Elisabeth GIRET BERTRAND

Elisabeth GIRET-BERTRAND

Degree in biology, MBA. Executive in leading US companies

specialized in medical equipment (R&D and marketing).

Expatriated in Milan since 2008, graduated in HR at UCLA

Start of a new professional challenge: help french-speaking expatriates managing their career transition issues.

Kite Up can demonstrate an over 90% success rate.

Personal Branding

Road Book

HOW TO SELL YOURSELF?

Content

What is personal branding? Case studies

Why is personal branding important? Why is personal branding important for you ?

The key rules of personal branding The key rules for networking

What is personal branding?

What is personal branding?

It’ about being noticed in today’s business world!

What is personal branding?

Your are unique, let everybody know!

Case studies

Case Study #1 Thomas, 40, Master in Supply

chain management, MBA, 10 years of experience as Project Manager in the Food, Feed and Cosmetic manufacturing.

Recently fired for economic reasons

Objective: To find a new challenge quickly, anywhere

What makes him different?

Why should he be THE one?

The method

First, understand who he is! =>Write and analyze his SWOT

Build his image: emphasize his strengths (competences & achievements) and compensate his weaknesses (unemployed, not good at expressing himself)

Write his story: build his foundation, define his identity, express his academic, business and personal strengths

Tell his story: LinkedIn strategy including networking and communities management

Actions from storytelling to supports

Linkedin Profile

Summary

In business since 2000, I have engineered, built, sold and managed production plants in various parts of the world such as USA, Brazil, China, Eastern Europe, India, France, Italy, Belgium and Spain in food, feed and cosmetic.

I’m extremely self motivated, confident and goal oriented. I possess interpersonal and communication skills which aid efficiency and effectiveness in working with other professionals even in multicultural contexts.

My objective is to obtain a challenging opportunity to further develop my international experience and grow as a professional and individual.

Linkedin Company Page

TM Consulting

TM consulting is

PowerPoint Presentation

PowerPoint Presentation

Plan Worldwide experience European experience Engineering Advices and engineering

Worldwide Experience

European Experience

Engineering

Advices and Engineering

Courses

Results Thomas built his personal foundation:

Title: Industrial Executive Consultant for Food, Feed and Cosmetic industries

Positioning: Expert in building manufacturing plants in Europe, Asia and North and South America

Targeting: European companies that want to produce in Europe, Asia or North and South America

Tools: CV, PowerPoint presentation, business cards, LinkedIn profile in 2 languages, References list

Networking: Virtual networking using LinkedIn, Slide Share and

Viadeo Networking: conventions, professional association,

French chamber of commerce, Alumni Associations…

Results After 3 months Thomas signed two consulting

contracts: One in the US One in Luxembourg

Today in not anymore a consultant, he’s the owner of a Cosmetic plan in France.

His network is huge: + 1 500 connections on Linkedin mainly in the cosmetic and food sectors.

Case Study #2 Cathy is a student in

Master of Finance and would like to find an internship in a finance department

How to sell herself?

The method

First, understand who she is! =>Write and analyze his SWOT

Build her image: Describe her previous internships, her volunteer’s implication in a Child Care NGO

Write her story: build his foundation, define his identity, express his academic, business and personal strengths

Tell her story: LinkedIn strategy including networking and communities management

Actions

Summary Student at the Bocconi Master of finance, I returned

from a 6 month stay in New Zealand as part of a university exchange . I wanted to discover another culture , another environment and improve my English. Besides my taste for travel, I like to tell them and photograph them.

My first internship in finance at Google in London was the first contact with an innovative company and I appreciate the place and trust that is given to each employee .

Today I am looking for an internship in finance in a company where human values are strong and where teamwork is valued.

Lead by example! Internship in the finance

department, Google 2014

I learned about How to think different Matrix organization Team work Confidence How to take part of the

reporting process Customers Finance department policy

Blog As volunteer I mostly learned

solidarity and life community. 6 weeks that I spent with orphans from 4 to 12 years I measured the chance I have to study and live in comfort.

We have restored the school benches and tables, built a bridge, bought a cow. The rest of our time was devoted to the animation of the orphanage.

Video Organization of a charity

concert to collect founds Find a place to play

music Invite friends, family

and business relations Build a 1 hour and half

show

Results 70 attendees Collect 1000 euros for

the charity association

Courses Corporate Finance Accounting Macro economy Micro economy Asset pricing Forecasting and time series analysis Financial crisis Financial risk management

E portefolio

Cathy Smith

Portland Street 56384592 AucklandNew Zélande(459)512862434

Volunteer in orphanage

My missionsMy experiencesMy next challenge

E portefolio

Results We created a brand image with the LinkedIn Profile We leaded by example with creating e portfolio which

included Description of what she learns at university Internship description with pictures of headquarter and

products a lot of pictures and comments on her trip as a

volunteer in Tanzanie

We networked by visiting: Finance communities in Canada and USA Companies in the fashion and cosmetic sector Associations like Toastmaster which helps her to

improve her capacities to speak in front of an audience.

