Is Your Recruiter Brand Built for Longevity?
EREJune 18, 2014
• 16+ years as an IT Recruiter• Author of Minnesota Headhunter blog• Frequent local and national speaker on Recruiting/HR, Career
and Social Media topics• Co-Founder and Advisory Board of Minnesota Recruiters• Active in the Minneapolis & St Paul technology, marketing and
social media community as a sponsor, volunteer & mentor
#erewebinar
@ere_net
@iCIMS
@MNHeadhunter
I suffer from a Minnesota Nice, Midwest, Scandinavian upbringing also known as…
I don’t like to promote myself syndrome
And… I am an introvert
24/7/365
I don’t need more candidates… I need deeper relationships
Myth… Social Media does not make it so we do not need to talk with people
Tools In The (My) Recruiter Tool Chest“Traditional”:
• Phone
• Web site
• Career Page
• Big Job Boards
• Niche Job Boards
• Newsletter
• Networking Events
“Online”:
• Blog
• YouTube
• Foursquare
LinkedIn = WorkFacebook = Home
Twitter = Networking Event or BarInstagram = Hey look at this
YouTube = Hey watch/listen to thisFoursquare = I am/was here
Personal vs Professional
Think about your profiles…
Would you connect with you?
Would you call you back?
Be specific about your location and industry (add city of not in the nearest metro area)
Use the “Headline” as a way to attract visitors
Include what you do or what you are looking for
Add a photo (professional, not casual)
Tell A Story:
I’d like to add you to my professional network on LinkedIn
Hey Paul, thanks for the webinar. If you find I can help with an introduction be sure to let me
know.
Linkedin Flirting
Company Page
URL ShortenersUsed primarily for Twitter to shorten really long URL’s to save characters (you only get 140).
Also gives you some metrics.
Invest before making a withdrawal
Facebook• Include resume• Follow other company
pages• Join/participate in groups• Connect with your
network• Consider making
“Education and Work” public
Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferencesSeminars/webinars
Industry articles/news/statistics/blog postsLocal business articles/news/statistics/blog posts
Ask/give adviceAsk/answer questions
Local events/sports/weatherSUNSETS
Days and times to post updates
RANT => “Social Recruiting”
Reporters need content too
Should I schedule updatesMultiple posts of same TweetContent scheduleDoes more equal more
Time
What are your goals?
I rarely make a “cold call”
This is not about being Internet famous…
I want to be top of mind in Minneapolis, Minnesota and the Midwest
I am a Recruiter first… Social Media Manager when I can