iwed post show report

Qatar Expo - P.O.Box 8019 Doha, Qatar +974 4465 0211 | +974 3362 6378

www.qatar-expo.com/exhibitions/[email protected]

THE 4TH INTERNATIONAL WEDDINGEXHIBITION & FASHION SHOW DOHA

3-6 MARCH 2011DOHA EXHIBITION CENTER

POST SHOWREPORT

contents

5 facts and figures7 floor plan8 exhibitor’s list11 exhibitors profile13 exhibitors category14 exhibitors survey19 exhibitors statements21 sponsors23 visitors in detail25 visitors report27 visitors profile28 visitors survey33 visitors statements35 media plan37 press conference55 on location events59 gala dinner coverage67 fashion show details & coverage

5 P O S T S H O W R E P O R T | I W E D 1 1

Date: 3rd –6th May 2011

Venue: Qatar Tourism Authority, Doha – Qatar

Total Area: 7,500 sqm.

Concurrent: The 4th International Wedding Exhibition and Fashion Show Doha

No. of Exhibitors: 97

Foreign Exhibitors: 52

Local Exhibitors: 45

Participating Countries: 12 – (Bahrain, Kuwait, UAE, Turkey, Pakistan, K.S.A., Italy, Lebanon, India, Egypt, Qatar, Syria)

Visitors: 17,893 (Local, Regional and International)

Media Partners: 7

facts and figures


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QATAR EXPO | P.O.Box: 8019 Doha, Qatar | t. +974 465 0211 | f. +974 467 4506 | m. +974 362 6378iwed@qatar- expo.com | w w w.qatar- expo.com/exhibit ions/iwed

