Helping people reach goals

Poliventures.com

Letsdoiter

THE

TEAM

Anton Naumenko – Team leadPhD, 10+ years of software engineering, semantic web, innovation management.Location: Kiev, Ukraine

Sergiy NikitinPhD, 10+ years in software engineering, semantic web and agent technologies.Location: Kharkiv, Ukraine

Yevgen Trotsan8+ years developing web applications, technical and linguistic background, contributing to open source projects.Location: Hong KongVitaliy Stavropolskiy MSCS, BBA, 10+ years in telecom and softwareindustries, marketing and sales, finance and strategyLocation: Kharkiv, UkraineKonstantin ZagaynovMSCS, 10+ years in internet and mobile services industry, project and product management, business development.Location: Helsinki, Finland / London, UK

The Problem We SolveWe are amazed of how often people

Abandon their goalsChange plansDon’t think creativeGive up, settle, and then regret

The reasonsProcrastinationLack of peer support and encouragementSudden drop in motivationLack of informationLack of planning or bad planBad choicesFear of changeNot enough of financial budgetLack of time or bad timingMany other

The problem with the resolutions isn’t something inherent to making

resolutions themselves; the problem lies in whether (1) said resolutions

are realistic and (2) resolutions have a plan.

Sandy's Tech Tips

The Solution

For people who have a lot of ideas but not always means to make them happen, ”Letsdoiter” provides a super leight-weight, social and engaging way to connect with think-alikes around certain common ”intentions”, which are something not-yet-existing, e.g. ideas, inspirations, goals, DIY-events and make those intentions and events a reality

Employing today’s momentum of convergence of social, mobile and personal development trends

The User Interface

Simple and lightweight “mobile first” UI with gamification and social angles

The Prototypehttp://letsdoiter.poliventures.com

Market size

We are planning to acquire users first and then paid customers

TAM ~2B

SAM ~900M

Target Market ~630M

In terms of users In terms of revenue (from customers)

TAM ~$600B

SAM ~$7,7B

Target Market ~$5,4B

Advertisers Event organizers Mentors

Target Market~$5,4B

SalesCustomers: Advertisers and MarketersRevenue streams:$ Context ads: we will show what can help user to

get to the point he/she wants to be and what can ignite some intention in her

$ Targeted sales by "event" organizers$ Premium access for "event" organizers $ Premium support$ Premium ad campaigns$ Cut on MENTORS' business

Competition

Unlike NextDays, Goalscape, Myplango, Plancast and similar services our service provides flexible platform for planning “unfixed” events and scales to any location in the world

Unlike Mindbloom our service has simple and unsophisticated user interface

Unlike Joe’s Goals and Lifetick our service is running on the unprecedented social engine

Milestones QII-QIV 2012

Current

• Iterating Prototype• Validation of hypotheses on value proposition• 2 developers, 1 product manager, 1 sys admin, 1 marketing• Bootstrapping

Beta

• Validation product/market fit• Pivoting business model• + 1 UX specialist/designer• Friends, family, own investments

Release

• Marketing and sales• Scaling• + 1 SEO, 1 sales• Raising capital

Progress/Traction We approached prospective users with

the online survey about our idea and ~35% opted for beta (36 users during 5

days) ~70% expressed interest to use the service

We aim to have 200+ users in beta We will have better CTR than FB because

in addition to users’ interests we have goals (~0.1-0.3%)

We are looking for!

Mentorship ASAP Funding after release – QIV 2012

The exact amount is to be defined To build up dev and support team To build up sales To accelerate on users acquisition

Poliventures.com