Social  Media  Marketing    

Bootcamp  

Leveraging Technology for Social Media

Facebook  Pages  •  A static ‘website’ inside Facebook, + Wall,

RSS feeds, application Tabs, some social data •  All code/data resides on your server •  You can customize the content and arrange it

into tabs •  You can put Flash elements into pages – they

will not run on page load •  You can add Facebook applications to pages

as tabs – Events, Links, Notes, third party apps

Facebook  Pages  -­‐  example  •  Wall, Info, Feeds – multiple feeds with

Simply RSS

Facebook  Page  -­‐  example  •  Flash interactive apps as tabs

Facebook  Page  -­‐  example  •  YouTube channel as tab

Facebook  Page  -­‐  example  •  Add any application as a tab

Facebook  Applications  •  Full fledged website inside Facebook +

social features •  All code/data resides on your server •  Publish feeds on user actions or

automatically even when users are off-line •  Extensive permissions and controls for

users – emails, offline access

Facebook  Apps  -­‐  example  •  Interactive quiz and lead generation

Facebook  Apps  -­‐  example  

http://docs.google.com/a/mobicules.com/Doc?docid=0AcJLAxhYtUfxZGYzaGpzamRfM2Z2bWIzZ2Zo&hl=en

Facebook  apps  by  brands  •  Coca-Cola, Pepsi, Vodafone, Nike, Fedex •  Not much success. Why? – Very heavily branded and too slick –  Low on functionality – like flash microsites – Release and forget (Not persist and tinker)

•  Whats must for success: – An engaging app – Tacit branding – Study user behavior. Keep tinkering.

Restrictions  and  Directives  •  No forced invites •  No incentivizing invites or number of

friends in the application •  Don’t store personally identifiable data •  Invitation limits/buckets

Facebook  Connect  

•  External site + Facebook data/interaction •  Login to external websites with Facebook

credentials •  Login to Facebook in Facebook rendered

browser pop-up •  Permission system just like Facebook

Applications •  Library now available for mobile devices –

iPhone Facebook library is heavily used

Facebook  Connect  -­‐  example  CNN Forum

Facebook  Connect  -­‐  example  Prototype Experience

Facebook  Connect  -­‐  examples  •  Redbull Connect •  Xobni •  Prototype Experience

Thank  You!  Questions  Please.  

Niraj Ranjan Rout 9871010829 niraj@mobicules.com www.facebook.com/nirajr www.mobicules.com

Thank  You!  

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