BOOK MADNESSSocial Media Report

Overview & Goals• March 2, 2015 – April 7, 2015• Facebook, Instagram, Twitter

• Rule: Once a day per platform per person• Goals:

• Increase social media views• Increase engagement interactions• Build a stronger online presence

Facebook Page

Engagement0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

Mar '14Feb '15Mar '15

Users0

500

1000

1500

2000

2500

3000

3500

4000

4500

Mar '14Feb '15Mar '15

Likes0

5000

10000

15000

20000

25000

30000

Mar '14Feb '15Mar '15

*6.94% decrease from March 20144.6% increase from February 2015

*2,894 increase from March 20141,250 increase from February 2015

*21,122 increase from March 2014193 increase from February 2015

Facebook Reach

Organic Reach

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Feb '15Mar '15

Monthly Difference Annual Difference

Total Reach

102000

104000

106000

108000

110000

112000

114000

Feb '15Mar '15

*11,692 increase in organic reach6,598 increase in total reach

Organic Reach

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Mar '14Mar '15

Total Reach

100000

105000

110000

115000

120000

125000

130000

135000

Mar '14Mar '15

*35,247 increase in organic reach20,383 decrease in total reach

Facebook Impressions

Organic Total0

50,000

100,000

150,000

200,000

250,000

300,000

Feb '15Mar '15

Monthly Difference Annual Difference

*46,895 increase in organic impressions5,347 increase in total impressions

*117,180 increase in organic reach869,312 decrease in total reach

Organic Total0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Mar '14Mar '15

Facebook Paid Reach & ImpressionsPaid Reach

Paid Reach0

20000

40000

60000

80000

100000

120000

140000

Mar '14Feb '15Mar '15

Paid Impressions

Paid Impressions0

200000

400000

600000

800000

1000000

1200000

Mar '14Feb '15Mar '15

*Paid impressions explains the huge drop in total reach & impressions between March 2014 and March 2015

Facebook Negative Feedback

Negative Feedback from Users0

20

40

60

80

100

120

Mar '14Feb '15Mar '15

• 0 negative feedback in March 2014• 58 negative feedback in February 2015• 112 negative feedback in March 2015

• The more we post, the more negative feedback we will get from users

• Hide• Hide All• Report Spam• Page Unlikes

Facebook Summary• Engagement has increased• Huge spike in Facebook users• No significant spike in Page Likes• Reach more significant than impressions

• (from February 2015 – March 2015)

• Paid reach and impressions dropped significantly• Negative feedback increased

Instagram Posts

avg like/media avg comment/

media

0

5

10

15

20

25

Mar '14Feb '15Mar '15

# of likes0

200

400

600

800

1000

1200

Mar '14Feb '15Mar '15

# of comments0

50

100

150

200

250

300

350

400

450

500

Mar '14Feb '15Mar '15

Instagram Followers

Followers gained from previous month0

10

20

30

40

50

60

70

80

Mar '14Feb '15Mar '15

*Follower gains are gained through outside engagements.

Follower Amount0

100

200

300

400

500

600

700

Mar '14Feb '15Mar '15

Instagram Summary

• Average likes decreased; overall # of likes increased• Average comments increased; overall # of comments increased• Book Madness increased engagement immensely

• Those that comment forget to like the photo • Amount of followers gained was independent from this project

• Must engage on “Discover” page and target hashtags

Yay

Twitter Impressions

Engagement Rate

Feb '15 Mar '150.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

Week 1Week 2Week 3Week 4

Impressions

Feb '15 Mar '150

50

100

150

200

250

Week 1Week 2Week 3Week 4

*Steady increase in impressions until the increase in engagement (week 3)

Twitter Engagement

Retweets

Feb '15 Mar '150

5

10

15

20

25

Week 1Week 2Week 3Week 4

Favorites

Feb '15 Mar '150

5

10

15

20

25

30

35

40

Week 1Week 2Week 3Week 4

*Great increase in favorites and RTs

Twitter Summary• Increase in RTs, favorites, and post clicks• Engagement increased due to increased

interactions• Follower increase of 196 from February to

March• Campaign did not have much effect on

followers

Overall Summary• Facebook

• Engagement and reach increase• Instagram

• Engagement and comment increase• Decrease in av. Likes, BUT increase in # of Likes

• Twitter• RT and favorite increase• Slight increase in engagement

• Overall we saw an increase in engagement across all 3 platforms. #BookMadness was a success!