Vision & Idea; Presented by: Stephen Meade

Stephen.Meade@BigBambooLLC.com

Linkedin.com/in/StephenMeade

Facebook.com/StephenMeade

Twitter: StephenMeadeLa

312-953-2208

Successful leaders are not necessarily the ones with the greatest vision, or the most winning personality. They are ones who actually do what they say they are going to do and execute on their goals. This is why people trust good leaders and follow them willingly. “Management is doing things right; leadership is doing the right things.” Who said that? Peter Drucker

Leadership

Your Idea…

Is Just Glimmer

What is your Vision? o  Set your goals

o  Be Specific

o  Isolate what you need to be successful

o  Identify what you need to be move ahead

o  Create a Vision of what your success is

o  Then learn how to articulate it!

n  Set a specific financial goal. Make it BIG by including others.

n  What do you want to be? Business or Company? n  Public or Private? n  Product or Service n  Employees or not? n  What size company? How much? How big? n  Travel or not? n  BE SPECIFIC!- Accurate and Articulate

Vacation- where? Dollar amount?

Create your list, write it down, and then...

Begin with the end in mind

measure opportunities against it

What do you think of when you think of a company? How do you control your message? What image does it bring? Is this “Isolation? Is it Good?

Your Name Conjures up what Image?

Isolation is a Good Thing.

Can you control the Message?

Control: 1-The Name- People are visual 2- The Message 3- The Perception

Ahh….Isolation is a Good Thing!

1- Something close to what you do?- RONAstar, MagMo, ComComNetworks 2- Something you make up- Cenoplex (adsnips), SpoonMantics 3- Something that tells a story- MyBlueEarth, MonetaPro 4- Something allegory- OrionNation,

It’s not ALL in a name. Examples;

Realtor.com vs Zillow.com Books.com vs Amazon.com

Mail.com vs gmail.com Auctions.com vs. Ebay.com

How do you create a name?

NOVA

NO VA

AdSnips?

Cenpolex?

Ceno-prefix Plex-Suffix Centillion- Googolplex

The Power Of Words To Sell

https://www.youtube.com/watch?v=Hzgzim5m7oU

What is the Value of Perception?

How you would feel if I told you there was a company out there that; 1- Was the most Valuable Company in the world 2- Made $87 Billion dollars 3- Had a Profit of $19.5 Billion 4- Was sitting on $76 Billion in cash that it didn’t know what to do with 5- Employed almost 50,000 employees- it still made $1.77 Million per employee! 6- Had most of it’s employees overseas 7- Charged 30% higher for their product than any other competitor 8- Held a 75% market share, and… 9- Paid less than 2% taxes on international earnings

Believe it was Shell?

It was Apple!

Where Does Your Road Lead?

It Takes Planning

Chart your course Know your Goals

It’s not a Pivot, It’s a Tack

The #1 Question you should ask about your start

up?

Why

Work?! Won’t This

Take Meetings Early and Often

o  Be humble- Ask GREAT questions o  What would it take to make this happen? o  Why won’t this idea work? o  What can I do to get better? o  What would it take to get started? o  What question is not asked of someone in power?

o  Wrong Way- What can I do to help you? o  Right Way- What are the TOP two or three things

you’re working on? What are your top two most passionate items? What two or three issues are causing the most problem and need to be solved? Etc.

Build a Good Advisory Board o  Advisors have the path of knowledge and

credibility

o  They have already made the mistakes- don’t be afraid to ask why something won’t work

o  Create value for them- Ask how you can help

o  Ask for help indirectly, let them offer

o  Types of Advisors: Strategic, Marketing, Tactical, Knowledge, Human Capital, Experiential

Tornado Technique The basis for everything

Realize most people don’t care about what you do, or don’t understand it. 1- What is the emotional value of what you do?

(what are your benefits, how do you help) 2- What is the industry, genre, or type of customer? 3- Names of companies you are trying to meet- Be

Specific! 4- Ask for the person who are you trying to get to-

be specific in terms of title, or name. Research and find the name of

EXACTLY who you want to meet.

Be Specific and don’t be shy!

