The “How To” Social Media OverviewTips | Tricks | Platforms | Tactics

Digital Space Consulting June 2013

“Nobody ever got a client sitting at home waiting for the phone to ring.” - Me

The lines aren’t airplanes - they represent the real time, constant flow of data across the world

Digital Space ConsultingCreate. Connect. Engage.

Social Media 201.5 v2Creating Your Digital Footprint…

Wait…About Me

• Integrated marketing firm with over 10 years of direct advertising agency experience

• Extensive expertise in core marketing – including:– Local search marketing – Pay Per Click (Google AdWords) – Search Engine Optimization– Insights and Web Analytics (Google Analytics) – Marketing Strategy – Brand Positioning– Targeting/Segmentation

• Plus – I’m a dad, husband, and sports junkie • I sat in your spot and used tools like these to build my business….• And, If I wasn’t doing this - I’d love to be a PGA tour player, or storm chaser

Agenda

• A little background

• What’s this social media thing and why should I care – I’m not 22

• What tools, platforms, and services should I care about

• What is my short and long term strategy

• How do I create the “social media me” and build my brand authority  

• What are the five things I can do today to impact my digital footprint, engage with my customers, and manage my time

• Industrial economy vs. connected economy

It’s seriously like this

• 695,000 Facebook status updates

• 1,500 blog posts

• 100+ new LinkedIn accounts

• 694,455 Google searches

• 98,000 Tweets

• 13,000 iPhone apps downloaded

How to create the “Social Media” me

The New Reality….

I was suppose to write something witty here…

But the reality is this

Your company, product, service, brand, reputation, etc. is now a search result…

If companies don’t know you’re out there, you never get the OPPORTUNITY to be

considered

The Customer Is In CONTROL

All you need… is a PLATFORM

The Big 5 of Social Media

What do I need to do first? Create profiles – engage

• Become a student of each platform• Engage and start conversations – offer help and answer

questions• Make sure that your profile is updated• Share useful content such as articles, etc. that your target

market would value• Write your profiles for who you are, what you’re about, and

how you help • Include keywords that are relevant to your type of business• Optimize your profiles to let customers, partners, vendors, and

maybe some ex’s find you

Go ahead, ask the question - What’s the ROI of social media???

Make a Home – Claim Your Social Space – Start Engaging

Be findable – What happens when someone Google’s your name? Offer help and answer questions Share useful content (Articles, Blogs) Become a student of each platform

Start Writing – Drive Google

• Develop your personal voice• Searchable forever within Google• Multiple touch points: RSS, email, on your

website• Content is king!!!!

• Top places to contribute • LinkedIn Groups• Yahoo Answers• Quora • Comment on blogs:

• Directories: alltop.com, Technoarti.com• Facebook postings• Google+ • Twitter conversations

• Demonstrate expertise and commitment to your industry, profession, and community

Start Listening – Drive Engagement

People are using the Internet to talk about your brand and your products – are you listening? Listening is easier then you think, and you don’t have to buy an expensive monitoring tool to do it, either.

Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.

LinkedIn Signal – one of the most powerful sources to find shareable content.

3 easy ways you can leverage social media

• Market intelligence• Understand your customer and competitor• Track keyword mentions for your

products/services

• Identify opportunities • Listen for keywords • Find influencers • Find prospects who are trying to find you

• Build thought leadership • Become an expert in your niche• Grow your tribe / create authority

LinkedIn is a great place to learn what businesses are talking about; Twitter is a great place to learn what businesses are bitching about. – Paul Gilllin

But, Where Do I Get Started

People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening? Listening is easier then you think, and you don’t have to buy an expensive monitoring tool to do it, either.

Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.

Where to listen • Google Alerts• LinkedIn • Alltops.com• Search.Twitter.com• FollowerWonk.com• HelpAReporter.com (HARO)• MuckRack.com • Google Consumer Surveys• Marketingcharts.com

Where to share• Blogs• Forums • Twitter – hashtags / twitter talks • Facebook – status comments / groups • Linkedin – Groups• Quora • Review sites – Amazon / YouTube / Yelp• Yahoo Answers

And here is how I make it work

Social Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)

Have A Game Plan

• Create profiles (Facebook, Twitter, LinkedIn)• Establish a simple one page website (About.me)

• Post your philosophy, passion, experience• Create a blog (WordPress, Blogger, Posterous)• Tip: Make sure they’re all in your name, or contain your name

The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media.

