Jenai Kavarana Portfolio 2013

jenai kavaranaPortfolio 2013

aPP design

branding

graPhic design

advertising design

layout

PhotograPhy

video

wire framing

this Page shows the skills set i have used in each Project. Please use this as key.

jenai kavaranaPortfolio 2013MA VisuAl brAnd designdomus Academy, Milan, italy

bA (HOns) grApHic fOr MediA designlondon college of communication, london, uK

A leVels And gcsesJumeirah college, dubai, uAe

choose a job you love and you will never have to work a day in your life.

– confucius

Mobile +39 380 764 1543 italy / +91 98 701 57854 india / +97 150 853 7764 uae eMail [email protected] website cargocollective.com/jenai

education

domus Academy, Milan, italy, 2012-2013• Masters in Visual Brand Design, first place winner of the 70% scholarship competition

london college of communication, university of the Arts london, 2009-2012• BA (HONS) Graphic for Media Design, Information Design Pathway

Jumeirah college, 2002-2009• Completed A-Levels - Art and Design (A*), Product Design (A*), Business Studies (A)

work experience

freelancer, 2012-present • G2000, Carters, Bossini, SFS, • Advertising: Sale, shop window, POS, in-store banners, • Creative Team, University of Arts London, Freelancer radio, web-design, wireframes, re-branding, stationary, design, logo design, photography

VH1, Mumbai, india, On Air production intern, 2011• Worked directly under the OAP Associate Director • Created a logo ID that was chosen to go on air• Logo ID formation was nominated for design award

Wunderman, dubai, uAe, creative intern, 2011• Worked directly under Senior Art Directors • Produced work for clients: Cartier, Mashreq Bank, Galaxy, • Yas Marina yacht club logo won pitch and was selected by the client Mars, Sweet Lane, Landmark Group, @home interiors

Vogue, Mumbai, india, Art intern, 2010• Worked directly under the Art Director • Contributed pages to the October 5th Anniversary issue • Featured in the V Loves Section • Worked on the Fashion’s Night Out, India Booklet

ink, dubai, uAe, creative intern, 2009• Worked directly under the CEO and Creative Director • Picked up useful computer and design skills and principles

design skills

• Adobe Creative Suite, Fluent in all programs • Apple: Keynote, iMovie, Pages / MS Office Fluent in all• Creative Advertising, Branding, Identity, Strategic Design • Google SketchUp, fluent • Photography, Moving Image, Film, TVC • App Design, Web Design, Wireframing, Interaction Design

personal projects

• PAGEANTS: May Queen Mumbai, 2011, Winner / • Hydra Executives (Apprentice based reality TV show), Miss India World Wide, South Africa, 2009, Finalist Abu Dhabi, 2008, Came in the top 3, representing India Femina Miss, Mumbai, 2008 Semi Finalist / • ‘Unleash your life’, Song, Music Video, Dubai, 2009, Co- Telelife Trendsetters, Dubai 2008, Winner. wrote lyrics and was featured in the music video• Modeled in Dubai 2005- 2009: MAC, Manish Malhotra, Grazia ME, • COVERS: Telelife, Travel and Lifestyle, ETC, X Press Marie Claire USA, Nestle, United Colours of Benetton, Ford Fiesta, DU

languages

•English, Hindi, Gujarati • references available upon request

jenai kavarana

Hyatti allows the guest to check in on the go so that they can go straight to their rooms upon reaching the hotel. This allows the hotel to know exactly who is coming in and when as well as their preferances and personal issues such as allergies (saved on Hyatti cloud)

overview: secret societies: for centuries a selected few have formed and joined secret societies around the world. They reap the benefits of the group and have symbolic and recognisable logos.

Hyatti is a mobile phone application that uses an ambiguous code that is designed to look like ar t inspired by the marble Ed Tuttle, the architect has used around the hotel. Hyatti means life in Arabic and Turkish, and this application will be just that to the guests as they are able to control everything with the scan of a code and the tap of a finger. This application thus binds all the Park Hyatt guests together as they are the only ones who know about the unique functions of this secret code.

outcoMe: Mobile Application concept using a unique AR inspired code.

skills: App design, branding, graphic design, layout, Wireframing.

