LET YOUR LIGHT SHINE, llc: Stay On Your (4-P’s) & Q’s Guide For Our Company

Branding

Presented by Brandon Lanford Willis, Director of Marketing

FORWARD:

Special Thanks to: ‘The Cross’ Advertising firm,

because I am a firm believer that Jesus marketed his LOVE for me by dying on the cross for my sins. This is a moment I had to take out to let my beloved audience know that God is no celebrity he will reply back to your messages and answer your prayers.

The Golden Rule; Marketing Slogan you

will never 4get!!!

Luke 6:31 – “And as you wish that others would do to you, do

so to them.”

Just What Are the 4 P’s?

THE FOUR P’s General Directory

Target Marketing Is the Nucleus and the

command center of the 4 P’s network

THE MIX; Brand you!, List Savings, Advertise

word-of-mouth, channel into a network

Let Your Light Shine operates with

honor, dignity and compassion. So

Be Sincere in you approach when

seeking donations, etc.

Develop a brand narrative

• At the core of the Bible is a strong narrative and it is this narrative

that has resulted in the message of Christianity being shared so

widely and for so long. It tells a story that’s connects and engages

with its audience. What story do you tell? Who do

you tell it to? -

Create a framework to do business by

• At the heart of the Bible and Christianity is the 10 Commandments. These 10 rules are the framework from which the Bible and other Christian teachings and writings stem from. Create your own set of brand rules, establishing your tone of voice, your core beliefs and your core values. You might even want to write down your own 10 Business Commandments.

Include multiple touch points for our online customers to engage with you!!

• The Bible is just one of the touch points in Christianity. As a brand Christianity provides a variety of different touch points for their customers to engage with their message. These include Hymns, Sermons, Testimonies (user generated content), Art etc. How many different ways are you engaging with your customers, connecting with them and reinforcing your message?

Be a thought leader

• A central character in the New Testament, is Jesus who is the

expert, the storyteller, the one you get behind and support.

Christians buy into His story/stories. He is the thought leader that

provides, guidance, support, encouragement and insight. How

are you the thought leader for your customers?

Branding our Personality

• There is a lot to be said about promoting your brand through a recognizable character/persona someone that appeals to your customer’s tastes and can promote your brand through dialogue. Jesus provided a personal touch. He was visible and spoke to the people in a language that they understood –through story and parables. In modern day we have great examples of similar characters i.e. Steve Jobs,

Richard Branson, Oprah Winfrey

Give our audience Something to talk

about on a consistent note!

• Any promotion is good promotion when you are baiting for God. The Bible is littered with stories and personal accounts of encounters with God and with Jesus that they just had to share with each other and with us. Give your customers an ah-mazing experience that they just cant help talking about it and sharing with others.

Let Your Preaching Shine with your actions displaying what you preach:

• Jesus and His followers did just that everywhere they went (even when it was unpopular) they shared their story and established their brand. Even the people that hated them and persecuted them were clear about what they stood for and their story. –

#LYLS,llc

6 BIBLE NETWORK MARKETING TIPS:

• Ecclesiastes 5:13-15 - There is a sore evil [which] I have seen under the sun, [namely], riches kept for the owners thereof to their hurt. (Read More...)

• Ecclesiastes 5:12 - The sleep of a labouring man [is] sweet, whether he eat little or much: but the abundance of the rich will not suffer him to sleep.

• Proverbs 22:2 - The rich and poor meet together: the LORD [is] the maker of them all.

• Ephesians 2:8 - For by grace are ye saved through faith; and that not of yourselves: [it is] the gift of God:

• 2 Corinthians 5:7 - (For we walk by faith, not by sight:)

• Genesis 1:22 - And God blessed them, saying, Be fruitful, and multiply, and fill the waters in the seas, and let fowl multiply in the earth.

References, Sources, Contributors• Retrieved on Sept.13th at: http://birdsontheblog.co.uk/7-things-the-bible-

can-teach-you-about-marketing-strategy/#sthash.vzW17Nnz.dpuf

• Retrieved on Sept.13th at: http://cheezburger.com/5778644736

• Retrieved on September 13, From: http://www.kingjamesbibleonline.org/Bible-Verses-About-Network-Marketing/

• Retrieved on September 13, From: http://www.openbible.info/topics/marketing

• Retrieved on September 13, From: http://coramdeo.typepad.com/coram_deo_living_before_t/2010/05/the-sign-of-the-cross.html

• Retrieved on September 13, From: http://birdsontheblog.co.uk/7-things-the-bible-can-teach-you-about-marketing-strategy/

• Retrieved on September 13, From: Marketing Mix 4 P’s http://www.notesdesk.com/notes/marketing/the-marketing-mix-4-ps-of-marketing/

EXIT: