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Managing your Social Media Image
as a Young Professional
We live in an increasingly connected world
According to a Cross-Tab Research Study – “Online Reputation in a
Connected World” in April, 2010:
According to a 2010 ExecuNet, Inc. Research study, “The Executive Job
Market Intelligence Report”
Things go viral, quickly
• The most viral video of 2013, According to Mashable.
Including when things go wrong
People are frequently hurt personally AND
professionally by social media.
Real World Horror Stories
Applebee’s Waitress Loses Job over Receipt
An undercover cop with loose lips
An Atlanta police officer was terminated in December 2012 after posting sensitive information about his job on Facebook. Among his alleged leaks: his current cooperation with the FBI on a drug case; explicit times when he would be working as a plain-clothes cop; and the fact that he was frustrated at work. The officer’s Facebook account was private, but that didn’t stop the department from booting him.
Teacher Sets a Bad Example
• Ashley Payne, a teacher at Apalachee High in Winder, Ga., posted some off-color language along with photos of herself traveling, and drinking, throughout Europe. That’s not exactly the kind of example the school principal thought she should be setting, and asked Payne to resign. Payne later sued the school district; the suit is pending. It’s important to note that she had her
privacy settings on HIGH and this was still found.
Radio DJ Blogs About Work
A woman I knew back in Madison, WI worked as a DJ at a local radio station
She complained about work on her personal blog – which didn’t have her name on it, but enough information (overnight Madison DJ, etc.), that they were able to identify her
She was fired
Even Lawyers Get it Wrong
Last look, he was no longer mentioned on their “staff” page.
Shea Allen
It’s not just Facebook and Twitter anymore.
In fact, several of those examples included YouTube and blogging.
He made it easy for cops to find stolen weapons and over $250,000 in stolen jewelry and other goods.
What you post online can and will be used against you – and not just in a court of law.
Copyright issues: People copying photos/content and pasting directly, instead of providing direct pins to your content• Can hurt your website as Pinterest has more
links/traffic and you will look
Pinterest, cont’d
There were also issues with the terms & conditions• Whatever you pin to Pinterest, you are
supposed to be able to show you have the right to pin – Pinterest has no responsibility
• When you upload a photo to Pinterest, you are granting it a "perpetual" "irrevocable" "royalty-free" license to use your photos on its site and "application or services."
Inappropriate Materials
Just like with other examples, having “inappropriate” materials pinned can get you in trouble• “Favorite bars”• Quotes – vulgar• Profanity
Risky behavior on Social Media can lead to:
Having trouble finding a job Losing your job Hurting your relationships
Even if you get a lot of online sympathy, and even if your employer comes off looking like a bad guy, this hasn’t been good for you.
“Think before you tweet. Don't be a boob on YouTube (especially now that it is tied
to your Google+ identity). Facebook can get you fired.”
Social Media may be personal but it
is NOT private.
What I know about you
Red Sage researches potential employees
You may want to believe that once you are hired, your employers are no longer
looking for you. But they are.
Opting Out doesn’t help
Ross
From Dallas Likes Stone Temple Pilots House #7538 Wife Rebecca
Meagan
Another Meagan Terry in Decatur • She’s a pre-school teacher
Think about who else can view OR post things about
you:
WHAT CANYOU DO
???
Use caution when posting about:
Politics and/or Religion
LifestyleChoices That May be Perceived Negatively
Online Conflicts or Negative Attitude
Be cautious in your connections
I have a very strict policy about not friending clients• I will connect via LinkedIn, but not Facebook
I didn’t friend a single co-worker until after I left my previous three positions• I finally friended people at Red Sage after I
had worked there two years
Protect your accounts from hacking – strengthen your password
I saw Florence + the Machine in 2010!
becomes
IsF+tMi2010!
You can customize this by website account – add FB to end for Facebook or AE to end for American Express
Know your default privacy settings.
Facebook’s default is public. So is Instagram’s. Pinterest tracks
everyone by default – which isn’t the same as privacy, but should be
checked.
Then Change Them
Setting STRICT Privacy Settings is not a fail-safe way to keep you out of the hot seat as I have already shown, but it does help
Every time your phone or computer software updates – check them again. Some settings revert to default then.
Check your “Share” Settings, too
Sharing between social media accounts – especially Instagram and Facebook – is very popular right now. But just because your photos are protected on Instagram doesn’t mean they are on Facebook.
Monitor what is being said about you
Pay attention to family and friends posts Hootsuite or Tweetdeck can track mentions
Create a Google account and sign up to receive
Google Alerts
Go direct to the source
If you see something and you know who posted it, remove tags and ask the person directly to remove the post!
Manage your online identity
Reserve your name on LinkedIn, Twitter, Facebook, etc. even if you don’t end up using these accounts
Build your own professional resume website (GoDaddy, Network Solutions, SquareSpace)
Use a third party solution, if you run into any trouble
ReputationDefender.com And others…
Let’s Connect!(256) 560-0098
Amanda Andrew
Facebook.com/RedSage
Twitter.com/RedSageAL
Linkedin.com/pub/amanda-andrew/36/331/93/
www.redsageonline.com