• Grow Y.O.Y attendance by over 10%• Qualified attendees connect with exhibiting

companies

Goals

• Phoenix Metro: – 25-39 – Families– Sports/ Travel enthusiasts– Disposable income

• WestWorld location

• More space for boats, RVs and Powersports

Industry Conditions Overview– House market improving

– Stronger job market

– Consumer confidence increasing

– Multi-year low on fuel prices

National Marine Manufacturers Association

Industry Conditions on Boating

• 2013:– Boat retail increased to $36.8 billion

• Estimated growth 5% 2015– Increase steadily next 3 years

• While boating:• Fishing = #1 activity (63%)• Water sports = 46%

RAB Industry Conditions Report 2013

Adults 18+ own a watercraft

Female Male0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Powersports (skiing, wakeboarding, etc.)FishingPersonal Water Craft

RAB Industry Conditions Report 2013

Adults 18+ own a watercraftAge Power Fishing PWC

25-34 12.5% 15.1% 10.7%

35-44 16.7% 17.3% 15.7%

Marital Status Power Fishing PWC

Single 16.2% 19.2% 18.6%

Married 72.2% 69.7% 71.1%

Sep/Wid/Div 11.6% 11.1% 10.3%

RAB Industry Conditions Report 2013

Adults 18+: Own All-Terrain Vehicles

Sex Owns ATV/UTV

Female 47.2%

Male 52.8%

Age Owns ATV/UTV

25-34 15.3%

35-44 17.2%

Marital Owns ATV/UTV

Single 25.1%

Married 59.6%

Sep/Wid/Div 15.3%

RAB Industry Conditions Report 2013

ATV sales up 0.5% in 2013

Adults 18+: Own Recreational HomesSex Towable RV Motor Home

Female 50.2% 52.8%

Male 49.8% 47.2%

Age Towable RV Motor Home

25-34 10.5% 7.7%

35-44 20.3% 12.4%

Marital Towable RV Motor Home

Single 15.0% 15.8%

Married 75.7% 71.0%

Sep/Wid/Div 9.3% 13.2%

RAB Industry Conditions Report 2013

Phoenix Market Conditions 2015

Personal Disposable Income

Retail Sales0

2

4

6

8

10

12

$ in million% increase since 2014

Economic and Business Research Center, The University of Arizona

$9.8m 5.5%

$2.9m 4.7%

Market Conditions

REGULAR GAS PRICES: updated in the last 36 hours

• Phoenix East: Costco, Arco: $2.53

• Gilbert: Corner Store, Sam’s Club: $2.55

• Chandler: QuickTrip, Shell: $2.57

• Glendale: Safeway, Fry’s: $2.63

• Peoria: Valero, Chevron: $2.69

Phoenix GasBuddy 2000-2015

Sponsor Sponsor Sponsor

RIDE

NO

W

RAMCabela’s

Spon

sor

Sponsor

O’Reilly Auto PartsRMEF

ISE 2016 Phoenix Mobile App

ISE 2016 Phoenix Mobile Map

*based on Scarborough report

RADIO

Radio Spots:• Each get 10 tickets to ISE

• Send coupons to radio email databases

• Promotions 3 weeks out from event

• Explain move to WestWorld• Date of event• “The Ultimate Campground” details

• Encourage radio stations to do live remotes

Cable TV

Scarborough report: Phoenix Hispanic Study 2014

Broadcast TV

Commercial

Previous Advertising Creative:

Implementation Plan

• Produce creative elements including pre-roll

• Contact vendors

• Help with set up

• Run schedules as ordered

2014 ISE Phoenix and Arizona Boat Show

Post-launch

Produce reports

-spot times

-impressions delivered

-weekly check in for level of satisfaction

-spot visits to “The Ultimate Campground”

-debriefing meeting post expo