L'entrepreneur aug sep 2013

August –September 2013

Table of Contents

Mama, I want to be an

Entrepreneur ! 2-6 Budding Entrepreneurs

Of IBS, Hyderabad 7-11

Elon Musk: A Star in the

Making 12-16

Mergers and Acquisitions:

A Saviour 17-21

Opportunities in the Cold

Storage Industry 22-25

Technology and It’s incre-

-asing Importance 26-30

TOPIC PAGE NUMBER

Mama, I want to be an

Entrepreneur! BY NIKITA KIRAN

“Watson, Come here. I have something

to show you” - Little Graham calls his

best friend. “What is it?” “I have just

achieved what uncle David Bell thinks

apparently, is impossible!” An increas-

ingly impatient Watson howls “Tell me

already, will you?” “You remember

your great grand military dad you

wanted to hear war stories from? The

one who lives across the sea? I think i

may have something that can bridge

the gap between the two of you. I call it,

The Telephone.”

An entrepreneur is someone who sees

a gap in the society and bridges it,

someone who makes a difference. A

kid still thinks his nose would grow

an inch longer every time he lies, that

there still is a

chance to

catch that

golden snitch

in the quid-

ditch match

faster than potter himself and that

Jetsons still fly their way through

mega air traffic. That the world is

still a wonderland with endless num-

ber of possibilities, where they hope

to grow into an Alice tomorrow. They

do not know what impossible is. They

do not know what improbable is. Sky

is their limit. There are so many

things to be done. So many places to


go, so many friends to make, so many

chocolates to eat, So much fun to have.

And that isn’t the best thing about it.

The best thing is, It is all POSSIBLE.

Anything, everything can happen. And

they CAN. No shackles of societal

norms bind their wings to the ground.

Their thoughts are free as a bird. Their

mind is vast as the universe and be-

yond. Unfortunately the education sys-

tem around the world permanently

etches into the young unmolded minds

the possibility of becoming a lawyer,

doctor, engineer, artist, anything but an

entrepreneur reducing their vicinity for

imagination. “There is no such thing as

entrepreneurship because my teacher

didn’t teach me about it.” “How do i go

about it? I don’t know. My dad says

scientists are the Nobel ones. My father

is a scientist. I will be a scientist.”

M.B.A. “Main Bewakoof Aadmi”, is

translated as “I Am stupid”. My

mind is a blank canvas. I drew num-

bers, but the accounting professor

scolded me. He wants me to write

them. Yes, I don’t understand ac-

counting, I don’t understand what

they teach me in class. I know i want

to make money. I know how to make

them. I want to make a difference. I

want to think beyond Kotler. I want

to think beyond I M Pandey. Because

I am Myself. I don’t want to become

the next Steve Jobs or the next Gali-

leo. I want to become the first ME.

You teach an M.B.A student to go to

a company, get a job. But wait! Who

started that company again?

But just imagine if every one were to

embrace entrepreneurship in child-

hood, there would be solution to

August-September 2013

to every problem the world faces now.

This does not by any means is a sugges-

tion to prioritise entrepreneurship in

schools but at least give them the same

status as other professions. Make them

aware that this is something people do,

the misfits, the outcasts, the Steve Jobs

and the Bill Gates, the people who cre-

ate Jobs.

Lets not miss the opportunity of mak-

ing them aware, of incubating in them

the Entrepreneurial bug. And then of

finding and recognising the Entrepre-

neurial traits they exhibit. Because

what do you know. One ignored child-

hood and you might just miss on a tril-

lion dollar venture, a million new job

opportunities and a priceless change in

the society you were coveting. Teach

your kid to be independent. Tell them

to fish for themselves not serve them

on a silver platter. Give them limited

resources. See how they use it. Give

them 4 things-ice cream sticks, fevi-

col, paint brushes. See what they

come up with. Ask them to dry

clothes using materials form their

school bag. Let their curiosity linger

until it is satisfied by their own

selves.

