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7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 1/21
Strategy Retreat
Arvind Maharajan
April 29th
, 2014
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 2/21
1.What went well?
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 3/21
New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Wesite Design
Digital Mar!eting Campaigns
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 4/21
New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Wesite Design
Digital Mar!eting Campaigns
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 5/21
DII!A" MAR#$!I%
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enerate "ead(
et Appli'ati)n(
et $nr)ll*ent(
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 6/21
DII!A" MAR#$!I%
S"L#S $UNN#L !ra&' + 49,4
enerate "ead(
et Appli'ati)n(
et $nr)ll*ent(
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 7/21
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7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 8/21
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et Appli'ati)n(
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7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 9/21
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et $nr)ll*ent(
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7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 10/21
DII!A" MAR#$!I%
S"L#S $UNN#L !ra&' + 49,4
"ead( - 241
Appli'ati)n( - 4
et $nr)ll*ent(
13.4%
%&%'
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 11/21
I*pr)ving )nver(i)n(
>Triggered a 3-Day Video Tutorial Campaign
“Learn Predictive Modeling in 3 Days &
Predict the inner o! "#$% lections'(
>)ent ee*ly +esletters a,out nalytics
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 12/21
DII!A" MAR#$!I%
S"L#S $UNN#L !ra&' + 49,4
"ead( - 241
Appli'ati)n( - 4
$nr)ll*ent( - /
13.4%
%&%'
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 13/21
DII!A" MAR#$!I%
S"L#S $UNN#L !ra&' + 49,4
"ead( - 241
Appli'ati)n( - 4
$nr)ll*ent( - /
13.4%
%&%'
()'
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 14/21
2.What didnt g) well?
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 15/21
2.What didnt g) well?
• 3A wa( a (tartp with very li*itedre()r'e(
• 3eing a new pr)gra* we had t) pave )r)wn path
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 16/21
. What 'an 5e i*pr)ved iny)r area and h)w?
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 17/21
. What 'an 5e i*pr)ved in y)rarea and h)w?
• Intr)d'ing "evel( in r)gra*( t) in'rea(e repeat'(t)*er(
– 3A "evel 16 "evel 26 "evel
• 3ilding an e7'l(ive tea* 8)r 5lendede7e'tivepr)gra*( : rga)n
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 18/21
4. What 'an 5e i*pr)ved inthe )rgani;ati)n and h)w?
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 19/21
4. What 'an 5e i*pr)ved in the)rgani;ati)n and h)w?
I*pr)ving !ea* dyna*i'(
•I*pr)ved tea* dyna*i'( help( in 5etter pr)d'tivity
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 20/21
4. What 'an 5e i*pr)ved in the)rgani;ati)n and h)w?
I*pr)ving !ea* dyna*i'(
•I*pr)ved tea* dyna*i'( help( in 5etter pr)d'tivity
<)w?
•Re'reati)nal a'tivitie( )n)= a*p( + arr)*, 'ri'>et,partie(,et'.
•Wee>lyM)nthly get-t)gether( )n 'a*p(
7/17/2019 Marketing Funnel Analysis
http://slidepdf.com/reader/full/marketing-funnel-analysis 21/21
!han> )