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IT and ITeS August 2014

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    Strong growth

    opportunities

    The IT-BPM sector in India expanded at a CAGR of 25 per cent over 200013, which is 3

    4 times higher than the global IT-BPM spend, and is estimated to expand at a CAGR of

    9.5 per cent to USD300 billion by 2020

    Leading sourcing

    destination

    India is the worldslargest sourcing destination, accounting for approximately 52 per cent

    of the USD124130 billion market. The countrys cost competitiveness in providing IT

    services, which is approximately 3-4 times cheaper than the US continues to be its USP in

    the global sourcing market

    Largest pool of ready to

    hire talent

    Indiashighly qualified talent pool of technical graduates is one of the largest in the world,

    facilitating its emergence as a preferred destination for outsourcing, Computerscience/information technology accounts for the biggest chunk of India' fresh engineering

    talent pool, with more than 98 per cent of the colleges offering this stream

    Most lucrative sector forinvestments

    The sector ranks fourth in Indias total FDI share and accounts for approximately 37 percent of total Private Equity and Venture investments in the country

    Source:NASSCOM; Aranca ResearchNotes: BPMBusiness Process Management, USPUnique Selling Proposition

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    Growing demand

    Source: Nasscom, Aranca Research

    Notes: SEZ stands for Special Economic Zone; BFSI stands for Banking, Financial Services and Insurance; E stands for Estimate, F stands for Forecast

    Growing demand

    Strong growth in demand forexports from new verticals

    Expanding economy to propelgrowth in local demand

    Global footprints

    IT firms in India have deliverycentres across the world; as of2012, IT firms had a total of 580centres in 75 countries

    IT & ITeS industry is well

    diversified across verticals such asBFSI, telecom and retail

    Policy support

    Tax holidays extended to the ITsector

    SEZ scheme since 2005 to benefitIT companies with single windowapproval mechanism, tax benefits,etc.

    Setting up Information TechnologyInvestment Regions (ITIRs)

    Competitive advantage

    Cost savings of 6070 per centover source countries

    A preferred destination for IT &ITeS in the world; continues to bea leader in the global sourcingindustry with 52 per cent marketshare

    A huge talent pool

    2013E

    Industry

    value:

    USD108

    billion

    2020F

    Industry

    value:

    USD300

    billion

    Advantage

    India

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    By early 90s,

    US-based

    companies

    began to

    outsource work

    on low-cost and

    skilled talent

    pool in India

    IT industry started

    to mature

    Increased

    investment in

    R&D and

    infrastructure

    started

    India increasingly

    seen as a product

    development

    destination

    The number of firms

    in India grew in size

    and started offering

    complex services

    such as product

    management and

    go-to market

    strategies

    Western firms set

    up a number of

    captives in India

    Firms in India becamemultinational companies with

    delivery centres across the

    globe (580 centres in 75

    countries, as of 2012)

    Indian firms make global

    acquisitions

    The IT sector is expected to

    employ about 3.0 million

    people directly and around 9.5

    million indirectly, as of FY13 Indias IT sector is at an

    inflection point, moving from

    enterprise servicing to

    enterprise solutions

    In FY14 the launch of 10,000

    start ups programmes has

    already touched over 25,000

    entrepreneurs

    Pre-1995

    1995-2000

    200005

    2005 onwards

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    IT & ITeS sector

    IT services Business ProcessManagement (BPM)

    Hardware

    Market Size: USD56.3

    billion during FY13

    Over 78 per cent of

    revenue comes from

    the export market

    BFSI continues to be

    the major vertical of

    the IT sector

    Market size: USD20.9

    billion during FY13

    Around 85 per cent of

    revenue comes from

    the export market

    Market size: USD13.3

    billion during FY12

    The domestic market

    accounts for a

    significant share

    The domestic market

    is experiencing growth

    as the penetration of

    personal computers is

    rising in India

    Software products andengineering services

    Market size: USD17.9

    billion during FY13

    Over 79 per cent of

    revenue comes from

    exports

    Source: Nasscom, Aranca Research

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    Indias technology and BPM sector (including hardware) is

    estimated to have generated USD108 billion in revenue

    during FY13 compared to USD100.9 billion in FY12,

    implying a growth rate of 7.4 per cent

    The contribution of the IT sector to Indias GDP rose to

    approximately 8 per cent in FY13 from 1.2 per cent in FY98

    22 22 24 2932 32

    41 4750

    5969

    76

    0.0

    20.0

    40.0

    60.0

    80.0

    100.0

    120.0

    FY2008 FY2009 FY2010 FY2011 FY2012 FY2013E

    Domestic Export

    Source: Nasscom, Aranca Research

    Note: E - Estimates

    Market size of IT industry in India (USD billion)

