Library2012 keynoteTechnology trends

Twitter: @libraryfuture

Technology Trends From a Librarian

Joe MurphyTwitter: @libraryfuture http://joemurphylibraryfuture.com


Relevancy is in the eye of the future


Live in constant rebirth

It's always spring


It is not for us to try and hold back the dessert

Libraries live at the frontier


We all start somewhere


Alight from past trajectories

• Alight new directions


A balanced focus on our traditions

& priorities balanced with future directions

@spring_creativeRetweeted by @acdelion

Let us try not to mistake traditional strengths with traditional ways of doing things


Former strengths can become guard houses

Twitter: @libraryfuture• Destruction leaves new beauty

Treasures in the moraine


Pay tribute to nostalgia with art, not function


Trends amongst chaos


I Love Libraries

I Hate the

Library

Twitter: @libraryfuture• http://qz.com/9101/mobile-phones-developing-world/

"Since 2000, the number of mobile phones in the developing world has increased 1700%"


Aging MyselfThe Beloit College Mindset List for the Class of 2016 Born in 1994 Reveals Cultural Touchstones

“TheTwilight Zone involves vampires, not Rod Serling,” They’ve grown up with iPods, and Justin Bieber is part of their class.

http://www.beloit.edu/mindset/2016/

This year’s “catalog of the changing worldview” reveals what the world has and has not included for students entering college for the first time this fall and the cultural touchstones that have shaped their lives. • 2/3 of the independent bookstores in the United States have closed for good during their lifetimes.• Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail •Cyberspace has been a constant in their lives, and “Their lives have been measured in the fundamental particles of life: bits, bytes, and bauds. • Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.

Twitter: @libraryfuturewww.isuppli.com/Memory-and-Storage/News/Pages/Sign-of-the-Times-PC-Share-of-DRAM-Market-Dips-Below-50-Percent-for-First-Time.aspx

Towards the Post PC Era – a Tipping Point

For the first time ever, the majority of memory chips are not used by PCs

PC’s market share of DRAM chips dropped to less than 50% in 2012. PCs have “defined and dominated” the DRAM chip market up until now.

Chip suppliers now de-prioritize PCs in favor of the faster growing markets of smartphones and tablets.

“Personal computers are not at the center of the technology universe anymore.”


Surface Tablet

And possibly a smartphone?

Instagram user @mazinadjm


HTML5 and Mobile Web Evolutions

http://app.nytimes.com/

http://venturebeat.com/2012/09/11/facebooks-zuckerberg-the-biggest-mistake-weve-made-as-a-company-is-betting-on-html5-over-native/


Make reservations with Foursquare

http://blog.foursquare.com/2012/09/28/foursquare-and-opentable-just-made-it-even-easier-to-plan-your-perfect-night-out/

Proactive discovery

And robots


Failure is an option

Success is a choice


Assessing the maturity and realistic outlook for up and coming technologies

The Gartner Hype Cycle for Emerging Tech

http://www.gartner.com/it/page.jsp?id=2124315#


Find our own windows.

Peer beyond our walls


Texture of the land


Instagram – 100 Million Strong““It just crossed 100 million users,” Zuckerberg said on stage. “They’re

killing it.” http

://venturebeat.com/2012/09/11/instagram-100-million-users/#VsFjkouChfP90f3h.99

•Added 20 million since July•Instagram started the year with 15 million users •Added 50 million since opening up to Android •22.7 million monthly unique visitors•57th most popular site • 38% increase in unique visitors from June to July

http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012http://venturebeat.com/2012/04/03/instagram-android

http://venturebeat.com/2012/09/11/instagram-100-million-users/




Instagram has more daily active users than Twitter

http://stitcher.com/s?AABAACQBp

Instagram had 7.3 million active daily users in August, Twitter had 6.9 millionThe avg Instagram user spent 4.3 hours on the app during August

http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/


Nearly Half of Leading Brands are Active on Instagram

http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-instagram-study/

Trailing only: Facebook, twitter, Google+, and Pinterest.


Who Uses Instagram Pew report

http://pewinternet.org/Reports/2012/Online-Pictures.aspx


Because Instagram represents the ideal in mobile social experience

• Hash tags to pull together images around a topic

• Location for creating a visual story about a place

• API to pull together pictures taken around campus

The True Meaning of Mobile Photo Sharing -

Community contributions to the visual narrative of a place/topic/social grouping


Instagram Photo Maps

Focuses on the where, reflecting ongoing trend towards location as a point of interaction and a visual emphasis on place-based self curation.

Loosening the primacy of time sensitivity


Instagram coming to the wider mobile web

• Of note because Instagram famously started as iOS app only.