Platform Tools Description Sunday Monday Tuesday Wednesday Thursday Friday SaturdayLinkedIn LinkedIn.com Anwers, company follow, Twitter Search Search.twitter, wefollow, twellow.com,

twitterfall.com. listorious.comKW search

Twitter Posting HootSuite Idea, questions, articles, Facebook Posting HootSuite Build community

• Questions you should always be asking yourself• Who are you writing for?• What is the purpose?• What is the call to action?• What are you measuring?

• What you will be able to do• Schedule tweets/Facebook/LinkedIn posts automatically• Manage multiple social profiles• http://hootsuite.com/help

That was a lot….Can we organize the chaos ?

Tools, platforms, and services to care about

Starter Matrix – What you need

Business Cards

Profiles Domain/Hosting

Custom Web Presence

Simple One Pager

What Else You Need

MooCards.com

LinkedIn GoDaddy.com Odesk.com

About.me

Gmail account

VistaPrint.com

Twitter BlueHost.com Elance.com Magnt.com

Zoho / FreshBooks

Office Depot Facebook HostMonster.com

99Designs.com

Tumblr.com

Highrise / Trello

Staples Pinterest CrowdSpring.com

Basecamp

Instagram HootSuite.com

Quora Dropbox

Google+ MailChimp.com

Feedly.com

Starter Matrix – What you need

Collaboration Tools

Content Tools Google Tools (Chrome Extension)

Get Smart Tools

Mural.ly Contently Rapportive Moz.com

Storyboardthat.com

WriterAccess.com

Boomerang Marketo.com

Trello.com TextBroker.com Streak HubSpot .com

SearchEngineLand.com

SearchEngineWatch.com

TED Talks

Seth Godin (daily email)

Copyblogger.com (daily email)

A few of the essentials...

GetPocket• Save articles, blogs, websites found on-line to read later. Access

GetPocket from mobile app, or web browser

CrowdSpring.com• Crowdsource logos, company names, taglines, t-shirt designs, or

marketing material to grow your business.

Timetrade.com• Let clients/prospects quickly set-up meetings with you based on open

times from your calendar

Dropbox.com• Store on the cloud and make your data accessible from your desktop,

laptop, tablet, or smart phone (individual, team, enterprise options available)

Boomerang• Auto schedule emails and follow –ups to clients, prospects, etc.

Two Last Things + My Warning

Create Profiles- About.me- LinkedIn- Facebook- Twitter

1

2 Find Out What People Are Searching For- Find your top 3-5 terms - People search (LinkedIn)- Google Insights

3 Optimize profiles- Add keywords to headlines, titles,

descriptions, summary, skills, links to websites, bios, etc.

4 Find Stuff To Say / Organize Content- Google Alerts- Google Reader- LinkedIn News/Signal- Twitter List/ Listorious - SocialMention.com

5 Say Something - Hootsuite

- LinkedIn- Twitter- Facebook 6

Measure- # Followers- # Connections- # LinkedIn Views- # LinkedIn Searches

Social Media Must Be A Part of Your Marketing Strategy

• Gain visibility • Unlimited access to professionals , organizations,

prospects, and customers in your target market

• Provide transparency• Being open and honest allows you to connect with

others on common ground

• Helps you “give to get”• Ask for help only after offering help to others the

majority of time

• Allow “nobodies” to become somebodies• Create and cultivate your personal brand

My Warning

• It’s your brand - Own it• Once you engage – you have to stay engaged• Build community and fans will expect you to be

available• Expect raving fans who will want to get involved• You don’t have to do everything – do something• Perfection is the enemy of good

Personal Branding Workshop

Social Profile

Build Your Authority

Build Your Brand

LinkedIn optimization

X X X

Keyword research X X X

Build content stream

X X X

Hootsuite integration

X X

Social profile X X

Content automation X X

Twitter integration (200-500 followers)

X

Twitter monitoring X

Personal branding – (Adwords - $100 credit)

X

Time 2 hour 3 hour 5 hours

Cost $150.00

$300.00 $500.00

What others are saying…

“James is a true expert in the field of digital marketing and creating your brand.” – M. Schor, Director

“James has been a wonderful resource for my agency. He managed to increase our digital presence by optimizing our website, Twitter, LinkedIn, and Facebook.” – D. Glacy, Owner

“James provided exceptional service in creating a social media footprint for me in my job search.” – C. Newsome, Engineer

Questions – Let’s Connect

Digitalspaceconsulting.com

James@digitalspaceconsulting.com

Facebook.com/DigitalSpace

Twitter.com/eDigitalSpace

214.263.8522

Slideshare.net/Jloomstein/presentations

James Loomstein, MBA

Digital Space Consulting@eDigitalSpace

Thank You