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Linking print and mail: Enhance the Value of Your

Print and Mail Operation

Presented by: Kevin Marks

VP, Global Product Management and Marketing,

Production Print, Pitney Bowes

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How do you balance your priorities?

Efficient

Effective

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Gain efficiency and effectiveness for

every communication

Ensure compliance and Integrity

Decreasing mail volume means shorter run lengths

Multichannel delivery including electronic, physical and hybrid

Communicate more clearly to accelerate payment, call to action

Add important messages in near real-time

Produce more work in-house; process new types of jobs

Press to control postal, labor and production costs

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How will I make my print and mail operations

more valuable?

Which tasks or steps within my

operation don’t create value?

How can I reduce FTEs?

How can I drive more

results and improve SLAs?

Offer more capabilities?

Communicate more clearly?

Add relevant messages?

Aggressive cost

management and control

Operational productivity

Offer enhanced services

Today’s business imperatives

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The document of the future (today)

All created with 100% variable data

Personalized,

targeted insert

Personalized,

targeted onsert

Personalized, targeted

on-envelope message

Application template

Form

Document design

Transactional data

Comingled

processing

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Customer Communications Management

Web

Channel Optimization

Campaign Effectiveness

Physical

Digital

Understand Customers Manage Communications Improve Customer Experience

Mail Finishing

Hybrid Mail - Office documents

Data Integration & Composition

Digital Mailbox

Mobile

Print

Document Archive Output

Management

Mail Sortation

Automated Response

Postal Service

Profiling &

Segmentation

Data Prep & Document

Composition Multichannel

Output

Customer Response

Management Customer Interaction &

Response Analysis

Make messages personal

Communicate with customers the way they prefer

Retail

Call Center

Predictive Analytics

Customer Segmentation

Enterprise Database

Location

Intelligence

e-presentment/email

Build relations based on experiences

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High level existing workflows

Envelope

Printer

Branded, Windowed

Envelopes (& storage)

White

Envelopes

Mail

Finishing

White

Paper

Offset

Printer

Forms

(& storage)

Digital

Printer

Mail

Sorting

Offset

Printer White

Paper

Preprinted

Insert

Pri

nt

En

ve

lop

e

Ins

ert

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When you integrate print and mail

processes and workflow, you gain

high level synergies:

reducing costs

creating efficiencies

improving the quality

adding value to your customer

communications

Integrate print and mail

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High level future workflow (Today)

Envelope

Printer

Branded, Windowed

Envelopes (& storage)

White

Envelopes

Mail

Finishing

White

Paper

Offset

Printer

Forms

(& storage)

Digital

Printer

Mail

Sorting

Offset

Printer White

Paper

Preprinted

Insert

X X

X

X

X

X X Merging

Inline Envelope

Printing

Presort Software

Form Stock Overlay

Software

Insert Imposition Software

Pri

nt

En

ve

lop

e

Ins

ert

X

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Seamless application migration and enhancements

add significant value to your business

Eliminate

pre-printed shells

transitioning to a white

paper environment

Migrate to full

color without

compromise

Capitalize on

relationship-building

TransPromo and

personalized inserts

Print checks

with MICR

Add color

variable print to

the outside of

envelope

Total process optimization

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Government Application

White Paper Factory Solution Integrate print and mail to cost effectively produce personalized, full

color statements and envelopes to drive results for your business

Print comingled

statements and

envelopes in full color

Assemble envelope wraps

and print inline during mail

finishing

Add relevant messages

on the statement and

envelope

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Government Application

White Paper Factory Add color and personalization to the envelope

Increase Operational Efficiencies &

Savings

Standardize envelopes & reduce

material & inventory costs

Reduce postage

Increase system productivity &

uptime

Increase job integrity

Increase Revenues

Relevant Envelope Transpromo

messaging base

Easily change messaging without

impacting production

Draw customers to Call Center or

website.