There are early traits an Entrepre-

neur shows. One of them being Bipo-

lar Disorder. Also nicknamed the

C.E.O. disease. Steve Jobs had it. All

three C.E.O.’s of Netscape have it. .

If your kid has one too, let it be. He is

likely to make you popularly known

as the trillion dollars worth C.E.O’s

Parent, in future!


Let your kid stretch his wings. Let him

choose the direction he wants to fly in.

And One day when he will look back

there shall not be a single soul on earth

because they are all flying in different

directions towards infinity, towards

limitlessness, watching, smiling at the

celestial mirror of a problem free

world.

Just one thing. As a kid sky was a limit

for you. Now pause. And then whisper

to yourself but with determination.

It still is !


Budding Entrepreneurs

of IBS, Hyderabad BY SREENY VALLABH

The Placement season is fast approach-

ing our campus and everybody is

geared up for the D-Day, but there are

a select few in the campus who are

leaving no stone unturned for their own

ventures. Yes, you heard it right; IBS

has its own bunch of dreamy eyed en-

trepreneurs who work day in day out

on their ventures. This does not mean

that they don’t care about placements;

instead they want to prove their own

mettle. Some of them will pass on the

legacy to the upcoming student genera-

tions, while some may carry their busi-

ness model onto a completely new level

and start playing in a bigger arena

altogether. In a nutshell, we too have

our own mini versions of Bill Gates,

Steve Jobs, Jeff Bezos and many

more. Much like our US counter-

parts who started off their ventures

in garages and colleges, our desi boys

also have kicked off their dream pro-

jects in our very own campus.

There is a well known adage which

goes by “Where there is a will, there

is a way” but off late this has

changed to “Where there is a need,


there is a way” and this way is being

led by our own set of Entrepreneurs,

who have understood the needs in our

campus and have very well kicked off

their ventures. Dr. APJ Abdul Kalam

had once told that “A dream should be

one which keeps you awake and never

lets you sleep and makes you work

hard to make it a reality”; well our

friends here in campus are implement-

ing similar ideologies and working day

in day out for their ventures. When

asked, they all would say “Where else is

a better platform to kick start”. Clearly

the campus is a livewire and bustling

with a lot of activities, in fact it pro-

vides the best platform for a start up.

In this article, we bring out some of the

ventures established in the campus and

the way in which they are propagating

their business.

Mr. EUCLEAN DRYCLEANING SER-VICES

IBS being a business school requires

its students to be prim and proper

always. Guest lectures, business dis-

cussions and placement talks require

everyone to be suited up, identifying

the need of students for a dry clean-

ing service for their suits and winter

wear. Mr. Euclean was established in

September, 2012 by Eugene Cyril,

who took the onus upon him to get

the clothes dry-cleaned. From then

on there is no turning backwards, the

venture went on to become a grand

success and continues to be the same.

Currently, it is looked after by two

more budding entrepreneurs, Ankit


Dhariwal and Vibha Sharma. They

have carried forward the legacy by in-

troducing new services and special ser-

vices and have created a great goodwill

for themselves. Other ventures which

were on the same lines could not sus-

tain for reasons unknown. Mr. Euclean

stands out and stands on top of the en-

trepreneurial ventures at our campus.

PARIVAHAK CABS

The location of our campus is one of

the biggest drawbacks for our students

and especially in these days of inflation,

travelling has become a costlier affair.

The need for a cab service was essential

when the local cabs and services took

undue advantage and charge exorbi-

tantly. Parivahak cabs, came to the res-

-cue of students, which charges a

nominal fare for its cab service espe-

cially to airport and railway station

which are the most sought after

places by students. Founded by

Prakshal Lunawat and his friend, a

Parivahak cabs service has created a

market for itself with its services to

students and faculties equally.

Clearly it stands as a winner catering

to the needs of students.

