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Jonathan Waddingham
@jon_bedford
Product Manager @JustGiving
November 17th 2011
How to use JustGiving’s new Facebook app
What we’ll cover
Why is Facebook important to fundraising on JustGiving
How to build the Facebook app
How to promote the app
30% of visits to JustGiving come from Facebook
16% of all donations come from Facebook
Facebook beats the other networks
http://blog.justgiving.com/community/social-giving-takes-off/
The app effect
It’s not just us
http://delicious.com/jon_bedford/facebook+stats
What does our app do?
For fundraisers – share their page on Facebook
For sponsors – donate without leaving Facebook
For donors – make one-off or regular donations on Facebook
For charities – a way of collecting donations on Facebook
apps.facebook.com/jgdonation
Fundraiser view
Sponsor view
Donor view
Charity view
Charity view as a Facebook page tab
Any questions?
http://www.flickr.com/photos/prospere/2927077061/
Live demo goes here
Useful links
http://www.facebook.com/pages/JustGiving-Donate-on-FB-support/189122531126417?sk=app_172621942784778
http://www.facebook.com/pages/The-live-demo-appreciation-society/178106402279629
https://secure.justgiving.com/CharityAccount/pages/account/login.aspx
http://www.youtube.com/watch?v=JYGJ-l09Nek
http://www.justgiving.com/demononprofit/donate
What to do next?
Donations start rolling in!
This is a tool, like any other fundraising tool. It has to be used wisely and you shouldn’t forget about the tried and tested techniques that lead to successful fundraising.
Let people know they can support you
http://www.facebook.com/DogsTrust/posts/238702749517384
But don’t go overboard...
Campaigns
A call to action works best when it’s integrated into a wider series of comms
If you’re already working on a campaign, consider adding campaign-related content to the donate tab
Your fans may have received this content and it could be the extra nudge they needed
Or they may be new to your organisation and never have seen a campaign before
Corporate partners
Ask your corporate partners to add your donation app to their page - they’re usually happy to promote you and they may have more fans
Write a suggested update for them with a strong call to action
Specsavers Facebook page
http://www.facebook.com/Specsavers?sk=app_223257787728115
Facebook advertising
This is a powerful tool, assuming you know your target donors well
However, successful fundraising case studies are few and far between
We want your case studies!
This is a UK first, so we’d love your feedback
How easy is it to use?
What could be improved?
How successful has it been for you?
We hope you like it
Thank you
Jonathan Waddingham
@jon_bedford
slideshare.net/jwaddingham
www.facebook.com/justgiving