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Recipe for linking print and mail

• Upstream at the time of file creation

• Downstream in output management integrity solution

• Upstream document composition process

• Downstream

• Add or configure additional inserter input for merging

• Upstream at postal prep (CASS, PAVE, Manifest…)

• Downstream in output management- Call postal application

• Upstream in composition

• Downstream in output management print Stream engineering

Apply form stock

overlay

Presort

co-mingled

jobs together

Add envelope

messaging and

intelligence to finishing

Add inline high quality

inkjet printing to finishing

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Take a new approach to lowering

operational costs State of Colorado IDS established itself as a full-

service document management/ publishing

agency. “We…are no longer viewed as the

mailroom, but rather a key strategic partner to

all of our customers in local municipalities,

counties and state agencies“ said IDS Northern

Regional Manager, Mike Lincoln, upon accepting

the IPMA's 2012 Mail Center of the Year award. Saved an estimated $1.6 million in postage with the

installation of a new Pitney Bowes Olympus® letter sorter

that allows for 5 digit presorting.

Increased productivity by 30% using a new inserter, letter

sorter and inkjet printer.

Gained postage discounts by presorting flats with the new

Pitney Bowes EZ Flats system.

I AM NOT JUST A MAILROOM

I AM A STRATEGIC PARTNER

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Move to a White Paper Factory

for greater efficiency and effectiveness European Tax Authority wanted to streamline

their print and mail operation while adding

capabilities that would allow them bring in work

from other service areas. Moving to White Paper

Factory allowed them to consolidate to a single

facility, reduce of the total number of resources,

decrease postage spend, all while adding more

capabilities that let them bring more work in house.

Print variable data, high-quality color communications

using IntelliJet® 20 Printing Systems

Gain end-to-end system integrity using Production

Intelligence® Output Management and ADF software

Standardized to only plain white envelopes using Print+

Messenger™ to onboard new agencies more easily

NOW PRINT AND MAIL IS

LESS TAXING

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Create a stronger, more competitive

print and mail operation

BE EFFICIENT

AND EFFECTIVE

PHEAA (Pennsylvania Higher Education Assistance

Agency) wanted a stronger, more competitive

organization. They turned to customer communications

management specialists Pitney Bowes, who helped

design and implement a solution for greater efficiency

and integrity. “We are saving substantial sums in

postage, paper and labor, and the closed-loop

processing system vastly improves accuracy.” Mailstream Productivity Series and Flexible

Productivity Series Inserter systems with file based

processing greatly improved efficiency and accuracy.

DFWorks® Postage Accounting, Production

Workflow and Document Lifecycle Tracking

manage productivity, postage spend

and track each mailpiece.

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Data-driven direct mail boosts response

and lowers costs With a mandate to count everyone in the country, the

U.S. Census Bureau and the Government Printing

Office (GPO) used a data-driven approach to direct

mail that yielded stronger results and dramatic

savings. “ Our ability to turnaround a replacement

mailing in a matter of days yielded an additional 3.7

million returns—which saved $200 million in field

costs.” James Marsden, Program Manager – Print

and Mail Distribution, U.S. Census Bureau

Pitney Bowes made it possible with integrated

automation including the FlowMaster® inserter,

iSite™ Vision system and Olympus® mail sorting

solutions.

MAKE EVERY

COMMUNICATION COUNT

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Linking print and mail

can help you

Gain greater postal densities and work share

discounts

Lower material costs

Less setup/changeover

Lower production overhead

Lessen inventory management

Increase productivity merging jobs and streamlining

workflow

Leverage lean manufacturing/workcell optimization

and expertise

Enhance the services you provide your clients

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A brilliant statement

for your bottom line

For more information, visit www.pb.com

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Kevin Marks Vice President, Global Product

Management and Marketing

Production Print

Pitney Bowes Document Messaging

Technologies

37 Executive Drive

Danbury, CT 06810-4148

Tel: 203-796-6771

kevin.marks@pb.com

Thank you