KeySmasher

EDM09B004 – SIRISH KUMAR YADAV

MDM09B001 – ANJAN RAO.P

MDM09B008 – PREETHAM.J

COE09B008 – K.ILAMBHARATHI

STEPS INVOLVED IN PRODUCT DESIGN

1)Identifying Needs/Opportunities---Vision Statement---Market Analysis---Competitive Analysis---Costumer Need Analysis---Mission Statement

2)Ideas Generation3)Ideas Kill-Gate Stage Process4)Product Planning 5)Concept Generation

VISION STATEMENT – WHAT ?

• Develop an user-friendly keyboard.

• Features of Usability, Learnability and Robustness.

• Current Product is lacking in Customizability, Ergonomics etc.

TECHNOLOGY S-CURVEC

UST

OM

IZA

BIL

ITY

MARKET OPPORTUNITY ANALYSIS

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20

40

60

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100

120

Before KEYSMASHER Design

Relative Market Share

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120

After KEYSMASHER Design

Relative Market Share

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20

40

60

80

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120

When KEYSMASHER in the MARKET

Logitech

Intex

Frontech

KEYSMASHER

Amkette

Microsoft

Philips

Smart

Others

COSTUMER NEED ANALYSISS.No Need Technical Interpretation Type of Need

1 Flexible,Rollabe Use of synthetic materials Niche

2 Take it Anywhere Compactness Direct

3 Should not Damage Material with High Strength Constant

4 No Pain to Hand Improve the Ergonomics of the product Latent

5 Multi Use of Keys Recofigurable,customizable keys for music and gaming Variable

6 Rough,Strong Make the keys to be pressed moderately Latent

7 Shape of Keyboard External structure of the product can be modified Niche

8 Multiple Slots PanelProvision of USB,eSATA,HDMI,Audio IN&OUT (through

Wired) Variable

9 Wired and Wireless Bluetooth Variable/Niche

10Keyboard cum

Mouse Provide Integrated Touch Pad Variable

11 Speaker,Mic Provide Integrated Speaker,Mic Niche

12 Anti-Theft GPS/FingerPrint/Security Password Variable/Niche

13Indication of

Working Put a power switch indicating ON/OFF Latent

14 Cheap and the Best GeneralBuy our Product

MISSION STATEMENTProduct Description : Keyboard with user-friendly features

Key Business Goal : Time Frame - 2 months

Profit Margin - 20%

Primary Market – Desktop Users

Secondary Market – Laptop Users, Workstations

Assumption – Product expected to work normally for a period of

3 years under harsh conditions.

Stake Holders – IIITDM funded

Avenues of Creative Design – Structure , Functionality , Intelligence

Scope – May Revolutionize the present Consumer Market

Limitation – Not Flexible ,Not Fireproof

Location – In-House

Structural Ideas:

->Shape of the Keyboard is Rounded Rectangle.

->Keys are reconfigurable with a inbuilt memory (software).

->Comfort Pad (Size is 75% of the Key Area).

->Keys are flat or inclined (elevated) based on the user’s instantaneous needs.

->Wired and Wireless(Bluetooth),USB Slots and Audio In Out,HDMI,eSATA,CardReader

->Inbuilt Rechargeable and Replaceable Batteries (NiCd AAA size)

IDEAS GENERATION

General Ideas :

-> Digital Keyboard – Keys are Digitalized

->Highly Touch Sensitive & Multi Touch Sensitive

->Quick Response Time

->Tablet PC Screen – Write on Screen instead of typing.

->Profiles (Store the key configuration of a specific user’s environment in the memory).

->Intelligent Keyboard Shortcuts to Personal Folders.

->Flexible Material

->Safety & Environment Issues of the product

->Cooling System , Waterproof , Fireproof

->Security – Password Protect , FingerPrint

These Ideas went through the Kill-Gate Stage Process and the results are as follows :

Structural Ideas:

->Shape of the Keyboard is Rounded Rectangle.

->Keys are reconfigurable with a inbuilt memory (software).

->Comfort Pad (Size - 75% of the Key Area).

->Keys are flat or inclined (elevated) based on the user’s instantaneous needs.

->Wired and Wireless(Bluetooth),USB Slots and Audio In Out, HDMI,eSATA,CardReader

->Inbuilt Rechargeable and Replaceable Batteries (NiCd AAA size)

AFTER KILL-GATE STAGE PROCESS

General Ideas :

-> Digital Keyboard – Keys are Digitalized

->Highly Touch Sensitive & Multi Touch Sensitive

->Quick Response Time

->Tablet PC Screen – Write on Screen instead of typing.

->Profiles (Store the key configuration of a specific user’s environment in the memory).

->Intelligent Keyboard Shortcuts to Personal Folders.

->Flexible Material

->Safety & Environment Issues of the product.

->Cooling System , Waterproof , Fireproof

->Security – Password Protect , FingerPrint

CONCEPTUALIZATION

KEYSMASHER

KEYSMASHER

KEYSMASHER

SCROLLER

KEYSMASHER

KEYSMASHER

USB SLOTS

AUDIO IN-OUT PANEL

KEYSMASHERWIRED

KEYSMASHER

INTELLIGENT KEYBOARD SHORTCUTS

ON/OFF SWITCH

MULTIMEDIA SHORTCUTS

KEYSMASHER

DVORAK LAYOUT

KEYSMASHER

GAME MODE

THANK YOU