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Business ConnectionK e l s o L o n g v i e w C h a m b e r o f C o m m e r c e
Volume 6 No 11 November 2014
TuesdayNovember 4
ELECTION DAYBe sure to Vote
TuesdayNovember 4 ndash 530 pm
Business After HoursGibbs amp Olson
1157 3rd Ave Ste 219 Longview
WednesdayNovember 5 ndash 730 am
Education Foundation CommitteeCanterbury Park
1335 3rd Ave Longview
ThursdayNovember 6 ndash 730 amAmbassador Committee
Canterbury Park1335 3rd Ave Longview
MondayNovember 10 ndash Noon
Government Affairs CommitteeTerirsquos
3225 Ocean Beach Hwy Longview
ThursdayNovember 13 ndash 530 pmLCP Bunco FUN-raiser
The ldquoEaglersquos Nestrdquo1526 12th Ave Longview
WednesdayNovember 19 ndash 5ndash730 pm
Port ReportCowlitz Regional Conference Center
1900 7th Ave Longview
Thursday amp FridayNovember 27 amp 28
Chamber Office Closed
Every WednesdayChamber Connections
KEDO1400 AM ndash 3-4 pmStream live at wwwthreeriversradiocom
Local guest and current events
Calendar Donrsquot let the Grinch steal your holidays
By Brenda Sexton For the Kelso Longview Chamber
The holidays can be a boon for small businesses but getting hit by theft in any form can turn seasonal joy into bah-humbug
Theft of packages and holiday boxes whether on your doorstep at home or at your business rises in No-vember and December There are no national statistics on doorstep thefts but reports of local episodes abound ndash most recently a large group that was investigated by the Sheriffs office
Kelso Police Chief Andrew Ham-ilton said some thieves follow UPS and FedEx delivery trucks along their routes and nab the gifts while oth-ers simply drive through residential
neighborhoods looking for unat-
tended packages
ldquoThis is common at this time of yearrdquo Chief Hamilton said ldquoWersquore trying to take a proactive approach to curtail thisrdquo
Americans make more and more online purchases each year with many of them being left on door-steps providing ample opportunity for thieves to strike
Hamilton said the Better Business Bureau now recommends customers be proactive asking their shipping companies for tracking numbers and requiring signatures upon delivery If they are not at home customers should ask for their packages to be held at a local shipping center or have someone there to receive the package
Please see Crime page 2
2
Kelso Longview Business Connection November 2014
Crime from page 1SHOPLIFTING
The holidays often bring more foot traffic into stores making it hard for a smaller staff to keep and eye on or provide service to everyone at the same time This can increase the opportunity for shoplifters to take advantage of business owners
ldquoWhat happens in your store is something you have a great deal of control overrdquo Hamilton said He offered these tips
bull Greet people as they walk in
bull Place your workstations cash registers near the front doors
bull Work with other stores to alert each other of problems
bull Have the items which are easily shoplifted protected in a case placed out in the open up high packaged in larger packing
Customer service is the best deterrent the non-professional will think twice once recognized and spoken to Hamilton said
OBSERVATION IS THE KEY
bull Does the person fit your store
bull Do they belong there during the time of day
bull Are there more than one Lookouts accompany the thief
bull What are they carrying to use to steal merchandise
bull What department are they in Do they fit
bull Are they spending a long time milling around
bull Are they coming and going outside repeatedly
bull Does their clothing look funny For example a big baggy jacket when itrsquos 88 degrees outside
bull Does the stroller look different now than when they came in
WHAT TO REPORT
There are specific things you can do to report a shoplifting crime that will help responding police officers
1) Describe What You Have
Shoplift in progress shoplifter in custody with no problems shoplifter running with or without merchandise shoplifter just as-saulted clerk etc
2) Describe the Suspect(s)
bull Age
bull Race
bull Build
bull Gender
bull Clothing (top to bottom and inside out)
bull Direction of travel (give a landmark)
bull Vehicle (color year make body style and license plate Remem-ber CYMBAL
For example This is John Smith from the store XX we have two white males about 18 years old who just took some picture frames They left and are running west toward Grade Street One is about 510 with a black ball cap red Nike T-shirt and white shorts He has a goatee The second male is over 6 with short brown hair heavyset and is wearing a blue basketball jersey over a white T-shirt and baggy black pants They got in an 80s full size Olds Cut-lass blue with wide tires It looks like an Oregon plate TTS-513 or something close to that They left toward the theater
Be brief breathe and be to the point The dispatcher will cue you on much of the information needed
EMPLOYEE THEFT
Other times Hamilton said the theft comes from within the busi-ness Employees especially since often they are quickly hired to help with the busy holiday season have been known to take money and merchandise Here are a few quick tip offs
bull Look for the obvious for example $17000 from a store where the average price of an item is $5
bull Listen to what others are telling you
bull Make sure your policies are being followed
bull NO ONE ever steals money from an employer they just borrow it and then canrsquot pay it back
FRAUD and FORGERY
The spirit of giving can strain even the best of budgets but some people rely on criminal activity to put their gifts under the tree Be on the look out and protect yourself and your business from use of
bull Stolen checks
bull Stolen credit cards
bull False returns
Wednesday November 19th
Cowlitz Conference Center
530pmmdash730pm Great things are happening at our Cowlitz County Ports We will have the
Executive Director from Woodland Kalama and Longview Ports to give you an update on what is happening and what the future holds for one of the only shipping areas left in the United States that can offer rail trucking and Cargo shipping via a
deep water port Presented by the CEDC and Kelso Longview Chamber
$25 in Advance (by Nov 17th) $35 at the door Heavy hors drsquooeuvres desserts coffee sodas and a no host bar
Register at wwwkelsolongviewchamberorg
Geir-Eilif Kalhagen
Chief Executive Officer
Port of Longview
Mark Wilson
Executive Director
Port of Kalama
Jennifer Keene
Executive Director
Port of Woodland
4
Kelso Longview Business Connection November 2014
Kelso Longview Chamber of Commerce Team
Bill Marcum CEOKaren Sisson Project ManagerAmy Hallock Bookkeeper
Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N Minor Road bull Kelso WA 98626 bull 360-423-8400
To advertise call Bill Marcum 360-423-8400 or e-mail bmarcumkelsolongviewchamberorgAd Deadline 20th of each month
Guide makes planning for life after high school easierBy Bill Marcum CEO ndash Kelso Longview Chamber of Commerce
In recent conversations with friends and family who have col-lege-bound children Irsquove come to realize how much things have changed since I attended college
It certainly didnrsquot seem complicated back then You had many of the same choices you have today ndash join the military enter the workforce attend a trade school or go to college but the options within those areas were much more narrow and the process to-ward acceptance into these programs much more clear
Itrsquos enough to make a kids head spin and overwhelm parents creating additional stress quite frankly during what should be a time of joy Thatrsquos why Irsquom excited to be part of the upcoming High School and Beyond A Family Resource Guide
In 2009-10 the Kelso Longview Chamber of Commercersquos Educa-tion Foundation with community support produced a resource guide for the parents of Cowlitz County youth It is now time to produce this guide again for the next generation of our youth graduating during the next three years and help them plan for life beyond high school
Research confirms that high school-age students depend fore-most on their parents to help them plan their educationcareer yet parents have little in the way of resources to guide them High School and Beyond gives parents the information they need to help their children prepare for the future It includes detailed sec-tions on career assessment career pathways graduation require-ments education technical training and apprenticeship options financial aid job search and community resources Best of all the content of the guide was developed by local high school coun-selors and career specialists in consultation with school adminis-trators and the Longview Kelso Chamber of Commerce Educa-tion Foundation
In 2015 we will be producing a digital version and a printed version called wwwMyhighschoolandbeyondorg and it will be made available to every high school student in Cowlitz County To accomplish this task we will need to raise nearly $15000 in con-tributions from our local businesses and education resources So if you are looking for an end of the year donation or just planning for 2015 please include this instrumental publication in your bud-geting You can view the previous guide at httpissuucomkel-solongviewchamberdocshsb-1215-web1e=52955465882640
To participate with your tax-deductible contribution call Karen Sisson at the Chamber 360-423-8400 or e-mail ksissonkels-olongviewchamberorg Thank you for helping families and stu-dents in our local school systems plan for a productive future and family wage jobs
Special thanks to those of you who supported in 2010Bandarsquos Bouquets City of Longview Corwin Beverages
Cowlitz-Wahkiakum Tech Prep Ecological Land Services Foster Farms Happy Kids Dentistry LCC MampR Painting TOYOCOM WorkSource WSU-Vancouver Youth Workforce Program and Cowlitz PUD Funding was also provided by every high school in Cowlitz and Wahkiakum counties
CEOrsquos Message
Kelso Longview Business Connection November 2014
6
By Ted Sprague President ndash Cowlitz Economic Development Council
As evidenced by our recent brush with a tornado the winds of change in Cowlitz County are blowing The staff of the Cowlitz Economic Development Council (CEDC) took an opportunity October 23 to have dinner with the Woodland Quality Community Coalition to describe who we are and what we do The idea behind the meeting was to coordinate planning so we are not duplicating efforts but complement-ing and enhancing them This fun and informal meeting is just the type of gathering that other communities participate in as well and they do an excellent job of advancing the mis-sion and vision of community leaders The growth that is tak-ing place in the downtowns in Cowlitz County is impressive by any measure New businesses are moving in beautification and quality is on the rise and there is a general sense of com-munity pride growing from Woodland to Castle Rock and all points in between
Not only is the commercial sector of downtowns on the rise the new investments at the Three Rivers Mall the Kelso inter-
change and other areas of the county show we are finally recovering from one of the deepest recessions in our nationrsquos history Our unemployment rate which is typically higher than state average is down to 7 percent Admittedly many eligible in the workforce have dropped out but jobs are being created and filled and work-ers are re-entering the workforce If the two largest projects looking to locate at the Port of Kalama (NW Innovations) and Port of Longview (Haven Energy) come to fruition I would say we may even be looking at a shortage in the workforce The two projects alone will require more than 1200 construction workers for more than three years What a nice problem we would havehellip
Every respected economist who addressed the recession back in 20092010 said it would take four to six years to recover To this point they have been correct We are now seeing evidence that the recovery is full steam ahead and it will lead to fur-ther diversification of our economy and better days for our tax base working families and companies
Cowlitz Economic Development Council
Economy rising to expectations
Anne OrsquoConnoronthemark associates
Chris Bailey Lower Columbia College
Jerri Henry Past President Futcher-Henry CPA Group
Joel Hanson PresidentKLOGKUKNThe Wave
Michael ClaxtonWalstead Mertsching
Lance Welch PeaceHealth
Bianca LemmonsCowlitz County Title Company
Clayton J Bartness DCLongview Chiropractic Clinic
Dennis WeberCowlitz County Commissioner
Bob Crisman Gallery of Diamonds
Ted SpragueCowlitz Economic Development Council
Steve TaylorKelso City Manager
Michael JulianKelso Theater Pub
Chet Makinster Longview City Council
Diane Craft Vice PresidentKoelsch Senior Communities
Linda DiLemboThree Rivers Mall
Julie RinardCommunity Home Health amp Hospice
Neil Zick TreasurerTwin City Bank
Kelso Longview Chamber of Commerce Board of Directors
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
2
Kelso Longview Business Connection November 2014
Crime from page 1SHOPLIFTING
The holidays often bring more foot traffic into stores making it hard for a smaller staff to keep and eye on or provide service to everyone at the same time This can increase the opportunity for shoplifters to take advantage of business owners
ldquoWhat happens in your store is something you have a great deal of control overrdquo Hamilton said He offered these tips
bull Greet people as they walk in
bull Place your workstations cash registers near the front doors
