JUNDE_YU_AppAnnie_By the Numbers: The Japanese Market

Ⓒ App Annie 2013 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSECONFIDENTIAL - PROPERTY OF APP ANNIE | DO NOT DISTRIBUTE | © 2013

IntelligenceOverview

25 January 2013

CONFIDENTIAL | DO NOT DISTRIBUTE

China and Worldwide Game Trends

PG ConnectsJanuary 2014

Junde Yu 余俊德VP APAC


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lJapan


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* 90% Penetration on iOS and Google Play based on Top 100 highest grossing publishers globally using App Annie Store Stats (May 2013)


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Game Downloads by Country, November 2013

• United States & China drove about 40% of iOS game downloads• Russia has moved up over the past year to become the #3 country in combined iOS and Google Play

game downloads


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Game Revenue by Country, November 2013

• Japan, US, & South Korea drove about 75% of Google Play games revenue• iOS remained the clear revenue leader in most major market, with the exception of South Korea and Japan


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How are the markets shifting in the iOS App Store?

Rank by Downloads Rank by Revenue

RankNov 2013 Country Chg vs.

Nov 2012 Country Chg vs.Nov 2012

1 United States - United States -

2 China - Japan -

3 United Kingdom é1 China é3

4 Japan ê1 United Kingdom ê1

5 Russia é3 Australia ê1

6 France ê1 Canada ê1

7 Canada ê1 France -

8 Germany ê1 Germany -

9 Australia é1 Russia -

10 Italy ê1 South Korea -


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How are the markets shifting on Google Play?

Rank by Downloads Rank by Revenue

RankNov 2013 Country Chg vs.

Nov 2012 Country Chg vs.Nov 2012

1 United States - Japan -

2 Russia é2 South Korea é1

3 Brazil é5 United States ê1

4 South Korea ê2 Germany é1

5 India é1 Taiwan N/A

6 Mexico é9 United Kingdom ê2

7 Thailand é5 France -

8 Germany ê3 Hong Kong é13

9 Turkey é8 Australia ê3

10 Japan ê7 Russia ê2


Top Games by Downloads in Japan, 2013

Game Publisher

1 LINE Pokopang LINE

2 Puzzle & Dragons Gungho Online

3 LINE Bubble! LINE

4 LINE WIND Runner LINE

5 LINE POP LINE

6 ぷよぷよ !! クエスト(Puyo Puyo Quest)

SEGA

7 Princess Punt Sweets Gungho Online

8 Despicable Me Gameloft

9 にゃんこ大戦争(Nyanko Great War)

PONOS

10 LINE HIDDEN CATCH LINE

Game Publisher

1 パズル＆ドラゴンズ(Puzzle & Dragons)

Gungho Online

2 LINE Bubble! LINE

3 LINE POP LINE



6 LINE JELLY LINE

7 LINE HIDDEN CATCH LINE

8 LINE PLAY LINE


10 Temple Run 2 Imangi

iOS App Store Google Play


Top Games by Revenue in Japan, 2013

Game Publisher


2 プロ野球 PRIDE COLOPL


4 Dragon League X Asobism

5 Clash of Clans Supercell

6 Gundam Area Wars NAMCOBANDAI

7 LINE POP LINE

8 釣りスタ(Fishing Register)

GREE

9 クイズ RPG 魔法使いと黒猫のウィズ (Quiz RPG: The World of Mystic Wiz)

COLOPL


Game Publisher



3 クイズ RPG 魔法使いと黒猫のウィズ (Quiz RPG: The World of Mystic Wiz)

COLOPL

4 LINE POP LINE

5 プロ野球 PRIDE COLOPL


7 LINE Bubble! LINE

8 暴走列伝単車の虎 (Tiger of Motorbikes)

Donuts

9 秘宝探偵 (Treasure Detective)