HYAT

TI - M

A V

BD

] 2012 [

HyattiMObile App cOncepT fOr pArK HyATT MilAn

S I G N U P

W E L C O M E

F I R S T N A M E

L A S T N A M E

E M A I L

M O B I L E

H Y A T T G O L D

Notify via mobile

Notify via email

S A V E

S K I P

CHECK-IN PERSONALIZE ROOM HOME

ROOMCOLOUR

ROOMFRAGRANCE

ROOMTEMPERATURE

UNPACKINGSERVICE

M E N U

S A V E

ROOMTEMPERATURE

ROOMTEMPERATURE

23

CHECK-IN PERSONALIZE ROOM HOME

M E N U

S A V E

CHECK-IN PERSONALIZE ROOM EXIT

Send a bell boy to help unpackluggage into closet

enter personalized information personalization options Adjusting room temperature without having to physically be there

S U C C E S S F U L

P R O C E E D T O Y O U R S U I T

# 3 7 1

U N L O C K

Once the guests reach the hotel the bell boy follows them into their now personalized room to assist them with unpacking.

HYAT

TI - M

A V

BD

guests can scan codes that will be placed around the room. Alternatively guests can scan the room and only the active objects will be luminous - they can adjust settings accordingly.

The hotel will be keyless as the application allows guests to lock and unlock their room using ‘lockitron’ a secure server.

] 2012 [

G E O T A G

A P P R O X I M A T E T I M E T OV U N 4 5 M I N U T E S

MY CITYMY ROOM

DINING SPA

GYM ACTIVITIES

CONCIERGE MAPS

MY HOTEL

VUN LA CUPOLA

PARK BAR DEHOURS

MY CITYMY ROOM MY HOTEL

G E O T A G G I N G

S U C C E S S F U L

P R E O R D E R E DT A B L E F O R O N E

T O D A Y 1 3 : 0 0

The app is split into 3 sections: My Hotel, My room and My city

reserve a table or pre-order meals before you get to the restaurant

restaurant is able to use geo-tagging to determine the time it will take to reach

The guests can check into the in house restaurants to alert the staff that they are seated and ready to order / for their meal.

S U C C E S S F U L

P R O C E E D T O Y O U R S U I T

# 5 2 0

U N L O C K

HYAT

TI - M

A V

BD

C R E D I T T O R O O M

B I L L

W A T E RS T A R T E RS P E C I A LM A I N SD E S S E R TC O F F E E

T O T A L

€ 0 4 . 0 0€ 0 6 . 0 0€ 1 0 . 0 0€ 1 7 . 0 0€ 0 9 . 0 0€ 0 7 . 0 0

€ 5 3 . 0 0

C R E D I T C A R D

A 1 5 % m a n d i t o r y s e r v i c e c h a r g eh a s b e e n a d d e d t o y o u r b i l l

M Y R O O M

M Y H O T E L

M Y C I T Y

HYATTI ALERT!

YOU ARE NOW FREE UNTIL 5PM TODAY

D I S M I S S

S U G G E S T I O N S

A R O U N D M E

H O M E

H Y A T T I S E L E C T S - F A S H I O N

Hyatti sends alerts when guests are free for a block of time.

guests can circle the area they want to explore and see what is around them.

2 versions of maps available so the guests have a choice of route.

guests are able to upload their personal/work calenders via g-cal, ical etc. This way Hyatti is able to suggest activities to fill in blocks of free time. The more the guest uses the app, the more it learns about him/her and is able to suggest personalized activities. All data will be saved on Hyatti’s cloud.

] 2012 [

Friday 7th Dec €100 Saturday 8th Dec €100

Sunday 9th Dec €100 Monday 10th Dec €100

Tuesday 11th Dec €100 Wednesday 12th Dec €100

Thursday 13th Dec €100 Friday 14th Dec €100

Saturday 15th Dec €100 Sunday 16th Dec €100

Monday 17th Dec €100 Tuesday 18th Dec €100

Wednesday 19th Dec €100 Thursday 20th Dec €100

C O N T I N U EB U Y T I C K E T SB U Y T I C K E T S

ROMEO AND JULIET








C O N T I N U E








Friday 21st Dec €100 Saturday 22nd Dec €100

HYATTI ALERT!