exhibitors list

Company Country

ABAyA ShEEK KUWAIT

ABAyAT JANA BAhRAIN

AhLAM CoUTURE QATAR

AL ARAB NEWSPAPER QATAR

AL DAR ALMALAKI FAShIoN BAhRAIN

AL JoUD ABBAyAT BAhRAIN

AL JURy QATAR

AL MAShMooM QATAR

AL MoTAhAJIBA QATAR

AL MUFTAh RENT A CAR QATAR

ALI BIN ALI - KoDAK QATAR

AMARA FLoWERS QATAR

ASIAN LIFESTyLE MAgAzINE LTD PAKISTAN

AzALEA UAE

BAIT AL zAINA UAE

CAzAyL QATAR

CLASSIC ABAyA UAE

DADoS BEAUTy QATAR

DANAT AL KUWAIT KUWAIT

DAR AL FAKhAMA BAhRAIN

DAR AL IBDAA UAE

DAR AL MoDA QATAR

DAR AL WALAh BAhRAIN

DAR ALMyASA ABAyAS BAhRAIN

DAR NoQooSh BAhRAIN

DARA3ATy KUWAIT

DEFILE QATAR

DENTELLA QATAR

DIAMANT’S hoUSE LINE LEBANoN

EBN SINA MEDICAL QATAR

ELENoRA UAE

Company Country

EMPERoR QATAR

FINAL ToUCh UAE

FIRST FINANCE QATAR

FRANCK PRoVoST AND NAILS QATAR

g4S QATAR W.L.L. QATAR

gENTILI FABRIzIo SRL ITALy

gIFTS LANDS QATAR

hoME MADE QATAR

hoUSE oF oShA UAE

IzMIR FAIR SERVICES TURKEy

JoVAN ABAyAT & oRIENTAL FAShIoN BAhRAIN

KhAMAyEL BAhRAIN

KhoULINA oCCASIoNS QATAR

KIMA TRADE EgyPT

KINg TREE INDIA

KUBRA AL QASEER BAhRAIN

LA BoUTIQUE QATAR

LA MAISoN DU MARIAgE LEBANoN

LA MARIEE BAhRAIN

LAMAR SyRIA

LAVANDo QATAR

LAzURD FoR MEAL PREPARATIoN KUWAIT

LE NozzE MAgAzINE ITALy

LULU ToUCh QATAR

MCQUEEN ABAyA UAE

MEENA RoSE FAShIoN UAE

MISK BAhRAIN

MITChI LEBANoN

MoRoCCAN CAFTAN KSA

NASSEM ALANDALoS FAShIoNS BAhRAIN

NoVIA QATAR QATAR


exhibitors list

Company Country

oPAL QATAR

oRyx ADVERTISINg Co. WLL QATAR

ozgUL MoDA TEKSTIL URUN.TIC.LTD. STI TURKEy

P.A.F. SNC ITALy

PARIDhI INDIA

PRINCESS PARADISE LADIES TAILoRINg BAhRAIN

PRINCESSES ToUCh ABAyAT BAhRAIN

QATAR hAPPENINg / ABoDE MAgAzINE QATAR

RANA RADI KSA

RAQSAAT CoMPANy QATAR

REgENCy hALLS QATAR

RoSE’S CUPCAKES QATAR

SALooN KARKAFI hAIR ExTENSIoN QATAR

ShELATI QATAR

SILKoR MEDICAL CENTER QATAR

SIMAS BoUTIQUE QATAR

SoCIAL DEVELoPMENT CENTER QATAR

SohA AShI KSA

TAJMEEL QATAR

TARAMAND LEBANoN

TIRTIR CAFTANS KUWAIT

TRINITy QATAR QATAR

VERA WANg (MARyAh TRADINg) QATAR

W DohA hoTEL & RESIDENCES QATAR

WAED LINE BoUTIQUE LEBANoN

WAhAM ABAyAT AND ACCESSoRIES BAhRAIN

WALID ATALLAh LEBANoN

WEDDINg ARABIA LEBANoN

WEDDINgS & EVENTS BAhRAIN

yUMNA UNIFoRM UAE

zAFAT STUDIo QATAR


exhibitor’s profile

AbayaBeauty CentersCaftanCar Rental ServicesCatering ServicesDesignerEmbroideryEvening DressesEvent organizerFinancing Institution

Flower & Chocolategovernment Institutionhaute CouturehotelJalabiyaLingerie’sMedical BeautySecurity ProvidersTalent – Casting Agency

Video & PhotographyWedding CakesWedding DressWedding hallsWedding EntertainmentWedding PlannersWedding StationeryMedia Partner


VaLuE aDDED EXHIBItor paCKaGES

Promote product launch through a press conference.•Facilitate the participation in the IWED designers Fashion Show.•Sponsorship opportunities to maximize your coverage and brand exposure.•Send invitations to key customers and VIPs to attend the Exhibition and the •Fashion Show.Send invitations to the Exhibitors Prospective Customers.•Exclusive interviews with the media.•Full media coverage of the event (newspapers, Magazines, radio and TV)•The opportunity to network and sign contracts during the exhibition.•

exhibitor category

4% MEDIA PARTNER

3% WEDDING STATIONERY

8% WEDDING PLANNERS

1% WEDDING ENTERTAINMENT

6% WEDDING HALLS

14% WEDDING DRESS

1% WEDDING CAKES

1% VIDEO & PHOTOGRAPH

1% TALENT CASTING

1% SECURITY PROVIDERS

1% MEDICAL BEAUTY

2% LINGERIES

6% JALABIYA

1% HOTEL

3% HAUTE COUTURE

1% GOVERNMENT INSTITUTION

3% FLOWER & CHOCOLATE

1% FINANCING INSTITUTION

1% EVENT ORGANIZER

13% EVENING DRESSES

2% EMBROIDERY

4% DESIGNER

2% CATERING SERVICES

1% CAR RENTAL SERVICES

3% CAFTAN

3% BEAUTY CENTERS

15% ABAYA



exhibitors survey

YES 68%

NO 32%

TOO LONG 11%

TOO SHORT 22%

JUST RIGHT 67%

1. Exhibitor’s rate to the 4th IWED 2011?

2. Were exhibition days sufficient?

Exhibition hours?