COLOPL




Top Publishers by Games Downloads in Japan, 2013

Publisher HQ Country

1 LINE Japan

2 SEGA Japan

3 Gungho Online Japan

4 NAMCO BANDAI Japan

5 Gameloft Japan

6 Goodia Japan

7 CyberAgent Japan

8 COLOPL Japan

9 Konami Japan

10 Makoto Yamada Japan


1 LINE Japan


3 DeNA Japan

4 COLOPL Japan

5 GREE Japan

6 CyberAgent Japan

7 SEGA Japan

8 Goodia Japan


10 GMO Japan



Top Publishers by Games Revenue in Japan, 2013



2 LINE Japan

3 COLOPL Japan

4 GREE Japan


6 CyberAgent Japan

7 SEGA Japan

8 KLab Japan

9 SQUARE ENIX Japan

10 Asobism Japan



2 LINE Japan

3 COLOPL Japan

4 GREE Japan


6 SEGA Japan

7 Klab Japan

8 GMO Japan

9 Donuts Japan

10 CyberAgent Japan



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Top Foreign Publishers by Games Revenue in Japan

Foreign Publisher HQ Country Top Grossing Game by Publisher (in Japan)

1 Supercell Finland Clash of Clans

2 King UK Candy Crush Saga

3 NEXON Korea 超破壊 !! バルバロッサ ~美少女育成カードゲーム~(Super destruction! Barbarossa-girl training card game -)

4 Happy Elements China Majoca Majoluna

5 Digital Cloud China Kingdom Overlords


Japan Now #1 Country in App Store Revenue

Oct 2012 Oct 20130

50

100

150

200

250

300

350 332.994497426765311.481814887077

107.578025575856

61.78741729581

Combined iOS App Store and Google Play App Revenue In

de

xe

d R

ev

en

ue

Combined iOS App Store & Google Play Monthly App Revenue

• Over the past year, Japan’s app store spend has exploded, exceeding growth in other major markets

• Japan now top-grossing country across iOS and Google Play combined15


Domestic Publishers Led the Growth in Japan

• While Puzzle & Dragons from GungHo Online has dominated the headlines in Japan this past year, LINE, COLOPL, SEGA, and NAMCO BANDAI also saw significant growth in game revenue

Top 5 Publishers by Gain in Monthly Game Revenue from Oct 2012 to Oct 2013:

1. GungHo Online2. LINE3. COLOPL4. SEGA5. NAMCO BANDAI

All other publishers

Combined Google Play and iOS App Store Game Revenue in Japan

Oct 2012 Oct 20130

100

200

300

400

500

600

700

Ind

exed

Rev

enu

e

Combined iOS App Store and Google Play Monthly Game Revenue in Japan

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Smartphone Adoption in Japan Will Accelerate in 2014

• Japan is far from being saturated for smartphones; penetration is expected to grow further in 2014, overtaking that in the United States and contributing to further app store gains

Source: eMarketer, Inc., 2013

2013 20140%

20%

40%

60%

80%

100%

42%62%

Japan

Other mobile phone usersSmartphone users

Per

cen

t o

f P

op

ula

tio

n

2013 20140%

20%

40%

60%

80%

100%

44% 50%

United States

Other mobile phone usersSmartphone users

Per

cen

t o

f P

op

ula

tio

n

Projected Annual Mobile Phone Penetration

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iOS Device Sales Grow After DoCoMoAdds iPhone to Its Lineup in September 2013

• DoCoMo added the iPhone Sep 20, so Q3 only partly reflects the impact• It will be interesting to watch how Apple’s device install base* and app

revenue develop in Japan in the coming months(* Note: A shift in device sales does not necessarily result in a shift in install base)

Source: IDC

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Q4 2012 Q1 2013 Q2 2013 Q3 2013

-20%

0%

20%

40%

60%

37% 34% 32%

50%

Apple's Share of Smartphone Unit Sales

Japan United States


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JUNDE_YU_AppAnnie_By the Numbers: The Japanese Market

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