bull Work with other stores to alert each other of problems
bull Have the items which are easily shoplifted protected in a case placed out in the open up high packaged in larger packing
Customer service is the best deterrent the non-professional will think twice once recognized and spoken to Hamilton said
OBSERVATION IS THE KEY
bull Does the person fit your store
bull Do they belong there during the time of day
bull Are there more than one Lookouts accompany the thief
bull What are they carrying to use to steal merchandise
bull What department are they in Do they fit
bull Are they spending a long time milling around
bull Are they coming and going outside repeatedly
bull Does their clothing look funny For example a big baggy jacket when itrsquos 88 degrees outside
bull Does the stroller look different now than when they came in
WHAT TO REPORT
There are specific things you can do to report a shoplifting crime that will help responding police officers
1) Describe What You Have
Shoplift in progress shoplifter in custody with no problems shoplifter running with or without merchandise shoplifter just as-saulted clerk etc
2) Describe the Suspect(s)
bull Age
bull Race
bull Build
bull Gender
bull Clothing (top to bottom and inside out)
bull Direction of travel (give a landmark)
bull Vehicle (color year make body style and license plate Remem-ber CYMBAL
For example This is John Smith from the store XX we have two white males about 18 years old who just took some picture frames They left and are running west toward Grade Street One is about 510 with a black ball cap red Nike T-shirt and white shorts He has a goatee The second male is over 6 with short brown hair heavyset and is wearing a blue basketball jersey over a white T-shirt and baggy black pants They got in an 80s full size Olds Cut-lass blue with wide tires It looks like an Oregon plate TTS-513 or something close to that They left toward the theater
Be brief breathe and be to the point The dispatcher will cue you on much of the information needed
EMPLOYEE THEFT
Other times Hamilton said the theft comes from within the busi-ness Employees especially since often they are quickly hired to help with the busy holiday season have been known to take money and merchandise Here are a few quick tip offs
bull Look for the obvious for example $17000 from a store where the average price of an item is $5
bull Listen to what others are telling you
bull Make sure your policies are being followed
bull NO ONE ever steals money from an employer they just borrow it and then canrsquot pay it back
FRAUD and FORGERY
The spirit of giving can strain even the best of budgets but some people rely on criminal activity to put their gifts under the tree Be on the look out and protect yourself and your business from use of
bull Stolen checks
bull Stolen credit cards
bull False returns
Wednesday November 19th
Cowlitz Conference Center
530pmmdash730pm Great things are happening at our Cowlitz County Ports We will have the
Executive Director from Woodland Kalama and Longview Ports to give you an update on what is happening and what the future holds for one of the only shipping areas left in the United States that can offer rail trucking and Cargo shipping via a
deep water port Presented by the CEDC and Kelso Longview Chamber
$25 in Advance (by Nov 17th) $35 at the door Heavy hors drsquooeuvres desserts coffee sodas and a no host bar
Register at wwwkelsolongviewchamberorg
Geir-Eilif Kalhagen
Chief Executive Officer
Port of Longview
Mark Wilson
Executive Director
Port of Kalama
Jennifer Keene
Executive Director
Port of Woodland
4
Kelso Longview Business Connection November 2014
Kelso Longview Chamber of Commerce Team
Bill Marcum CEOKaren Sisson Project ManagerAmy Hallock Bookkeeper
Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N Minor Road bull Kelso WA 98626 bull 360-423-8400
To advertise call Bill Marcum 360-423-8400 or e-mail bmarcumkelsolongviewchamberorgAd Deadline 20th of each month
Guide makes planning for life after high school easierBy Bill Marcum CEO ndash Kelso Longview Chamber of Commerce
In recent conversations with friends and family who have col-lege-bound children Irsquove come to realize how much things have changed since I attended college
It certainly didnrsquot seem complicated back then You had many of the same choices you have today ndash join the military enter the workforce attend a trade school or go to college but the options within those areas were much more narrow and the process to-ward acceptance into these programs much more clear
Itrsquos enough to make a kids head spin and overwhelm parents creating additional stress quite frankly during what should be a time of joy Thatrsquos why Irsquom excited to be part of the upcoming High School and Beyond A Family Resource Guide
In 2009-10 the Kelso Longview Chamber of Commercersquos Educa-tion Foundation with community support produced a resource guide for the parents of Cowlitz County youth It is now time to produce this guide again for the next generation of our youth graduating during the next three years and help them plan for life beyond high school
Research confirms that high school-age students depend fore-most on their parents to help them plan their educationcareer yet parents have little in the way of resources to guide them High School and Beyond gives parents the information they need to help their children prepare for the future It includes detailed sec-tions on career assessment career pathways graduation require-ments education technical training and apprenticeship options financial aid job search and community resources Best of all the content of the guide was developed by local high school coun-selors and career specialists in consultation with school adminis-trators and the Longview Kelso Chamber of Commerce Educa-tion Foundation
In 2015 we will be producing a digital version and a printed version called wwwMyhighschoolandbeyondorg and it will be made available to every high school student in Cowlitz County To accomplish this task we will need to raise nearly $15000 in con-tributions from our local businesses and education resources So if you are looking for an end of the year donation or just planning for 2015 please include this instrumental publication in your bud-geting You can view the previous guide at httpissuucomkel-solongviewchamberdocshsb-1215-web1e=52955465882640
To participate with your tax-deductible contribution call Karen Sisson at the Chamber 360-423-8400 or e-mail ksissonkels-olongviewchamberorg Thank you for helping families and stu-dents in our local school systems plan for a productive future and family wage jobs
Special thanks to those of you who supported in 2010Bandarsquos Bouquets City of Longview Corwin Beverages
Cowlitz-Wahkiakum Tech Prep Ecological Land Services Foster Farms Happy Kids Dentistry LCC MampR Painting TOYOCOM WorkSource WSU-Vancouver Youth Workforce Program and Cowlitz PUD Funding was also provided by every high school in Cowlitz and Wahkiakum counties
CEOrsquos Message
Kelso Longview Business Connection November 2014
6
By Ted Sprague President ndash Cowlitz Economic Development Council
As evidenced by our recent brush with a tornado the winds of change in Cowlitz County are blowing The staff of the Cowlitz Economic Development Council (CEDC) took an opportunity October 23 to have dinner with the Woodland Quality Community Coalition to describe who we are and what we do The idea behind the meeting was to coordinate planning so we are not duplicating efforts but complement-ing and enhancing them This fun and informal meeting is just the type of gathering that other communities participate in as well and they do an excellent job of advancing the mis-sion and vision of community leaders The growth that is tak-ing place in the downtowns in Cowlitz County is impressive by any measure New businesses are moving in beautification and quality is on the rise and there is a general sense of com-munity pride growing from Woodland to Castle Rock and all points in between
Not only is the commercial sector of downtowns on the rise the new investments at the Three Rivers Mall the Kelso inter-
change and other areas of the county show we are finally recovering from one of the deepest recessions in our nationrsquos history Our unemployment rate which is typically higher than state average is down to 7 percent Admittedly many eligible in the workforce have dropped out but jobs are being created and filled and work-ers are re-entering the workforce If the two largest projects looking to locate at the Port of Kalama (NW Innovations) and Port of Longview (Haven Energy) come to fruition I would say we may even be looking at a shortage in the workforce The two projects alone will require more than 1200 construction workers for more than three years What a nice problem we would havehellip
Every respected economist who addressed the recession back in 20092010 said it would take four to six years to recover To this point they have been correct We are now seeing evidence that the recovery is full steam ahead and it will lead to fur-ther diversification of our economy and better days for our tax base working families and companies
Cowlitz Economic Development Council
Economy rising to expectations
Anne OrsquoConnoronthemark associates
Chris Bailey Lower Columbia College
Jerri Henry Past President Futcher-Henry CPA Group
Joel Hanson PresidentKLOGKUKNThe Wave
Michael ClaxtonWalstead Mertsching
Lance Welch PeaceHealth
Bianca LemmonsCowlitz County Title Company
Clayton J Bartness DCLongview Chiropractic Clinic
Dennis WeberCowlitz County Commissioner
Bob Crisman Gallery of Diamonds
Ted SpragueCowlitz Economic Development Council
Steve TaylorKelso City Manager
Michael JulianKelso Theater Pub
Chet Makinster Longview City Council
Diane Craft Vice PresidentKoelsch Senior Communities
Linda DiLemboThree Rivers Mall
Julie RinardCommunity Home Health amp Hospice
Neil Zick TreasurerTwin City Bank
Kelso Longview Chamber of Commerce Board of Directors
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Wednesday November 19th
Cowlitz Conference Center
530pmmdash730pm Great things are happening at our Cowlitz County Ports We will have the
Executive Director from Woodland Kalama and Longview Ports to give you an update on what is happening and what the future holds for one of the only shipping areas left in the United States that can offer rail trucking and Cargo shipping via a
deep water port Presented by the CEDC and Kelso Longview Chamber
$25 in Advance (by Nov 17th) $35 at the door Heavy hors drsquooeuvres desserts coffee sodas and a no host bar
Register at wwwkelsolongviewchamberorg
Geir-Eilif Kalhagen
Chief Executive Officer
Port of Longview
Mark Wilson
Executive Director
Port of Kalama
Jennifer Keene
Executive Director
Port of Woodland
4
Kelso Longview Business Connection November 2014
Kelso Longview Chamber of Commerce Team
Bill Marcum CEOKaren Sisson Project ManagerAmy Hallock Bookkeeper
Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N Minor Road bull Kelso WA 98626 bull 360-423-8400
To advertise call Bill Marcum 360-423-8400 or e-mail bmarcumkelsolongviewchamberorgAd Deadline 20th of each month
Guide makes planning for life after high school easierBy Bill Marcum CEO ndash Kelso Longview Chamber of Commerce
In recent conversations with friends and family who have col-lege-bound children Irsquove come to realize how much things have changed since I attended college
It certainly didnrsquot seem complicated back then You had many of the same choices you have today ndash join the military enter the workforce attend a trade school or go to college but the options within those areas were much more narrow and the process to-ward acceptance into these programs much more clear
Itrsquos enough to make a kids head spin and overwhelm parents creating additional stress quite frankly during what should be a time of joy Thatrsquos why Irsquom excited to be part of the upcoming High School and Beyond A Family Resource Guide
In 2009-10 the Kelso Longview Chamber of Commercersquos Educa-tion Foundation with community support produced a resource guide for the parents of Cowlitz County youth It is now time to produce this guide again for the next generation of our youth graduating during the next three years and help them plan for life beyond high school
Research confirms that high school-age students depend fore-most on their parents to help them plan their educationcareer yet parents have little in the way of resources to guide them High School and Beyond gives parents the information they need to help their children prepare for the future It includes detailed sec-tions on career assessment career pathways graduation require-ments education technical training and apprenticeship options financial aid job search and community resources Best of all the content of the guide was developed by local high school coun-selors and career specialists in consultation with school adminis-trators and the Longview Kelso Chamber of Commerce Educa-tion Foundation
In 2015 we will be producing a digital version and a printed version called wwwMyhighschoolandbeyondorg and it will be made available to every high school student in Cowlitz County To accomplish this task we will need to raise nearly $15000 in con-tributions from our local businesses and education resources So if you are looking for an end of the year donation or just planning for 2015 please include this instrumental publication in your bud-geting You can view the previous guide at httpissuucomkel-solongviewchamberdocshsb-1215-web1e=52955465882640
