Page 1
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Les 7 péchés capitauxde
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#OuPas1
Page 2
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Top 5 des affirmations
qui démontrent que vous loupez quelque chose
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Je ne suis pas dessus, donc j’y échappe
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Page 4
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Je n’ai pas envie que les gens voient toute ma vie
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Page 5
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Ce que les gens y font et disent est inintéressant
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Page 6
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Facebook,c’est pour le B2C
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Page 7
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Facebook,c’est pour le privé
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Page 8
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7 faits sur Facebook
que vous allez peut-être découvrir à l’instant
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Vouspouvez choisir de
ne pas y êtreFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]
#1
mais ce serait dommage…9
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une
source d’infode plus en plus importante
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#2
10
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Page 12
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une
audiencebien présente
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#3
12
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un
identifiantpour d’autres services
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#4
14
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Page 16
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une plateforme
publicitaired’une précision redoutable
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#5
16
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Page 18
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un
SAVde proximité
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#6
18
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une
visibilité maîtriséede vos publications
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#7
20
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3 usages de Facebook
que vous pourriez adopter pour votre entreprise
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le choixde l’identité
personnelleou corporate
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un
ciblagede précision
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une
plateformede collaboration
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3 usages de Facebook
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le
recrutementfacilité
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Page 36
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votreprésence
planifiéeet stimulée
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Page 38
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la
recherchesocialisée
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Page 39
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Page 40
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Page 41
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Page 42
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3 critères
pour parler deréseau social
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un
groupede personnes
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un
centred’intérêt partagé
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des
échangeslors de conversations
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Page 46
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Facebookest
une arme deséduction massive
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La frontièreen ligne/hors ligne
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a sauté
48
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proximitéLa est un moyende nous protéger
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distance
49
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Relations clientsindividualisées
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Page 50
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Relations clientsindividualiséespubliquement
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Page 51
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7 péchés capitaux
pour un réseau social à 1,15 milliard d’utilisateurs
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L’autopromo nombriliste tu limiteras
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Orgueil
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Vouloir recevoir sansrien donner tu oublieras
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Avarice
55
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De jalouser les autrestu éviteras
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Envie
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De poster impulsivement tu t’abstiendras
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Colère
57
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Les infos trop personnelles pour toi tu garderas
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Luxure
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Un bon suivi de tes publications tu assureras
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Paresse
59
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D’abuser ou de tout miser sur Facebook tu te prémuniras
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Gourmandise
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Conclusion
Les péchés capitaux, oui…
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Mais de qui ?61
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Fred Colantonio+32 486 99 58 [email protected]
Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu
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