Leslie Bradshaw @ Generator Forum

1. Communications Manager Friedman Foundation // Generator Forum // December 11, 2008

2. best practices areuniversal . 3. listen participate reciprocate recognize be authentic innovate 4. howc-spandid it. 5. http://debatehub.c-span.org/ http://dnc08.c-span.org/ http://rnc08.c-span.org/ 6.

Challenge:

Engage and connectthe American people to the political process

Establishlasting resources on a limited budget

TransformC-SPANs image in the eyes of online influencers and tech communities

IntroduceC-SPANs core audience to online media, reporting and communities

Solution:

Leverageopen source technologies

Exchangesocial capital

Allow forembedding, imperfection and interaction

7. be exclusive for thebang . 8. 9. be inclusive tosustain. 10. Linkedto thousands of blog posts Gaveon-air time to reading blog and Twitter posts Followed-upwith as many folks as possible 11. 12. [C-SPANs Debate Hub] is full of people doing the same thing. I love this day in media technology.Its a true marketplace of ideas with instant access.is heard just as much as other people sitting at home drinking champagne alone and watching TV. 13.

Workedwith the Twitter community to brand hashtags

Createda leader board to incentivize participation

Interactedthrough the @cspan Twitter account

14. 15. open isefficientandcredible . 16.

Movedquickly to design/develop each Hub

Usedentirely open-source software

Basedon heavily-customized WordPress

17. furthering their mission,C-SPAN connected millions to the political process 18. 6 must-havesfor non-profits 19. http://anorangeamerica.com/ (complex issue? turn to data-visualization + info-graphics) http://jess3.com/ http:// www.energystar.gov 20. http://labs.google.com/ (no matter your size or budget, innovation is essential) http://labs.digg.com/ http://sunlightlabs.com/ 21. http://www.soapblox.net (left) (for your issues, consider state blogs and diary sites) http://www.dailykos.com (left) http://www.thenextright.com (right) http://www.redstate.com (right) 22. http://blogads.com/ http://www.facebook.com/advertising/ (get creative with quality-of-experience advertising) 23. http://www.crowdspring.com/ http://www.geniusrocket.com/ http://www.appsfordemocracy.org/ http://www.istrategylabs.com/ (crowd-source is the new out-source) 24. http://www.wethecitizens.com/ (socially mobilize constituents display their impact) http://my.barackobama.com 25. New Media Strategies, Inc. Web: www.newmediastrategies.net Address:1100 Wilson Blvd Suite 1400 Arlington, VA 22209

Leslie A. Bradshaw