To participate with your tax-deductible contribution call Karen Sisson at the Chamber 360-423-8400 or e-mail ksissonkels-olongviewchamberorg Thank you for helping families and stu-dents in our local school systems plan for a productive future and family wage jobs
Special thanks to those of you who supported in 2010Bandarsquos Bouquets City of Longview Corwin Beverages
Cowlitz-Wahkiakum Tech Prep Ecological Land Services Foster Farms Happy Kids Dentistry LCC MampR Painting TOYOCOM WorkSource WSU-Vancouver Youth Workforce Program and Cowlitz PUD Funding was also provided by every high school in Cowlitz and Wahkiakum counties
CEOrsquos Message
Kelso Longview Business Connection November 2014
6
By Ted Sprague President ndash Cowlitz Economic Development Council
As evidenced by our recent brush with a tornado the winds of change in Cowlitz County are blowing The staff of the Cowlitz Economic Development Council (CEDC) took an opportunity October 23 to have dinner with the Woodland Quality Community Coalition to describe who we are and what we do The idea behind the meeting was to coordinate planning so we are not duplicating efforts but complement-ing and enhancing them This fun and informal meeting is just the type of gathering that other communities participate in as well and they do an excellent job of advancing the mis-sion and vision of community leaders The growth that is tak-ing place in the downtowns in Cowlitz County is impressive by any measure New businesses are moving in beautification and quality is on the rise and there is a general sense of com-munity pride growing from Woodland to Castle Rock and all points in between
Not only is the commercial sector of downtowns on the rise the new investments at the Three Rivers Mall the Kelso inter-
change and other areas of the county show we are finally recovering from one of the deepest recessions in our nationrsquos history Our unemployment rate which is typically higher than state average is down to 7 percent Admittedly many eligible in the workforce have dropped out but jobs are being created and filled and work-ers are re-entering the workforce If the two largest projects looking to locate at the Port of Kalama (NW Innovations) and Port of Longview (Haven Energy) come to fruition I would say we may even be looking at a shortage in the workforce The two projects alone will require more than 1200 construction workers for more than three years What a nice problem we would havehellip
Every respected economist who addressed the recession back in 20092010 said it would take four to six years to recover To this point they have been correct We are now seeing evidence that the recovery is full steam ahead and it will lead to fur-ther diversification of our economy and better days for our tax base working families and companies
Cowlitz Economic Development Council
Economy rising to expectations
Anne OrsquoConnoronthemark associates
Chris Bailey Lower Columbia College
Jerri Henry Past President Futcher-Henry CPA Group
Joel Hanson PresidentKLOGKUKNThe Wave
Michael ClaxtonWalstead Mertsching
Lance Welch PeaceHealth
Bianca LemmonsCowlitz County Title Company
Clayton J Bartness DCLongview Chiropractic Clinic
Dennis WeberCowlitz County Commissioner
Bob Crisman Gallery of Diamonds
Ted SpragueCowlitz Economic Development Council
Steve TaylorKelso City Manager
Michael JulianKelso Theater Pub
Chet Makinster Longview City Council
Diane Craft Vice PresidentKoelsch Senior Communities
Linda DiLemboThree Rivers Mall
Julie RinardCommunity Home Health amp Hospice
Neil Zick TreasurerTwin City Bank
Kelso Longview Chamber of Commerce Board of Directors
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
4
Kelso Longview Business Connection November 2014
Kelso Longview Chamber of Commerce Team
Bill Marcum CEOKaren Sisson Project ManagerAmy Hallock Bookkeeper
Kelso Longview Business Connection is published monthly by the Kelso Longview Chamber of Commerce 105 N Minor Road bull Kelso WA 98626 bull 360-423-8400
To advertise call Bill Marcum 360-423-8400 or e-mail bmarcumkelsolongviewchamberorgAd Deadline 20th of each month
Guide makes planning for life after high school easierBy Bill Marcum CEO ndash Kelso Longview Chamber of Commerce
In recent conversations with friends and family who have col-lege-bound children Irsquove come to realize how much things have changed since I attended college
It certainly didnrsquot seem complicated back then You had many of the same choices you have today ndash join the military enter the workforce attend a trade school or go to college but the options within those areas were much more narrow and the process to-ward acceptance into these programs much more clear
Itrsquos enough to make a kids head spin and overwhelm parents creating additional stress quite frankly during what should be a time of joy Thatrsquos why Irsquom excited to be part of the upcoming High School and Beyond A Family Resource Guide
In 2009-10 the Kelso Longview Chamber of Commercersquos Educa-tion Foundation with community support produced a resource guide for the parents of Cowlitz County youth It is now time to produce this guide again for the next generation of our youth graduating during the next three years and help them plan for life beyond high school
Research confirms that high school-age students depend fore-most on their parents to help them plan their educationcareer yet parents have little in the way of resources to guide them High School and Beyond gives parents the information they need to help their children prepare for the future It includes detailed sec-tions on career assessment career pathways graduation require-ments education technical training and apprenticeship options financial aid job search and community resources Best of all the content of the guide was developed by local high school coun-selors and career specialists in consultation with school adminis-trators and the Longview Kelso Chamber of Commerce Educa-tion Foundation
In 2015 we will be producing a digital version and a printed version called wwwMyhighschoolandbeyondorg and it will be made available to every high school student in Cowlitz County To accomplish this task we will need to raise nearly $15000 in con-tributions from our local businesses and education resources So if you are looking for an end of the year donation or just planning for 2015 please include this instrumental publication in your bud-geting You can view the previous guide at httpissuucomkel-solongviewchamberdocshsb-1215-web1e=52955465882640
To participate with your tax-deductible contribution call Karen Sisson at the Chamber 360-423-8400 or e-mail ksissonkels-olongviewchamberorg Thank you for helping families and stu-dents in our local school systems plan for a productive future and family wage jobs
Special thanks to those of you who supported in 2010Bandarsquos Bouquets City of Longview Corwin Beverages
Cowlitz-Wahkiakum Tech Prep Ecological Land Services Foster Farms Happy Kids Dentistry LCC MampR Painting TOYOCOM WorkSource WSU-Vancouver Youth Workforce Program and Cowlitz PUD Funding was also provided by every high school in Cowlitz and Wahkiakum counties
CEOrsquos Message
Kelso Longview Business Connection November 2014
6
By Ted Sprague President ndash Cowlitz Economic Development Council
As evidenced by our recent brush with a tornado the winds of change in Cowlitz County are blowing The staff of the Cowlitz Economic Development Council (CEDC) took an opportunity October 23 to have dinner with the Woodland Quality Community Coalition to describe who we are and what we do The idea behind the meeting was to coordinate planning so we are not duplicating efforts but complement-ing and enhancing them This fun and informal meeting is just the type of gathering that other communities participate in as well and they do an excellent job of advancing the mis-sion and vision of community leaders The growth that is tak-ing place in the downtowns in Cowlitz County is impressive by any measure New businesses are moving in beautification and quality is on the rise and there is a general sense of com-munity pride growing from Woodland to Castle Rock and all points in between
Not only is the commercial sector of downtowns on the rise the new investments at the Three Rivers Mall the Kelso inter-
change and other areas of the county show we are finally recovering from one of the deepest recessions in our nationrsquos history Our unemployment rate which is typically higher than state average is down to 7 percent Admittedly many eligible in the workforce have dropped out but jobs are being created and filled and work-ers are re-entering the workforce If the two largest projects looking to locate at the Port of Kalama (NW Innovations) and Port of Longview (Haven Energy) come to fruition I would say we may even be looking at a shortage in the workforce The two projects alone will require more than 1200 construction workers for more than three years What a nice problem we would havehellip
Every respected economist who addressed the recession back in 20092010 said it would take four to six years to recover To this point they have been correct We are now seeing evidence that the recovery is full steam ahead and it will lead to fur-ther diversification of our economy and better days for our tax base working families and companies
Cowlitz Economic Development Council
Economy rising to expectations
Anne OrsquoConnoronthemark associates
Chris Bailey Lower Columbia College
Jerri Henry Past President Futcher-Henry CPA Group
Joel Hanson PresidentKLOGKUKNThe Wave
Michael ClaxtonWalstead Mertsching
Lance Welch PeaceHealth
Bianca LemmonsCowlitz County Title Company
Clayton J Bartness DCLongview Chiropractic Clinic
Dennis WeberCowlitz County Commissioner
Bob Crisman Gallery of Diamonds
Ted SpragueCowlitz Economic Development Council
Steve TaylorKelso City Manager
Michael JulianKelso Theater Pub
Chet Makinster Longview City Council
Diane Craft Vice PresidentKoelsch Senior Communities
Linda DiLemboThree Rivers Mall
Julie RinardCommunity Home Health amp Hospice
Neil Zick TreasurerTwin City Bank
Kelso Longview Chamber of Commerce Board of Directors
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Kelso Longview Business Connection November 2014
6
By Ted Sprague President ndash Cowlitz Economic Development Council
As evidenced by our recent brush with a tornado the winds of change in Cowlitz County are blowing The staff of the Cowlitz Economic Development Council (CEDC) took an opportunity October 23 to have dinner with the Woodland Quality Community Coalition to describe who we are and what we do The idea behind the meeting was to coordinate planning so we are not duplicating efforts but complement-ing and enhancing them This fun and informal meeting is just the type of gathering that other communities participate in as well and they do an excellent job of advancing the mis-sion and vision of community leaders The growth that is tak-ing place in the downtowns in Cowlitz County is impressive by any measure New businesses are moving in beautification and quality is on the rise and there is a general sense of com-munity pride growing from Woodland to Castle Rock and all points in between
Not only is the commercial sector of downtowns on the rise the new investments at the Three Rivers Mall the Kelso inter-
change and other areas of the county show we are finally recovering from one of the deepest recessions in our nationrsquos history Our unemployment rate which is typically higher than state average is down to 7 percent Admittedly many eligible in the workforce have dropped out but jobs are being created and filled and work-ers are re-entering the workforce If the two largest projects looking to locate at the Port of Kalama (NW Innovations) and Port of Longview (Haven Energy) come to fruition I would say we may even be looking at a shortage in the workforce The two projects alone will require more than 1200 construction workers for more than three years What a nice problem we would havehellip
Every respected economist who addressed the recession back in 20092010 said it would take four to six years to recover To this point they have been correct We are now seeing evidence that the recovery is full steam ahead and it will lead to fur-ther diversification of our economy and better days for our tax base working families and companies
Cowlitz Economic Development Council
Economy rising to expectations
Anne OrsquoConnoronthemark associates
Chris Bailey Lower Columbia College
Jerri Henry Past President Futcher-Henry CPA Group
Joel Hanson PresidentKLOGKUKNThe Wave
Michael ClaxtonWalstead Mertsching
Lance Welch PeaceHealth
Bianca LemmonsCowlitz County Title Company
Clayton J Bartness DCLongview Chiropractic Clinic
Dennis WeberCowlitz County Commissioner
Bob Crisman Gallery of Diamonds
Ted SpragueCowlitz Economic Development Council
Steve TaylorKelso City Manager
Michael JulianKelso Theater Pub
Chet Makinster Longview City Council
Diane Craft Vice PresidentKoelsch Senior Communities
Linda DiLemboThree Rivers Mall
Julie RinardCommunity Home Health amp Hospice
Neil Zick TreasurerTwin City Bank
Kelso Longview Chamber of Commerce Board of Directors
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Saturday December 20 2014