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    Leading IT players by revenue (FY14)TCS is the market leader, accounting for about 10.1 percent of Indiastotal IT & ITeS sector revenue

    The top six firms contribute around 36 per cent to the total

    industry revenue, indicating the market is fairly competitive

    Source: Bloomberg, Aranca ResearchNotes: *- 9MFY14, **- 2013 (Calendar Year)

    Company name Revenue (USD billion)

    TCS 13.4

    Cognizant 8.8**

    Infosys 8.3

    Wipro 7.25

    HCL Tech 3.9*

    Tech Mahindra 3.09

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    Total exports from the IT-BPM sector (excluding hardware) were estimated to have been USD76 billion during FY13;

    exports rose at a CAGR of 13.1 per cent during FY0813E despite weak global economic growth scenario

    Export of IT services has been the major contributor, accounting for 57.9 per cent of total IT exports (excluding hardware)

    BPM accounted for 23.5 per cent of total IT exports during FY13

    Growth in export revenue (USD billion) Sector-wise breakup of export revenue FY13E

    57.9%23.5%

    18.6%IT services

    BPM

    Software productsand engg. Services

    22.2 25.827.3

    33.539.9 43.9

    9.911.7 12.4

    14.1

    15.917.8

    8.810 10.4

    11.4

    13.014.1

    0

    10

    20

    30

    40

    50

    60

    70

    80

    FY2008 FY2009 FY2010 FY2011 FY2012 FY2013E

    IT services BPM Software products and engg. services

    CAGR: 13.1%

    Source: Nasscom, Aranca Research

    Note: E stands for Estimate

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    BFSI is a key business vertical for the IT-BPM industry. It generated export revenue of around USD31 billion during FY13,

    accounting for 41.0 per cent of total IT-BPM exports from India

    Approximately 85 per cent of total IT-BPM exports from India is across four sectors: BFSI, telecom, manufacturing and retail.

    The hitherto smaller sectors are expected to grow

    Export revenue growth across verticals (USD billion) Distribution of export revenue across verticals (FY13)

    Source:MoRTH, Aranca Research, Department of Electronics and IT Annual Report (2012-13)

    Notes: C&U: Construction & Utilities, T&T: Travel and Tourism, T&M: Telecom & Media, BFSI: Banking, Financial Services and Insurance,

    The figures mentioned are for IT and BPM only and do not include engineering services and hardware exports

    28

    13

    11

    7

    3

    2

    2

    31

    14

    12

    8

    4

    2

    2

    0 10 20 30 40

    BFSI

    T & M

    Manufacturing

    Retail

    Healthcare

    T & T

    C & U

    FY13 FY12

    41%

    18%

    16%

    10%

    5% 3%

    3% BFSI

    T & M

    Manufacturing

    Retail

    Healthcare

    T & T

    C & U

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    US has traditionally been the biggest importer of Indian IT exports; over 60 per cent of Indian IT-BPM exports were

    absorbed by the US during FY13

    Non US-UK countries accounted for just 21.0 per cent of total Indian IT-BPM exports during FY12

    Europe, one of the fast growing IT markets in 2012, is expected to emerge as a potential market as higher inclination

    towards offshoring firms would increase demand for IT services

    Geographic breakup of export revenue (USD billion)(FY13)

    Distribution of export revenue across geographies (FY13)

    Source:Nasscom, Aranca Research, Department of Electronics and IT Annual Report (2012-13)

    Notes: ROW is Rest of the World, APAC is Asia Pacific

    42

    128

    52

    47

    139

    62

    US UK ContinentalEurope

    APAC ROW

    FY12 FY13

    62%

    17%

    11%

    8%2%

    US

    UK

    Continental Europe

    APAC

    ROW

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    CategoryNumber of

    players

    Percentage of total

    export revenue

    Percentage of

    total employeesWork focus

    Large 11 47-50% ~35-38%

    Fully integrated players offering complete range of

    services

    Large scale operations and infrastructure

    Presence in over 60 countries

    Medium 85-100 32-35% ~28-30%

    Mid tier Indian and MNC firms offering services inmultiple verticals

    Dedicated captive centres

    Near shore and offshore presence in more than 30-

    35 countries

    Emerging 450-600 9-10% ~15-20%

    Players offering niche IT-BPM services

    Dedicated captives offering niche services

    Expanding focus towards sub Fortune 500/1000

    firms

    Small >4,000 9-10% ~15-18%

    Small players focussing on specific niches in either

    services or verticals

    Includes Indian providers and small niche captives

    Source: Nasscom, Aranca Research

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    The number of global delivery centres of IT firms in India reached 580, spreading out

    across 75 countries, as of 2012

    As of 2009, over 150 centres were set up by various Indian IT firms in North America