AR PRODUCTIONS

Entertainment is the mantra in every

campus and movies are one of the fa-

vourite genres of students. AR Pro-

ductions is one such establishment

which has taken up the responsibility

of entertaining not only the students

of IBS but also outside the campus.


The Production house has got itself few

accounts and campaigns outside the

campus and also has become profes-

sionals in their approach. Founded by

two friends Arnab Banerjee and Rohan

bhimsaria in December 2012, AR Pro-

duction was initially into movie mak-

ing, but lately they have extended their

services with professional promotional

partners. This is one venture to look

out for which is set to make it big in the

future not only in campus but on a na-

tional level.

AUTHENTIC DELIGHTS

Food is the greatest craving for stu-

dents and especially in the city of Hy-

derabad which is known for its taste,

food is a major attraction. Living on

the same lines, Authentic Delights is

one such venture which satiates the

food craving population of IBS. Serv-

ing on the platter authentic Hydera-

badi Paradise Biriyani, this venture

has become a huge success amongst

students. People wait for the very

day when Authentic Delights prom-

ises to serve the taste buds. Founded

by Anurag Agarwal, a foodie and ad-

venture freak himself, he makes sure

that the food enthusiasts are satisfied

in the campus and continue to be.

The founder looks forward to begin

his own chain of restaurant and

amuse people with his amazing taste

sensibilities.


GOOD LUCK SOLUTIONS

Founded by Ankit Dhariwal and

Prateek Tyagi, this is the mini version

of Almamater.com. Ankit Dhariwal has

already created a good will for himself

with Mr. Euclean services and is carry-

ing forward his legacy with Good Luck

solutions which provides customized

apparels for corporate and Educational

institutions. They have strategically po-

sitioned themselves outside campus and

have already bagged in consignments

from IMT, Hyderabad and Axon Lim-

ited. They are one bunch of entrepre-

neurs to look out for who will surely

turn heads.

BLITZKREIG MARKETING SOLU-TIONS

In a campus bustling with activities,

marketing is one activity which is re-

quired to catch the eye of the audience.

Blitzkreig is a marketing solutions pro-

vider which takes care of the entire

marketing and brand building.

Blitzkreig ensures that a Brand Equity

is created with its marketing solutions.

Founded by four friends Swati

Sharma, Sreeny Vallabh, Ashutosh

Pandya and Nikhel Bansal. They

plan to take forward their venture on

a national level.

The above mentioned ventures are

some of the few successful ventures

and have made a mark for them-

selves in the campus. Entrepreneur-

ship is the core essence of all these

ventures. Whether or not they con-

tinue their ventures, but all of them

have a strong streak to make mark

for them in this highly competitive

world where one crushes another to

climb the ladder of success. In such a

situation, they make a mark for

themselves by moving away from the

herd and leading a whole new pack

of wolves.


Elon Musk: A Star in

the Making...

There is no point in denying that we all

admire Entrepreneurs, the fact that you

are holding this magazine & reading

this article supplements that. But this is

a title we cannot give ourselves. It is a

title to be achieved and truly awarded

by the masses.

Today the word Entrepreneur means

different to different people. For die-

hard apple fans its synonymous with

Steve Jobs. For some it’s Sir Richard

Branson of virgin group of companies.

Some see it as Dhirubhai Ambani. While

some Bollywood fans see it in Rancho

of 3 Idiots. But whatever the image, it

really means only one thing

“FREEDOM TO FOLLOW YOUR

HEARTS WILL..” Living an entre-

preneurs’ life is like living the life of a

monk. Life filled with perils & spent

constantly in search of the ultimate

opportunity.

And in this journey a role model or a

north star to align our directions is

always helpful. But while searching

for a role model we generally tend to

BY ANUP S YEOLEKAR


We glorify the heroes of the past and ne-

glect the ones in making. We tend to

miss the living legends amongst us with

whom we share the planet. One such ris-

ing star in the field of entrepreneurship

is Elon Musk which we cannot afford to

miss.