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggersat Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pmat race location
PRIZES Awarded to top 3 finishers of 9-6 heatand 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt$65 Family of 4 including 4 shirts(more family registrations can be purchasedfor additional $10 with shirt)A portion will benefit the Chamberrsquos Lower ColumbiaProfessionals Scholarship Fund
Company Discounts $2 o per registration (25-99 employee registrations)or $5 o per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishersREGISTRATION DEADLINEFriday December 5th (to get a shirt)Registration for no-shirt will be available through day of raceREGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Questions Contact (360-423-8400)
Saturday 12-20-14
regSERVPRO
of Longview KelsoFire amp Water - Cleanup amp Restorationtrade
Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
Americana Rehabilitationand Extended Care Center
Saturday December 20 2014Itrsquos back with bells on Jingle All the Way to this annual mega holiday event Run walk and be entertained by local musicians Visit Santa and his holiday friends Experience the downtown shops and eateries Festive holiday costumes are encouraged as prizes will be awarded to best individual and group attire Get on board for a magical evening
400 pm The Rudolph RunKids EventKids Run put on by the Sandbaggers at Commerce amp BroadwayCOST FREE for Kids 9 and under No registration requiredParents must sign waiver for children to participate between 3-4 pm at race locationPRIZES Awarded to top 3 finishers of 9-6 heat and 5 and under heat
500 pm 5k RunWalkAt Commerce amp Broadway in Downtown Historic LongviewCOST $25 with shirt$20 no shirt $65 Family of 4 including 4 shirts(more family registrations can be purchased for additional $10 with shirt)A portion will benefit the Chamberrsquos Lower Columbia Professionals Scholarship Fund
Company Discounts $2 off per registration (25-99 employee registrations) or $5 off per registration (100+ employee registrations)Company Teams must sign up through Chamber Office directly
PRIZES Awarded to 1st three male and female finishers REGISTRATION DEADLINE Friday December 5th (to get a shirt)Registration for no-shirt will be available through day of race REGISTER wwwkelsolongviewchamberorgPACKET PICK-UP December 19th at the MERK building (Commerce amp Broadway) 10am-5pm
Saturday 12-20-14in Historic Downtown Longview
Bronze Bell Sponsors Family Health Center ServPro Humane Society Onthemark Summerland Catering Frontier Rehabilitation amp Extended Care Ashtown Brewing Co Americana Health amp Rehabilitation Gallery
of Diamonds Cowlitz Valley Runners Wilco The Merk American Medical Response Scoops amp Sweets
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
8
Kelso Longview Business Connection November 2014
Rocking the world of leadershipBy Chris Skaugset Director ndash Longview Public Library
Leadership is necessary in many aspects of life and in many careers There are shelves and shelves of books on leadership written by business leaders ranging from good to bad and helpful to useless However there have been other leadership books written by people whose first career isnrsquot busi-ness but have experience (and interesting stories) that make for valuable information to anyone interested in leadership or improv-ing their leadership skills Irsquove pulled out a few of the more interest-ing ones to introduce you to here All of these and many more can be found at your local Longview library where you canhellipwhatever it is you want to do
The first is a new book by rock legend and always shall we say interesting guy Gene Simmons called Me Inc Build an Army of One Unleash Your Inner Rock God Win in Life and Business The bass player from KISS whose entrepreneur endeavors expand into reality television and sports team record company and restaurant chain ownership has written a book inspired by Lao-Tzursquos Art of War In this fascinating book Simmons gives entrepreneurs stories and tips to being successful not only in business but in life as well If you want another perspective you might turn to the classic book that inspired Simmons
Mike Krzyzewski better known as Coach K the Hall of Fame basketball coach who has built one of the greatest college basket-ball programs at Duke University gives his own take on how to be successful in his book Beyond Basketball Coach Krsquos Keywords for Success co-written with Jamie K Spatola While not necessarily overtly stating the connections between successful coaching and successful business leadership the authors do an excellent job of showing the five fundamental qualities that have made Krzyzewski successful in coaching and in life overall and that he looks for and teaches in his program communication trust collective re-sponsibility caring and pride The reader also might take a look at legendary coach John Woodenrsquos Wooden on Leadership written with Steve Jamison for another similar perspective
Another hugely successful coach is Phil Jackson who has won 11 NBA championships with the Chicago Bulls and the Los Angeles Lakers In Eleven Rings The Soul of Success Jackson and co-author Hugh Delehanty not only tell Jacksonrsquos life story but ultimately how to get the most out of not only yourself but more importantly for business owners those around you While sports fans might be dis-appointed in the lack of meaty details about his professional career as a player and a coach others looking for insights into leadership and perhaps a different way of leading will find useful information here From the professional realm one might also take a look at The Winning Spirit 16 Timeless Principles that Drive Performance Excel-lence by Hall of Fame quarterback Joe Montana and Tom Mitchell
We next turn to a much earlier leader in James C Reesrsquo George Washingtonrsquos Leadership Lessons What the Father of Our Country Can Teach Us about Effective Leadership and Character Rees the executive director of Mount Vernon takes the reader on a jour-ney into Washingtonrsquos character and how that made him not only successful as a military leader and a president but as a business-man and entrepreneur as well It is his character and his vision that made him successful then and that the author believes should be emulated by leaders today Another title in the same vein but a little older that might be worth checking out is Xenophonrsquos Cyrus the Great The Arts of Leadership and War edited by Larry Hedrick
The success of each of these authorssubjects in their chosen fields goes without question and each of them has something to teach the reader willing to take the time to not only read the books in ques-tion but see how what they learn can make them better leaders and ultimately more successful
Mind Your Own Business (at the Library)
Facilitating Growth Through Leadership and Action
We are a membership based not-for-profit
organization Join us today
1452 Hudson St bull US Bank BuildingSuite 208 bull Longview WA
3604239921wwwcowlitzedccom
Resourcesbull
Accessbull
Partnerships
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
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wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
This year the event is on Saturday December 6th The parade begins at 500 pm running down Commerce Ave Maple 14th Broadway and around the Civic Circle by the library ending in front of the Monticello Hotel Santa and Mrs Claus arrive in their sleigh at the hotel as a local choir sings ldquoHere Comes Santa Clausrdquo Santa then turns on the lights inside the Civic Circle park with a little holiday magic St Nick will be available for kids to visit with and hot chocolate will be served by the local Altrusa group Mark your calendars for this wonderful community event
We need your help Hundreds of lights not workinglighted displays need repair Help us continue this wonderful and magical community event Donate at wwwkelsolongviewchamberorg
Please Donate Today
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
10
Kelso Longview Business Connection November 2014
Buying or selling your businessBy Jerry D Petrick Certified Business Adviser
On a regular basis I work with buyers and sellers of businesses In this article I thought I would walk you through some con-siderations from an adviserrsquos point-of-view when helping you in buyingselling a business As you read this think about it as if you were in the position to buy or sell your business
The business purchase or sale situation presents an opportunity to educate the client to the reality of the situation Among the is-sues I seek to assess and assist with are
bull Seller motivation and goalsbull Buyer capability and motivationbull Education on the business buysell process
SELLER MOTIVATION AND GOALSFor the seller I want to know ldquowhy you are sellingrdquo and we will
almost always have to dig beyond the initial rationalization Many times it is an act of desperation or surrender rather than a valid exit strategy A rule of thumb in the MampA (mergers and acquisi-tions) game is that sellers decide to sell two years after they should have
In small business there is a huge difference between exit and es-cape the latter being almost always at a loss Businesses without revenues are generally only worth break-up value
THE BUYSELL PROCESSThe private sale of any business regardless of size follows a cer-
tain procedure People think they can streamline the process for a very small business sale transaction and cut right to the sale That is very dangerous
The steps to successful business buysell are1 Seller chooses sale as exit strategy2 Seller packages and markets business3 Buyer does initial evaluation4 Buyer submits conditional offer5 Negotiation and acceptance
6 Due Diligence7 Final negotiation8 Execution of Purchase and
Sale Agreement9 Transition of ownership and
operationsSkipping any of these essential processes may result in a sale but
it will always cause problems after the sale likely for both partiesThe first three steps involve valuation of the business First and
foremost a valuation provides a reality check on the feasibility of a purchase or sale so the overly optimistic buyer or seller is stopped before a lot of time and resources are wasted
PACKAGING A BUSINESS FOR SALEIt may not be easy for an entrepreneur to reorganize the business
so that he or she is not essential to its operation but that is crucial if it is to be sold Improving efficiency is also a good strategy to improve the valuation Finally cleaning up for a good presenta-tion helps attract buyers
The initial sales material includes a description of the business and a summary of assets included by category and sales and profit figures for the last three years It should also include a mention of added value intangibles like leases patents and contracts again without the details Expense details and customer lists should never be disclosed at this point because they can be very damag-ing in the hands of a competitor and encourage a potential buyer to become one
ldquoWhen can I talk to the employeesrdquo is a question buyers will ask and sellers should consider long before they do It is part of that packaging for sale Identifying key personnel and making them part of the transition plan must be done before the business can be marketed
A seller may be hesitant to put an asking price in the initial sales material for fear of precluding a higher offer but the buyer of any-thing wants to know the price early on There is nothing wrong with the strategy of putting the asking price at the high end leav-ing room to negotiate but asking much more will shut out any
Business Toolbox
Please see Petrick page 11
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
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wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
11
Kelso Longview Business Connection November 2014
potential buyer with the business savvy necessary to operate the business
Small Business Development Center (SBDC) advisers cannot act as agents and most brokers will not handle the smallest of business deals Often the most likely buyers already have a relationship with the business ndash stakeholders like employees competitors customers and suppliers
BUYER MOTIVATION AND GOALSBuyers should also be alerted to seller ldquotricksrdquo that appear to add
to valuation but have a cost after the sale Deferring maintenance or capitalizing it instead of expensing buying sales by sacrificing margins infusing owner cash and cutting necessary staff or own-er salary below market are common tricks Many of these do not show until due diligence ndash by historical comparison or measure against industry standards
THE OFFERNOTE The following is not a substitute for competent legal and
or accounting advice The advice of these professionals should be sought prior to taking any actions in these areas
No contract is legally enforceable without an offer and accep-tance The buyerrsquos offer is the first step to the deal to transfer the business Unfortunately there are many wrong ways to make the offer
Firstly the buyer should never offer to buy ldquothe businessrdquo with-out defining what that is Otherwise it is perfectly legal for the seller to remove any assets and claim they were not included in the deal
The buyer may not have had access to the asset records or de-preciation schedule before making an offer The fact that the seller refused to provide them until an offer is made is not a red flag