YOU HAVE A DINNER BICE AT 9PM ON

MONDAY 10TH DECEMBER

B A C K

D I S M I S S

buying tickets is possible too! Hyatti links you to its own la scala ticketing page

if a guest chooses a date, Hyatti checks that it does not clash any calendar events

Hyatti alerts the guest that he/she is not free at that specific time and date

Whilst guests walk past points of interest, Hyatti sends an alert through the app

HYAT

TI - M

A V

BD

THE BEST WAY TO

PREDICT THE

FUTURE IS TO CREATE

IT

The future potentials of this app are endless as the client data keeps growing and the technology is getting stronger and faster.

This app will not only be the future of park Hyatt, but will set the example for their example making them the pioneers in innovation.

] 2012 [

G2000 - FR

EELAN

CE

overview: When companies advertise that they are on sale the most popular colours they use are red and yellow to attract the attention of the passer bys. This is an anti-sale concept advertising the sale in a different way.

I took inspiration from modern day popular culture as I was fascinated by the mirroring and colour effects in Jay-Z and Kanye West’s watch the throne music video. This brought a fresh and funky feel and was customizable enough for the client to add special promotional details. This design was selected by the client and used during the Dubai Shopping Festival 2013.

outcoMe: Shop window, sales banner, point of sale, news paper advertisement.

skills: Advertising design, branding, graphic design, layout.

g2000 - selected freelAnce prOJecT, dubAi sHOpping fesTiVAl ] 2013 [

G2000- FR

EELAN

CE

Above: pOs image for the store frontLeft Page: Other proposed graphics Left: My work printed on the front page of the gulf news, dubai, uAe.

] 2013 [

G2000 - FR

EELAN

CE


Creating a 3D anaglyph image using G2000’s stock images and manipulating it to create the sales graphics was inspired by the amazing 3D work we are beginning to see all around us. The proposed idea included 3D glasses with the daily newspaper.



g2000 - option 1 freelAnce prOJecT, dubAi sHOpping fesTiVAl ] 2013 [

G2000 - FR

EELAN

CE

Above: pOs image for the store frontLeft Page: Other proposed graphics Far Left: news paper advertisingFar Left: news paper advertising with 3d glasses

] 2013 [

G2000 - FR

EELAN

CE


The traditional work timings are 9 to 5 and this sale represents just that. The brand’s target market is mid-level urban professionals who most probably work 9 to 5 so this sale will be relatable to them.



g2000 - option 2 freelAnce prOJecT, dubAi sHOpping fesTiVAl ] 2013 [

proposed graphics for g2000 for both male and female clients

proposed graphics for g2000 for both male and female clients

G2000 - FR

EELAN

CE

] 2013 [

BOSSIN

I - FREELA

NC

E


Bossini is a Hong Kong based, every day, casual wear brand. This concept uses bright colours to advertise their Dubai Shopping Festival sale.



bossini - selected freelAnce prOJecT, dubAi sHOpping fesTiVAl ] 2013 [

BOSSIN

I - FREELA

NC

E

Left Page: proposed graphics for bossiniThis Page: The actual outome during the dubai shopping festival 2013

] 2013 [

ç

peek-a-boo

sale

upto 60%off

sale

CA

RTER

’S - FREELA

NC

E


Carters is a children and baby wear brand in Dubai. The idea was the use their illustrations in a more fun and playful. The idea was selected by the client and used during the Dubai Shopping Festival 2013.



carter’s - selected freelAnce prOJecT, dubAi sHOpping fesTiVAl ] 2013 [

ç

peek-a-boo

sale

CA

RTER

’S - FREELA

NC

E

peek-a-boo

ç

sale

ç

peek-a-boo

sale

carter’s sales branding solutions in the Mirdiff city center, dubai, uAe.Below: proposed carter’s graphics

] 2013 [

ON

E HO

UR

PROJEC

T - BA

GM

D

overview: ‘There are places on earth, in every country, where, for various reasons, good schools cannot be built and good teachers cannot or do not want to go.’

Creating an innovating and engaging campaign to help Mr. Sugata Mitra’s (a scientist) plight in ensuring that good teachers go where they are needed.