    New business models, technologies and addition of new markets is pushing growth;

    Infosys just opened a shop in Brazil; TCS already has a big set-up in Uruguay

    Global sourcing hub India continues to maintain a leading position in the global sourcing market. Its market

    share increased to 52.0 per cent in 2012 from 50.0 per cent in 2011

    Engineering offshoring

    India is the most preferred location for engineering offshoring, as per a customer poll

    conducted by Booz and Co

    Companies are now offshoring complete product responsibility

    Most lucrative sector for

    investments

    Increased focus on R&D by IT firms in India resulted in rising number of patents filed by

    them

    The number of patents filed by the top three IT companies increased to 858 in 2012 from

    150 in 2009

    Global delivery

    model

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    Changing business

    dynamics

    IndiasIT market is experiencing a significant shift from a few large-size deals to multiple

    small-size ones

    The number of start-ups in technology is expected to reach 50,000, adding to around 2 per

    cent of GDP

    Delivery models are being altered, as the business is moving to capital expenditure

    (capex) based models from operational expenditure (opex), from a vendors frame of

    reference

    Large players gaining

    advantage

    Large players with a wide range of capabilities are gaining ground as they move from

    being simple maintenance providers to full service players, offering infrastructure, system

    integration and consulting services

    Of the total revenue, about 80 per cent is contributed by 200 large and medium players

    New technologies Disruptive technologies, such as cloud computing, social media and data analytics, are

    offering new avenues of growth across verticals for IT companies

    Growth in non-linear

    models

    Indias IT sector is gradually moving from linear models (rising headcount to increase

    revenue) to non-linear ones

    In line with this, IT companies in India are focusing on new models such as platform-based

    BPM services and creation of intellectual property

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    Consumerisation of IT

    Global outsourcing is being used to drive fundamental re-engineering of end-to-end

    processes

    Increased emphasis on beyond cost benefits

    IT firms in the current phase have moved up the value chain, providing innovation-led

    growth to clients from SLA satisfaction and RoI calculations

    Emergence of Tier II

    cities

    Tier II and III cities are increasingly gaining traction among IT companies, aiming toestablish business in India

    Cheap labour, affordable real estate, favourable government regulations, tax breaks andSEZ schemes facilitating their emergence as a new IT destination

    Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier

    II, III and IV as network of spokes

    SMAC technologies, an

    inflection point for

    Indian IT

    Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches

    experienced until now, is leading to digitisation of the entire business model

    IT vendors in India to generate USD225 billion from SMAC-related revenue by 2020

    Notes: SLA: Service Level Agreement; RoI: Return on Investment

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    Competitive Rivalry

    Intense competitive rivalry exists due to low switching costs

    Most of the bigger Indian firms offer same services and there is little

    product differentiation

    Threat of New Entrants Substitute Products

    Bargaining Power of Suppliers Bargaining Power of Customers

    Easy entry as the capital

    required is low

    Large players, however,

    toughen prospects of small and

    medium players to win large

    deals

    Bargaining power of suppliers

    is less as most of their

    businesses come from the

    same geographies

    Bargaining power is high as

    many IT firms fight for a similar

    project

    Firms are mostly dependent on

    same geography, which

    increases customer power

    Threat is medium as new

    centres, such as Philippines

    and China, are fast gaining

    ground among investors due to

    their low cost advantages

    Competitive

    Rivalry

    (High)

    Threat of New

    Entrants

    (Medium)

    Substitute

    Products

    (Medium)

    Bargaining

    Power of

    Customers

    (High)

    Bargaining

    Power of

    Suppliers

    (Low)

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    Companies are moving to Tier II & III cities to gain low cost advantage

    Infosys moved to Indore and Mohali in FY14 to expand its penetration in India and reduce

    costs

    Companies are moving to emerging economies of East Europe and Latin American

    countries

    Social Computing, Mobility, Analytics and Cloud (SMAC) is taking significant leaps Companies are getting into this field by offering big data services, which provides clients

    better insights for future cases

    Most of the IT companies have been offering same products and services to their clients

