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Existence Relatednes

s Growth

ERG Theory of Motivation

Objective

Example textGo ahead and replace it with your own text. This is an example text.

Learning Objectives

Explain What is ERG Theory

Explain Satisfaction-Progression & Frustration- Regression

Explain the Relationship between Maslow’s Hierarchy & ERG Theory

Describe the Implications of the ERG Theory

Explain What is Motivation

List the Differences between Maslow’s Hierarchy & ERG Theory

Introduction

Every human being has some

needs.

These needs vary from individual to

individual.

Introduction

Alderfer proposed the ERG Theory of

Motivation which was his

interpretation of the Maslow’s Need

Hierarchy Theory, to provide a

guideline as to what motivates

people.

Let us learn about ERG Theory of

Motivation in detail.

However, Clayton Alderfer redefined the

Maslow’s Hierarchy Model in his own terms to

bring Maslow’s need hierarchy theory of

motivation in synchronization with empirical

research.

Maslow had proposed a Need Hierarchy Model to explain the hierarchy of these needs.

Theories of Motivation

Early Theories of Motivation

• Maslows' Hierarchy of Needs Theory

• Alderfer’s ERG Theory• Theory X and Theory Y• Two-factor Theory• Herzberg's Theory of Factors• McClelland’s Theory of Needs

Contemporary Theories of Motivation

• Self-Determination Theory• Goal-Setting Theory• Self-Efficacy Theory• Reinforcement Theory• Equity Theory/Organizational

Justice• Expectancy Theory

What is ERG Theory?

ERG theory was developed by Clayton Alderfer. Alderfer proposed the ERG Theory to bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research.

Alderfer advocated three need patterns of an individual as against five steps proposed by Maslow.

Alderfer recommended that all the needs may be operative at any one time.

If gratification of higher need is stifled, the desire to satisfy the lower level need may increase.

Alderfer recategorized Maslow’s hierarchy of needs into three simpler and broader classes of needs, which are ERG.

What is ERG Theory?In Alderfer’s ERG Theory, ERG stands for:

Existence

Relatedness

Growth

E

R

G

Relatedness

RelatednessRelatedness needs: These include the aspiration that individual’s have for maintaining significant interpersonal relationships, be it with family, peers or superiors, getting public fame and recognition. These are related to Maslow's social and external component of esteem or extrinsic self esteem like status, recognition and attention.

Diagrammatic Representation of Alderfer’s ERG Theory

Relationship between Maslow’s Hierarchy to ERG Theory

Existence

Relatedness

Growth

Physiological

Safety

Social

Esteem

Self-Actualization

Maslow's Need Hierarchy Categories

Alderfer's Need Hierarchy Categories

Highest-order Needs

Most essential Needs

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