John Bobrowich

Executive Director & CEO

WERC Roadmap for Energy, Power and Control Growth in Wisconsin

Why Is Energy Vital ?

• America Uses $1.3 Trillion in Energy/Yr ($440 B in Foreign Oil)

• $4,000+ for Every Man, Woman and Child in America

• We Spend More on Energy than Almost Anything Else

• We Use Energy for Everything– Transportation, Health Care– Lighting, Heating, Cooling, Internet– TV, Cell Phones, Notebooks, I-Pads– Food Production, Water,

Manufacturing and Defense

We are Wasting Too Much…

Energy Efficiency is the KEY

• ~60% of our Energy is WASTED• An Incandescent Light Bulb Wastes

90% of its Energy, a Fluorescent Wastes 40% and LED 25%

• Major Opportunities for Savings– Electric Production Wastes 68%– Transportation Wastes 75%– Industry Wastes 20% + Elec Loss– Residential Wastes 20% + Elec Loss– Commercial Wastes 20% + Elec Loss

ACEEE Says US Market is Projected to Grow from $300 to

$700B/yr

Clean Energy Will Contribute

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The Sixth Wave of Innovation?

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Research and Innovation will Develop the Roadmap

• The Current World is Becoming Unsustainable

• The Population will Grow by 2B by 2050

• According to Moody and Nogrady, the next wave of innovation will be Resource Efficiency

• We will go from “Green vs. Gold” to “Green is Gold”

1st Wave- Water Power & Textiles,2nd Wave- Steam Engine & Railroads3rd Wave- Internal Combustion Engine4th Wave- Aviation Electronics & Space5th Wave- IT, Internet, Biotechnology

The Future in 2020*

• Solar and Wind Resources 20-30% of Electricity Generation Capacity

• Explosive Growth of Millions of Grid-connected EV’s• The Eventual Death of Compact Florescent Favoring

LED Technology• Low-cost, Competitive Green Buildings that Produce

More Energy then they Consume• Waste Streams Becoming a Common Feedstock for

New Materials and Energy Production

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* Source: Clean Edge Study - 2011 Clean Tech Trends/Projections

Wisconsin is Well Positioned

• Approx 700 EPC Firms

• Over 950 Locations

• Over 61,000 Employees

• Largest Clusters in M-7, Dane County and Fox Valley

• Wisconsin is #4 in Clean Tech Jobs and #3 in Clean Energy Jobs on a Per Capita Basis Wisconsin Has a Critical Mass of

Energy, Power & Control Firms

But… Behind in Innovation

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Research and Innovation is the Key to Success in this Fast-Growing Industry

  2008  Academic State R&D ($1k)CA 7,026,354

NY 4,044,815

TX 3,744,182

PA 2,604,118

MA 2,271,757

NC 1,980,833

IL 1,972,752

OH 1,827,042

MI 1,593,654

FL 1,591,774

GA 1,521,486

WI 1,117,152

WA 1,058,170

VA 1,052,601

IN 954,188

CO 924,073

NJ 876,698

TN 787,122

MN 698,920

OR 594,945

WERC To Accelerate Innovation

• Wisconsin to Become the Leading US Region:– For Energy, Power & Control Industries and

Employment

– For Research & Innovation in Energy, Power and Control Research & Technology

• WERC to Become an Internationally Recognized:

– Energy, Power & Control Technology Research

and Industry Development Consortium

We Are Focused on Becoming the US Leader in Energy, Power and Control

WERC Technology Cluster

Energy +•  Renewable•  Fossil•  Nuclear•  Bioenergy•  Storage•  Conservation

Power +• Transmission• Distribution• Efficiency• Conversion• Quality• Monitoring

Control• Industrial Automation• Building Automation• Wind & Solar Control• Energy Management • SMART Grid

We Are Creating the Future of Energy, Power & Control

WERC Mission

• Research– Conducting innovative basic research projects that will lead to

breakthroughs in the energy, power and control fields

• Workforce & Industry Development– Training a dynamic workforce of engineers, scientists and

technicians that will become the next generation of leaders– Developing and recruiting complementary new energy, power

and control companies to expand our COE for EPC

• Strategic Partnering– Develop strategic partnerships between Academic Institutions,