VERY SUCCESSFUL 23% SUCCESSFUL 61% NOT SUCCESSFUL 16%


exhibitors survey

YES 61%

NO 39%

EXCELLENT 42%

GOOD 27%

FAIR 17%

POOR 14%

NEW CONTACTS 36%

COMPANY/PRODUCT RECOGNITION 24%

NEW PRODUCT INTRODUCTION 13%

COMPETITION SURVEY 4%

SALES LEADS 15%

OTHER 8%

3. overall traffic rate

4. obtain Target and objectives

5. Exhibitor’s objectives at 4th IWED 2011



exhibitors survey

EXCELLENT 36%

GOOD 51%

FAIR 13%

EXCELLENT 51%

GOOD 42%

FAIR 7%

INCREASE BOOTH SPACE 38% MAINTAIN CURRENT SIZE OF BOOTH SPACE 62%

6. Planned to book next show

7. Security Service provider

Cleaning Service provider


8. Moving-in and moving-out schedule

exhibitors survey

9. Exhibition facilities

10. Logistics Satisfaction

EXCELLENT 14%

GOOD 56%

FAIR 19%

POOR 11%

EXCELLENT 7%

GOOD 52%

FAIR 34%

POOR 7%

YES 78%

NO 22%



11. Was there any issue/problem highlighted during the exhibition?

exhibitors survey

12. Courteous and friendly operation staff

YES 20% NO 80%

YES 92% NO 8%


exhibitor’s statements

IWED went very well across the board and results once •again exceeded our expectations. It is the ideal Wedding Business Trade Show!We were able to established new important contacts and •we hope IWED concept will be more continued at the next exhibition and more conceptWe were especially overwhelmed with the good •organization; we have a strong - willed to opt a booth in the next time show.We wish to see the strict selection of exhibitors continuing •in the future and more participants.


We wish to acknowledge their support and extend our gratitude to our sponsors and partners.

iwed sponsors

SUPPORT SPONSORS

MEDIA PARTNERS

OFFICIAL RENT A CAR

BEAUTY SPONSOR

WEDDING HOST SPONSOR

MEDIA SPONSORSCATWALK SPONSORS


IWED visitors in details

Total of 17,893 Visitors from Local, Regional and •International.Visitors from 15 countries•

Bahrain EgyptKuwaitItalyIndiaLebanon

MalaysiaomanPakistanQatarRomaniaSingapore

SudanSyriaUAEUnited Kingdom


15% WEDDING PLANNER

13% WEDDING GOWNS

12% WEDDING VENUES

9% VIDEO & PHOTOGRAPHY

13% FLORIST & CHOCOLATES

10% FASHION DESIGNERS

7% CATERING

11% BEAUTY CENTERS

2% ADVERTISING & MEDIA

8% ABAYA & JALABIYA

9% INTERNATIONAL

26% REGIONAL

65% LOCAL

visitors report

visitors product of interest


visitors profile

VISItorS StatIStICS

Visitors came largely from Wedding Planners, Wedding organizer’s, Brides – to – be & their family and friends, Trade Agents, Public Visitors, Trade Visitors, International Visitors and Special invitations offered to local, regional and international decision makers.

Quality of Exhibitors

Variety of Exhibitors

VERy gooD 27% gooD 50% FAIR 23%

VERy gooD 15% gooD 42% FAIR 31% PooR 12%



visitors survey

SHoW manaGEmEnt

VERY GOOD 71% GOOD 29%

VERY GOOD 74% GOOD 17% FAIR 9%


Cleanliness

Facilities on site

Walk-in registration


visitors survey

SHoW manaGEmEnt


Security

Directional Signage

YES 39% NO 61%

Invited by Exhibitors




visitors survey

1 HOUR 80% 3 HOURS 10% ALL DAY 10%

Visitors time of stay at IWED 2011

SHoW manaGEmEnt

heard about 4th IWED 2011

Purpose of Visit

NEWSPAPER 15% WEBSITE 22% qATAR EXPO 20% OUTDOOR ADVERTISING 25% THROUGH A FRIEND 18%

GATHER INFORMATION 32% SOURCE PRODUCT 18% COMPETITION ANALYSIS 14% ESTABLISH SUPPLIER C 18% CLOSING SALES 18%


visitors survey

DIRECT SALE 14% NO TRADE NEGOTIATION 10% UNDER NEGOTIATIONS 31% JUST LOOkING 45%

YES 76% NO 24%

YES 20% NO 80%

Plan to attend for the next show

Deals made at IWED

Was there any issue/problem highlighted during the exhibition?

SHoW manaGEmEnt


visitors statementsVisitors requested to have more companies related to •Weddings.It’s a good place to visit to update for new trends of designs.•It was a glamorous experience witnessing the spectacular •wedding fashion shows and meeting a celebrity designer.