Born (28 June 1971) & brought up in

South Africa, to an Engineer and a Ca-

nadian born mother from New York, he

showed exceptional talent from child-

hood. His father incepted in him the

love for technology. He bought for him a

computer at age 10 which he learned to

program all by himself and later by age

12 showed his entrepreneurial flair by

developing a space blaster game and

selling it.

At 17 he immigrated to Canada & left

in 1992 to study business & physics on

scholarship at University of Pennyslvan-

ia. After earning a bachelor’s degree

in economics and physics a year later

he shifted his focus on the three most

important problems in his words “one

was the Internet, one was Clean En-

ergy, one was Space.”

On the internet front when he moved

to California In 1995 he started Zip2,

which provided online content pub-

lishing software for news organiza-

tion. In 1999, Compaq acquired Zip2

for US$307 million in cash & US434

million in stock options.

Further he co-founded X.com, in

March 2002, a financial services and

email payments company.

Later, it merged with Confinity and

further changed to Paypal, later Pay-

pal too was acquired in 2002 by ebay


for US$1.5billion in stock, of which

Musk the largest shareholder owned

11.7%.

He entered in the field of space explora-

tion with his third venture SpaceX

(Space Explorations Technologies) in

2002, of which he is currently the CEO

and Chief Designer. The sole objective

was to build the worlds most advanced

rockets & spacecraft’s so that extending

human lives

to other

planets be-

comes eas-

ier. He de-

signed Fal-

con 1, the

first pri-

vately developed liquid fuel rocket to

reach Earth orbit, as well as the Falcon

9 rocket and Dragon spacecraft. SpaceX

made history when its Dragon space-

craft became the first commercial vehi-

cle in history to successfully attach to

the International Space Station on May

25 , 2012. . In 2008, NASA awarded

SpaceX a $1.6 billion contract for 12

cargo flights to and from the Internati-

-onal International Space Station, ef-

fectively replacing the Space Shuttle.

In 2010, SpaceX became the first

commercial company to successfully

recover a spacecraft from Earth or-

bit; a feat previously only achieved by

a few nations. In 2011, the company

started work preparing the spacecraft

to carry astronauts under a NASA

award. The first manned flights are

expected in 2015.

Currently working as CEO and head

of product design at Tesla Motors,

Musk oversees strategy for the all-

electric American car company he co-

founded with the intent to design, en-

gineer and manufacture affordable

electric vehicles for mainstream con-

sumers. He currently guides develop-


-ment of the Model S, the world’s first

premium electric sedan, and Model X,

an SUV/minivan. Previously, he spear-

headed design of the original Tesla

Roadster, the first battery electric sports

car. Musk developed the business and

sales strategy to deliver Tesla vehicles to

consumers worldwide and forged part-

nerships with Daimler and Toyota,

through which Tesla Motors sells elec-

tric powertrain systems to those compa-

nies.

His current passion is Hyperloop a new

form of transportation which would al-

low travelers to commute between the

cities in 30 mins or less. It would be time

saving, cheap & environment friendly

due extensive use of solar power. The

major principle proposed to be used

here is of partial vacuum to reduce

aerodynamic drag.

So, what is it like to work with him?

Here is a first-hand experience by

Dolly Singh, former head of talent ac-

quisition at SpaceX, “..Working with

him isn’t a comfortable experience;

he is never satisfied with himself, so

he is never really satisfied with any-

one around him. He pushes himself

harder and harder, and he pushes

others around him the exact same

way. The challenge is that he is a ma-

chine and the rest of us aren’t. So if

you work for Elon, you have to accept

the discomfort. But in that discomfort

is the kind of growth you can’t get

anywhere else and worth every ounce

of blood and sweat..”

Another experience from John Cor-

mack “A couple of weeks ago I was


trading some emails with Elon Musk

from SpaceX, and I was saying I'm ex-

cited about these virtual reality things

and other stuff, and he kind of hits me

with this 'if it's not on the path of colo-

nizing Mars or making the money to

fund colonizing Mars, then it's just not

that important.' He's making me feel

guilty for not thinking on an planetary

scale. Elon is serious about all that

stuff.”

