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Jim Walker University of Surrey 13 th May 2014
| Date post: | 05-Dec-2014 |
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Education |
| Upload: | sustainable-lifestyles-research-group |
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Jim Walker
University of Surrey 13th May 2014
‘The threat of being sued is now the greatest barrier to volunteering in the sport and adventure training world. Society must establish the principle that accidents can happen without it being someone’s fault, and re-‐establish the principle of personal responsibility.’
Julian Brazier MP Member of the All Party Parliamentary Scouts and Guides Group
Green = Happiest -‐ Blue – Purple – Orange -‐ Red = Least Happy Grey = Data not available
Outdoor Trail Markets
Recrea0on Route Markets
Needs related to use
Nothing
Natural England’s current commitment
Annual spend £3.4m per year on 13 NaUonal Trails Annual spend £0 per year on 564 recreaUonal routes
Get Smart!
Frequent Users (15%) More needs met resulUng in more frequent users.
Infrequent Users (23%) More needs met resulUng in more infrequent users.
Poten0al Users (37%) More needs met resulUng in fewer potenUal users.
Unlikely Users (25%) More likely to become potenUal users.
SUCCESS!?!
8m on the Network per year (14x the 2003 number & growing by nearly 1million a year)
75% on the Network for everyday journeys (300% more than in 2003)
600,000 visitors to the website per year (68% of which download a map and walk)
The Outdoor Marke t
TheOu tdoo rGu ide
TheOu tdoo rGu ide
The Outdoor Money
What’s next?
Travel Ume to major ciUes: A global map of Accessibility
Travel Ume to major ciUes (in hours and days) and shipping lane density
288 days 71 NaUons 118,066 Miles
Don’t just go where the path may lead but go too where there is no path and leave a trail.
