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Lifting the game in food production: what people expect · PDF file50% of grocery buyers...

Date post:20-Aug-2019
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  • Lifting the game in food production: what people expect

  • Science-based approach

    Promote improved animal husbandry & management

    Engage with stakeholders

    Pragmatic

  • 50% of grocery buyers believe animal welfare is important

    3 in 4 consumers want humane food available when eating out

    4 out of 5 people believe it’s important the meat, eggs and dairy products sold in Australia are farmed in a humane an ethical way.

    (Source: McCrindle)

  • Ethical considerations are growing amongst consumers

    • environmental issues

    • buying locally

    • health considerations

    • animal welfare

    The consumer

    • Female

    • Metro + Regional

    • Pet owners (Image Source:www.verde.expert)

  • “Millennial investors are twice as likely, compared to other investors, to invest in companies focused on social or environmental targets”

    Morgan Stanley

  • http://www.rspca.org.au/how-you-can-help/campaigns/meat-chickens.html

  • Pull out text for emphasis

    For good welfare, calves need

    • a focus on health + nutrition

    • comfortable housing bedding

    • room to move around

    • natural calf behaviours, e.g.

    suckling + chewing

    • to socialise with other calves

  • Free range Organic Pasture fed Barn raised Cage free

  • THANK YOU Improved farm animal welfare is a result of dedicated

    farmers, brands and consumer demand.

    The RSPCA’s humane food initiatives are giving farm animals a better quality of life.

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