Lifting the game in food production: what people expect

Science-based approach

Promote improved animal husbandry & management

Engage with stakeholders

Pragmatic

50% of grocery buyers believe animal welfare is important

3 in 4 consumers want humane food available when eating out

4 out of 5 people believe it’s important the meat, eggs and dairy products sold in Australia are farmed in a humane an ethical way.

(Source: McCrindle)

Ethical considerations are growing amongst consumers

• environmental issues

• buying locally

• health considerations

• animal welfare

The consumer

• Female

• Metro + Regional

• Pet owners(Image Source:www.verde.expert)

“Millennial investors are twice as likely, compared to other investors, to invest in companies focused on social or environmental targets”

Morgan Stanley

http://www.rspca.org.au/how-you-can-help/campaigns/meat-chickens.html

Pull out text for emphasis

For good welfare, calves need

• a focus on health + nutrition

• comfortable housing bedding

• room to move around

• natural calf behaviours, e.g.

suckling + chewing

• to socialise with other calves

Free range Organic Pasture fed Barn raisedCage free

THANK YOU Improved farm animal welfare is a result of dedicated

farmers, brands and consumer demand.

The RSPCA’s humane food initiatives are giving farm animals a better quality of life.