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press conference


rECorD VISItor numBErS EnSurE IWED 2011 ‘HuGE SuCCESS’over 24000 visitors and 103 exhibitors mean IWED 2011 biggest everDoha, Qatar, 8 March 2011: The 4th International Wedding Exhibition & Fashion Show Doha (IWED) 2011 came to a spectacular close on Sunday as a record breaking 24000 visitors flocked to the 4-day wedding extravaganza at the Doha Exhibition Center.once again IWED, which took place from March 3 to 6, has underlined its reputation as the region’s #1 wedding event and the leading international marketplace for high-end wedding companies and brides eager to turn their dream wedding into an IWED reality.

“Spectacular wedding fashion shows, celebrity designers, the latest traditional and modern wedding fashions – IWED was fantastic! I drove all the way from Riyadh to attend IWED and meet the brilliant WAED, it is a dream come true,” said one delighted visitor.

opinion amongst the record 103 exhibitors was that the quality of advertising, event management and public relations was the best they had experienced at any event, anywhere in the world.“All the exhibitors I spoke with have the same opinion: IWED 2011 was professionally managed throughout, the number of visitors exceeded our expectations and great credit must go to the organizers for putting an event that boosts Qatar’s international reputation,” said one exhibitor.

Models also showcased world-renowned designer, Walid Atallah’s, latest designs at a fashion show at the exhibit itself on Saturday the 5th of March. More than 500 people attended, including 30 VVIPs, and members of the media. A gala dinner in Mr. Atallah’s honour was held afterwards at the W hotel, who sponsored the event. Attended by over 350 people, including 50 VIPS, the mood was set as the venue was decorated with beautiful wedding day ornaments. Awards were presented to the sponsors and management of IWED, and ended on a high note with Mr. Atallah’s displaying a QR 80,000 brilliantly glimmering wedding dress.

Another fashion show was held the following day on the 6th, with fashion designer Waed presenting her latest designs. The show was just as popular as the previous day with 30 VVIPs, 500 attendees, and media covering the event.

“The success of IWED 2011 would not have been possible without the role of the sponsors, and the hard work the entire team put in” said Mr. Karim zarka, CEo of Qatar Expo Event Management. “We want to thank everyone involved, and as for the visitors, a big thank you to you too, and see you next year!” continued Mr. zarka.

Newlyweds planning their dream home will be delighted to know IWED organizer Qatar Expo is bringing the world’s top furniture and interior design brands to Doha for the 10th International Furniture & Design Exhibition & Awards (www.qatar-expo.com/exhibitions/infdex) from 8th to 11th october 2011.


IWED LuXury WEDDInG EXHIBItIon ConFIrmEDFor 3 to 6 marCH 2011Premier exhibitors say ‘I Do’ to VIP customersW Doha hotel & Residences sign as IWED Wedding host Sponsor

Doha, Qatar, 22 December 2010: The International Wedding Exhibition & Fashion Show Doha (IWED), Qatar’s luxury wedding exhibition, will host its 4th anniversary event from Thursday 3rd to Sunday 6th March 2011 at the Doha Exhibition Center.

IWED 2011 will feature 7,500 square meters of elite wedding products and services from exclusive wedding professionals offering the newest ideas in wedding planning.

“As Qatar’s luxury wedding exhibition, IWED 2011 promises lucrative opportunities in the gulf’s most high profile wedding market for high-end wedding designers, planners and professionals,” says Karim zarka, CEo of IWED organizer Qatar Expo Event Management.

Three spectacular IWED wedding fashion shows each day will highlight the latest wedding fashion trends from Europe, Asia and the Middle East with a huge collection of breathtaking wedding dresses from traditional to ultramodern.

As Qatari brides now spend big budget to make their wedding day dreams come true, IWED 2011 is the big chance for local, regional and international wedding professionals to meet wealthy customers face-to-face at the #1 wedding show in the Middle East.

