JemmaStembridge

INDEPENDENT PRACTICE

What is the Earth Hour? – Recap

Project Overview

Project to raise awareness of the Earth Hour and to utilize sustainability beyond the event.

Find a suitable way to address a lifestyle brand - Solution

Concept – Application

Original Plans

Application compromising of 7 pages

Energy Calculator – Main Feature – Visually see savings

Events Planner

Quiz

News Feed

Rewards System

Target Audience Analysis Any user with enough technical knowledge to use an

app

However as the app involves planning events and the energy calculator adult supervision for younger users.

Research – Event Applications

Presented with date of eventClear tiled interface

Events are separated with headers making it easy to read

Inconsistencies with design, in the app not

a clear house style.

Competitors Analysis No dedicated application for the Earth Hour

Web Presence - http://earthhour.wwf.org.uk/

Rather text heavy – (aspect I have focused on reducing in my product)

Users wanting a quick browse is difficult to get to where they want to be

Functionality - it does what it needs to it has a lot of information however the design seems as it was considered before the content was therefore the pages look too full.

Planning Strategy - Goals Inspire users to switch off their electricity and

other electrical items.

(to help save energy and to spread awareness and hope for society to get on board with using more renewable energy resources)

To create a concept that is concise enough that users will be able to see how it works and how they would use it

Engaging Interface – to ensure users engage with the product and for the product to draw users in so it must be appealing to users.

Design

Product Showcase – Johns User Journey

Overview / EvaluationApproach Taken – Positivity and

not lecturing the user and a positive approach = happy users

Lifestyle Brand – Engaging app with superhero theme

Future ConsiderationsDevelop App

App use for schools (educational) – downloadable Reward chart

Multi Language

Integrated multi – national clocks

Possibly – City challenges against nationalities

Leader boards