The idea is based around SOLEs (Self Organized Learning Environments) placed in large cities. Basically a large transparent box where teachers can spend one hour of their time per week teaching children across the world via Skype. Transparent in nature, this ambient advertising will generate a buzz amongst the crowds.

outcoMe: Logo, Posters, Video explaining the project and several designs of the concept of the campaign.

video link: http://vimeo.com/41611869

sKills: Advertising design, branding, graphic design, Video.

one Hour projectself iniTiATed brief fOr finAl yeAr prOJecT ] 2012 [

ON

E HO

UR

PROJEC

T - BA

GM

D

OneHourPosters_final.indd 3 4/29/12 4:27 PM

Top Right Page: box detailsBottom Right Page: box in londonThis Page Top: poster designAbove: street view of boxleft: One Hour project logo design. it is based on building blocks, the O is a representation of a clock face that shows how short one hour really is.

] 2012 [

VH

1 - INT

ERN

SHIP

overview: An explosion of chaos, colour, creativity and music that were inspired by a rubik’s cube finds it’s way into the formation of the VH1 logo.

My brief was to create an interesting 30 second formation of the VH1 logo. As the target age group for VH1 India is mainly teenagers and young adults, I used a dubstep version of the infamous ‘Tetris’ introduction as it would be relatable and it fit within my chosen theme of the rubik’s cube.

outcoMe: Logo formation graphics and motion graphics of the Logo formation using After Effects.

video link: http://vimeo.com/40489923

sKills: Advertising design, branding, graphic design, Video.

vH1 explodeinTernsHip WOrK, On Air since sepTeMber 2011 ] 2011 [

PUR

E HA

RD

WO

RK - BA

GM

D

overview: How are sausages really made? This is a creative concept of how i envision sausages to be made, by boxing them out of course!

My brief was to create a campaign to raise awareness about Broad Oak Farm’s high quality sausages in order to help boost sales. The target group were18-30 year old proffessionals. The campaign surrounds a viral video which will aid people to come up with their own creative ideas about the naivity of how sausages are made and compete in an online competition.

outcoMe: Viral video and online campaign

video link: https://vimeo.com/41329584

caMpaign link: www.youtube.com/purehardwork

sKills: Advertising design, branding, graphic design, photography, Video.

pure Hard workundergrAduATe degree WOrK ] 2009 [

08:30-15:45- BA

GM

D

overview: education should be free for all, and in india it is with the added incentive of free lunch being provided to all government run schools. However, parents from lower income families would rather have their children beg and try and earn some money than send them to school.

08:30 - 15:45 is a coffee table book to showcase my photography and research that I did in India. The book addresses the issue of the Right to Education Act in India and how there are still over eight million children on the streets between 08:30 – 15:45 (when they should be in school) being denied their right to education.

outcoMe: Printed coffee table book

online link: http://issuu.com/jenai/docs/book_design2

sKills: graphic design, layout, photography.

08:30 - 15:45self iniTiATed brief fOr finAl yeAr prOJecT ] 2012 [

Client: Yas MarinaDescription: logo option

يــاس ماريـــناYAS MARINA



Client: Yas MarinaDescription: Stationery

Full Name

tel: +9714 000 0000

Fax: +9714 000 0000

email : [email protected]

www.yasmarina.com

Title

YAS MARINA tag line



tel: +9714 000 0000Fax: +9714 000 0000

email: [email protected]

YAS MARINA tag line

tel: +9714 000 0000Fax: +9714 000 0000

email: [email protected]


YAS M

AR

INA

- INT

ERN

SHIP

overview: yacht clubs are growing in popularity in the Middle eastern region.

Logo options for Yas Marina Yacht Club in Abu Dhabi, UAE. The logo had to represent a flag. It had to be simple enough to embroider on the polo shir t uniforms of the staff. I turned to the deep sea for inspiration which is where the purple and deep blue hues come from. The design itself is a very linear and simple representation of a flag.

outcoMe: logo and stationary

sKills: branding, graphic design, layout.

yas MarinaWunderMAn inTernsHip prOJecT ] 2011 [

VOG

UE - IN

TER

NSH

IP

overview: This was one of my first internships and it was a wonderful opportunity where i was able to learn many design principles. i was also able to work on a tight schedule.