Among the premier international wedding designers showcasing their 2011 collections at IWED is Lebanese designer Walid Atallah whose fascinating designs mix the charm of the East with the passion of the West to make every bride feel extra special on her dream wedding day.IWED Wedding host Sponsor W Doha hotel & Residences will be the sweetheart of brides this summer, offering the perfect romantic venue for traditional and modern wedding celebrations.“W Doha hotel & Residences is delighted to sponsor IWED 2011 for the second consecutive year. At W Doha hotel & Residences our team of wedding concierges and planners will help create your dream wedding occasion, from celebrity chefs to fireworks to guest entertainment,” says general Manager Mr. Safac guvenc.

With IWED 2011 exhibitor, sponsor and fashion show opportunities selling out fast, organizer Qatar Expo encourages exhibitors not to delay contacting them by telephone (+974 4465 0211), fax (+974 4467 4506), mobile (+974 3362 6378) email ([email protected]) or internet (www.qatar-expo.com)


IntErnatIonaL WEDDInG EXHIBItIon & FaSHIon SHoW opEnS tHurSDay 3 marCH 22,000 visitors and 100 exhibitors expected for luxury wedding extravaganza at Doha Exhibition Center

Doha, Qatar, 1 March 2011: glamour, romance and celebrity designers take centre stage at the Doha Exhibition Center from the 3rd to 6th March as the 4th International Wedding Exhibition & Fashion Show Doha (IWED) 2011 Starts a dazzling 4-day wedding spectacular featuring the latest wedding fashions from east and west.

After the sell-out success of 2009 and 2010, organizer Qatar Expo promises IWED 2011 will be bigger and better than ever – a spectacular extravaganza to astonish over 22,000 public and trade visitors. Focusing on bringing together luxury wedding products and services on one arena, IWED welcomes 100 exhibitors covering every aspect of wedding fashion, jewellery, events management, catering, beauty and hair stylists, flowers, photographers and all types of wedding accessories.

As Qatar’s brides get excited on the eve of IWED 2011, the focus will be all about luxury wedding fashion and celebrity designers, with leading international designers Vera Wang, Walid Atallah and WAED promising to inspire and offer all the one-on-one wedding support a modern bride might need.“Weddings have moved beyond the basics. These days families with spending power plan for a wedding that’s truly memorable, extravagant and encompasses the luxuries of life,” said Qatar Expo Coo Mr. georges Saliba.

“IWED brings together all the options that make a wedding complete. Wedding designers, honeymoon destinations, gifts, chocolates, beauty or wedding venues, IWED offers everything to organize your dream wedding with ease.”

Saliba was speaking at the pre-IWED Press Conference at the W hotel & Residences to announce final event details and reveal sponsors led by Wedding host Sponsor W Doha hotel and Residences.

IWED 2011 visitors will be amazed by spectacular daily fashion shows featuring the very best in leading bridal couture and the hottest Western and Arabic wedding fashion designers, supported by daily hair & beauty and zaffeh shows.

The gCC’s largest wedding exhibition, IWED promises to be the inspiration for all brides with an array of breathtaking gowns from traditional to ultramodern on show.

Starring an international cast of models, the 1,000 sqm IWED 2011 Catwalk sponsored by Weddings & Events will stage the largest wedding fashion display ever seen in Qatar, showcasing the latest summer 2011 wedding fashions and trends.

“Sponsors are attracted to IWED by the opportunity of meeting their target audience face-to-face. Brides and grooms are beginning married life and looking to establish lifelong relationships with companies providing finance, property and many other products and services,” added georges Saliba.

IWED 2011’s impressive sponsor list is completed by W hotel, Beauty Sponsor Trading (Franck Provost Paris), Support Sponsors Amara Flowers, First Finance, Social Development Center, WAED, Vera Wang,Trinity Qatar, and Al Muftah Rent-a-Car.

For IWED 2011 exhibitor, sponsor and visitor information, contact organizer Qatar Expo on +974 4465 0211 or visit www.qatar-expo.com/exhibitions/iwed


SpECtaCuLar FaSHIon SHoWS to attraCt CroWDSaS IWED 2011 opEnS

CELEBrIty DESIGnErS SHoWCaSE 2011 WEDDInG FaSHIonSIWED 3rD to 6tH marCH 2011 at DoHa EXHIBItIon CEntEr

Doha, Qatar, 3 March 2011: The International Wedding Exhibition & Fashion Show Doha (IWED) 2011, the gCC’s #1 wedding event, returns for its 4th anniversary exhibition at Qatar’s premium venue, the Doha Exhibition Center, from Thursday 3rd thru Sunday 6th March.