Some consider him as the next Steve

Jobs. But who knows, he might be the

better Steve Jobs.


Mergers and

Acquisitions– A Saviour

BY NEHA AGARWAL

“Mergers and acquisitions” has become

widely popular word these days. Be it

Verizon and Vodafone, Blackberry and

Fairfax Financial Group, Microsoft

and Nokia, every company is in a rat

race to acquire the company which

would be best suited to the needs and

demands of the market. Both the par-

ties get benefitted from this buying and

selling.

Mergers and acquisitions is an aspect

of corporate strategy, corporate finance

and management dealing with the buy-

-ing, selling, dividing and combining

of different companies and simi-

lar entities that can help an enter-

prise grow rapidly in its sector or lo-

cation of origin, or a new field or new

location, without creating a subsidi-

ary, other child entity or using a joint

venture. From a legal point of view,

a merger is a legal consolidation of

two companies into one entity,

whereas an acquisition occurs when

one company takes over another and


completely establishes itself as the new

owner (in which case the target com-

pany still exists as an independent legal

entity controlled by the acquirer).

Blackberry and Fairfax

Blackberry, once the largest Smart-

phone seller, agreed in principle on 23rd

of September, 2013, to be acquired by

Fairfax Financial, a Canadian Insur-

ance Company, for $9 a share in a deal

worth $4.7 billion in US dollars.

Fairfax Financial is also sometimes

called The Berkshire Hathaway of Can-

ada. It is a holding company whose pri-

mary business is in insurance. It is also

blackberry’s largest shareholder own-

ing about 10% of the company’s com-

mon shares. The deal includes a break

fee of $157 million, which increases

to $262 million if BlackBerry signs a

definitive agreement before backing

away. The initial offer is pending

completion of due diligence, and it

gives BlackBerry some weeks to seek

additional offers. The beleaguered

handset vendor announced recently

that it would be laying off 4,500 em-

ployees amid losses of almost $1 bil-

lion in the most recent quarter and a

drastic slowdown in demand for its

latest-generation devices. Fairfax is

still trying to raise the financing for

the deal from BofA Merrill Lynch

and BMO Capital Markets and is not

obligated to follow through on an ac-

tual definitive agreement.

Looking at the deal, it is good enough


for Blackberry. It gives them an excel-

lent opportunity to go private, out of

the public eye and try to reshape itself

and see if they can go forward as an en-

terprise focused company. The com-

pany is in a very bad shape right now.

Based on the company’s disastrous

earning warning, a deal had to happen.

Let’s pray and hope the Smartphone

maker gets itself out of this deflating

balloon.

Verizon and Vodafone

Verizon Communications agreed on 2nd

of September, 2013, to pay $130 billion

to buy Vodafone Group out of its U.S.

wireless business, signing history’s

largest corporate deal announcement.

The deal in cash and stock will give

Verizon full access to the profits from

the United States' largest mobile op-

erator, handing it fresh firepower to

invest in its mobile network and fend

off challengers in a tough market

that is fast becoming even more com-

petitive. The code name assigned to

the deal was Project River. Verizon

was Hudson and Vodafone were the

Thames referring to rivers in New

York and London. Under the terms,

Vodafone will get $58.9 billion in

cash, $60.2 billion in Verizon stock,

and an additional $11 billion from

smaller transactions in a deal that is

due to close in the first quarter of

next year. The deal will become the

third largest announced deal in the

world after Vodafone's $203 billion

takeover of Germany's Mannesmann

in 1999 and AOL's $181 billion ac-

quisition of Time Warner the follow-


-ing year.