• All can now engage the content you share from more points beyond the app.

• Broadens ability of non-Instagram users to view your content.

• Links for easy transfer to in app• Libraries can use this to tie their social image projects to their growing mobile web presence.

http://joemurphylibraryfuture.com/wp-content/uploads/2012/09/instagram-mobile-photo-pages-smaller1.png


Paths above obstacles on the ground are amongst life in trees

Paths above can be amongPaths above can be among


1/2 Billion Subscriptions to cloud Storage Services

• Up 200 million from last year

• Will jump by 125 million more next

year • To hit 1.3 billion

in 2017

http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/Subscriptions-to-Cloud-Storage-Services-to-Reach-Half-Billion-Level-This-Year.aspx

consumer side of a tech trend


Changes in Discovery at Twitter

http://blog.twitter.com/2012/09/more-tweets-to-discover.html

Know the impact, watch the big players


How much should we pay heed to one-way signs?

Instagram user @alexzealand


LiftProgress-tracking app created with help from Twitter co-founders.

Ties into these contexts:•The “check in” •Transparency of activity, data, and feedback •Social motivation •Mobile first/mobile only •Self metrics. •Visualization: a visual element to our individualized progress. •Gamification


Some techs are bridgessome are doors


Calling a Truce with Paper

Helps Evernote free itself from the limits of digital and helps free the beloved physical Moleskine notebooks from the limits of print.

Combines Moleskine’s valued aesthetic with digital functionality.http://evernote.com/getting_started/moleskine/


Add Smart Stickers for Digital Tagging

http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-moleskine/


Evernote Business Brings Evernote to Libraries on an Enterprise Level

http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/

Importance: Marks a shift beyond the common organic manipulations of this productivity service that some librarians implement by adding software for businesses.

•administrative console to manage account data and users’ access•Notebook directory for sharing content with employees•ability of individual employees to publish collaborative notebooks to the directory•dedicated customer support


Import Scanned Books to Evernote 1DollarScan, a digitization company, uses Evernote’s API to import scanned books and documents into Evernote for cloud access to content.

Helping to shift our print books from becoming “like furniture” back into “active objects.”

To capture the memories formed while reading.

http://www.1dollarscan.com/


Let Those Tech Changes Steep a Little

But not for too long


iOS6 and Libraries

More details http://bit.ly/iOS6andlibs

Big Update for Apple’s mobile operating system.• FaceTime via cell connections – reference • Photo streams – incorporating photo sharing trend • Maps – shifting physical discovery • Passbook • Facebook integration• iCloud browser tabs• Siri• Unification of the phone number and Apple ID – answer FaceTime across devices• New App ranking algorithm – changes in search strategies


Apple Maps - & changes in discovery for our libraries

• Yelp integration• Changes • 3 D


understand discovery, engage the trend, consider the actualization, and prioritize

customer experience


Major companies add Passbook support


Are QR Codes (Still) Dying?

• Will remain as long as the camera is universal on smartphones

• Libraries can safely continue to invest

http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-deathwatch-qr-codes.php

Context of major trend of proximity for access


QR Code problems

The strength, and weakness of QR Codes



Google Wallet and NFC


NFC + Business Cards

• Focus: print experience w/ mobile/digital

• Arena: how we exchange information

• 1 NFC enabled card in each pack (eliminates having to exchange objects)

• NFC Code can be updated

http://www.moo.com/blog/2012/09/27/the-business-cards-of-the-future-nfc/?utm_source=Customers%20US&utm_medium=email&utm_campaign=27092012406620340&EDID=DKSX7Y7-KFRO-KXHC1-AQ2B-54E2-v1

Adding a 3rd side to business cards

http://us.moo.com/nfc

Or do “Moo’s NFC business cards combine an aging format with an unpopular technology?” http://venturebeat.com/2012/09/28/moo-nfc-business-cards/#jbfZAt4Are1etGk0.99

Same story as their QR Codes products

Moo, like libraries, struggles with its print tradition


Apple as the World’s Most Valuable Company

Apple became the most valuable company of all time, closely watch this giant’s impacts in technology and content.

Back to the why: • Be aware of trends as we adapt to the changing world. • Consider this data alongside being personally familiar with the tools and behaviors of our users for informed refining of current services and planning for future pivots.