Following the overwhelming success of the first three editions, and with over 12,000 public and trade visitors expected to attend, IWED returns with its reputation enhanced by the participation of an abundance of celebrity designers led by hollywood wedding guru Vera Wang, the ‘First gulf Designer’ Walid Atallah and Saudi Superstar WAED.

From luxury wedding decorations and talented photographers to fabulous dresses and exotic honeymoon destinations, IWED 2011 features over 100 exhibitors, including many of the top industry leaders, and promises to meet every bride and groom’s wedding desires.

“IWED 2011 is Qatar’s luxury wedding show offering innovative, creative and quality wedding brands to make every bride’s wedding dreams come true,” says Karim zarka, CEo of IWED organizer Qatar Expo Event Management.

Qatar’s brides have very refined tastes in dresses, jewelry, and footwear, so IWED 2011 promises something extra special and brides visiting the 4-day event can relax at a unique exhibition featuring the region’s leading wedding fashions houses and a spectacular IWED Fashion Show staged daily on a dazzling 1,000 sqm catwalk.

“Weddings are not simply an occasion for the bride; her relatives too are in the limelight and IWED 2011 lets them experience a huge range of wedding fashions created from traditional and modern textiles at a dazzling wedding event that is a true fusion of the best of East and West,” adds Karim zarka.

Since the inaugural show in 2007, IWED has grown bigger every year and now attracts the world’s finest wedding caterers, photographers, videographers, decorators, beauty salons, hair stylists, wedding venues, banquet managers – everything for a modern or traditional luxury wedding under one roof at IWED 2011.

“If you are looking for the latest wedding fashions and to be entertained at the same time, the IWED Fashion Shows do just that. The renowned catwalk fashion show featuring 2011 wedding fashion trends and dazzling choreography takes place daily to inspire, captivate and leave you wanting more!,” promises Mr. Karim zarka.

IWED 2011 – Doha Exhibition Center – Thursday 3 March: 3 pm to 9 pm (opening Ceremony 5:30 pm) – Friday 4 March: 3 pm to 9 pm – Saturday 5 March: 3 pm to 9 pm - Sunday 6 March: 3 pm to 9 pm - website www.qatar-expo.com/exhibitions/iwed


VEra WanG maKES DEBut at IWED 2011FIrSt IWED appEaranCE For ‘WEDDInG DrESS DESIGnEr to tHE StarS’VEra WanG partICIpatES aS IWED Support SponSor

Doha, Qatar, 21th of February: Every bride dreams of walking down the aisle in a beautiful gown...and now every bride in Qatar has the opportunity to wear a gorgeous gown made by wedding dress designer to the stars Vera Wang as she exhibits for the first time at the International Wedding Exhibition (IWED) and Fashion Show from 3rd to 6th March.

Celebrating 25 years in the industry, and making her debut appearance in Doha, one of the world’s best-known names in bridal is presenting her breathtaking luxury wedding creations for the glamorous brides of Qatar as Support Sponsor of IWED 2011.Vera Wang has created wedding gowns for many A-list celebrities and well-known public figures such as Victoria Beckham, Jennifer Lopez, Alicia Keys, Mariah Carey, Sarah Michelle gellar, Uma Thurman and Ivanka Trump.“For many brides, wearing a Vera Wang design is the epitome of the ultimate wedding gown and many women dream of the chance to wear one of her creations on their wedding day. At IWED you have the chance to see the latest Vera Wang designs both in the exhibition and as the star of an exciting IWED Fashion Show.” added georges Saliba, Coo of IWED organizer Qatar Expo.

IWED creates Qatar’s only event for more than 70 suppliers of luxury wedding essentials to showcase their work in a world class venue, providing a stylish and stunning environment for potential customers and a rare opportunity to see the most unique wedding collections under one roof at the 10,000 m2 Doha Exhibition Center.

