

Web site :- www.hll.com

Management Details:-

Chairperson - Harish Manwani

MD - Nitin Paranjpe

Directors:--A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram,Dhaval Buch, Douglas Baillie, Dr R A Mashelkar, Gopal Vittal,

DETAILS OF HUL


5/21

HINDUSTHAN UNILER LOGO


6/21

PRODUCT LINE

A) HOME AND PERSONAL CARE:

1) Personal wash

Lux BreezeLifebuoy Dove

Liril PearsHamam Rexona

2) Laundry 3) Skin CareSurf Excel Fair and lovely

Rin Ponds

Wheel Aviance

4) Hair care 5) Oral careSunsilk naturals Pepsodent

Clinic Close up

6) Deodorants 7)Colour CosmeticsAxe Lakme

Rexona

8)Ayurvedic Personal and health care:

B) FOODS1) Tea 2) Coffee 3) Foods 4) Ice cream

Brooke Bond Brooke Bond Bru Kissan Kwality wallsLipton Annapurna Knor

C) WATER PURIFIERPureit


7/21

LUX ADVERTISEMENT


8/21


9/21

HUL34%

ITC29%

NESTLE8%

BRITANNIA6%

DABUR4%

OTHERS19%

MARKET SHARE OF FMCG COMPANIES IN INDIA

In the above pie chart we see the position of various FMCG companies doingbusiness in India. We can see that HUL is enjoying the position of marketleader and is followed by ITC as close second in the market share of FMCG

products.


10/21

HUL's Exports geography comprises, at present, countries in Europe, Asia, Middle East,Africa, Australia, and North America etc.

HULs products touches two out of three Indian everydayReach 80% HouseholdsDirect Coverage of 1mln outlets2000 Suppliers and Associates71 Manufacturing locations15000 Employees1100 managers

Shelf availability 84% outlets in India

COMPETITORS ANALYSIS

According to the market survey done by BUSINESS TODAY the top 10 companies ofFMCG sector are given below:-

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestl India

4. GCMMF (AMUL)

5. Dabur India


11/21

FUTURE PROJECTS OF HUL:As competition is increasing day by day,its difficult to maintain the leader position

& to further strengthen the distribution network HUL made a project calledPROJECT

SHAKTI which will serve the following purpose:

A) To Reach:Small, scattered settlements and poor infrastructure make distribution difficult.Over 500,000 villages not reached directly by HUL.

B)To Communicate:Low literacy hampers effectiveness of print media.Poor media-reach: 500 million Indians lack TV& radio.

C) To Influence:

Low category penetration, consumption.

D) Awareness:Per capita consumption in Unilever categories is 33% of urban level.


12/21

Purpose & principles:-Our corporate purpose states that to succeed requires "the highest

standards of corporate behaviour towards everyone we work with, the communities wetouch, and the environment on which we have an impact."Always working with integrity:-

Conducting our operations with integrity and with respect for the many people,organisations and environments our business touches has always been at the heart ofour corporate responsibility.

Positive impact :-We aim to make a positive impact in many ways: through our brands, our commercialoperations and relationships, through voluntary contributions, and through the variousother ways in which we engage with society.

Continuous commitment:-We're also committed to continuously improving the way we manage our environmentalimpacts and are working towards our longer-term goal of developing a sustainablebusiness.

Setting out our aspirations:-Our corporate purpose sets out our aspirations in running our business. It's underpinnedby our code of business Principles which describes the operational standards that

everyone at Unilever follows, wherever they are in the world. The code also supports ourapproach to governance and corporate responsibility.


13/21

Working with others:-We want to work with suppliers who have values similar to our own and work to the

same standards we do. Our Business partner code, aligned to our own Code ofbusiness principles, comprises ten principles covering business integrity andresponsibilities relating to employees, consumers and the environment.


14/21

Awards & recognitionThese are some highlights of recognition we have received from external bodies on

our social, economic and environmental performance during 2009 and 2010.

1. Awarded top Indian company in the 'FMCG' sector for the third consecutive year atDun & Bradstreet-Rolta Corporate Awards, 2009.

2. HUL ranked fourth in the Top Companies for Leaders, 2009' (Asia Pacific region)and 10th place in the global rankings in a survey carried out by Hewitt Associates

3. HUL received the Award for Excellence in HR in 2010 from Confederation of IndianIndustry (CII). This is a rigorous fact-based assessment which is conducted by ateam of external assessors. HUL has won this award for the third consecutive year.

4. Awarded Customer and Brand Loyalty Award by Business India & Business Standard

in 2009

5. Awarded for Best Corporate Social Responsibility Practice at the Social & CorporateGovernance Awards 08-09 by BSE, Nasscom Foundation and Times Foundation

6. Awarded in the Category 'FMCG Manufacturing Supply Chain Excellence' at the

Third Express, Logistics & Supply Chain Awards by APL Logistics, Indiatimes,Mindscape, Business India Group in 2009


15/21

Our vision

Unilever products touch the lives of over 2 billion people every day whether that'sthrough feeling great because they've got shiny hair and a brilliant smile, keeping theirhomes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy

snack.

A clear direction:-The four pillars of our vision set out the long term direction

for the company where we want to go and how we are goingto get there:We work to create a better future every day

We help people feel good, look good and get more out oflife with brands and services that are good for them and goodfor others.

We will inspire people to take small everyday actions thatcan add up to a big difference for the world.

We will develop new ways of doing business with the aim ofdoubling the size of our company while reducing our

environmental impact.


16/21

We've always believed in the power of our brands to improve the quality of peoples livesand in doing the right thing. As our business grows, so do our responsibilities. Werecognise that global challenges such as climate change concern us all. Considering thewider impact of our actions is embedded in our values and is a fundamental part of whowe are.

CONCLUSION:-

SWOT ANALYSIS


17/21

SWOT ANALYSIS

1.STRENGTHVariety of productsDistribution NetworkBrand imageQuality ManagementInnovation and R&D strength

2.WEAKNESSNot able to compete with local competitor in the rural marketNot focus on upper class population

Pricing policy is not good

3.OPPORTUNITIESHuge MarketIncreasing per capital incomeIncreasing consumption pattern

Potential for making more impact of brand image.

4.THREATSFrom High Class CompetitorProctor & GamblePantene

DaburBabool


18/21

CONCLUSION

Hindustan Unilever ltd. Is a leading FMCG company in India and from last threeconsecutive years has shown accelerated growth in FMCG portfolio. Customers in Indiaare also spending more in FMCG as their standard of living is growing. HUL has placeditself successfully in the position of market leader in FMCG products. Though there wassome downfall in sales and profit of the company in the beginning of this decade butafter that HUL has shown considerable rise in both sales and profit. The future of thecompany is also looking bright as FMCG market in India is still expanding and so we can

safely conclude that HUL will be able to secure its number one position in FMCGproduct.

HUL has also startedPROJECT SHAKTI that has provided it direct reach to ruralmarket. This may be considered a revolutionary step since the urban market is reachingits saturation level and there is a huge scope exploring rural market. This will also behelpful not only increasing its market share but also fight competition.


19/21


20/21


21/21

Date post:	07-Apr-2018
Category:	Documents
Upload:	ankita-lavatre
View:	223 times
Download:	0 times

Intro of Hul

Documents