    The companies are working towards product differentiation through various other services

    by branding themselves, e.g. Building Tomorrow's Enterprise by Infosys

    Companies are now investing a lot in R&D and training employees to create an efficient

    workforce, enhancing productivity and quality

    R&D forms a significant portion of companies expenses, which is critical when margins are

    in pressure, to promote innovations in the changing landscape

    Expanding in Tier II & III

    cities and externally

    Movement to SMAC &digital space

    Product differentiation

    Promotion of R&D

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    Growth

    drivers

    TalentPool

    Domestic

    growth

    Infrastructure

    Globaldemand

    Policysupport

    Computer penetration expected

    to increase

    Government likely to become a

    major contributor to domestic

    demand by 201314

    4.7 million graduates are estimated to have

    been added to Indiastalent pool in FY13

    Strong mix of young and experienced

    professionals

    Global IT offshore spending

    expected to have increased at a

    CAGR of 8.0 per cent duringFY1113

    Global BPM spending

    estimated to have expanded at

    a CAGR of around 7.0 per cent

    during FY1113

    Tax holidays for STPI andSEZs

    Procedural ease and single

    window clearance for setting up

    facilities

    A fund of around USD1.6 billion

    to promote new technology

    start-ups in the 2014-15 Budget

    Robust IT infrastructure across

    various cities in India such as

    Bengaluru

    Delivery centres spread across

    various countries

    Source: STPI stands for Software Technology Park of India

    Note: SEZ stands for Special Economic Zone

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    Domestic IT market by customer segment (FY2013E)Large enterprises account for a significant share of the ITmarket and added USD15 bn to domestic revenue in FY13

    Expansion of Indian firms in global markets is

    leading to increasing spend on IT for efficient and

    cost-effective operations

    SMB is another potential demand pool for IT services in thedomestic market

    Adoption of technology for enhancing product visibility,

    reach and operational efficiencies is leading to higher

    demand for IT services from SMBs

    With 46 million units, India has the second largest

    SMB base in the world

    47%

    26%

    15%

    12%Large enterprises

    SMB

    Governement

    Consumers

    USD32 billion

    Source:Nasscom, Aranca Research

    Notes: Small and Medium Business; E indicates estimated numbers

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    15.5

    0

    20

    40

    60

    80

    100

    FY13 FY15F FY20F

    ~22-23

    ~90-100

    Domestic revenue from IT and BPM (USD billion)Introduction of large e-Governance projects to providebetter services through IT and focus on the formation of the

    cyber policy led to higher demand for IT and hardware from

    the government

    The Central Government and State/UT Government

    allocated 0.91.2 per cent and 2.83 per cent,

    respectively, of total budget for IT spend under the

    12thFive Year Plan

    Strong consumer demand for IT service and products:

    Advent of smartphones, tablets and iPads

    Industry leaders are stressing the need for

    promoting support start-ups

    Rising computer literate population

    Enhanced Internet and mobile penetration

    Growing disposable income strengthening consumer

    purchasing power

    Source:Nasscom, Aranca Research

    Notes: UT- Union Territory, F- Forecasts

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    Export revenue from IT and BPM (USD billion)Global IT-BPM spending to grow 56 per cent to nearlyUSD2 trillion by 2013

    Global sourcing to rise at a faster pace of 911 per cent to

    USD124130 billion in 2013

    Emergence of SMAC would provide USD1 trillion market by

    2020

    Emerging economies are likely to be a major contributor to

    IT spend growth

    IT spend in emerging economies to grow 3-4 times

    faster than advanced economies

    The BRIC IT market is estimated at USD380420

    billion by 2020

    Stable tax regime, reducing litigation related to tax and

    providing conducive environment for start-ups will improve

    the business environment

    Source:Nasscom, Aranca Research, Budget 2014-15

    Note: UT- Union Territory

    Core and non core segments growth prospects

    48

    ~106-111

    0

    20

    40

    60

    80

    100

    120

    FY11 FY14F

    22 11 1.2 7.6 3.2 3.135 15 2 13 5.5 5.505

    10

    1520

    253035

    40

    CADM ER&D IT consulting IS-sourcing

    Knowledgeservices

    Softwaretesting

    FY13E FY16F

    Core segments Emerging segments17%

    10%20% 20% 21%

    19%

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    Graduates addition to talent pool in India (in millions)Availability of skilled English speaking workforce has been amajor reason behind Indias emergence as a global

    outsourcing hub

    India added around 4.7 million graduates to the talent pool

    during FY13

    Growing talent pool of India has the ability to drive the R&D

    and innovation business in the IT-BPM space

    Source:Nasscom, Aranca Research

    Note: Graduates includes both graduates and post graduates

    3.2 3.5

    3.7 4.0

    4.4

    4.7

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    4.5

    5.0

    FY2008 FY2009 FY2010 FY2011 FY2012 FY2013E

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    Training expenditure by Indian IT-BPO sectorAbout 2 per cent of the industry revenue is spent on trainingemployees in the IT-BPM sector