Wedding companies keen to benefit from exhibiting alongside Vera Wang and the cream of the international wedding industry need to contact IWED 2011 organizer Qatar Expo by telephone (+974 4465 0211), fax (+974 4467 4506), email ([email protected]), internet (www.qatar-expo.com) or Facebook (www.facebook.com/iweddoha)


SauDI SupErStar WaED BrInGS 2011FaSHIon CoLLECtIon to IWEDIWED rolls out red carpet for the Queen of Saudi DesignIWED Sales exceed 70%

Doha, Qatar, 27th of February: Saudi Superstar Waed is bringing her latest fashion collection to the 4th International Wedding Exhibition & Fashion Show (IWED), Qatar’s luxury wedding event of the year, at the Doha Exhibition Center from Thursday 3rd to Sunday 6th March.

Admired throughout the Middle East for her stunning vocal prowess, incredible beauty and unique dress sense, Waed’s love for fashion started at a young age. After much encouragement from friends and fans alike she launched Waed Line, her unique fashion collection with every piece designed by the ‘Queen of Saudi Design’.

“My collection of modern women’s fashion ranges from fun and casual chic to high octane red carpet glamour. My fans visiting IWED 2011 will discover how my designs make women look beautiful while feeling comfortable and confident,” says Waed

Born and raised in Saudi Arabia, Waed first appearance was on TV where she sang in children’s program. Since an early age, Waed has performed songs by leading Saudi composers such as Mohammed Abdu and Talal Al Maddah, and has performed concerts throughout the gCC, Middle East, Europe and North America.

“We are delighted to welcome an entertainer, designer and celebrity of Waed’s status to IWED 2011 because from the beginning it was the vision of IWED to be the biggest wedding show in the Middle East and an international event that attracts the biggest names in fashion,” says georges Saliba, Coo of IWED organizer Qatar Expo.

IWED 2011 is Qatar’s only major wedding exhibition and a showcase for the regional wedding industry. Now in its 4th year, IWED 2010 is on schedule to attract 22,000 visitors and 100 exhibitors as exhibition sales for the 10,000 sqm wedding expo at the Doha Exhibition Center exceed 70 percent.

Ambitious wedding companies wanting to exhibit alongside Waed, Vera Wang, Walid Atallah and the cream of the international wedding industry at IWED 2011 are advised to contact organizer Qatar Expo by telephone (+974 4465 0211), fax (+974 4467 4506), email ([email protected]), internet (www.qatar-expo.com) or Facebook (http://www.facebook.com/event.php?eid=154971427882532)“ Waed” website: www.promisewaed.com


WaLID ataLLaH ‘GuESt oF Honor’ at IWED 2011 Fashion Shows on the 5th of March features exclusive Walid Atallah 2011 collectionsDoha, Qatar, 15 February 2011: The 4th International Wedding Exhibition and Fashion Show (IWED) 2011, Qatar’s only luxury wedding event of the year, has announced the participation of multi award-winning international fashion designer Walid Atallah at the Doha Exhibition Center from 3rd to 6th March 2011.

Known as ‘The First gulf Fashion Designer’ and host of more than 40 shows in the fashion capitals of the world, Walid Atallah will be guest of honour and Main Fashion Designer at IWED 2011, as well as supporting Qatar’s #1 wedding event as Support Sponsor.

Inspired early on by fashion and style, Walid Atallah was born in Beirut, Lebanon and raised in its kaleidoscopic mix of old traditions and new chic. his aspirations being great and his ambitions being greater, he travelled to the United States to study fashion design at Chicago University where he mastered the art of fusing the styles of the East and West. he then moved on to Dubai, where he worked as one of the most prominent fashion designers, putting his mark on the world of fashion and beauty.

his first show was in Dubai, in the presence of famous Lebanese singer Najwa Karam and participation of prominent Lebanese model Natalie Fadlallah, his next show was held at the inauguration of Borj Al Arab, one of the most luxurious hotels in the world, where he left his mark.

Walid went global with his first show in Paris, and was awarded with the distinguished ”global Fashion Designer” award from the International Union of Fashion.

he continued on to other world fashion capitals, where he left lasting impressions: Paris, Rome, Moscow, New york, Beirut, Cairo, Damascus, Amman, Manama, Doha, Muscat and Abu Dhabi.