According to Verizon, they are reduc-

ing their debt level which will enable

the company to be very robust and take

opportunities if they arise. There's go-

ing to be a burst of rocket fuel in the

Verizon engine as a result of this trans-

action. However, the addition of a mas-

sive new debt load on Verizon's books,

may tie the company's hands on major

investments for some time as paying

down its debt should be a priority.

Microsoft and Nokia

Microsoft Corporation and Nokia Cor-

poration recently announced that the

Boards of Directors for both companies

have decided to enter into a transaction

whereby Microsoft will purchase subs-

-tantially all of Nokia’s Devices &

Services business, license Nokia’s

patents, and license and use Nokia’s

mapping services. The rationale be-

hind the deal is to secure the Win-

dows Phone ecosystem, as well as

accelerating Microsoft's phone mar-

ket share. Under the terms of the

agreement, Microsoft will pay EUR

3.79 billion to purchase substan-

tially all of Nokia’s Devices & Ser-

vices business, and EUR 1.65 billion

to license Nokia’s patents, for a total

transaction price of EUR 5.44 bil-

lion in cash. Microsoft will draw

upon its overseas cash resources to

fund the transaction. The transac-

tion is expected to close in the first

quarter of 2014, subject to approval

by Nokia’s shareholders, regulatory

approvals and other closing condi-


-tions.

According to great people, Nokia died

because it didn’t innovate. Through

this strategy, Nokia will try to regain

back its market share. That is why it is

rightly said “To not innovate is to die.”


Opportunities in the

Cold Storage Industry BY SUMIT WADHWA

Indian economy is in the eyes of the

world and investors per se with a weak-

ening Rupee and a sinking economy.

The situation howsoever bad for one

may be a complete different one for the

others. The imports being costlier for

Indian economy has put forth a situa-

tion of sorts, but at the same time it has

opened avenues in the exports end. The

export sector is experiencing a boom

and with FDI being allowed 100% inv-

-estments in retail, the market is be-

coming a hot cake for exporters. In-

dia loses almost 57% of its harvest as

waste. The Cold storage industry, an

upcoming unorganized sector is fast

catching up to improve the scenario

of wastage in Indian food industry.

With exports segment on the rise, the

Cold Storage industry is an open

field for Entrepreneurs to play with.

Realizing the Opportunity Entrepreneurs always perceive the

things differently and that is the rea-

son they often become successful

with simple things which are per-

ceived entirely in a different manner

altogether . For e.g. Starbucks, it has

completely changed the way in which

a normal coffee is consumed. These

are the ways in which entrepreneurs


change the game. They look at things in

different angles and present to the

world the same thing in an entirely new

package which is welcomed by the con-

sumers. They start with limited re-

sources and differentiate their busi-

nesses through their personal efforts. If

they move and run the business right,

they can gain a foothold in the market

before they have to go head-to-head

with much bigger competitors.

Cold Storage: The Indian Scenario

The Cold storage industry is an upcom-

ing industry which is pretty unorgan-

ized currently but has huge potential in

it when organized. Currently there are

many small players who are charging

and playing according to the economies

of scale which has made it difficult to

sustain for a long time. After China, In-

dia is the second largest producer of fr-

uits and vegetables. On an average,

India produces 85 million tonnes of

vegetables and 45 million tonnes of

fruits annually. But overall contribu-

tion of the Indian economy is bleak as

the country losses about 30 to 40 per

cent of its fruits and vegetables due to

improper cold storage facilities. As

per the reports from ‘Opportunities

in Cold Chain – emerging Trends and

Market Challenges’ released during a

national summit on cold chain also

mentioned though India produce 147

million tonnes of vegetables in 2011,

the country has cold storage capacity

available for only 9 million tonnes,

leading to huge wastage.