    Forty per cent of total spend on training is spent on training

    new employees

    Numerous firms have forged alliances with leading

    education institutions to train employees

    Source:Nasscom, Aranca Research

    27%

    24%19%

    13%

    11%

    6% Recruitment cost

    Salaries for inhousetraining staff

    Employee welfare

    External training(existing employees)

    Other costs

    External training(new recruits)

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    Short term

    Medium term

    Long term

    Objectives Initiatives

    Enhance overall yield of employees

    Improve employability

    Expand to Tier II cities to reduce

    operating costs

    Low skill dependence

    Industry to enhance investment in

    training

    Use NAC and NAC Tech to assess

    employability of talent pool

    Identified new tier II locations

    Reduce investment on training

    Develop specialist and project

    management expertise

    Launched the National Faculty

    Development Programme to increase

    suitability of Faculty

    Aiding industry access to specialist

    programmes offered by independent

    agencies

    Expand education capacity

    Promote reforms in education

    Expansion of higher education

    infrastructure; 20 new IIITs to be set up

    by the government

    Programme to increase PhDs in

    technology

    Source: Nasscom, Aranca Research

    Notes: NACNasscom Assessment of Competence, IIIT: Indian Institutes of Information Technology

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    Characteristics of STPI and SEZ in IndiaOf 53 STPI centres, 46 are in Tier II and III cities

    As of FY2013, 4,534 STPI units were operational, while

    3,755 units have exported IT services and products.

    IT-SEZs have been initiated with an aim to create zones

    that lead to infrastructural development, exports and

    employment

    Parameters STPI SEZ

    Term 10 years 15 years

    Fiscal benefits

    100 per cent tax

    holiday on export

    profits

    Exemption from

    excise duties and

    customs

    100 per cent tax

    holiday onexports for first

    five years

    Exemption from

    excise duties and

    customs

    Location and

    size

    restrictions

    No location

    constraints

    23 per cent STPIunits in tier II and

    III cities

    Restricted to

    prescribed zones

    with a minimum

    area of 25 acres

    Source:Nasscom, Aranca Research, STPI (Software Technology Parks of India)

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    IT sector employment distribution in Tier I and Tier II/III cities

    43 new tier II/III cities are emerging as IT delivery locations;

    this could reduce pressure on leading locations

    Cost in newer cities is expected to be 28 per cent lower

    than that in leading cities

    Lower cost and attrition, affordable real estate and supportfrom local government, such as tax breaks, STPI and SEZ

    schemes, are facilitating this shift of focus

    Over 50 cities already have basic infrastructure and human

    resource to support the global sourcing and business

    services industry

    Some cities are expected to emerge as regional hubssupporting domestic companies

    Trends in tier II and III cities

    1,821 1,615

    175

    3,230

    -

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    2008 2018

    Tier I locations Tier II/III locations

    Source:Nasscom, E&Y, Aranca Research

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    Number of GICs in India

    Global In-House Centers (GIC), also known as captive

    centers, are one of the major growth drivers of the IT-BPM

    sector in India

    As of FY2012, the captive segment accounted for 16-18 per

    cent of the IT-BPM industry revenue

    The impact of the segment goes beyond revenue andemployment, as it helped in developing India as a R&D hub

    and create an innovation ecosystem in the country

    Within the captive landscape, Engineering Research &

    Development/Software Product Development (ER&D/SPD)

    is the largest sub-segment

    Companies from North America and Europe are major

    investors in the captive segment in India, accounting for

    over 90 per cent of captives in the country

    Key highlights

    Source:Zinnov, Nasscom, Aranca Research

    0

    100

    200

    300

    400

    500

    600

    700

    800

    2000 2005 2010 2012

    ~180

    450+

    700+

    750+

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    PE-VC investments in IT & BPM (USD billion)

    The IT & BPM sector continued to attract PE and VC investments in 2013, accounting for a significant proportion with 154

    deals

    Total P/E investments were USD959 million in Q4FY13, with the biggest deal being Apax Partners investment ofUSD420million in GlobalLogic

