Technology that talks business

Lean Marketing Optimisation

What is Lean Marketing?

What is Lean Marketing?

Customer Value

What is Lean Marketing?

Eliminate Waste

What is Lean Marketing?

Perfect Flow

What is Lean Marketing?

Experiment

What is Lean Marketing?

Measure

Customer Value

Start with the Vision

Hard to do.

Easy to understand.

Then understand your customer

Then look at how they buy

Then look at how they buy

Then look at how they buy

Then look at how they buy

Then look at how they buy

Then look at how they buy

Eliminating Waste

Defects

Waiting

Work in Progress

Work in Progress

Unused creativity

Perfect Flow

Don’t do Big Upfront Anything

Iterate fast

Pull don’t push

Pull don’t push

Pull don’t push

Pull don’t push

Pull don’t push

Continuously improving

Experimenting

Learn by doing.

Act like a Startup

Get the balance right

Measuring

You never really stop learning

Look from the Outside-In

Look from the Outside-In

Look from the Outside-In

The marketing test suite

Use Cohorts

Lean Marketing Optimisation

What is Lean Marketing?

Customer ValueEliminate Waste

Perfect FlowExperiment

Measure

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