Lifting the game in food production: what people expect
Promote improved animal husbandry & management
Engage with stakeholders
50% of grocery buyers believe animal welfare is important
3 in 4 consumers want humane food available when eating out
4 out of 5 people believe it’s important the meat, eggs and dairy products sold in Australia are farmed in a humane an ethical way.
Ethical considerations are growing amongst consumers
• environmental issues
• buying locally
• health considerations
• animal welfare
• Metro + Regional
• Pet owners (Image Source:www.verde.expert)
“Millennial investors are twice as likely, compared to other investors, to invest in companies focused on social or environmental targets”
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For good welfare, calves need
• a focus on health + nutrition
• comfortable housing bedding
• room to move around
• natural calf behaviours, e.g.
suckling + chewing
• to socialise with other calves
Free range Organic Pasture fed Barn raised Cage free
THANK YOU Improved farm animal welfare is a result of dedicated
farmers, brands and consumer demand.
The RSPCA’s humane food initiatives are giving farm animals a better quality of life.
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