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Objective
Example textGo ahead and replace it with your own text. This is an example text.
Learning Objectives
Explain What is ERG Theory
Explain Satisfaction-Progression & Frustration- Regression
Explain the Relationship between Maslow’s Hierarchy & ERG Theory
Describe the Implications of the ERG Theory
Explain What is Motivation
List the Differences between Maslow’s Hierarchy & ERG Theory
Introduction
Alderfer proposed the ERG Theory of
Motivation which was his
interpretation of the Maslow’s Need
Hierarchy Theory, to provide a
guideline as to what motivates
people.
Let us learn about ERG Theory of
Motivation in detail.
However, Clayton Alderfer redefined the
Maslow’s Hierarchy Model in his own terms to
bring Maslow’s need hierarchy theory of
motivation in synchronization with empirical
research.
Maslow had proposed a Need Hierarchy Model to explain the hierarchy of these needs.
Theories of Motivation
Early Theories of Motivation
• Maslows' Hierarchy of Needs Theory
• Alderfer’s ERG Theory• Theory X and Theory Y• Two-factor Theory• Herzberg's Theory of Factors• McClelland’s Theory of Needs
Contemporary Theories of Motivation
• Self-Determination Theory• Goal-Setting Theory• Self-Efficacy Theory• Reinforcement Theory• Equity Theory/Organizational
Justice• Expectancy Theory
What is ERG Theory?
ERG theory was developed by Clayton Alderfer. Alderfer proposed the ERG Theory to bring Maslow’s need hierarchy theory of motivation in synchronization with empirical research.
Alderfer advocated three need patterns of an individual as against five steps proposed by Maslow.
Alderfer recommended that all the needs may be operative at any one time.
If gratification of higher need is stifled, the desire to satisfy the lower level need may increase.
Alderfer recategorized Maslow’s hierarchy of needs into three simpler and broader classes of needs, which are ERG.
Relatedness
RelatednessRelatedness needs: These include the aspiration that individual’s have for maintaining significant interpersonal relationships, be it with family, peers or superiors, getting public fame and recognition. These are related to Maslow's social and external component of esteem or extrinsic self esteem like status, recognition and attention.
Relationship between Maslow’s Hierarchy to ERG Theory
Existence
Relatedness
Growth
Physiological
Safety
Social
Esteem
Self-Actualization
Maslow's Need Hierarchy Categories
Alderfer's Need Hierarchy Categories
Highest-order Needs
Most essential Needs
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