Results Cathy’s more self confident

and proud of herself She knows how to be

outstanding She has a value proposition She leverages her network She built relationship with

targeted communities She found an internship in

1 month

The key rules for

personal branding

The key rules for personal branding

Know yourself Be self confident Build your own brand Create a value proposition

Know yourself: SWOT

Strengths What are you good at? What do other people ask your help

for? What makes you unique?

Source Google Jen Vaughn

=> volunteers, sports, events, passions, publications, values, studies, competences, experiences, special gifts…

Know yourself: SWOT

Weaknesses What are your weak area? In what area do you have fewer

resources available? Do others avoid asking you for help

on certain matters?Source Google Jen Vaughn

Know yourself: SWOT

Opportunities What trends can you take advantage of now? How can you leverage your strengths? Are there any opportunities immediately open

to you?

Source Google Jen Vaughn

Know yourself: SWOT

Threats What are your competitors doing? Does any of your weaknesses represent

an immediate threat? Is there anything that you must address

right now?

Source Google Jen Vaughn

Be self confident

« When people exude confidence, we want to work with them. We are more likely to follow their lead. Confidence is the number one byproduct of the personal branding process, because in branding you uncover what makes you exceptional and use it to make career choices and deliver outstanding value »

William Arruda, a personal branding expert and author of “Ditch. Dare. Do!”

Build you own brand Story telling

Missions Key achievements Key competences Add pictures, comments, impressions, examples,

experiences, video, publications, posts,

Supports Blog Slideshare Linkedin profile Facebook profile E portfolio You Tube….

Build you own brand

http://michaelhku.blogspot.it

Create a value proposition

In one single statement, highlight personal traits, skills and competences that demonstrate your value to the employer, while being tolerant of your entry level experience

Who are you? What are your qualifications? What are your aspirations? What are your values?

Create a value proposition

Create a value proposition

The key rules for

networking

The key rules for networking

Use professional social media Leverage your network Improve your e-reputation 30 second elevator speech

Use professional social media What is your goal? A job, an internship? Create an account on LinkedIn

Add your CV, your supports, video, powerpoint… Add competences Add recommendations Ask for endorsements Choose targeted companies Add targeted groups Start discussions Publish Create traffic

Leverage your network Target your group on

social media: LinkedIn groups Facebook groups

Examples: Canada jobs, career

and networking JMSB Finance Network Canada Recruitment…

Leverage your network

Target the companies Target the institutions Target the friends Target your teachers Target your

colleagues Target associations

Leverage your network Target your associations Example:

JMSB Alumni Canadian Chamber of commerce American Chamber of commerce Toastmaster French Founders Professional Woman Associations Volunteers association : Red Cross, Dans La

Rue…

Improve your e-reputation

With community management Become a leader

With groups Add articles on line with your objectives Add appropriate comments Add information

With posts or publication On experience

30 Second elevator Speech Networking is not final! For real life

encounters, you need a 30 seconds elevator speech

A 30 seconds clear, brief message about you, a real “commercial”, telling who you are, what you’re looking for and how you can benefit a company or organization.

Memorize and practice it! Rehearse your 30 second elevator speech with a friend or in front of a mirror. The important thing is to practice it out LOUD.

30 Second elevator Speech Example

I am new to professional writing but I have been published in 6 medium-circulation publications over the last year.

Prior to that, I graduated from the University of Massachusetts with a 3.8 GPA. I hold a Bachelor’s in English and a Master’s degree in Journalism. While I was there, I wrote for two of the college papers and an award-winning magazine known as “Modern Times.” My portfolio speaks for itself.

If you would take a few minutes to look it over, I guarantee you will be impressed. If you are sceptical, I am willing to send you a small series of sample pieces so you know that I have what it takes.

30 Second elevator Speech Example

Hi, my name is Brad. I am currently student attending the JMSB in Montreal. In college I plan on majoring in business, specifically in the finance area. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my college’s credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career.

Next summer I’m hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.

Additional information TED conference

Building a Personal Brand: Jacob Cass

Sylvain Boudreau, expert en leadership et personal branding based in Montreal

You Tube 4 principles of career distinction, by William Arruda

Harvard Business Review Forbes magazine

Thank you