The offer must also be conditional to protect the buyerrsquos inter-est Common conditions include
bull The purchase price stated above will be allocated as followsLand $xxx ndash cannot be depreciated so buyer would want a low-
er valuation The seller may feel opposite as the increase over basis is a capital gain at lower tax rates than ordinary income
Buildings $xxx ndash depreciated over 29 years from original build date Generally the buyer will depreciate over the remainder
probably with a different basis A transfer price over the sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Equipment $xxx ndash generally depreciated in 5 to 10 years from in-service date Generally the buyer will depreciate over the re-mainder probably with a different basis Allocation over sellerrsquos basis is a recapture of depreciation taxed as ordinary income to seller
Inventory $xxx ndash expensed as it is sold Usually priced below cost which was a write-off to seller in prior accounting periods without affecting buyerGoodwill $xxx ndash depreciated over 15 years from the transfer so
buyer usually wants to minimize this allocation Allocation over basis is a capital gain to seller so sellers usually want to maximize goodwill value This component is often negotiated fiercely
Transition Services (services provided by seller after the sale to facilitate transition to new owner) $xxx ndash expensed over the time services are rendered ordinary income to seller It is com-mon that the payment for the allocation for transition services be done when services are rendered according to terms not at the closing
Non-Compete Agreement $xxx ndash expensed over the life of the contract Like transition services payment may be deferred
Note There is quite a bit of leeway in valuing transition services and a non-compete agreement because they are intangibles Often these components can make up for slack in negotiations over the value of hard assets
Purchase price allocation is often overlooked but has huge long-term implications
bull This offer is valid until noon on ltdategt If it has not been accepted in writing by seller by that time it shall be considered withdrawn and have no binding effect
bull From the date of sellerrsquos acceptance of this offer buyer shall have ltnumbergt of days to perform due diligence of the busi-ness during which period buyer shall have full access to all business records and assets Optional Buyer shall execute a non-disclosure agreement in favor of seller at the commence-ment of due diligence
bull A closing will take place no later than ltdategtand a purchase and sale agreement which shall include any of these conditions still applicable shall be executed at that time Optional There
Petrick from page 10
Please see Petrick page 20
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
12
Kelso Longview Business Connection November 2014
Business After Hours
Tours and TreatsStaff at Steele Chapel at Longview Memorial Park Funeral Home and Cemetery offered tours to Chamber guests during the October 14 Business After Hours event
Bianca Lemmons and Vern Foster gobbled up treats
See more photos on the Chamberrsquos Facebook page or click here
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
13
Kelso Longview Business Connection November 2014
Business After Hours
Rachel Zdilar Longview Memorial Park Sally Irvine and Lisa Romane Walstead Mertsching catching up
Diane McCallum Heritage Bank Tiffany Stephans Longview Memorial Park and Peter Bennett Millennium enjoying the food
Tiffany Stephens Longview Memorial Park baked a delicious array of Halloween treats for the eveningrsquos guests
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
14
Kelso Longview Business Connection November 2014
By Bill Fashing Executive Director ndash Cowlitz-Wahkiakum Council of Governments
The City of Kalama Port of Kalama and the Cowlitz-Wah-kiakum Council of Governments (COG) were recently pre-sented with the Governorrsquos Smart Choices Award The awards were announced in July however a representative from the Washington State Department of Commerce delivered the awards to Kalama City Hall recently
The award recognizes the outstanding efforts of local com-munities and their partners to create quality communities through achieving community development objectives The
City the Port and COG were recognized specifically for the development of Kalamarsquos Mixed-Use Zoning District
COG staff serves as the City of Kalama planning staff and as-sisted in the development of the Mixed-Use Zoning District Adam Smee Kalama city admin-istrator presented the award to the COG Board of Directors on October 23
COG among several local Governorrsquos Smart Choices Award recipients
Council of Governments
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
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ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
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Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
13
November13 313 201413
Member13 Notification13 of13 Nominations13 for13 the13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 Board13 of13 Directors13 to13 fulfill13 a13 three13 year13 terms13 on13 the13 board13 replacing13 the13 directors13 whose13 regular13 terms13 are13 expiring13 or13 have13 expired13 13 There13 are13 currently13 three13 positions13 open13 on13 the13 board13 of13 Directors13 including13 one13 position13 continuing13 for13 a13 second13 term13 13 13
Slate13 of13 Nominations13 to13 fill13 expired13 Director13 Positions13 for13 January13 113 201513 through13 December13 3113 201713 are13 13 Proposed13 New13 Board13 Members13 Frank13 Panarra13 Foster13 Farms13 Wendy13 Hutchinson13 Millennium13 13 Re-shy‐Election13 to13 a13 second13 board13 term13 Julie13 Rinard13 Community13 Home13 Health13 Hospice13 13
As13 accordance13 with13 our13 Bylaws13 ndash13 Additional13 candidates13 for13 Director13 may13 be13 nominated13 by13 petition13 bearing13 the13 genuine13 original13 signatures13 of13 at13 least13 twenty13 (20)13 members13 of13 the13 Chamber13 13 Such13 petition13 shall13 be13 filed13 with13 the13 Nominating13 Committee13 within13 ten13 (10)13 days13 after13 publication13 of13 the13 nominations13 The13 determination13 of13 the13 Nominating13 Committee13 as13 to13 questions13 concerning13 the13 petition13 shall13 be13 final13 13 13
13
13
William13 G13 Marcum13 Jr13 Chief13 Executive13 Officer13 Kelso-shy‐Longview13 Chamber13 of13 Commerce13 10513 Minor13 RD13 Kelso13 WA13 9862613
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
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wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
CouponsDonrsquot Count
16
Kelso Longview Business Connection November 2014
By Chuck Nau Retail Consultant and Sales and Management Trainer Murray amp Nau Inc
Did you schedule or place a coupon advertisement for your business today
Did you schedule a coupon ad with your local newspa-per or in some other media to count responses or in other words to measure or track your advertising in that particu-lar media
If you did you may be putting your advertising invest-ment your businessrsquo image and reputation and your own personal and business success AT RISK
Coupons Donrsquot Count
Coupons are a promotional tool Coupons give bearers of the coupon an extra bonus typically in the form of a price reduction and to promote a specific product or promotion within their business or service franchise for a limited time basis
Coupons Donrsquot Count
Coupons are a call to action used by knowledgeable busi-nesses to motivate potential buyers to act now to receive a limited offer or price or to participate in a time sensitive promotional event Coupons may also bring in a less profit-able customer
Coupons Donrsquot Count
Coupons should NOT be used by a small business retailer or service provider to count responses or to track ldquoso-called resultsrdquo in a particular media vehicle ( direct mail online magazine newspaper) If a retailer or potential advertiser wishes to count or TRACK response to a particular adver-tisement or a series of ads the retailer should monitor a variable (total number of transactions sales totals for ALL inventory sales totals for ADVERTISED item(s) or rev-enue) over a given time period
In other words a good method to track advertising effectiveness is to track revenue changes Two weeks PRIOR to scheduling their first ad in an advertising cam-paign the retailer should review total revenue for the entire store in a given time period (eg each day) The retailer should then monitor total revenue DURING the advertis-ing campaign (eg while the ads are running) and finally the retailer should analyze total revenue for the entire store in the same given time period (eg each day) two weeks AFTER the ad campaign is completed
In this manner the retailer is able to observe any revenue shifts due in part to their advertising investment
Many variables may affect the response to a retailerrsquos cou-pon offer ndash price merchandise percent of discount offered coupon face value store inventory media used weather competitive offerings and location of the coupon within the media ( location on the page page location within the vehicle coupon location among other coupons within the vehicle) Additionally market characteristics or demos may preclude high coupon redemption plus the age-old adage ldquoI forgot itrdquo
Coupons Donrsquot Count
Coupons are a promotional tool When a retailer or poten-tial advertiser considers using a coupon he is reducing his profitability on that particular product or service Non-coupon ads that include a simple easily recognizable layout with a dominant element (illustrationartwork) or theme and an attention-grabbing benefit headline may generate a more loyal and profitable customer
If you or your business are planning on using a coupon in your advertising be sure to ascertain what marketing strategy you want to accomplish by using a coupon Using a coupon to motivate customers who may be less profit-able to your business for a one time visit or purchase may significantly impact your bottom line
Donrsquot forget the value equation A business that guarantees lowest price or features continual sale efforts will need a
Please see Nau page 17
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
17
Kelso Longview Business Connection November 2014
Banking made easy
Federally insured by NCUA
360423875018002057872
wwwfibrecucom
ldquoBusiness is Blooming Thanks to Fibre Federalrdquo
Bring your business to Fibre Federal for Business Plus Checking Business Online Banking remote deposit low-cost loans and
incredible member service
Fibre Federal has been great to work
with as a partner They have given us
tools and valuable suggestions in start-
ing our business Thank you Fibre
-Victor Cianci Owner Bargain Mart
Nau from page 16
larger dollar investment in advertising to continually rein-force this message When you advertise price or if you are only selling price you have to continue to lower the price or come up with enhanced incentives on an ongoing basis in order to continue building your customer base
Whereas if you advertise value the benefits of the mer-chandise you offer or the service you provide via a con-sistent and ongoing advertising CAMPAIGN as opposed to a single ad or single ad insertion your advertising dollar investment will reap greater rewards (eg growth) for you your business your employees and ultimately your community
Coupons Donrsquot Count
copy Murray amp Nau Inc
Chuck Nau of Murray amp Nau Inc is a retail consultant and sales and management trainer He has been a speaker for and conducted advertising and marketing workshops with retail-ers chambers of commerce community marketing groups and retail organizations throughout North AmericaBased in Seattle Nau is a 25-year veteran of advertising
sales media and management who knows and understands the everyday challenges of starting up growing and surviving in todayrsquos ever changing retail climateComments and questions are welcome and may be directed to
Chuck via e-mail murnaunwlinkcom or at 425-603-0984
TUNE IN every WednesdayYour Chamber Connection
KEDO AM 1400 ndash 3 to 4 pmContact the Chamber to
schedule YOUR 10-minute business spotlight
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Kelso Longview Business Connection November 2014
18
Lower Columbia honors those who have served with Smart ServiceBy Chris Bailey President ndash Lower Columbia College
Each year more than 10000 military service members leav-ing active duty are projected to make Washington state their home Even as overseas actions wind down in future years that number is expected to remain about 6000 annually after 2016
Our state is consistently third or fourth highest in the nation for Army Unemployment Compensation recipients
Lower Columbia College (LCC) has seen many new veterans and their dependents enroll this fall to prepare for careers in the civilian workforce Our goal is to help them make the most of their education benefits to secure family-wage jobs and to become part of the skilled workforce that supports our region-al economy
Most of the 154 students qualifying for benefits through the GI bill at LCC this fall are post-911 veterans and dependents of veterans In addition to the services available to all of our students we have a talented four-person team three are veter-ans themselves who assist our student veterans with navigat-ing the college process and the requirements to access their education benefits
