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Linking real and virtual world identities Muhammad Adnan.

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Linking real and virtual world identities Muhammad Adnan
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Page 1: Linking real and virtual world identities Muhammad Adnan.

Linking real and virtual world identities

Muhammad Adnan

Page 2: Linking real and virtual world identities Muhammad Adnan.

Identities of individuals in the real world

• Name (Forename & Surname) • Socio-economic characteristics of the geographical

areas

Most of us also have virtual identities• Email address; social media accounts• Harvesting these data has interesting potential

applications• Cyber crime• Cyber marketing

Page 3: Linking real and virtual world identities Muhammad Adnan.

CACI Email Data

• Total number of records:1,154,116 (2002 - 2008)

• Data fields are

Title, Forename, Surname, Address, Postcode, Email

• 1,920 records have no name

• 183,000 records have no postcode

Page 4: Linking real and virtual world identities Muhammad Adnan.

Email data coverage

Page 5: Linking real and virtual world identities Muhammad Adnan.

%age of the email data in each Output Area

Page 6: Linking real and virtual world identities Muhammad Adnan.

Most frequent email domains

hotm

ail.c

om

hotm

ail.c

o.uk

yaho

o.co

.uk

aol.c

om

btint

erne

t.com

yaho

o.co

m

ntlw

orld.

com

gmail

.com

live.

co.u

k

goog

lemail

.com

msn

.com

bluey

onde

r.co.

uk

tisca

li.co.

uk

sky.

com

talkt

alk.n

et0

50000

100000

150000

200000

250000

hotmail.com 236067hotmail.co.uk 168894yahoo.co.uk 122136aol.com 96743btinternet.com 70213yahoo.com 53410ntlworld.com 47766gmail.com 30657live.co.uk 25133googlemail.com 23720msn.com 23367blueyonder.co.uk 19486tiscali.co.uk 19046sky.com 18777talktalk.net 16970

Page 7: Linking real and virtual world identities Muhammad Adnan.

What % of the people use their identity as part of their email address

• 546,111 (47%) records had surname as part of the email address• [email protected] (Surname: culliford)

• 307,496 (26%) records had both forename and surname as part of the email address• [email protected]

(Surname: bradshaw ; Forename: john)

Page 8: Linking real and virtual world identities Muhammad Adnan.

Who use long email addresses ?

• Hispanice, Portugese, and Indians have long email addresses (Average length: 13 characters)

• South Indians have longer email address than North Indians

ANA.ARAUJO3909@HOTMAIL>COM (14 characters)[email protected] (25 characters)[email protected] (17 characters)

[email protected] (18 characters)[email protected] (13 characters)

Page 9: Linking real and virtual world identities Muhammad Adnan.

Top email domain for each Output Area

Page 10: Linking real and virtual world identities Muhammad Adnan.

Top email domains against (OAC, 2001)

Page 11: Linking real and virtual world identities Muhammad Adnan.

Thanks for Listening


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