Date post: | 21-Nov-2014 |
Category: |
Design |
Upload: | shenative-goods |
View: | 320 times |
Download: | 2 times |
KASKIHOWIN DESIGNSDedicated to empowering Native Women in Canada through our luxury leather goods.
Devon Fiddler // Chief [email protected] // 1.306.270.8489
Problem
• Native women in Canada face huge disadvantages: Higher rates of poverty,
incarceration & victims of violence.
High rates of unsolved missing & murdered cases.
• These realities overshadow successes of Native women, allowing negative stereotypes to prevail!
Solution
• Empower Native women through job creation, and design collaboration opportunities.
• Educate mainstream through our platform and our goods.
Business Model
Design
Market & Make Sales
Manufacture
Distribute to Retail
Direct to Customer Years 1 - 5
Design & Make
Online Marketing & Sales
Customer
WholesaleYears 2 - 5
Kaskihowin Designs Community.Empower. Celebrate. Educate. Inspire.
Underlying Magic – Our Goods...
Leather Goods Modern, Timeless, Functional
Native Design Elements
Celebrate & Empower
• Crowdsourcing Native designers/artisans
• Niche Goods in Luxury Handbags Industry
• Opportunity to share our success stories as women
Marketing & Sales
Pre-Launch Marketing & Pre-Sales Strategy
• Crowd-source artisans/designers through contests
• Launch Crowd-funding Campaign – Pre sell prior to production
Launch Strategy
• Pop-up Shops in Major Canadian Cities
• Online Sales – Shop Indigenous, Beyond Buckskin & Shopify
Competition in Niche Market
Competition
Handbags
Locally made
Authentic
LeatherGoods
Luxury Goods
OnlineShop/Promos
Blog
FacebookorTwitter
OtherSocialMedia
Community
KaskihowinDesigns
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Angela DeMontigny
✔ -- ✔ ✔ ✔ ✔ ✔ ✔ -- --
Joanne Anderson
✔ ✔ ✔ ✔ -- ✔ -- ✔ -- --
Tammy Beauvais
✔ ✔ ✔ ✔ -- ✔ -- ✔ -- --
Shop Indigenous
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Beyond Buckskin
✔ -- ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Team
Devon Fiddler, Chief Changemaker,Sole Owner
Sheena Repath – Product Development/Industry Advisor(Ideal Samples, Making Sh*t Happen)
Kimberly Hill – Business Coach
Heather Abbey – Colleague, Partner in Promotional Initiatives (Shop Indigenous)
Financial Projections
Conservative Projections Ambitious Projections
Year 1 Year 3 Year 5 Year 1 Year 3 Year 5
Items Sold per Year 700 3000 5000 1000 5000 8000Average Selling Price on items 300 250 250 300 275 300
Sales per Year$210,000.0
0 $750,000.00$1,250,000.0
0 $300,000.00$1,375,000.0
0$2,400,000.0
0
Revenue per Year$105,000.0
0 $337,500.00 $500,000.00 $150,000.00 $618,750.00 $960,000.00Minimum Community Contribution (4% of revenue) $4,200.00 $13,500.00 $20,000.00 $6,000.00 $24,750.00 $38,400.00Designer Royalties (10% of sales) $21,000.00 $75,000.00 $125,000.00 $30,000.00 $137,500.00 $240,000.00
• Operations are no more than 50% of sales in Year 1; 45% in Year 3, and 40% in Year 5 to allow for growth.
• The Gross Profit Margin will vary depending on source of funding/financing.
Accomplishments to date
• Established Social Media Channels• In Product Development &
Crowdsourcing Phase• Participate in local Business
Competitions January - June 2014• Plans – Launch Indiegogo
Crowdfunding Campaign February 2014 for first production run
• Start first production run in April 2014• Launch online shop May 2013• Pop-up Shops June – August 2014