LCC veterans are very focused on completing their programs of study in order to re-enter the workforce according to Alys-sa Joyner a Vet Corps member assigned to LCC Alyssa is a veteran of the Gulf War 2004-2009 who clearly understands the special needs of returning veterans She is available to meet with student veterans at the Veterans Corner upstairs in the LCC Student Center Working closely with her are Leszek Cromwell Ian Meskew and Betty Sjoblom
Leszek a veteran of Desert Storm 1990-1994 is an educa-tional planner in the LCC Advising Office and adviser to the LCC Veteransrsquo Alliance student organization Research shows that students who are part of a cohort and involved in campus
activities outside the classroom are more successful in completing their academic programs Leszek is work-ing with student veterans to create op-portunities to socialize and network together on campus like Monday morning coffee sessions
In recognition of Veterans Day on November 7 a Color Ceremony has been organized for 8 am on the plaza west of the LCC Student Center A local Army Honor Guard will present the colors and the national anthem will be played in a traditional ceremony which carries signifi-cant meaning to veterans and service members The campus and community are invited to participate to recognize all those who have served our country through military assign-ments Theyrsquoll be reminded about the observance by dozens of American flags planted around campus that morning
LCCrsquos Financial Aid Office has a Veterans Window staffed by employees knowledgeable about veteransrsquo benefits Longtime employee Betty Sjoblom provides expertise in helping our stu-dent veterans with aid processes
Student veterans are given preference to register for their classes in advance of priority registration each quarter They are encouraged to begin the college and aid application pro-cesses about six weeks before the start of classes to ensure their benefits paperwork is complete and aid to pay for tuition and other expenses is received on time
LCC staff can also assist veterans with receiving credits for military school and experiences which are granted according to the publications of the American Council on Education to help jump start their college studies and hasten their path to degree completion
Ian Meskew is an employment specialist in the LCC Career Center who assists student veterans with exploring career fields and preparing for job searches including practice in-
Lower Columbia College
Please see LCC page 19
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
19
Kelso Longview Business Connection November 2014
LCC from page 18
terviews and resume building He served in the US Marine Corps from 2008 to 2013 including two tours in Afghanistan Through the LCC Career Center vet-erans can search local job listings and local employers can post available jobs
LCC also offers Career-Related Learning Experienc-es which are a great way for business and industry employers in our community to help students gain job-related knowledge hands-on experience and em-ployer connections Several ways that employers can help include guest speaker company tour job shad-ow career fairs informational interview academic competition judge and internshipproject support All area employers are encouraged to join LCC in sup-porting our returning veterans in their educational journey to prepare for new careers in our community
WALSTEAD MERTSCHINGAT TO R N E YS AT L AW
A Full Service Civil Law Firm for 89 Years
CIVIC CENTER BUILDING 3RD FLOOR1700 HUDSON ST LONGVIEW WA
(360) 423-5220 Longviewwwwwalsteadcom
Our estate planning elder law attorneys provide advice and a variety of estate planning services and issues involving the elderly includingbull Abuse of Vulnerable Adultbull Asset Protectionbull Community Property Agreementsbull Durable Powers of Attorneybull GuardianshipsConservatorshipsbull Healthcare DirectivesLiving Willsbull Medicaid and Long-Term Care Issuesbull Probatebull Tax and Retirement Planningbull Willsbull Will Contests
Attorney Michael A Claxton
EstatE Planning amp EldEr law
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Kelso Longview Business Connection November 2014
20
may be agreed compensation (penalties) if there is a failure to close
bull From the time of acceptance until the closing of the transac-tion seller shall not make any but normal and reasonable trans-actions and may not increase his or her salary and benefits nor sell or remove any assets of the business without buyerrsquos written approval
bull If there is an agent who is due a commission on this transaction the payment of said commission will be the responsibility of the seller personally not through the business
bull The offer is subject to verification of financial data previously provided to buyer and sales at or above $xxx and net income at or above $xxx for the most recent fiscal year
bull All business equipment is in serviceable condition (a de-mand for a seller warrantee for 30-90 days past the closing is common here)
bull All inventory is saleable Damaged or obsolete inventory has been written off by seller over the course of business as provided by generally accepted accounting principles
bull There are no liens judgments or pending legal actions against the company There are no existing violations of code or law Seller shall be personally responsible for the cost of remedy to any such undisclosed contingencies
bull The seller has the legal right to make the transactionbull Seller will discharge any tax liabilities of the business existing
at the time of closing or file a short term tax return forthwith post-closing and personally pay any taxes due
bull Seller will provide ltspecificgt transition services after the closing (optional payment terms)
bull Seller will execute a ltspecificgt non-compete agreement within the purchase and sale agreement (optional payment terms)
bull This offer is subject to buyer securing approval for a bank loan no later than ltdategt in the amount of $xxx to finance the proposed transaction This condition may state a maximum in-terest rate or other terms This type of condition may also be made for investor capital
For a business entity sale (versus asset sale)bull The ltlegal Entitygt is in good legal standing and all required
filings have been done and fees paid to the date of the closing
bull The trade debts of the company do not exceed $xxxbull All other debts of the company do not exceed $xxxbull The trade receivables of the company are at least $xxx and
will be assumed by buyer at the closingbull Seller is responsible to file short-year income state and fed-
eral tax returns for the company and satisfy all income tax obli-gations as of the date of closing
bull Seller shall be personally responsible for the accuracy of all tax filings for the company up to the closing date and shall indemnify buyer for any underpayment of taxes up to the closing date
Once the conditional offer is accepted (in writing) it is bind-ing on both parties but it provides the buyer with protection If any situation is subsequently discovered that violates any of the conditions the buyer can invalidate or amend the offer
If the seller has been forthright and honest and has run the business properly he or she should not be concerned with any
Please see Petrick page 21
Petrick from page 11
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
21
Kelso Longview Business Connection November 2014
but the condition on financing (bank loan) Before the seller ac-cepts the offer he or she should do a credit check on the buyer perhaps running the deal by his own bank Otherwise the sell-er risks wasting time that could be used to get a qualified buyer
DUE DILIGENCEAt this point in the business buysell process there should be no
holds barred (locked file drawers) by the seller Restrictions on ac-cess to any part that constitutes the entity to be sold are a red flag deceit warning
One possible exception is customer identity A seller is justified in keeping that confidential until the closing but the distribution of sales should be revealed If for example one customer is respon-sible for a third of sales that bears looking into to assess the likeli-hood of continuity
One aspect of due diligence that must be addressed and possibly negotiated is access to employees For reasons of continuity and stability the seller may not want employees to know their employer is in play On the other hand the buyer may want to be sure key employees will stay with the business
The scope of due diligence follows the size and nature of the trans-action A review of financial records may be sufficient for a deal under $100000 but transactions over $1000000 usually extend to an audit of receivables and payables environmental surveys me-chanical inspection of production equipment and verification of the value if intangibles like patents and know-how Due diligence is where deal becomes real and there is no ldquoI did
not knowrdquo excuse for the buyer afterwardsBuyers should be cautioned not to rely too heavily on tax re-
turns Yes one is less likely to lie on a tax return than on the internal books but the purpose of tax returns is only to mini-mize taxes Looking at expense detail that does not show on tax returns is the best way to spot deferred maintenance margin shrink and emerging problem expenses
The buyer should be willing to execute a non-disclosure agree-ment at the start of due diligence Refusal to do so is as telling of deceit as that locked file drawer
NEGOTIATIONThe seller may be concerned with exit the continuity of the
business that was so closely associated with him or her the fi-
nancial future of his or her family the employees and customers ndash or none of those It is up to the buyer to try to understand the motivation behind the answer to ldquowhy are you sellingrdquo
While seller financing may make the sale possible it is usually sellerrsquos last resort
It should be noted that the tax advantage to the seller for in-stallment purchase only exists if the seller is a cash basis taxpay-er Individuals all are but any business with an inventory must be an accrual basis taxpayer An accrual basis taxpayer recog-nizes all of the income and pays all of the tax in the year the transaction takes place regardless of when payment is made This adverse tax situation arises when there is an asset sale by an accrual-based business
PURCHASE AND SALE AGREEMENTThis is the final step that formalizes the transaction and ne-
gotiation should be well over There is no substitute no matter how small the deal of having an attorney experienced in PS contracts participate There are ldquocannedrdquo contracts available but the parties are not likely to understand the long term impli-cations of the clauses without legal counsel
For help buying or selling a business contact your local SBDC adviser for confidential assistance
This article was prepared by Jerry Petrick MBA CGBP SPHR PMP and Certified Business Adviser with the WSU Small Busi-ness Development Center (SBDC) in Longview Jerry provides no-cost confidential business advisory services by appointment He can be reached via email jerrypetrickwsbdcorg
Trusted Since 1982 Cowlitz County Title has been the company the community turns to when buying selling or renancing a property
Whether you need title escrow or property search information come in for our exceptional service Leave with the condence that your real estate investment is properly insured and protected
1159 14th Avenue Longview WA 98632Phone 3604235330 wwwcowlitztitlecom
Bianca LemmonsVice PresidentManager
Petrick from page 20
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
22
Kelso Longview Business Connection November 2014
By Chelsea ChunnYouth Initiatives Manager ndash Southwest Washington Workforce Development Council
Is your industry projected to be hit by labor shortages in the coming years As your long-time employees retire are you con-cerned about finding new workers to replace them
If so yoursquore not aloneThese are some of the issues the Southwest Washington Work-
force Development Council (SWWDC) and our partners at the Kelso Longview Chamber of Commerce Cowlitz Economic Development Council Lower Columbia College and corre-sponding organizations in Clark County are hoping to help ad-dress through a new event Business-After-School
Four times a year an industry will be highlighted Business-es will sponsor the program and host two-hour after-school events for high school-aged youth at their locations providing a combination of company tours hands-on activities demon-strations and discussions of education skills job prospects etc
The goal of the event is two-fold1 Expose youth to career opportunities industries and jobs
they might not know exist2 Provide companies an opportunity to showcase their busi-
ness make connections with potential future employees spark career interest in a young person and connect with possible interns summer or part-time employees
Business-After-School will launch February 16-18 with En-gineering Week Subsequent weeks of focus will be Healthcare (May) Manufacturing (October) and Computer Science (De-cember)
Businesses will provide opportunities on-site for students Monday through Wednesday Site visits will be two hours and companies may choose the time that works best for them from 3 to 5 pm 4 to 6 pm or 5 to 7 pm
