Lean + Marketing =
Luuuurve
The way many new companies approach
marketing
Lean Startup Process
Build | Measure | Learn
The MVI: Minimum Viable Investment
Build
Explore in a canoe, not an aircraft carrier
Build
Work creative-er, not pricier
Build
Tread lightly on engineering resources
Build
Start early and stay focused
Measure
Your Key Performance Indicator
What pays your bills?
Measure
Go deep in the funnel
Measure
Have a goal that is specific and time-bound
Measure
Know how much you’re willing to pay for success
Measure
Make tracking part of the product plan
Measure
Everything’s trackable
Measure
Learn
Create a hypothesis
Control the conditions with split tests
Learn
But if you can’t do a split, control what you can
Learn
Check results regularly & record outcomes for posterity
Learn
Pump the good, dump the bad
Learn
SUCCESS.
Beth Morgan @bethmorgan
[email protected] Photo credits by slide: 1,yogendra174; 2, Lourdes Nightingale; 3, aussiegall; 4, JD Hancock; 5, Bluenose Canoehead; 7, kalavinka; 8, dasjabbadas; 9, Brenda Starr;
10, wheredidyoubuythat.com; 11, mararie; 12, Ed Yourdon; 13, theiry49; 14, Michael Kappel; 15, peaceplusone; 16, shar ka; 17, pixyliao; 18, tomkellyphoto