Cherry Hill Public Library

What is LinkedIn?www.linkedin.com

A social network for work professionals

• Founded in 2003

• 227 million members worldwide, 200+ countries

• Grows by 2 new members per second

Informational Credit: http://mashable.com/category/linkedin/

• Created for:

– Job seekers and recruiters

– Business promotion

– Self promotion and branding

Success is in deciding which area you fall into and constructing a profile that matches your goal

Informational Credit: http://mashable.com/category/linkedin/

• Not the place for:

– Amassing tons of followers

– Posting pictures of family, pets, personal information

– Send out spam messages

– Engage in salesKeep it professional!

2 ways to access

Website:

http://www.linkedin.com/

App:

Free or Paid?

Free Premium

$0.00 $20/$30/$50 per month

N/A Add a badge that you are looking for employment

No guarantee of placement Placed at the top of searches

See the last 5 people who looked at your profile

See who looked at your profile**

Send a free message to ANYONE if you are the member of the same

LinkedIn group

InMail ($30/$50 plans)

N/A View salary data for each jobAccount types:

Free, 3 premium for business, 3 sales professional accounts, 3 Job Seeker accounts, 3 Talent Finder accounts for recruiters

Overview

Free Account

What is included?

• Search and view LinkedIn profiles

• Request and provide recommendations

• 5 Introductions

• 100 search results returns

• Save up to 3 searches with weekly email updates

• Receive unlimited InMails

Used to connect with others who are not in your connections

• Not the same as free messages

• Paid for service if you want to use it to send to others

• You can receive InMail if you change your account settings

Main Page

Status bar

LinkedIn Today

New Connections Recommends3 people

ActivityWho viewed your profileFree account:5 people

Navigation

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Narrow your search

Edit your profileSee who has viewed your profile

ContactsAdd contactsFind alumni

CompaniesGroupsPulseEducation

InvitationsMessages

Notifications:Who viewed your profile,new Connections, endorsements, and recommendations

Add contacts

Find employer suggestions based on your profile

Global Navigation bar

Creating Your Profile

1.Professional-type picture-Current

2.Summary of professional experience: list positions and major accomplishments

3.Current status

4.Education, certifications, awards, publications, specific skills, volunteer experience

5.Professional recommendations

6.Attached resume, presentations, etc

7.Contact information

8.Opportunity preferences

Your Profile should include:

40x more likely to find

opportunities with a complete

profile!

Summary

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• 1st area most people read!

• Look at what others in your area have written to discover keywords

• Sell what you are good at, what you know, and who you are, professionally

Education

• Focus on the last 10-15 years

• Don’t include H.S.

• Include relevant certificates, awards, etc

• Graduation year?

• Add links to company’s site, company’s FB Page, or your portfolio—3 site max

• Include professional & personal interests

Public Profile

• Searchable by anyone

• Control displayed info

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Building Your Network

• Match your network to your goals

• Import your web/desktop emails into contacts

• Skip connecting with people that aren’t part of your goals

Adding Contacts—Web Email

Adding Contacts-Desktop Email

• Add CSV files from Microsoft Outlook(separate .CSV with commas)

• Add vCard files from Mac OS X(.VCF (electronic business cards))

Adding Applications•Box.net

•Wordpress

• SlideShare

• Amazon Reads

• My Travel by TripIt

• Portfolio Display by Behance

•Lawyer Raitngs by LexisNexis

•Legal Updates by JD Surpa

Managing/Expanding Your Network

Q: What are the various levels of connections?

A: Degrees of separation

Responding to Invitations

• Add email notifications

• Click Accept

• Click Ignore-Archived• I Don't Know--blocks

• Report Spam

Adding a Photo

Click on icon to upload a photo

You are 7x more likely to be found via LinkedIn if

you have a photo!

Job Seeking

• Complete your profile

• Aim for 50 connections to yield better job searching results*

• Develop recommendations (3)

• Google yourself

A completed profile can

generate up to 40x more

opportunities! *

Job Searching

• Google yourself

• Aim for managers, clients, or executives for recommendations

• Use the keywords!

• List skills

• Upload your resume

List accomplishments, not just tasks!

Job Searching

Search by job position,

company or job skill

Recommendations

• At least 3

• Talk to your connections

• Review

Joining GroupsTwo Types: Open or Members-Only

Don't see a group, you can create your own

Groups

• Types:

– Alumni

– Associations

– Professional Groups

– Non-profits

– Corporations

– Personal Interests

You can join up to 50 groups

with your account

Saving SearchesSaved Searches: Free account, save up to 3Notifications:•Neverb(people)•Daily•Weekly•Monthly

Image Credit: http://apandre.files.wordpress.com/2013/08/best-practice.jpg

Profile Picture

• Don’t leave a blankimage

• Keep it professional,not social

• Post a current photo

Status

• Share what you are working on or recently accomplished

• Keep it professional, not personal

• Update regularly to show you are engaged

Endorsements

Uncheck box

Privacy & Settings > Profile > Privacy Controls > Turn on/off your activity broadcast

Privacy & Settings > Profile > Privacy Controls > Select what others see when you've viewed their profile

Edit Your LinkedIn URL

Chrome Extensions

Chrome Apps

Closing Your AccountGo to your Profile>Account>Close your account

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Bibliography

• Adams, Susan. (2012, October 16). For Job Seekers, Is LinkedIn Worth Paying For? Forbes. Retrieved February 28, 2014, from http://www.forbes.com/sites/susanadams/2012/10/16/for-job-seekers-is-linkedin-worth-paying-for/

• Buck, Stephanie. (2014, January 18). The Complete Guide to LinkedIn Etiquette. Mashable. Retrieved February 28, 2014, from http://mashable.com/2014/01/18/linkedin-etiquette/

• Krogue, Ken. (2012, June 29). 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs. Forbes. Retrieved March 17, 2014, from http://www.forbes.com/sites/kenkrogue/2012/06/29/27-linkedin-tips-linkedin-best-practices-for-entrepreneurs/

• Rutledge, Patrice-Anne. (2013, June). Sams Teach yourself LinkedIn in 10 Minutes. Pearson Education Inc.

Thank You!

Melissa BrisbinEmerging Technologies Librarian & SAmbrisbin@chplnj.org(856) 903-1243