USING GOOGLE ANALYTICS TO

UNDERSTAND THE AUDIENCE

Brainstorming SessionLiputan6 News Center Team

Points to Cover

Building the argument Google Analytics (GA) Short Brief Understanding GA Terminology Live Demo

If a tree falls in a forestand no one is around to hear it,

does it make a sound?

Google Analytics (GA)

Advantages & Disadvantages

Free Easy to implement Easy to use Easy to understand

URL and title based JavaScript and Cookie No data history Privacy “???”

Interface

GA Terminology

Understood Terms:

Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page

GA Terminology

Misunderstood Terms:

Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types

GA Terminology

Pageviews

GA Terminology

Avg. Time On Site

GA Terminology

Bounce Rate - Exit Rate

Bounce Rate Exit Rate

* a Bounce is always an Exit, but an Exit is not always a Bounce

GA Terminology

Traffic Type

Report

Site search (local content)Keyword

Content by titleReferring sites404 Error page

Questions ?

Thank You…Presented by:EdowardoContact:edowardomd@gmail.comhttp://blog.zonaparkir.com