The number of events will be limited and companies will be signed up on a first-come first-served basis Businesses wishing
to participate may sponsor the entire four-week series for $2500 or a par-ticular industry week for $250 or $500 to support this nonprofit program
To be successful in todayrsquos workforce young workers need to participate grow and learn about a variety of pro-fessions careers and industries so they can build the necessary skills to com-pete in the global workforce
As a community we have a key op-portunity through events like Busi-ness-After-School to prepare our youth workforce for the jobs of today and tomorrow Please join us in our efforts to develop meaningful relevant and hands-on learning experiences for your future workforce
Our youth and our community would benefit from your com-panyrsquos involvement I hope you will participate
To learn more please contact me at cchunnswwdcorg or 360-567-1066
Southwest Washington Workforce Development Council
Business-After-School Connecting youth to industry
Take your relaxation seriously
Authorized Lazyboy Dealer
20 OFFSTOREWIDE
1413 Commerce Ave360-575-9804 wwwelamshfcom
FREELOCALDELIVERY
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Warming Up for WinterSkyler Lee president of Warm Coats Warm Hearts with her mom Alissa Lee of Canterbury Park joined on-air personalities Carey Mackey and Nick Luminere during Bicoastal Medias broadcast of Chamber Connections October 22
Sandra Moore owner of A Barber Shop Style for Men also joined the broadcast
23
Kelso Longview Business Connection November 2014
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
24
Kelso Longview Business Connection November 2014
Ambassador of the Month
Chris Roewe and Lonnie Knowles were named Kelso Longview Chamber of Commercersquos October Ambassadors of the Month
Roewe a partnerbroker at Woodford Commercial Real Estate graduated from Western Washington University with a bachelorrsquos degree in business ad-ministration majoring in finance
He became a partner at Woodford in January 2009 Prior to this Roewe practiced Real Estate in southwest Washington for three years and was in bank management for two years
He enjoys being active in his local community including Kelso Rotary Kelso Eagles Chamber Am-bassador and LeTip of Longview
Roewe is a Certified Commercial Investment Member (CCIM) and also belongs to Meaningful Arrangement of Real Estate Trans-actions (MART) in which he has won Transaction of the Year hon-ors three times
He has broad experience in all fields of Real Estate including multi-family (both large and small) commercial investments leas-ing sales creative transactions alternate financing methods and really enjoys number crunching
Knowles marketing director at Stewart Title is no stranger to
the Chamberrsquos Ambassador program
having been one for nearly a decade
In addition to spending time with
his teenage son and daughter he en-
joys volunteer work with the Salvation
Army CAP Foundation United Way
Lower Columbia Professionals Ki-
wanis Eagles and other local groups
He was voted the Chamber of Com-
mercersquos Business Person of the Year in
2013 and earned the Chamberrsquos 2012
Ambassador of the Year
Chamber Ambassadors known as The Red Coats are an inte-
gral part of the Chamber of Commerce The Ambassador team is
made up of active Chamber volunteers whose responsibilities in-
clude meeting and greeting at Chamber events welcoming new
members and assisting at ribbon cuttings and community events
Ambassadors juggle busy professional careers while making time
to assist the Chamber at a variety of events year long
If you would be interested in wearing a red coat and representing
the Chamber contact CEO Bill Marcum at the Chamber office
October honorees a treat for Chamber
OctoberChris Roewe
Woodford Commercial Real Estate
OctoberLonnie Knowles
Stewart Title
3604141200 bull wwwexpresslongviewcom
Give the gift of employment by joining Express Employment Professionalsrsquo Pay It Forward Holiday Hiring Drive as we strive to place 100 job seekers in Cowlitz County during the weeks of November 1 2013 ndash December 31 2013 Being out of work during the holidays can be particularly tough and we would like to make sure as many people as possible earn a paycheck just in time for the holidays
Join us in our effort to help put 100 people to work in our community in bringing hope and encouragement to them and their families
Join us in our effort to help put XXX people to work in our community that week bringing hope and encouragement to them and their families
HERErsquoS HOW YOU CAN HELP1 HIRE Hire an Express employee during the weeks
of November 1 2013 ndash December 31 2013 Not only will you gain a qualified worker to help meetyour needs but that worker will earn a paycheckbefore the holidays
2 REFER Provide the Express employee a workreference letter he or she can use in their efforts to gain future employment opportunities
3 SHARE Share our campaign with other area businesses to assist us with our vision ofemploying and providing a paycheck for 100unemployed people during the holiday season inour community
POSITIONS TOCONSIDERbull File clerkbull Data entry clerkbull Accounting clerkbull Receptionistbull Administrativeassistantbull General laborbull Construction laborbull Construction clean upbull Housekeepingbull Pick and packbull Warehousebull Warehouse clean up
MAKE A DIFFERENCETo learn more about the Pay It Forward Holiday HiringDrive and how you can participate contact your localExpress office
Express Employment360-414-1200360-225-0700Jobslongviewwaexpressproscomwwwexpresslongviewcom
CREATE HOPEDuring Our Hiring DriveNovember 1st - December 31st 2014Letrsquos put Cowlitz County back to work
If 200 workers are placed we will donate $1000 to the Salvation Army
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Date Tuesday December 3rd
Lower Columbia College
Rose Center
Time 530-730 pm Cost $25 advance$35 at door
Ticket to the event includes two beverage tickets entry in to raffle for over 30 prizes
food catered by Summerland Catering beverages provided by Kendallrsquos
Distributing They will have several beers and wines available
Register at wwwkelsolongviewchamberorg
Applied Applications Inc
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
26
Kelso Longview Business Connection November 2014
Kelso
Financial picture looking betterBy Mayor David Futcher
The council has begun the ever-exciting budget process for 2015 and 2016 For what feels like the first time in years the prospect of further staff-ing cuts is not looming The city has dropped from 88 full-time equivalent personnel at the start of the recession down to 71 a reduction of nearly 20 percent
While cuts can help trim any inefficiencies that are inevi-table in large organizations public or private the city is staffed at a level that seems to just barely leave it able to keep up with the regulatory and citizen demands it must meet The initial budget suggested we could maintain the current staffing with the expected income for 2015 but not return additional help for departments still struggling to ldquodo more with lessrdquo
Council heard requests from department heads for possible additional staffing needs and decided to add two positions in the draft budget One would be to the police department where four officers were reduced in the last several years The police also have five officers eligible to retire immedi-ately and another four that will be eligible in the next two years Because hiring another officer can take anywhere from four to 10 months for a transfer or 12 to 18 months for a new hire the council chose to hire one position in ad-vance of any retirements so that any staffing shortage wonrsquot increase overtime costs as sharply or leave fewer officers on the street
Council also decided to add an engineer position in the Community Development department This position would assist in the planning for the cityrsquos capital infrastructure needs and help pursue grant funding to accomplish those needs Any grants would help lessen the cost to the cityrsquos
Longview
Cityrsquos vision starts to take shapeBy City Councilman
Ken Botero
Summer has gone the leaves are falling and Longview is blooming After many years of looking ahead and wondering what Longview will look like in the future the wait is almost over as the beautiful Streetscape project is in the final stages
The new entry into the city on Tenant Way is about to be-gin and the Vintage District is going strong on Commerce Avenue with several new restaurants and vintage shopping
It has been a long time coming but the vision is slowly ap-pearing
New economic theories point out that cities and regions that thrive in the 21st century will be differentiated by their lively neighborhoods and business districts cultural and recreational attractions and a great sense of place with a deep PRIDE in local character We need only to look at our communityrsquos enhancements the new science facility at the college the renovation of downtown Longview with its new businesses the Stageworks Northwest Theater activities at the Columbia Theater the new sewer system even our water treatment situation These are all items that will bring pride to our community
In a down economy it is tempting to cut back on these planning ideas thinking that they are frivolous but disre-garding these plans in the name of saving money can create a downward spiral that causes our local economy to lose its competitive edge To succeed any project must become a working partnership with the PEOPLE of its community Creating a community consensus around economic devel-opment will ultimately speed up action and attract more partners financiers and possibly the help of countless
Please see Longview page 27Please see Kelso page 27
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
27
Kelso Longview Business Connection November 2014
729 Vandercook Way Longview WA 986321-800-319-2265 | 360-414-4101
Creating products to fuel the world
The Sky is the Limit
We started in a garage in April 2007 Twin City Bank has provided us the necessary funding to grow our business into a multi-million dollar company
By early fall Twin City Bank will help us move into our new 15000 square foot facility with room to continue our growth
Jon HansenGeneral ManagerFabricast Valve
twincitybankcom
Kelso from page 26
residents and utility users
To cover the costs of these positions the council is favoring increasing a 2 percent BampO (business and occupation) tax that basically transfers funds from our utility funds to the general fund Because the cuts in staffing that have been made have lessened the strain on the utilities itrsquos likely that much of the extra tax they pay to the general fund wonrsquot even be passed on to resi-dents but borne internally
The budget process is never sexy but itrsquos important to keep the city like your business financially viable and to keep our customers satisfied These steps we hope will help do that
individuals who want to be part of the plan Too often commu-nity leaders and citizens get in the mode of treating each other as the enemy If we are to improve the City of Longview we need to build upon a shared vision for the future
To thrive in the coming years we have to do a better job of pro-tecting local resources People naturally take pride in their local food places history landscape and businesses It is time to make sure we give these local assets as much support as we can Work-ing with our many partners such as the Kelso Longview Cham-ber of Commerce the Small Business Administration city and county local governments and our building trades we can make a positive impact on our vision of providing a Quality of Place for our community
Longview from page 26
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
28
Kelso Longview Business Connection November 2014
Ribbon Cutting
Barber Shop ndash Man CaveSandra Moore owner of A Barber Shop Style For Men along with Chelcie Thorsen and Danielle Madden used the Chambers scissors to snip the ribbon at her shop at 5612 Ocean Beach Hwy Chamber Ambassadors Lonnie Knowles Carrie Medack Chris Roewe and Eric McCrandall made themselves at home during the October 28 event The barber shop caters to men with TVs at each station and more
Watch the Video
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
29
Kelso Longview Business Connection November 2014
Business Association with opportunities to promote trade through Chamber socials special events and committee participation
bull Annual Meeting and Banquetbull Networking Eventsbull Committee Participationbull Business Contactsbull Quarterly Membership
Meetingsbull Civic Representationbull Monthly Business After Hours
Business Services include marketing for your business refer-rals and access to Chamber publications and research data
bull Mailing Labelsbull Membership Window Decalsbull Member Referralsbull Ribbon Cuttingbull Website Linksbull Member to Member Discountsbull Membership Directorybull Tax Deductionbull Newsletterbull Business Card Displaybull Use of Chamber Logo
Representation through action committees Candidate Fo-rums and up-to-date Action Alerts
bull Legislative Representation
bull Issues Tracking and Information
bull Task Forces
bull Candidate Forums
bull Legislative Update Breakfast
bull Demographics Publication