Walid Atallah was the first to include diamonds and precious stones in his works, designing a $2 million wedding dress embroidered with pure gold and studded with diamonds and emeralds. This won Walid Atallah an entry to the guinness Book of World Records

In his professional career, Walid Atallah has been recognized by prominent world personalities and officials:

Special recognition from her Majesty, Queen Thajiba, the Bahraini king’s spouse of Bharian, Queen ThajibaSpecial recognition from the office of the President of LibyaSpecial recognition from the Minister of youth and Sport in the UAE, hh Sheikh Faisal AlqasemiCertificate of recognition signed by hE Sheikh hamad Bin Jasem Bin Jabor Al Thani, Prime Minister and the Minister of Foreign Affairs in QatarSpecial recognition from the Egyptian Minister of IndustrySpecial recognition from hh Sheikha Aisha Al-Thiabeya, omani Minister of Industry Special recognition from the Republic of Lebanon, represented by hE ziad Itani, former Ambassador of Lebanon to the UAE Awarded the “global” title from the International Union of Fashion, Paris, France“The First Designer in the gulf”, was selected as one of the most prominent designers in the gulf. AWARDED By WhoM?!!World designer Jean Claude Cherotti praised his success and awarded him a certificate of appreciation for his creative designs and announced his intention to collaborate with Atallah in future designs.


Well-renowned celebrities around the world, including singers Najwa Karam, haifa Wehbi, Nancy Ajram, Nawal zoghbi, Diana haddad, May hariri, Najwa Sultan, huda haddad, Aryam, Mona zaki, Somaya Al-khashab, Marah Jabor have honoured Walid Atallah by appearing publically in his designs.

To ensure as many Walid Atallah enthusiasts as possible get to see his latest stunning designs, all IWED 2011 Fashion Shows on Saturday, the 5th March are dedicated exclusively to the ‘First gulf Designers’ 2011 wedding collection.

“It is a pleasure to be involved at IWED 2011. My showroom in Doha has been making brides’ dreams come true for many years and I am fully aware that IWED is considered to be the main event in the Qatari wedding industry calendar,” announced an excited Walid Atallah.

“Walid Atallah is a legend in the gulf fashion industry. It is proof of IWED’s outstanding reputation that we have been able to attract a designer of Walid Atallah’s status to IWED 2011 for the benefit of Qatari brides,” added georges Saliba, Coo of IWED organizer Qatar Expo.

Qatar’s only major wedding exhibition and a showcase for the region’s high-end wedding dress designers, IWED 2011 is on schedule to welcome over 70 local, regional and international exhibitors from 21 countries to the 10,000 sqm Doha Exhibition Center from 3rd to 6th March.

Cutting edge wedding dress designs, glittering fashion shows and the very latest wedding fashions from Europe, Asia and the Middle East are on display at IWED 2011, where Walid Atallah will join the cream of the international wedding industry to inspire an expected 22,000 trade and public visitors.

For IWED 2011 exhibitor and sponsor opportunities, visit www.qatar-expo.com or call organizer Qatar Expo on +974 4465 0211.


Buisness to business meeting•Media center•Fashion show, 5 fashion designer’s participated from local •and regional countrieszaffa Show•

on location events

zAFFA ShoW


gala dinner coverageDATE: 5Th MARCh 2011VENUE: W hoTEL – DohATIME: 9:30 P.M.

gALA DINNER

gALA DINNER

PRESS CoNFERENCE

oPENINg CEREMoNy

WALLID ATALLAh PRESS CoNFERENCE


fashion show detail and coverageFaSHIon SHoW SCHEDuLE

SESSIon 1 (5:30pm) SESSIon 2 (6:30pm)

Thursday 3rd March 2011 opening Ceremony Tal Al Amar

Friday 4th March 2011 Danat Al Kuwait Al Motahajiba

Saturday 5th March 2011 Walid Atallah

Sunday 6th March 2011 Waed Line

VERA WANg

Qatar Expo - P.O.Box 8019 Doha, Qatar +974 4465 0211 | +974 3362 6378

www.qatar-expo.com/exhibitions/[email protected]

THE 4TH INTERNATIONAL WEDDINGEXHIBITION & FASHION SHOW DOHA

3-6 MARCH 2011DOHA EXHIBITION CENTER

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