Cold chains market in India is at a

nascent stage and is available for only

10% of agricultural produce. The co-


-ld storage industry in India is esti-

mated to be close to INR 125 billion

which is expected to register a magnifi-

cent CAGR of around 25 to 26 per cent,

which will make the value of the Indian

cold chain industry to reach at an aston-

ishing figure of around INR 400 billion

by 2015 and to INR 640 billion by

2017.The industry works on hub and

spoke model and is primarily concen-

trated in few states like namely Uttar

Pradesh, West Bengal, Punjab, Gujarat

etc. Over 65 per cent of the cold storage

capacity is confined to UP and WB only

whereas majority of Indian states lacks

investments from government as well as

private players. Thus, the presence of

modern cold chain technology is mini-

-mal in many parts of the country. At

present, 90% of market is dominated

by private sector players. Further,

traditional networks of traders in

fruits and vegetables are strong thus

players are currently focusing on

piece meal operations rather than cre-

ating a complete chain right from

farm to retail.

Reasons for pursuing the industry

Opportunity seldom knocks the door,

and now is the opportunity to get into

an uncontested sector which is highly

entrepreneurial. Similarly, recogniz-

ing the key drivers in the cold storage

industry at the right time will let you

be the first mover and will get you all

the possible advantages. Some of the

key drivers which should be identified

and materialized are;

• Changing consumer trend towards

convenience and processed foods

indicate a future for greater stor-

age capacities

• Government of India’s plan on set-

ting up 30 mega food parks this is

likely propel demand for cold stor-


facilities • As per the 11th five year plan assis-

tance would be provided by the gov-

ernment agencies, such as the Na-

tional Horticulture Board, Agricul-

tural Processing Food Products De-

velopment Authority, National Coop-

erative Development Corporation

and state governments, under their

respective schemes

• Schemes have been planned to get

financial support in the form of

grants which for the general areas of

India would include 50% of the total

cost of setting up plants and for

North-eastern areas of India would

include 75% of the cost

• Indian pharmaceutical companies

are increasingly seeking opportuni-

ties to supply drugs to the world

market, thus cold-chain management

practices will be required to achieve

this goal, etc.

Even though this is a almost a Blue

ocean, there are a number of hurdles

to get into this industry especially

high capital investments, power short-

age and uneven distribution of stor-

age capacity. Entrepreneurs are al-

ways risk takers and with every risk

the probability of increased profit-

ability also increases. The time is now

to get into the field as there is less

competition and huge potential. The

future is bright in this sector and re-

turns are sky high. The right strategy

will do the right magic which will

bring a new means of income to India

and also put India in the A list of com-

panies in the world.


Technology and It’s

Increasing Importance BY YUKTI TANEJA

M.A. Rosanoff: “Mr Edison, please tell

me what laboratory rules you want me

to observe?”

Edison: “There ain’t any rules around

here. We’re trying to accomplish

somep’n!”

These are the words of the iconic light

bulb of new ideas, Edison, who is said

to have “Innovated the Technology.”

Because of his great invention, we have

competing firms in the market, we can

sit in light when it’s dark outside and

during occasions we lit the whole

world in magnificent colours. His one

idea showed us the “light”

Think of most irritating, vexing and

frustrating problems and then think

of technology-What it is doing and

what it can do to solve these issues.

This is how technology expands the

scope. This is one word which saves

our energy- “one-time investment,

entire life comfort.”

“Why join Navy when you can be a

Pirate?” - Steve Jobs


Don’t these words point at something? An Entrepreneur! By definition it

means, “A person who organizes and

manages any enterprise, especially a

business, usually with considerable ini-

tiative and risk.”

In a common man’s language, “A per-

son who knows no rules, doesn’t live a

dogmatic life and to whom ideas come

inkling.”

Steve Jobs, the greatest Entrepreneur

of all time, followed just three simple

rules “Imagine, Innovate, Invent”

This led him to start a community in

itself, APPLE. He had just one vision,

“Computer for the rest of us” which

paved the way for the PC Revolution.

With his endurance and perseverance,

he was able to advance the immobile

PC to a movable iPad, iPhone. He be-

lieved that “After the 1st step of success,

don’t just lie down and relax, instead

do something wonderful because the

road of technology is “bumpy” and it

requires constant advancements.”