Being the only ar t intern had many perks at Vogue India, for star ters, I was given the incredible opportunity to work directly under the Art Director on their largest issue yet, the October 2010 (Anniversary) Issue. Apart from laying out pages of the actual issue, I was also asked to work on the FNO (Fashion’s Night Out) brochures.

outcoMe: Printed layouts in Vogue October 2010

sKills: branding, graphic design, layout.

vogue rsvpVOgue inTernsHip prOJecT ] 2010 [

05/09/2011 - 05/10/2011

UC

HI EX

HIBIT

ION

- BA G

MD

overview: uchi is the Japanese word for home. The theme of my exhibition concept for uchi was to create the illusion of a Japanese home within the gallery space, split into 4 main sections: the Zen garden, the porch, the living space and ‘enlightenment zone’.

The main idea for the viewers to experience life in a Japanese home from the ‘inside’ of the Design Museum, but the lighting will increase as viewers move towards the end of the exhibition where there will be a light installation in the ‘enlightenment zone’ - a place where viewers can meditate and reflect.

The logo is a series of circular repetition patterns which represents the pattern made using a Zen rake in sand. The four circles interlink to outline the shape of a flower that symbolizes nature, tranquillity, symmetry and peace. The beige colour on the bottom circle spells the Japanese word Uchi.

outcoMe: Exhibition design and branding

sKills: Advertising, branding, graphic design, layout. spacial and exhibition design.

ucHi exHibitionundergrAduATe degree WOrK ] 2011 [

UK STUDENTMUSEUM ENTRY - UCHI£ 6.00 05/09/2011

Become a Design Museum member

UCHI05/09/11 - 05/10/11

Jenai KavaranaUchi Exhibition [email protected] Museum LondonShad Thames, London SE1 2YD020 7403 6933

UCHI05/09/11 - 05/10/11

UC

HI EX

HIBIT

ION

- BA G

MD

UK STUDENTMUSEUM ENTRY - UCHI£ 6.00 05/09/2011

Become a Design Museum member

UCHI05/09/11 - 05/10/11

Jenai KavaranaUchi Exhibition [email protected] Museum LondonShad Thames, London SE1 2YD020 7403 6933

uchi stationary: poster, envelope, invitation, business card, letter Head

] 2011 [

PRO

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BY

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AU

TOD

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UC

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ON

AL

PRO

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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRO

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BY A

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DESK

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CA

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UC

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PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

UC

HI EX

HIBIT

ION

- BA G

MD

interior exhibition spaces

] 2011 [

jenai kavaranaother interestspHOTOgrApHyphotography, photo Journalism.

ArT WOrKMixed media, crayons, pencil, inks, acrylic, stucco, clay, plaster.

Pho

tog

ra

Phy

overview: seeing the world through a camera lens, one gets a very different perspective. This is one of the main reasons i love photography as i like to see the world around me in a new manner.

These photographs are just an example of the type of photographer I am. I did a photography workshop with Sephi Bergerson and learnt a few tricks of the trade about photo journalism.

sKills: photography, photo Journalism.

pHotograpHyself iniTiATed prOJecTs ] 2012 [

Pho

tog

ra

Phy

] 2012 [

art

wro

ks

] 2009 [

overview: sir Henry Moore once said that to be an artist is to believe in life. i never fully understood this statement before but now it speaks to me in so many ways. Art isn’t just about painting, sketching and drawing. it is also about communication, emotions and a point of view.

During my GCSE’s I scored 100% in my art and design courses and due to my passion, I decided pursue art for my A Levels too where I scored a near perfect score. But to me it was so much more than the score that I got. I have always used art as a tool of letting go and expressing myself.

Mawaheb is an ar t studio for adults with special needs in the Bastakiya district of Dubai, UAE. It truly is the most wonderful atmosphere to work in which is why I volunteer there whenever I am in town. This is a wonderful opportunity for me to paint as I do not paint as often as i used to anymore.

sKills: Mixed media, crayons, pencil, inks, acrylic, stucco, clay, plaster.

art worksself iniTiATed prOJecTs

Pho

tog

ra

Phy

] 2009 [

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Jenai Kavarana Portfolio 2013

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