Industry, Government and NGOs to grow our industry and improve our best practices and competitiveness

WERC Combines the Power of Wisconsin’s Top Four Engineering Research Universities with Industry and the

Training Expertise of Technical Colleges

Over 100 Principle Investigators and Over $100 Million in Annual Energy

Research

Our Academic Members

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UWM BatteryTest System

Marquette BorgWind Tunnel

MSOE HydraulicSimulator Testbed

UW-MadisonElectric

MachinesLab

University Lab Facilities

Our Industry Members

Working Together to Advance Wisconsin’s

Energy, Power and Control Industries

WERC Focus Areas

• Energy Efficiency• Electric Vehicles• Renewable Generation• SMART Grid & Microgrid• Energy Water Nexus• Biofuels• Energy Storage

How Is Wisconsin Performing?

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Wisconsin 13 76,858 2.69% 4

Washington 10 83,676 2.79% 2

Tennessee 14 76,031 2.79% 3

Minnesota 18 58,232 2.11% 9

New York 2 185,038 2.13% 8

Oregon 17 58,735 3.45% 1

Illinois 5 106,375 1.85% 17

New Jersey 8 94,241 2.41% 5

Pennsylvania 4 118,686 2.07% 11

Massachusetts 16 63,523 1.95% 13

Colorado 20 51,036 2.20% 6

Ohio 6 105,306 2.04% 12

Georgia 9 83,707 2.10% 10

California 1 318,156 2.15% 7

Virginia 15 66,772 1.74% 18

Wisconsin 33,154 2,858,237 1.16% 3

Washington 35,602 3,003,446 1.19% 1

Tennessee 31,632 2,722,198 1.16% 2

Minnesota 26,172 2,763,740 0.95% 7

New York 94,790 8,691,310 1.09% 4

Oregon 17,149 1,702,957 1.01% 5

Illinois 56,347 5,753,110 0.98% 6

New Jersey 36,532 3,905,553 0.94% 8

Pennsylvania 52,471 5,736,394 0.91% 9

Massachusetts 26,870 3,252,586 0.83% 10

Colorado 18,350 2,324,044 0.79% 11

Ohio 40,575 5,157,003 0.79% 12

Georgia 29,984 3,993,655 0.75% 13

California 108,525 14,811,732 0.73% 14

Virginia 23,307 3,839,678 0.61% 18

All Clean Tech #4 Clean Energy Segment #3

Attributes of Leading States

• Strong Energy Research and IP Development– DOE, State and Private labs, University Consortiums

• Supportive Clean Energy Policy & Funding – RPS and Energy Efficiency Standards, Research Funding,

Project Funding, Industry & Market Development Clusters, Technology Incubators

• Historical Energy-Related Manufacturing Base• Strong Engineering and Science Universities

and Secondary Math and Science Education• Supportive Venture Capital Funding, Incubators

& Workforce Development Programs

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Leading State Public Policies

• Financially Supporting Organizations like WERC and Funding Applied Research to Develop the EPC Technology of the Future

• Moving SEOs to DoCs or Economic Development Organizations to Align SEP and State Green Energy Companies & Job Growth (e.g. MI, MN, IA, IL,NC)

• Targeting the Development of in-state Energy EE & RE Resources to Create Jobs, Energy Independence, Competitiveness and Wealth

• Driving Both EEPS and RPS at 1-2 % a Year and Have a 20-40% EEPS for State-Owned Buildings

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Roadmap for Wisconsin

• Wisconsin will grow in EPC by:– Expanding EPC Basic and Applied Research and

Obtaining Greater Federal and State Funding– Developing Public Policy Which Is More Supportive

of the EPC Market– Improving Alignment and Coordination between US

and WI Government EPC Programs & WERC– Expanding Availability of Venture Funding for EPC– Developing an EPC- Focused Incubator– Developing and Attracting Companies to Fill

our Product Line Gaps

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Thank You

Any Questions?

Come visit us at www.energywercs.org