Not an entrepreneur but an innova-

tor 28-year-old Indian, alumni of IIT

Bombay and a Researcher at MIT

Sloan, Pranav Mistry has developed

“SIXTH SENSE” technology which

is a usable gestural interface device

that integrates the virtual world into

real world. It has a pocket projector,


colour coded gloves and a wearable

mini-camera. The projector uses physi-

cal objects around us as interfaces and

converts them into touch-screen and

camera is to recognize hand gestures.

With this technology, we can access our

e-mails, contacts, read newspapers, and

all that we are supposed to sit and do.

Like for emails, when we draw “@”

symbol, the camera recognizes this

movement and immediately our email

opens. Similarly, for taking pictures, we

only need to move our hand in a man-

ner as if the picture is really being

taken and the camera clicks it itself.

This is because the projector, camera

and colour coded gloves are all linked

through sensors which captures our

gestures and responds accordingly. For

navigation and maps, drawing a

magnifying glass symbol opens the

map app. He is an innovator who

made life simpler and easier by con-

necting the dots.

“As long as you’re going to be think-

ing anyway, think big!”

The biggest search engine, the big-

gest invention that paved way for

many budding entrepreneurs,

Google, was started in 1996 by Larry

Page and Sergey Brin while working

on their project. Their goal was to

create a library which is capable of

storing the entire world’s informa-

tion and beyond, and wanted Google

to be 3rd portion of every human be-

ing’s brain. As known to all, Google


offers several web apps that store our

data in a systematic manner, Google for

mobile synchronises the data with your

online account saving our skin from

forgetting someone special’s birthday

or anniversary or some scheduled

meeting or appointment. But Google

isn't only about “search engine”, it has

carved a new definition for technology.

Ever thought how, if, Google can make

you earn money? That’s possible with a

wide array of apps of Google

1. Google Adsense: It’s a revenue-

sharing app for all types of websites

that places ads, videos and games on

your website, targets frequent visi-

tors and for every click on those ads,

your website earns money.

2. Google Adwords: An app that

maximizes profit when your prod-

ucts are sold

online with

a popular

k e y w o r d

that’s regis-

tered with

Google ad-

hering to SEO (Search Engine Op-

timization) principles.

3. Google Moderator: A service that

ranks users opinion on issues, ques-

tions and suggestions making the

place more transparent. This can be

used by entrepreneurs to know the

most sought after thing by users and

can also delve into polling to know

their responses. Just like Barack


Obama’s campaigning team, before

elections, used this service to answer

questions from public.

These are just a few very popular apps

by Google from an endless list that it

offers to us. It not only makes life sim-

ple for a service-man but also opens a

great path to the budding entrepre-

neurs. Everything is going online in the

21st century, so it’s very important to be

well-versed with technology, to move at

par with tech-savvy people so that

when demand is there, supply doesn’t

lag behind!

“Formal education can make you a liv-

ing; self-education will make you a for-

tune.”


The Editorial Team of

L’Entrepreneur :

Neha Agarwal,

Sreeny Vallabh, Shristi Gupta

Akash Roy, Anup S Yeolekar,

Nikita Kiran, Sumit Wadhwa,

Yukti Taneja

Disclaimer :

The views and opinions expressed in the articles are those of the

authors and do not necessarily reflect the official policies or

views of L’Entrepreneur, Maçon or IBS Hyderabad. While rea-

sonable care is taken to ensure that the articles and other infor-

mation are upto date and accurate at the time of publication,

L’Entrepreneur takes no responsibility for any outcome or deci-

sions based on the content presented herein.

No part of this magazine or its contents may be copied, stored or

published, in any form or format without the prior permission of

Maçon - The E-Cell of IBS Hyderabad.


Date post:	06-Apr-2016
Category:	Documents
Upload:	macon
View:	222 times
Download:	0 times

L'entrepreneur aug sep 2013

Documents