    Total P/E investments were USD2.2 billion in FY14

    Two of the largest regions attracting PE deals in the sector during Q42013 were as follows:

    NCR with USD471 million

    Bengaluru with USD220 million

    Source:Venture Intelligence, Nasscom, Aranca Research

    Share of IT-BPM in PE-VC investments

    0.8

    1.9

    3.2

    2.2

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    2008 2011 2012 2013

    184

    379

    484

    393 388

    5825 32 40 40

    0

    100

    200

    300

    400

    500

    600

    2009 2010 2011 2012 2013

    Number of deals Share of IT-BPM

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    Source:All the figures are taken from International Data Corporation (IDC)

    and Nasscom and are FY10 estimates

    Note: SMB- Small and Medium Businesses

    BRIC nations, continental Europe, Canada and

    Japan have IT spending of approximately

    USD380420 billion

    Adoption of technology and outsourcing is

    expected to make Asia the second largest IT

    market

    Government, healthcare, media and utilities

    together have IT spend of approximately USD190

    billion, but account just 8 per cent of Indias IT

    revenue

    Numerous sectors are expected to depend on

    technology and service providers to reduceservice cost

    SMBs have IT spend of approximately USD230

    250 billion, but contribute just 25 per cent to Indias

    IT revenue

    The emergence of new service offerings and

    business models would aid in tapping market

    profitably and efficiently

    Newverticals

    Newcustomersegments

    Newgeographies

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    Growth trend of traditional verticals

    Traditional verticals, i.e. BFSI, telecommunication and manufacturing, continue to remain the largest in terms of IT adoption

    and are expected to grow at an average of 15 per cent

    Implementation of cloud environment and mobility is the way forward for traditional verticals.

    Emphasis on other emerging verticals (e.g. education, healthcare and retail) to aid growth in IT firms in India.

    Shift from IT adoption infrastructure, automation and digitisation to smart IT marks future trend of services in emerging

    verticals

    Source:Nasscom, Aranca Research

    Growth trend of emerging verticals

    128 80

    339

    195

    126

    506

    243193

    595

    0

    100

    200

    300

    400

    500

    600

    700

    BFSI Telecom Manufacturing

    FY10 FY13E FY15F

    17.2

    11.6

    4.4

    34.5

    17.5

    8.7

    39.5

    24.8

    9.7

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Education Healthcare Retail

    FY10 FY13E FY15F

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    Market size of other progressing verticals by 2020

    (USD billion)

    As IT is increasingly gaining traction in SMBs business

    activities, the sector offers impressive growth opportunities

    and is estimated at approximately USD230250 billion by2020

    In a bid to reduce cost, governments across the world are

    exploring outsourcing and global sourcing options

    Technologies, such as telemedicine,Health, remote

    monitoring solutions and clinical information systems, wouldcontinue to boost demand for IT service across the globe

    IT sophistication in the utilities segment and the need for

    standardisation of the process are expected to drive

    demand

    Digitisation of content and increased connectivity is leading

    to a rise in IT adoption by media

    Companies to focus on local problems and find engineeringsolutions

    Source:Nasscom, Aranca ResearchNote: Small and Medium Business

    0

    50

    100

    150

    200

    250

    300

    SMB Government Healthcare Utilities Media

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    Growing technologies future growthEmerging technologies present an entire new gamut ofopportunities for IT firms in India

    SMAC provide USD1 trillion opportunity

    Cloud represents the largest opportunity under SMAC,

    increasing at a CAGR of approximately 30 per cent to

    around USD650700 billion by 2020

    Social media is the second most lucrative segment for IT

    firms, offering a USD250 billion market opportunity by 2020

    Source:Nasscom, Aranca Research

    Notes: Size of bubble indicates market size,

    *CAGR and market size for Big data/analytics is till 2015

    Cloud

    Social media

    Enterprisemobility

    Bigdata/analytics*

    10%

    20%

    30%

    40%

    50%

    60%

    0 200 400 600 800

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    Emerging geographies would drive the next growth phase for IT firms in India

    BRIC would provide USD380420 billion opportunity by 2020

    Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational

    excellence hold key to success in new geographies

    Source:Nasscom, Aranca Research

    Countries offering growth potential to IT firms

    Country IT spend Indias penetration Key segments

    Canada USD63 billion ~1.5 per cent Enterprise applications, cyber security, healthcare IT

    Europe USD230 billion

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    Segment-wise revenue breakdown (FY14)Established in 1968, Tata Consultancy Services (TCS) is anInformation Technology (IT) services, consulting and

    business solution company. The company provides end-to-

    end technology and technology-related services to global

    enterprises. The companysbusiness is spread across the

    Americas, Europe, Asia-Pacific, and Middle East and Africa

    (MEA)

