Link Removal Basics:Getting Started with

rmoov.com

Twitter: #rmoovinar @ShahMenz @rmoov

http://www.rmoov.com

Presenter: Sha Menz

Brought to you by:

Rmoov & Web Based Innovationshttp://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013

Have you noticed a “fishy” smell around your website lately?

Twitter: #rmoovinar @ShahMenz @rmoov

http://www.rmoov.com

Perhaps there’s a Penguin lurking nearby...

Understanding your Problem

Twitter: #rmoovinar @ShahMenz @rmoov

When there’s a Penguin at the door

Twitter: #rmoovinar @ShahMenz @rmoov

What is it and why does it matter?

Penguin is an Algorithmic “filter”.

It’s aimed at punishing linking tactics which are intended to manipulate

Search Engine results.

Penguin changes will occur when the filter is updated an/or when data is

refreshed .

What should I do?

Clean up the problems

Monitor future updates

Don’t forget On-Site Manipulation issues!

Understanding your Problem

Twitter: #rmoovinar @ShahMenz @rmoov

Understanding your Problem

Twitter: #rmoovinar @ShahMenz @rmoov

Understanding your Problem

Twitter: #rmoovinar @ShahMenz @rmoov

What is a manual action?

A Manual Penalty, or “manual Spam action” is applied by the Webspam Team.

Google does use the algorithm to flag sites for manual review. It is entirely normal

to feel crushed!

What should I do?

Learn how to identify the reason for the penalty

Become an expert on Google’s Webmaster Quality Guidelines!

Fix all of the problems

Lodge a Reconsideration request

https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771

Remember, unnatural links are not the only reason for a manual action!!

Understanding your Problem

Twitter: #rmoovinar @ShahMenz @rmoov

Manual Actions due to Unnatural links to your site

What should I do?

Be Honest, first with yourself, and ultimately with Google!

Don’t be overcome by feelings of powerlessness! You must keep your eye on the ball!

Learn how to identify unnatural links

Make a good faith effort to Remove offending links

Document every step of the process

Provide clear evidence for decisions you have made

Clean up On-Site Manipulation issues

Lodge a Reconsideration request

http://www.seomoz.org/blog/identifying-link-penalties-in-2012

How do I Find Links to My Site?Use as many sources as possible

Google Webmaster Tools is the most obvious place to start, but

there are many other places to look for link data

Try these:

• Open Site Explorer opensiteexplorer.org

• Majestic SEO www.majesticseo.com

• Ahrefs ahrefs.com/

• Bing Webmaster Tools webmasters.bing.com

• Google Analytics Referral Data

• Old work reports from previous SEO vendorsTwitter: #rmoovinar @ShahMenz @rmoov

Which Links to Remove?

Twitter: #rmoovinar @ShahMenz @rmoov

Read the Google Webmaster Quality Guidelines CAREFULLY

The guidelines have been updated recently, and now provide more information

about the issues that Google is on the lookout for.

Pay particular attention to the Guideline on “Link Schemes”

https://support.google.com/webmasters/answer/66356

Be on the lookout for these:

Sitewide footer & Blogroll Links

Over-use of exact match anchor text

Comment Spam

Being seen in Bad Neighborhoods

Over-use of Article marketing

In a Nutshell: If it was “created” rather than “earned” it is not natural

Analyzing Your Backlink Profile

Twitter: #rmoovinar @ShahMenz @rmoov

Link analysis should be

done by humans, with

eyes on sites.

There are lots of

helpful resources available.

This one from bruceclay.com

is good for beginners.

http://www.bruceclay.com/blog/2012/06/link-removal-flowchart/

Analyzing Your Backlink Profile

Twitter: #rmoovinar @ShahMenz @rmoov

Links that do not pass PageRank are not

affecting algorithmic assessment of your site You can prevent PageRank from passing in two ways:Add a rel= “nofollow” attribute to the <a> tag

Some other examples you may see:rel= “ external nofollow”

rel= “ me nofollow”

Redirect the links to an intermediate page that is blocked from search engines with a robots.txt file

More about rel= “nofollow”

Analyzing Your Backlink Profile

Twitter: #rmoovinar @ShahMenz @rmoov

Do Not turn your Link Removal campaign loose

without checking Analytics referral traffic!

Check top referring domains for matches against links identified as unnatural.

If there are unnatual links in your list that are bringing you referrals, make sure those links are protected by requesting a “nofollow”.

Launching aLink Removal Campaign

with rmoov.com

Twitter: #rmoovinar @ShahMenz @rmoov

http://www.rmoov.com

Presenter: Sha Menz

Brought to you by:

Rmoov & Web Based Innovations

Using Rmoov...Setting up your Campaign

Pulling & Editing Domain Contact information

Managing Contact methods

Working with emailed Responses

Choosing the level of automation you want

Adding Notes to Domains

rmoov Webmaster Verified Domains

Submitting forms

Disavow Report

Campaign Summary ReportTwitter: #rmoovinar @ShahMenz @rmoov

Link Removal Basics:Getting Started with

rmoov.com

Twitter: #rmoovinar @ShahMenz @rmoov

http://www.rmoov.com

Presenter: Sha Menz

Brought to you by:

Rmoov & Web Based Innovationshttp://www.slideshare.net/ShaMenz/rmoov-webinar-november-8th-2013