Why it Matters to Libraries:The biggest company is a tech company – guiding opportunities and changes in interaction (service) and access (content). Big enough to set the direction of consumer technology and guide consumer behavior and expectations.Dominates the arenas of smartphones and tablets, providing opportunities as well as pressures for libraries. Apple is a major digital media provider, making impactful waves in several content industry segments, including eBooks.


iPhone 5 & Libraries • Improved bigger screen = more room for apps . Impact of browsing

vs search. • Faster 4G LTE• Impact of new dock connector. • iTunes searching updates , app

recommendation engine, cloud movies.

More details http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/

•400 Million iOS devices sold•84 Million iPads have been sold - 17 million in recent quarter alone.• iPad enjoys 62% of worldwide tablet market share., 91% of web traffic in the tablet market• 700 K apps, avg user has 100 apps


We are not in Kansas anymore

But we do have ruby GPS slippers


Lingering remnants of past infrastructure


http://blog.instagram.com/post/31128992132/call-parade

http://www.theatlanticcities.com/arts-and-lifestyle/2012/02/how-new-york-pay-phones-became-guerrilla-libraries/1288/http://www.flavorwire.com/328855/a-brief-survey-of-phone-booth-art-from-around-the-world#2


The tentacles and webs can be seen as art, not just traps


A lot happening in Content


libraries would benefit more from striving for reiterated

reincarnation than from seeking a fountain of youth


Social on demand music streaming service to pay artists $10 per subscriber

• (That is, if the artists use theirs

social media

influence to get

fans to register

for Rdio)


New and very improved Kindle ereader

Amazon CEO Jeff Bezos said at the product release, “Paperwhite is the Kindle we’ve always wanted to build—the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it.”

Kindle Paperwhite

Paperwhite Special Features:“Time to Read” feature uses your measured reading speed metrics to predict know when you’ll finish a chapter.Miss those author biographies from the backs of paper books? The new Kindle Paperwhite has those now too. Bios are hyperlinked to more by that author with direct purchasing from within the Paperwhite.


Kindle Fire HD

• Smaller than iPad• Rivals Google Nexus 7 • Feature, Kindle Free Time allows parents to set

time limits for types of content; games, movies, reading (unlimited perhaps?) etc. Supports multiple profiles on the device.

Kindle Serials:Like Dickens of old, subscribe to an ebook once for $1.99 and automatically receive the complete piece in serialized segments as they are released. It is hoped that this will provide opportunities for the authors to react fluidly to reader opinion.


Top Tablet Makers• Apple Inc, iPad, 17 million worldwide, 69.6%

share• Samsung, Galaxy line, 2.3 million, 9.2%• Amazon, Kindle Fire, 1 million, 4.2%• AsusTek, Transformer line, 688,000, 2.8%• Barnes & Noble, Nook Tablet, 459,000, 1.9%• Other, ~3 million, 12.3%

Source: IHS iSuppli via http://www.cbsnews.com/8301-505250_162-57507761/top-5-makers-of-tablets-led-by-apple-amazon-3rd/


We prefer a choice in format. Often inspired by context.


Social reading Ulysses


eBook issues



Pinterest

It’s about Curation

&Visual Discovery


Who uses Pinterest• 12% of all US internet

users• 20% of women and 5%

of men• 16% 18-29 of year olds• 12% 30-49 of year olds• 13% 50-64 of year olds• 4% of 65+• Well spread out over

income demographics

http://pewinternet.org/Reports/2012/Online-Pictures.aspx


Pinterest

• Has ~20+ million unique visitors per month

• Is the third most visited social media site

• Across most age groups• Has the highest percentage of women

users social networks• Drives high levels of referral traffic:

more than YouTube, Google+, and LinkedIn combined.

• Is spawning look a likes, copycats, and is even influencing layout designs.


Areas of use in academic libraries include:

• Facilitating/assisting collaboration and curation• Curation of resources through visual subject guides• Targeted resources for specific groups• Featuring electronic and print collections• Connecting with researchers and groups• As a teaching tool.• Highlighting the human element of your library with staff pins.• Pin diagrams to FAQs.• Curate instructional resources with teaching pin boards.• Teach proper citation and attribution.


New Apps


Fear of heights is curable


Look to entertainment brands for next trends with expected ROI


Which one is more

real?


our most important capital is adaptation

when people ask what librarians will doing in the future, the only thing I can

guarantee is that we will be changing


"Yourself" is a key word "Yourself" is a key word


Finish every challenge

with a reward


Where is starts and where it ends


Devour the

Future


Tech Trend Spotter for Libraries

Joe MurphyTwitter: @libraryfuture www.linkedin.com/in/libraryfuture [email protected] http://joemurphylibraryfuture.com

http://www.linkedin.com/in/libraryfuture

mailto:[email protected]

http://joemurphylibraryfuture.com/

Date post:	13-May-2015
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