MagMo – Magazine Moments

n  We’re doing a photo sharing app that could take out Instagram. We allow companies to show their stories.

n  We’re an publication tool for industries such as Entertainment, Music, Consumer Products, Sports Leagues, and more

n  We’re working with Brands like NFL, Nascar, Monster Audio, Celebrities like Justin Timberlake, Sean Combs, and TV Shows like the Walking Dead.

n  Within these companies we usually deal with the Director of Marketing or Digital.

n  Directly we’d like to meet Aaron Ray, Ryan Seacrest, Scooter Braun, Ryan Kavanaugh, Jeff Skoll and others like that.

Negotiate…. or people think they have more…

Beware of title creep

Value

Early and Often

Term Sheet for _______: Equity compensation as an Advisor and Interim President: As a current participant, Advisor will be granted stock in the following designations and for the following activities. 1% immediate grant for services as advisor and potential migration to President 1% performance bonus for participation and successful closing of a sales opportunity within the next 60 days 1% performance bonus for successful closing of angel, seed or investment funding in an amount greater than $100,000 and secured within the next 45 days. 2% if amount exceed $250,000 within 60 days. 3% if equal to or exceeding $500,000 in 90 days. Responsibilities: If Advisor is available to move FULLTIME to the Company, Advisor shall assume the role and title of “President’, unless otherwise mutually agreed…… Responsibilities shall include but not be limited to; Salary and Equity compensation if executed move to President: $_____ per year. To be determined or discussed (contingent upon proper funding) Cash bonus to be determined Equity Compensation: An equity compensation in the amount of 30% of the current membership units of the xyz, and under the control of the Founder Stephen Meade, will be made available. The current capitalization is 5MM shares, of which 4,400,000 are with the Founder. Thus equity commitment for Advisor equals = 1,320,000 membership units Vesting and accelerator clause Upon full time employment, the stock compensation shall be vested quarterly over a 24 month period. A full employment agreement, stock option plan and documentation shall be provided. Employment agreement shall include full acceleration clauses.

Has the time Has the background Has the credibility

Not interested

Has the time Has the interest

Has the background Has credibility

Has the background Has the credibility

Has no interest Has no time

Has the Interest Has the background Has the credibility

Has NO! time

Interest No Interest

Time

No Time

Meade’s Quadrants of Interest

What Would ________ Do? o  Adopted, First Family Didn’t want him o  Dropped out of College o  Offer 1/3 of business to his boss, who turned him down o  Was fired from his own company o  Created several products that failed spectacularly o  Brought back into company o  Now one of most respected companies and individuals

in the world.

Who is this? ___________________ Find your own Hero and when times are tough.. ask yourself, “what would _________do?”

UPSTO.GOV, 99 Designs, Survey Monkey, Odesk

* Use Available Resources…

29

Domain Generators Namestation, DomainFellow,

NetworkSolutions

HARO (Help a Reporter Out)

1- During an event, go to the Host and ask WHO you should meet. Use the tornado technique to explain what you NEED. The earlier the better.

2- Stand by the speakers AFTER the event. Listen to

all of the questions asked and how they’re answered.

3- Do your homework in advance to see who will be at

the event, who are speakers, who is in the paper or news, who is getting awards, who you need to know, etc.

4- Look for the most popular person at the event and

meet them.

* Extra Tips for Networking

A few of my great truths

1- S-Your greatest strength, is your greatest weakness 2- P- People do more to avoid pain than to gain pleasure 3- E-People make decisions emotionally and defend

them logically 4- N- Ask not "why”, ask "why NOT" 5- D-If you say it- they doubt it. If they say it- it's true 6- R- Remember the Three C’s- Credit, Contacts,

Compensation 7- Q-Questions are the key to the Universe 8- B-Begin with the end in mind 9- L- He who speaks first loses 10- 99% of the things we worry about never happen, so

why worry SPENDR QBL9

* Bonus Slide

“Vision and Ideas”

Twitter: StephenMeadeLa

Facebook.com/StephenMeade

Linkedin.com/in/StephenMeade

312-953-2208

“Recommendations Appreciated”

Stephen.Meade@BigBambooLLC.com