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Luminit Test Results_140310_02_160620_02

Date post: 13-Apr-2017
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Professional Work Product Example I have long subscribed to the belief that an effective sales and marketing customer approach is crucially determined by the ability of a seasoned and skilled sales professional to craft his company's product messaging to most effectively target a dawning customer requirement and to adapt generic company resources to address the full spectrum of this demand creation/demand fulfillment sales cycle. Precis Assignment Luminit Precision Optics Global Accounts Manager Selling refractive optical solutions into the architectural, theatrical, and scientific/high-technology OEM market v Assisting manufacturer design and sustaining engineering to attain performance-optimized instrumentation and luminaire design v Leading engineering, production, and sales team initiatives in western North American, Middle East, and European continental home markets v Guiding customer development of new form factors and adaptation of legacy systems to solid-state illuminance-source devices v Objective To leverage a major customer endorsement of the performance superiority of our Luminit precision optic solutions in a carefully targeted manner to supplement generic company marketing collateral and position our solution apart from competitive encroachment as the preferred solution thus successfully securing our product specification into a key customer community ( Biomedical, University/Scientific Research ) for a Surgical / Diagnostic / Therapeutic Device. Customer Class : Bio-medical / Scientific Product Class(es) : Surgical / Diagnostic Therapeutic Device
Transcript

Professional Work Product Example

I have long subscribed to the belief that an effective sales and marketing

customer approach is crucially determined by the ability of a seasoned

and skilled sales professional to craft his company's product messaging

to most effectively target a dawning customer requirement and to adapt

generic company resources to address the full spectrum of this demand

creation/demand fulfillment sales cycle.

Precis

Assignment Luminit Precision Optics – Global Accounts Manager

Selling refractive optical solutions into the architectural, theatrical, and

scientific/high-technology OEM marketv

Assisting manufacturer design and sustaining engineering to attain

performance-optimized instrumentation and luminaire designv

Leading engineering, production, and sales team initiatives in western

North American, Middle East, and European continental home marketsv

Guiding customer development of new form factors and adaptation of

legacy systems to solid-state illuminance-source devicesv

Objective To leverage a major customer endorsement of the performance

superiority of our Luminit precision optic solutions in a carefully

targeted manner to supplement generic company marketing collateral

and position our solution apart from competitive encroachment as the

preferred solution thus successfully securing our product specification

into a key customer community ( Biomedical, University/Scientific

Research ) for a Surgical / Diagnostic / Therapeutic Device.

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Early October

Luminit

Volumetric

Diffusion NPI

Timeline

Late November

Customer Visitation

Volumetric Diffusion

NPI Presentations

Inter-Holiday

Visitation & Testing Follow-Up

Art Traynor pursues actionables,

queries customer on specific product

performance evaluation findings

January

Results Reported

Luminit is noted for superior

performance

Mid-January

Bespoke Marketing

Materials Developed

Art Traynor responds

with Cross-Customer

Initiative to leverage

product distinction

Mid-February

U.C. Customer Visitation

Presentation of Proposal

Late October

Samples Submission

To major Global

Luminaire OEM’s

Early December

Independent Customer

Testing

Competitive/Comparative

multi-vendor performance

evaluation

Mid-January

University of CA RFI

Researchers at U.C.

respond to Luminit NPI

Press Release

Mid-January

Samples Submission

To U.C. Optics

Researcher

March

Product Specification

Awarded

Luminit Solution Adopted

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Independent Customer Testing

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Customer Results Reported

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Customer Results Reported

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Customer Results Reported

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

Customer Results Reported

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

AT Bespoke Marketing Material Prepared

Professional Work Product Example

Customer Class : Bio-medical / Scientific

Product Class(es) : Surgical / Diagnostic

Therapeutic Device

AT Bespoke Marketing Material Prepared


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