PackagesBasic Membership Package ndash $275 or $26 per monthBronze Membership Package ndash $500 or $4666 per monthSilver Membership Package ndash $1000 or $8633 per monthGold Membership Package ndash $2500 or $21133 per monthPlatinum Membership Package ndash $5000 or $41666 per
monthDiamond Club Membership Package ndash $10000 or $834 per
month
Celebrate new Chamber members with us A Barber Shop Style For Men owner Sandra
Moore
Longview Pawn Brokers owner Adam Brooks
Warm Coats Warm Hearts president Skyler
Lee
KinetiQ Group Kenneth Grams
Welcome New Members
Join today Call 360-423-8400
Chamber membership has its privileges
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
30
Kelso Longview Business Connection November 2014
Whatrsquos a Ghoul to do
Chamber members and their guests
got into the spirit of the season during the Lower Columbia Professionalsrsquo Spooktacular
Halloween Party and membership drive October 25 at the
Kelso Elks Club
Lower Columbia Professionals
Angela and Chris Brand
Carey Mackey Maxine Newell
Pam and Destry Fierst
Andrew and Carrie Medack
Do you know her Go to our
Facebook page and make a guess
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
31
Kelso Longview Business Connection November 2014
Halloween Hip
Costume creativity ranged from the cute to the crazy at the LCPrsquos
Spooktacular event The event generated enough for
three $1000 scholarships for local students going on to college
Spooktacular
See more photos on the Chamberrsquos Facebook page or click here
Lonnie Knowles
Rick and
Pattie Bond
Hollie Olson Sam Longtain
PatrickPalmer
LCP Thanks All of You
MaxineNewell
Do you know them Go to our
Facebook page and make a guess
Jeri Uddy
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
32
Kelso Longview Business Connection November 2014
PeaceHealth
Each flu season nearly 111 million workdays are lost due to influenza That equals approximately $7 billion per year in sick days and lost productivity Through education and plan-ning you can help protect your employees
Encourage your staff to get a flu shot early Itrsquos best to get vaccinated before the flu begins to spread According to the Centers for Disease Control it takes about two weeks for the flu vaccine to provide full protection So the sooner em-ployees get vaccinated the more likely it is they will be fully protected when it begins to circulate within your community
Even if your employees are healthy they still need im-munization Influenza (flu) is a contagious disease which often affects the lungs and can lead to serious illness includ-ing pneumonia Pregnant women young children elderly and those with certain chronic medical conditions such as asthma diabetes and heart disease are at increased risk of serious flu-related complications Therefore getting a yearly flu vaccine is especially important for them
Flu vaccinations are recommended for two reasons First the flu viruses are constantly changing and the vaccine is up-dated each year Second an individualrsquos immunity from the vaccine declines over time The CDC recommends annual vaccination for optimal protection
The Washington State Department of Health in January reported that nationally less than 40 percent of Americans received the flu vaccine compared to the 80 percent neces-sary to best prevent the virus from spreading within the com-munity Remember flu seasons are unpredictable and can be severe Between 1976 and 2006 estimates of flu-associated deaths in the United States ranged from a low of 3000 to a high of almost 49000 people If our community should expe-rience a flu pandemic the impact would be significant both in loss of life and productivity
The time taken for employees to get a flu shot is insignifi-cant relative to lost work time or passing the flu on to the public
There are many options for flu vaccination to include your doctorrsquos office pharmacies local flu clinics or occupational
health programs you may contract with These are conve-niently available Itrsquos a safe and an effective way to keep all of us healthier this season
The importance of protecting your employees this flu season
LeeRoy Parcel ManagerLPO
leeroycascade-titlecom
Alison Peters Escrow OfficerLPO
alisoncascade-titlecom
Bonnie Woodruff Escrow OfficerLPO
bonniecascade-titlecom
Diane Kenneway Escrow Assistant
dianecascade-titlecom
Dennis Bird Senior Title Officer
denniscascade-titlecom
Connie Bjornstrom ReceptionistTypist
conniecascade-titlecom
Lindsey McTimmonds MarketingRecording
recordingcascade-titlecom
1425 Maple St Longview WA 986323604252950
wwwcascade-titlecom
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Come Join Us1157 3rd Avenue Suite 219 | Longview
TUES | NOVEMBER 4OPEN HOUSE3-5 pm Tour amp Refreshments
BUSINESS AFTER HOURS530-730 pm Great Food Drinks Networking amp Giveaways
Cost $15 Advance $20 at DoorRegister at wwwkelsolongviewchamberorg
HELP OUR FOOD DRIVE Donate a can and help make a difference
Event Partners
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Kelso Longview Business Connection November 2014
34
In the News
Washington Way Bridge construction scheduled to begin in November
The City of Longview contracted with Carter and Company Inc from Salem Ore to construct the new Washington Way Bridge The work includes demolition of the existing bridge installation of piles for the bridge foundation and construc-tion of the new concrete bridge including sidewalks street lighting and landscaping
The contractor will start construction on November 17 with project completion scheduled for November of 2015 Dur-ing this time Washington Way between Nichols and Kessler boulevards will be closed to all vehicle and pedestrian traffic
Motorists and pedestrians are advised to use alternate routes during the road closure Detours will be set up along Nichols Boulevard 20th Avenue and Kessler Boulevard Pedestrians may use the Hemlock foot bridge to cross the lake
Lake Sacajawea pathways under the bridge will also be closed during construction Pedestrians will be routed to pathways crossing Washington Way at Kessler and Nichols boulevards
Information about the Washington Way Bridge project can be viewed on the Cityrsquos website at wwwmylongviewcom and construction updates will be posted regularly on Facebook
Community Hospice offers additional recreational vehicle parking for families
Community Hospice announces the addition of recreational vehicle (RV) parking at the Longview Hospice Care Center Patientsrsquo families may park their RV in the on-site spaces for short-term use during their family memberrsquos stay at the center Community is pleased this service will allow families to stay near loved ones during a difficult time
The spaces have electric and water hook-ups Access may be obtained at the care center from 8 am to 5 pm daily RV parking is free however donations are graciously accepted
Create homemade gifts for the holidays with WSU and 4-H program participants
On November 18 at noon join in the fun as representa-tives from the Washington State University (WSU) Extension Master Gardener 4-H and clothing and textile programs share
their favorite homemade gift ideas from the kitchen the gar-den the sewing room and the craft room
Giving handmade gifts to others brings a personal touch to the holidays yet it can be difficult to decide what to make Look no further for ideas for gifts that will be eagerly wel-comed as the holiday season draws near
Lunch will be provided so please register for this workshop by contacting Gary Fredricks at 360-577-3014 ext 3 or garyfwsuedu The free program sponsored by Washington State University Extension will take place at the Cowlitz County Administration Building Room 300 207 4th Ave N Kelso
Cowlitz County Commissioners name Junker Public Works Director
Cowlitz County Commissioners made the decision to name Ron Junker the Director of Public Works for Cowlitz County effective November 1 Junker will be responsible for managing and supervising the staff at the Public Works Department and the FacilitiesParks Department
Commissioner Michael Karnofski said in a press relrease We are pleased that Ron has accepted the director of public workrsquos position and look forward to continuing to provide excellent service to Cowlitz Countyrsquos citizens
Ron Junker has held the position of Facilities Maintenance Director since February 1 2006
Holters nominated for Governorrsquos Employers Awards Program
The Washington State Governorrsquos Committee on Disability Issues and Employment (GCDE) and the Washington State Business Leadership Network (WSBLN) recently congratu-lated Jim and Jillene Holter of Screen Print Northwest for its nomination for the Governorrsquos Employers Awards Program
As a nominee the Holters received a certificate of apprecia-tion and Screen Print Northwest was highlighted in the pre-sentation and program hosted by Microsoft Inc at the awards October 29 at the Microsoft Conference Center in Redmond
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
35
Kelso Longview Business Connection November 2014
Booting Up Customer Service Lower Columbia College President Chris Bailey presented at the Chambers Customer Service Boot Camp the morning of October 10 Thirty-eight business leaders attended the event to learn how to provide their customers with improved service Boot Camp 2015 starts March 6
Boot Camp
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
36
Kelso Longview Business Connection November 2014
360-673-2325wwwportofkalamacom
Port of Kalama -Where business lives
bull 8850-20000sqftavailablebull 24rsquoclearheightbull Truckdocksamptruckdoorsinallbull 480V3-phasepowerbull $035NNN-Nocommonareafees
By Alice Dietz Longview Downtown Partnership President
I always read the comments in The Daily News after an article that pertains to something that interests me is published It gives me a feel for what the communityrsquos response is to main events taking place in our county
A few weeks back Marissa Luck reported on the development and growth taking place in downtown and I was pleasantly sur-prised by the mostly positive comments We are seeing growth in downtown Longview and I wouldnrsquot just attribute that to the new businesses and the effort of the existing businesses but to the community and their support as a whole
What the comments did say was a very relevant and real issue we have to deal with downtown people do not feel comfortable downtown after dark Is there an overnight cure for folks being
uncomfortable after the sun goes down No but there is a solution that I believe is currently under way
Mill City Grill The Urban Saloon Gyee Lay Gyee Holorsquos Yoga Ash-town Brewing and Broderick Gal-lery are all additional businesses that are committed to staying open after 5 pm With the Streetscape under way that will pro-vide more lighting and this influx of new after-hours businesses to the downtown corridor we will be able to create more reason for more people to congregate and patronize the downtown busi-nesses There is safety in numbers and as a community we are supporting this downtown corridor to continue to develop
Business Shout Out Teaguersquos Interiors 1267 Commerce Ave your Annie Slone Chalk Paint supplier Check out Teaguersquos for all your interior design furniture and framing needs
Shedding light on downtown after dark
Longview Downtown Partnership
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg
Size 1 - 3 Issues 4-7 Issues 8-10 Issues 12 Issues Dimensions116 Page $110 $90 $70 $50 2 x 25 (Includes ad on website)18 Page $175 $140 $105 $75 4 x 25 (Includes ad on website)14 Page $205 $170 $140 $100 4 x 525 (Includes ad on website)12 Page $325 $290 $245 $190 4 x 105 (V) or 8 x 525 (H)Full Page $625 $570 $480 $400 8 x 105 (Includes ad on website)
Business ConnectionKelso-Longview Chamber
Over 5000 email addresses each month
Advertise your business for
as little as
BONUS Web Ad for
(with 12 mo agreement)
$5000
FREEPER
MONTHwith 12 mo agreement
All ads include full color and any design work Deadline is the 21st of the month prior to publication Digital files high resolution PDF Tiff and JPEG Non-Members of the Kelso-Longview Chamber of Commerce please add 30 to above ratesTo advertise or request additional information please contact Karen Sisson at 360-423-8400 or ksissonkelsolongviewchamberorg or CEO Bill Marcum at 360-423-8400 or bmarcumkelsolongviewchamberorg
Attention Business Owners
Letrsquos step up and make our businesses look great to the many friends and guests
that visit our community each year
Does Your Business Have Curb AppealYour companyrsquos curb appeal goes a long waytoward winning customers over and growingrevenue Even if you are not a retail business yourcurb appeal sends a message to passer-buyers about the quality of your work Your business appearanceprojects an image to potential customers and local residents making them more or less inclined to visitor otherwise support your business
Win the Mayorrsquos Award for ldquoBest Curb AppealrdquoAll Longview businesses are eligible to win a Mayors award forBest Curb Appeal Improvement During the months of June-July 2014 you can nominate a business that has made thebe best improvement by posting a ldquobeforerdquo and ldquoafterrdquo photo Go to our Facebook page Make Longview Beautiful Those visiting this page can ldquoLikerdquo the one they feel has made the best improvement The one with the most ldquoLikesrdquo wins Visit this page often and make sure you vote
Thank you Go Here amp Vote
Make Longview Beautiful
facebookcompagesmakelongviewbeautiful
Mint Valley Golf Course
JapaneseGarden
LakeSacajawea
kelsolongviewchamberorg