LINKEDIN

Courtney Van Oost, Caitlin Cumpson, Chris Rose, and Scott Schmaltz

• Social Networking site for professionals

• Mainly used for professional networking

OVERVIEW

OVERVIEW

• Over 277 million users in more than 200 countries

• Founded in December 2002

• Launched in March 2003

• Growth Rate– Two members per second

OVERVIEW

OVERVIEW

• Average User– 64% of users are over 35 (Avg. Age: 43)– A little over 50% of the users are male– Average Income: $75,000 or over

OVERVIEW

KEY TERMS

Connections

2nd Connection

s

Profile Strength

• Connections – other registered users who you know personally on LinkedIn– 2nd Degree Connections –

connections that your connections have

– 3rd Degree Connections – connections that your 2nd degree connections have

• Profile Strength - gauges how strong your profile is. Strength will increase as you add more content. All-star is highest level

KEY TERMS

KEY TERMS

Endorsements

Recommendations

• Recommendations – your connections testimonials for you on your profile. Testament to your business and professional skills.

• Endorsements – new feature; your connections certify you for a skill you have listed on your profile or they can recommend one you haven’t added.

• Introductions – when a 3rd-party introduces two people who weren’t currently connected.

KEY TERMS

1. There are over 1.5 million groups on LinkedIn.2. LinkedIn added 50 million members in 2011 alone. 3. Over 25 million LinkedIn profiles are viewed daily.4. Mashable has the most engaged following on LinkedIn5. 50% of users have Bachelor’s or Graduates degree

UNUSUAL/UNEXPECTED FACTS

• You can Create a Customizable Page

• Get and Give Recommendations/ Endorsements

• Professional Audience • Job-posting Capability

STRENGTHS OF LINKEDIN

http://www.wordstream.com/blog/ws/2011/03/22/facebook-vs-linkedin#.

• Can’t Connect Easily with People you Haven’t Met

• Less Conversation – Not as good as other

social media sites for content marketing.

WEAKNESSES OF LINKEDIN

http://www.evonomie.net/2013/08/13/marketing/strengths-and-weaknesses-of-different-social-media-channels-for-b2b/

10 BEST TIPS FOR USING LINKEDIN

1) Post a Professional Head Shot

2) Make the Most of your Headline

3) Write a Rich but Concise Summary

4) Add Sections to your Profile 5) Join and Participate in

Groups

• http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know • http://www.salesforce.com/uk/socialsuccess/social-sales/10-tips-for-using-linkedin-sales-prosp

ecting.jsp• http://www.informationweek.com/software/social/10-top-linkedin-tips-tricks/d/d-id/1005773?i

mage_number=1

6) Learn what’s Happening in your Prospect Companies 7) Use Keywords to Attract Recruiters 8) Add Media 9) Never Miss a Chance to Connect10) Use LinkedIn to Remember Names

10 BEST TIPS FOR USING LINKEDIN CONT.

TOOLS FOR LINKEDIN

• Five Hundred Plus• Rapportive• Oktopost • Cardmunch• Personal Information Management Tool (PIM)

FIVE HUNDRED PLUS

• Used as A CRM– Manage Clients and Leads – Own personal network

• Remind you to touch base with people by sending you an email

• Free plan, Premium Plan – Free, $14.99/month – 10 free, as many as you

want

http://www.fivehundredplus.com/help

RAPPORTIVE

• Plugin to add to Gmail – Shows right inside inbox

• Will look up LinkedIn to find details of this person

• Connect with them on LinkedIn• Can leave notes on

communications • Free

http://rapportive.com/

OKTOPOST

• Social Media management tool – Group Sharing – Image Associated with

the item – Get Statistics on what

you share• Paid Service • Business to Business

http://www.oktopost.com/pricing

CARDMUNCH

• Take a picture • Convert Business cards to

address book contacts– Then add connection

on LinkedIn – Can see Connection in

common, work history – Only on IOS

• Made by LinkedIn

PERSONAL INFORMATION MANAGEMENT TOOL

• Mobile and Web application • Organizer of information• Accesses calendars and

feeds• Can access from different

online and off line contact

http://www.linkedin.com/company/881202/pim-tool-personal-information-management-tool-328633/product

SUCCESS STORIES

• Jenson Crawford • Director of Engineering

– Saw a job listing – Mentioned where he

found it – Keep Current

• Lesson – Keep your network

active – Don’t ignore

• Chris Perry • Brand Manager

– Targeted Current Brand managers

– Asked if he could call them – 80% said yes

• Lesson – Show interest in others’

careers – Solicit advice

http://jobs.aol.com/articles/2011/10/20/landing-a-job-through-linkedin-4-success-stories/

SUCCESS STORIES

• Sara Bruhn • Case Manager

– Post on LinkedIn what she wanted to do

– College Graduate – Alumni help

• Lesson – Don’t be shy asking for

help– Being admit where you

want to work can help

BUSINESS SUCCESS STORIES

– Has over 450,000 followers– 300 Job posts – Recommendations to drive

onlookers to learn more about particular jobs

• Lesson – Post jobs on company

pages– Millions want to change

jobs everyday

– Start up in 2012– Help with Electronic design

objectives – Niche market hard to find – Used targeted search

• High quality leads– Open door for opportunities– 5 Times higher

• Lesson – Target Market and profile them – Have a test search

http://mashable.com/2011/09/22/linkedin-brand-tips/#_

http://www.modern-media.co.uk/linkedin-b2b-lead-generation-a-success-story-from-cubik-innovation/

ESSENTIAL LINKEDIN READINGS

• How College Students can Optimize their Profile

• http://mashable.com/2013/08/12/linkedin-college-students/

ESSENTIAL LINKEDIN READINGS

• Tips for growing your professional network on LinkedIn

• http://www.mindtools.com/pages/article/linkedin.htm

ESSENTIAL LINKEDIN READINGS

• Making you LinkedIn optimal for your job search

• http://theundercoverrecruiter.com/how-optimize-your-linkedin-profile-job-search/

ESSENTIAL LINKEDIN READINGS

• Infographic about what to include in you profile

• http://socialtimes.com/infographic-how-to-optimize-your-linkedin-profile_b137268

ESSENTIAL LINKEDIN READINGS

• How to increase engagement and exposure

• http://socialmediatoday.com/stephaniefrasco/1403626/optimize-your-linkedin-profile-exposure-and-engagement

LINKEDIN SET-UP TUTORIAL VIDEO

LINKEDIN METRICS

Number of Connections: The more you have, the

better it looks

LINKEDIN METRICS

• Shows who has looked at your profile

• How often you show up in a search

Based on information on profile and number of connections (highest = All Star)