From Concept To Cash

Lester Madden

Platform ManagerSkype

Agenda

• What are extras• Promotion in the client• Building/deploying extras• WebDialogs

Skype Extras

• Rapidly scalable method of building and integrating viral functionality within the Skype client

• 196 m Skype users are easily able to access and share these offerings that enrich the Skype experience

• Launched on the 13th of December 2006

• 12.5 millions downloads since launch

• Up to 300,000 downloads per week per application

Top Ten Downloads: Dec 13 to May 30 2007 cumulative

Over 15 million downloads sinceExtras Manager

launchDec. 2006

Total Cumulative Downloads 15,594,091

1. CrazyTalk 5,317,280 34.10%

2. Sketch Pad 2,003,735 12.85%

3. Pamela MP3 Call Recorder 1,670,988 10.72%

4. Boost My Profile with veroSee 1,267,212 8.13%

5. Ringjacker 1,247,120 8.00%

6. Unyte Application Sharing 996,133 6.39%

7. KishKish Lie Detector 654,916 4.20%

8. TalkAndWrite 384,798 2.47%

9. Last.fm Radio 367,993 2.36%

10. Talking Headz by Gizmoz 270,358 1.73%

Summary

1. Develop & Publish

2. Share & Certify

3. Use

4. Sell & Track

Concept to Cash: Life Cycle

Premium Menu Placement

Featured Placement

Listed Placement

Publishing Studio Features

• Localization support – Skype localized into 28 languages

• DRM Protection• Licensing server

– Rich licence models available – Discount engine for promotions

• Various application types– DHTML– Java– Application (exe)– DLL

• Rich reporting tools

Revenue sharing

• Premium – 40% revenue share agreement– Localized to Skype tier 1 languages– Application must be Skype certified

• Featured– 30% revenue share agreement– Applications must be Skype certified

• Listed– 25% revenue share agreement

• Premium/Featured applications need to complete a nomination form for review.

• Successful applicants will be notified • Purchase via Skype Credits

Using the Publishing Studio Demo

Engage with us

(1) Download Publishing Studio for Extras https://developer.skype.com/Download

(2) Signup to the Skype developer newsletter https://developer.skype.com/DevZone

(3) New business ideas bizdev.api@skype.net

(4) Browse the Gallery https://extras.skype.com/

Lou Guercia WebDialogs

From Idea

• Make web collaboration accessible to the masses– Rule #1: Develop a product you’d like to use with Skype…

something that enhances your experience

• Contextually driven application & desktop sharing plug-in– Rule #2: Don’t forget Rule #1

• Appropriate for users of all skill levels– Rule #3: Keep it Simple Stupid

To Reality

• 30K users in first 30 days (Mar 2006)• 250K users (Oct 2006) 500K users (May 2007)• 30+ countries• Seamless integration with Skype 3.0

– One click application and desktop sharing– Premium Menu Placement under “Do More”

• Introduction of paid offering – Unyte +• Brand awareness and new leads

Why Skype?

• A natural next step– Call or chat naturally escalates to web collaboration

• User audience synergy– Individuals, prosumers & SME’s

• Global reach– Bring the “missing ingredient” to Skype users worldwide– In a way that requires no real-time tech support

Unyte with Skype

unyte

The Challenge

• Seamless escalation requires seamless integration– Work from within Skype contacts– One set of credentials (optional)– Rule #4: Offer free and paid solutions– No SDP, just EAP at the time– Patience and perseverance

The Result

• A single sign-in process, so that Unyte and Skype users don’t need to log into two accounts

• The ability to launch Unyte collaboration from Skype's chat, call, or contact list contexts

• The ability to access Skype's contacts and chat lists from Unyte

• A payment process for Unyte services that utilizes Skype credits as well as our own e-commerce

The Opportunity

• Software Developer Program to make the journey easier• An involved user base that pushes you to innovate and

integrate• The power of the Skype 3.0 platform• Global reach

– 196+M users in 225 countries; Viral adoption 1:7– It’s a very compelling opportunity!

Stay positive, work collaboratively

Questions?

To learn more, visit developer.skype.com documentation, tutorials, and more.

Thank you!