INTRODUCING IPSOS STREAMING 360 Given the incredibly dynamic and rapidly evolving market in streaming/tv/video media, the insights gained today may be of little relevance tomorrow if the solution lacks the innovation and agility to deal with the category flux. Accordingly, Ipsos Syndicated Solutions has made a timely response by launching Streaming 360, a global offering delivering competitive intelligence and audience understanding to drive successful strategy in this dynamic sector. The Streaming 360 cornerstones advanced analytics, social media mapping and online access to empower category brands and marketers: Deliver a unique value proposition that is on point in pricing, content and the overall platform offer. Respond with timely decisions and strategies that guard against competitor threats and position the brand for targeted audience relevance. FOR MORE INFO, CONTACT: Julia Roland SVP of Ipsos Syndicated Solutions | [email protected]@ IPSOS STREAMING 360 A multi-tiered solution that directly addresses the evolving hyper-competitive streaming media content and services market.
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INTRODUCING IPSOS STREAMING 360Given the incredibly dynamic and rapidly evolving market in streaming/tv/video media, the insights gained today may be of little relevance tomorrow if the solution lacks the innovation and agility to deal with the category flux. Accordingly, Ipsos Syndicated Solutions has made a timely response by launching Streaming 360, a global offering delivering competitive intelligence and audience understanding to drive successful strategy in this dynamic sector.
The Streaming 360 cornerstones advanced analytics, social media mapping and online access to empower category brands and marketers:
Deliver a unique value proposition that is on point in pricing, content and the overall platform offer.
Respond with timely decisions and strategies that guard against competitor threats and position the brand for targeted audience relevance.
IPSOS STREAMING 360A multi-tiered solution that directly addresses the evolving hyper-competitive streaming media content and services market.
Continuous Measurement: N=5000 per market per month Global coverage across several markets (US, UK, FR, DE, MX, BR, AU, JP) Beyond providing crucial category insights such as NPS, U&A and audience profiling across 50 brands, Streaming 360 also offers:• Social media intel mapping thousands of consumer
conversations, monitoring quarterly shifts in share of earned conversation.
• Discreet Choice Model (DCM) Simulator more reliably determines choice drivers
One Market (US or UK): $50,000 Two Markets (US and UK): $85,000
Deep category expertise coupled with 360 insights lens
Stay current with category pulse checks on consumer behavior & preferences Finger-on-the-pulse data access anywhere, anytime enabling prompt & agile response to rapid changes
Enables segment-level activation and data fusion
Pinpoints platform distinctions
Ensuring effective reach of messaging & a product offering that is on-point in audience relevance
At-fingertip access, 24-7 for clients seeking agility and reinforcements in a fast moving environment, i.e. tracking COVID-19 impact
Strengthen Monetization
Improve Win & Retention Strategy
Refine Platform Positioning
Improve Targeting & Messaging
Develop Cross-Market Strategy
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Quarterly thought leadership/market specific & global executive summary
Interactive tools via portal (i.e. simulator, interactive mapping)
Data for proprietary and/or 3rd party fusion
Audience profiling and other standard reporting via portal (including online interactive graphics & data)
Monthly dashboard Proprietary analytics model
FEATURESWhat you receive:
Includes:• March‑June 2020 Results (n=5000/month—
20000 per market)• 8 Monthly scorecards (4th week of each month)• Q2 highlight report for each subscribed market• Access to Online Analytic Tools & Online Data Portal• Analytics support via Ipsos client service team
IPSOS AFFLUENT SURVEYThe longest running, most widely used, largest scaled study of affluents anywhere in the world (affluents = Adults 18+, HHI $125k+). We help hundreds of media brands/companies, advertising agencies and brand marketers define, understand, activate against and monetize their audiences.
IPSOS KIDS AND FAMILY A syndicated study that taps into the stand‑alone youth (kids 6‑17) and combined family media experience (parent’s co‑entertainment with child 0‑17) of today’s American family for an unprecedented look at the genesis, development and intersection of media and technology and how it manifests within families.
TV DAILIESRecognized as the industry standard for tracking new and returning series in the US, TV Dailies has been conducting interviews every day for 15 years, providing insights into title level awareness, intent to view, network/service attribution and more, for over 10,000 seasons of content from 140 different media networks or services since its inception.
(NEW) STREAMING 360New multi‑client research product that helps clients refine platform positioning, enhance marketing strategy, and improve audience targeting and acquisition. It also delivers robust metric tracking of the ever‑evolving streaming landscape. The cornerstones are customizable advanced analytics and insight delivery through powerful, predictive models and online tools.
