1. Be Smart. Be Hip. Be Seen.

2. Average Age of Social Media Users 3. Social Media Explained: Im eating a Belgian Waffle! I Like Belgian Waffles Watch me make a perfect Belgian waffle (Liege style) My skills include waffle eating 4. Ive checked in and am Mayor of Waffle-ville Gorgeous waffles and easy recipe, I will serve these at my next event Read my informative and poetic words about Belgian waffles Social Media Explained: 5. +1: My circles now know Im eating a Belgian waffle See my photos of Belgian waffles! Watch this video of me eating my waffle before it disappears! Social Media Explained: 6. Be Smart. Be Hip. Be Seen. 7. User-Generated Content 8. Out of 100 people: 1 will create content 9 will curate content 90 will consume content Be the CREATOR of Content! 9. Social MEdia Share your personality not your personal information Share your organizations philosophy not proprietary information Remember, your organization has the obligation to be honest, others do not be THE trusted source of information 10. TRUST is the #1 Influencer Online 11. Klout & Kred Tools to judge influence on topics LEVERAGE Influencers (media, political, celebrity and otherwise) 12. Listening is KEY to Social 13. Strong Infrastructure of Support SUCCESS! 14. Social Strategy for Organizations should raise: Awareness, Reputation and Influence 15. Engage Internal & External Establish social media guidelines & teach staff to share your already published public information! Allow staff to be your online brand ambassadors to build your organizations sphere of influence! Encourage internal and external sharing of their tips / ideas and provide positive reinforcement! Utilize upper management support and solicit influencers to create dialogue Experiment with different platforms, messages and formats 16. Understanding Social Impact 17. Social Media for Social Good 18. Big Data = New Social Currency 19. Smartphones used for everything, but rarely calling 20. Wearable Technology 21. 5 Social Tips You Can Do Now 1. Add new LinkedIn connections, give recommendations/endorsements to build your online credibility and sphere of influence 2. Create profiles and join organization groups online & contribute to the conversation 3. Create a monitoring/response/content creation plan leveraging tools like hootsuite, google alerts 4. Work with your partners to create engagement, build influence and foster duty-of-care (NATO) 5. Source, create apps then share and recommend 22. Rana Walker - Wastyn Social Media Evangelist and Consultant