    Achievements:

    2014: Gold and Silver Stevie Winner at the American

    Business Awards

    2013: Won Best Performing Consultancy Brand award in

    Europe

    2013: Received Red Hat North America Awards for System

    Integrator Partner of the Year

    2012: TCS China ranked among the top 10 global services

    providers in China

    2012: TCS BaNCS won Xcelent Customer Base Awards

    2012

    Source:TCS website and Annual report, Aranca Research

    15.5%

    12.0%

    11.9%

    8.4%

    4.7%

    3.4%

    2.5% Enterprise Solutions

    Business ProcessServices

    InfrastructureServices

    Assurance Services

    Engineering &Industrial Services

    Global Consulting

    Asset LeveragedSolutions

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    Number of customersFinancial performance (USD billion)

    Source:TCS website and Annual Report, Aranca Research

    6.0 6.3

    8.2

    10.2

    11.6

    13.4

    1.4 1.72.3

    2.8 3.13.9

    0.0

    2.0

    4.06.0

    8.0

    10.0

    12.0

    14.0

    16.0

    FY09 FY10 FY11 FY12 FY13 FY14

    Revenue Operating profit

    0

    100

    200

    300

    400

    500

    600

    700

    800

    USD1million+

    USD5million+

    USD10million+

    USD20million+

    USD50million+

    USD100million+

    FY5 FY11 FY12 FY13 FY14

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    Source: TCS website and Annual report, Aranca Research

    Energy resources

    & utilities

    Life sciences &

    healthcare

    Manufacturing

    Media &

    entertainment

    Retail and consumer

    packaged goods

    BFSI

    Consolidation of

    market position

    through CMC

    acquisition

    Issued IPO in the

    market in India and

    raised USD1.2

    billion in 2004

    Acquisition of IT

    service firm Alti in

    France in 2013

    With a brand value of

    over USD1 billion,

    consolidated its

    position as one of the

    largest IT players

    1968 2001 2003 2005 2007 2009 2011 2013

    Expanded of

    geographic

    presence

    1968Indias first

    software service

    company

    FY03

    Became the first

    software companyin India to cross

    USD1 billion

    revenue

    FY14

    USD13.4 billion

    revenue

    FY13

    Active clientbase: 1,156

    New clients:

    153

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    Segment-wise revenue breakdown (FY13)Established in 1991, HCL Technologies Ltd is an ITservices company providing enterprise and custom

    application, business transformation, infrastructure

    management, business process outsourcing and

    engineering services. The companysnetwork of 26 offices

    is spread across the US, Europe and Asia Pacific

    Achievements:

    2014: Received Best Governed Company Award from Asian

    Centre for Corporate Governance & Sustainability

    2013: Won IT Europa, European IT Excellence Awards andAsia Pacific Enterprise Leadership Award 2013

    2012: Received Market Facing Innovation award at the

    NASSCOM Innovation Awards, 2011

    2011: Received Operational Excellence & Quality award at

    BPO Excellence Awards 201011

    Source:HCL Technologies website and Annual Report, Aranca Research

    32%

    24%

    20%

    19%

    5%Custom applicationservices

    Infrastructureservices

    Enterpriseapplication services

    Engineering & R&Dservices

    Business services

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    Number of customersFinancial performance (USD billion)

    Source:HCL Technologies website and Annual Report, Aranca Research

    1,8792,228

    2,560

    3,452

    4,345 4,686

    3,952

    250 317 321438 656 746 731

    -

    1,000

    2,000

    3,000

    4,000

    5,000

    FY08 FY09 FY10 FY11 FY12 FY13 9MFY14

    Revenue Operating profit

    397

    164

    96

    45 2514

    10

    428

    186

    102

    51 30 18

    110

    50

    100150

    200

    250

    300

    350

    400

    450

    USD1million+

    USD5million+

    USD10million+

    USD20million+

    USD30million+

    USD40million+

    USD50million+

    30-Jun-12 30-Jun-13

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    1997 1998 1999 2000 2002 2004 2006 2008 2010 2011 2012 2013

