4
The Business Challenge:
In the Club Channel:
• Fresh Milk Historically Merchandised in Carts – Less Holding Power Than Pallets
• High Sales Velocity: – Driving Significant Out of Stocks– Requiring Multiple Deliveries Per
Week
The Solution:A Consumer-Preferred Bottle That:• Reduces Delivery Frequency & Out of Stocks• Can Be Shipped, Stored, & Merchandised in Pallet Form
The Results:
In a Declining Category, Volume Grew by 50% in 2 Years
2009 2010 2011
+50%