    Life sciences &

    healthcare

    Media

    Retail & consumer

    packaged goods

    Telecom

    Manufacturing

    Financial services

    FY12

    Revenue

    crossed USD4billion

    USD100 million+clients reached 5

    Organic growth

    through prudent

    strategies

    Adoption of non-

    linear strategy;formation of JVs

    and alliances

    Acquisition of

    Capitalstream andAXON Group

    Diversification of

    business andgeography mix

    1997Established with

    spun-off HCLs

    R&D business

    FY06

    Signed the

    biggest ever

    software service

    deal with DSG

    FY09Launched

    IPO

    Source:HCL Technologies website and Annual Report, Aranca Research

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    Segment-wise revenue breakdown (FY14)Established in 1981, Infosys Limited is engaged inconsulting, engineering, technology and outsourcing

    services. The companys end-to-end services includeconsulting and system integration. Infosys operates through

    30 offices across India, the US, China, Australia, the UK,

    Canada and Japan

    Achievements:

    2013: Infosys Public Services, Inc (IPS) was named the

    healthcareshottest company for 2013

    2013: Ranked first in the annual Euromoney Best Managed

    Companies in Asia survey

    2013: Received NASSCOM Business Innovation Award

    2013 for Infosys Edge

    2012: Identified as an innovation leader in KPMGsGlobal

    Technology Innovation Survey 2012

    Source: Infosys website and Annual Report, Aranca Research

    34.7%

    21.3%

    20.0%

    18.3%

    5.8%

    Financial services &Insurance

    Manufacturing

    Energy utilities,

    Communication andServices

    Retail, Consumerpackaged goods, Logisticsand Life Sciences

    Life Sciences& Healthcare

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    Number of customersFinancial performance (USD billion)

    Source: Infosys website and Annual Report, Aranca Research

    5.0 4.8

    6.07.0

    7.4 8.3

    1.7 1.6 1.82.0 1.9 2

    0.0

    1.0

    2.03.0

    4.0

    5.0

    6.0

    7.0

    8.0

    9.0

    FY09 FY10 FY11 FY12 FY13 FY14

    Revenue Operating profit

    0

    100

    200

    300

    400

    500

    600

    USD1million+

    USD5million+

    USD10million+

    USD20million+

    USD50million+

    USD100million+

    2012 2013 2014

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    1981 1991 1993 1995 1997 1999 2002 2006 2010 2012

    Logistics and

    distribution

    Industrial

    manufacturing

    Healthcare,

    pharmaceuticals &

    biotech

    Financial service

    Automotive

    Aerospace, defense

    & airlines

    Organic growth

    Expansion acrossthe world and

    offshore business

    Acquisition of

    Lodestone Holding

    AG

    Strong

    diversified clientbase of 890

    clients in FY14

    Large client

    acquisitions

    1981

    Founded in

    Pune with an

    initial capital of

    USD250

    1993Launched

    IPO

    FY14

    USD8.3 billion

    turnover

    1999

    Reached

    USD100 million

    and listed onNASDAQ

    Source:Infosys website and Annual Report, Aranca Research

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    National Association of Software and Services

    Companies (NASSCOM)

    Address: International Youth Centre Teen Murti Marg,

    Chanakyapuri, New Delhi110 021

    Phone: 91 11 2301 0199

    Fax: 91 11 2301 5452

    E-mail: [email protected]

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    APAC:Asia Pacific

    BFSI: Banking, Financial Services and Insurance

    BPM: Business Process Outsourcing

    CAGR: Compounded Annual Growth Rate

    C&U: Construction & Utilities

    FDI: Foreign Direct Investment

    GOI: Government of India

    INR: Indian Rupee

    IT & ITeS: Information Technology-Information Technology Enabled Services

    NAC: Nasscom Assessment of Competence

    RoI: Return on Investment

    ROW: Rest of the World

    SEZ: Special Economic Zone

    SLA: Service Level Agreement

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    SMB: Small and Medium Businesses

    STPI: Software Technology Parks of India

    T&M: Telecom & Media

    T&T: Travel and Transport

    USD: US Dollar

    USP: Unique Selling Proposition

    UT: Union Territory

    Wherever applicable, numbers have been rounded off to the nearest whole number

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    Calculated as average for the year

    Year INR equivalent of one USD

    200405 44.81

    200506 44.14

    200607 45.14

    200708 40.27

    200809 46.14

    200910 47.42

    201011 45.62

    201112 46.88

    201213 54.31

    201314 60.28

    Exchange rates (Fiscal Year)

    Year INR equivalent of one USD

    2005 43.98

    2006 45.18

    2007 41.34

    2008 43.62

    2009 48.42

    2010 45.72

    2011 46.85

    2012 53.46

    2013 58.44

    Q12014 61.58

    Exchange rates (Calendar Year)

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