323.222.7171 • www.cbsoutdoor.com 1731 Workman Street, Los Angeles, CA 90031 LOS ANGELES BUS ROUTE COVERAGE 3rd Street Route 16 CBS Outdoor delivers your target audience with Bus Wraps along 3rd Street from Downtown to Century City. This particular bus route kicks off its journey in the Downtown Los Angeles Financial district between 5th and 6th St. The route merges with 3rd Street at about the 110 Freeway and St. Paul Ave. passing through Koreatown, La Brea, the Fairfax District, the Mid-Wilshire Business District, and connects with Santa Monica Blvd before heading into Beverly Hills and Century City. POINTS OF INTEREST INCLUDE: Downtown Los Angeles, Koreatown, Hollywood, the LA Brea Tar Pits, the Fairfax District, the Farmers Market, the Peterson Automotive Museum, LOCMA, the Grove, CBS Television City, Beverly Hills and Century City. Fairfax Av La Brea Av Beverly Bl 3rd St 6th St Highland Av Rossmore Av Wilton Pl Western Av Normandie Av Vermont Av Virgil Av Beverly Bl Rampart Bl Alvarado St Witmer St St Paul Av 3rd St 6th St La Cienega Bl Robertson Bl Doheny Dr Rexford Dr Crescent Dr Canon Dr Century Park West Ave of the Stars Century Park East Wilshire Bl San Vicente Bl KOREATOWN HANCOCK PARK PARK LA BREA CENTURY CITY Santa Monica Bl Beverly Bl 3rd St Burton Way San Pedro St Crocker St San Julian St Wall St Maple St Los Angeles St Main St Spring St Broadway Hill St Olive St Grand Av Hope St Flower St Figueroa St 8th St 7th St 5th St 4th St 6th St Wilshire Bl 110 - Route 16 Legend N Map Not to Scale DOWNTOWN LOS ANGELES
Transcript
3 2 3 . 2 2 2 . 7 1 7 1 • w w w . c b s o u t d o o r . c o m1731 Workman Street, Los Angeles, CA 90031
L O S A N G E L E SBUS ROUTE COVERAGE
3rd StreetRoute 16
CBS Outdoor delivers your target audience with Bus Wraps along 3rd Street fromDowntown to Century City.
This particular bus route kicks off its journey inthe Downtown Los Angeles Financial districtbetween 5th and 6th St. The route mergeswith 3rd Street at about the 110 Freeway andSt. Paul Ave. passing through Koreatown, LaBrea, the Fairfax District, the Mid-Wilshire Business District, and connects with SantaMonica Blvd before heading into Beverly Hillsand Century City.
POINTS OF INTEREST INCLUDE:Downtown Los Angeles, Koreatown, Hollywood, the LABrea Tar Pits, the Fairfax District, the Farmers Market,the Peterson Automotive Museum, LOCMA, the Grove,CBS Television City, Beverly Hills and Century City.
Fairfax Av
La Brea Av
Beverly Bl
3rd St
6th St
Highland Av
Rossmore Av
Wilton Pl
Western Av
Norm
andie Av
Vermont A
v
Virgil Av
Beverly Bl
Rampart Bl
Alvarado StW
itmer St St Paul Av
3rd St6th St
La Cienega Bl
Robertson Bl
Doheny Dr
Rexford Dr
Crescent DrCanon DrCentury Park W
est
Ave of the StarsCentury Park East
Wilshire Bl
San Vicente Bl
KOREATOWN
HANCOCKPARK
PARKLA BREA
CENTURYCITY
Santa Monica Bl
Beverly Bl
3rd StBurton Way
San Pedro St
Crocker St
San Julian St
Wall StMaple St
Los Angeles St
Main St
Spring St
Broadway
Hill St
Olive St
Grand Av
Hope St
Flower St
Figueroa St
8th
St
7th
St
5th
St
4th
St
6th
St
Wils
hire
Bl 110
- Route 16Legend
NMap Not to Scale
DOWNTOWNLOS ANGELES
LOS ANGELES1731 Workman Street, Los Angeles, CA 90038323-222-7171 www.cbsoutdoor.com Media Sheets 2007
Life is LOCAL.
BENEFITS:
• A unique opportunity to “own” the entire interior spaceof a bus. Brand vehicles are virtual canvases thatprovide advertisers with extensive creativeopportunities.
• Storyboards, multi-products, multi-messages—a hugerange of possibilities. Owning every position meansthat the entire riding population in each vehicle will takenotice. An innovative way to “sell” to a captiveaudience.
PROGRAMS AVAILABLE:
• Targeted programs include Upscale Showings, WestsideShowings, Bus Sector Showings and ethnic coverage.
• Showing levels can be tailored to fit any specific needs.
BUS RIDER DEMOGRAPHIC PROFILE:
BRAND BUS Los Angeles
DESCRIPTION % OF TARGET
Sex of Respondent is Male 42.30%Sex of Respondent is Female 57.70%
HHI $20,000 - $24,000 12.50%HHI $25,000 - $34,000 17.70%HHI $35,000 - $49,000 22.60%Household Income is $50,000 - $74,000 14.80%Household Income is $75,000+ 11.10%Household Income is $100,000+ 5.80%
Hispanic/Race is White-Non-Hispanic 21.30%Hispanic/Race is Black/African American Non-Hispanic 8.10%Hispanic/Race is Hispanic 62.40%Own Residence 24.80%Rent Residence 68.00%
Place Your Stamp On L.A. Bus Interiors
LOS ANGELES1731 Workman StreetLos Angeles, CA 90038 Buy 1 - Get 1 Means You Save!
323-222-7171www.cbsoutdoor.com
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SPECIAL OFFER
VALID FORSTART DATES:
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PERSHELTER
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DISPLAYS
LOS ANGELES1731 Workman Street, Los Angeles, CA 90038323-222-7171 www.cbsoutdoor.com Media Sheets 2007
Los Angeles
•CITY KIOSKS/CAMPUS KIOSKS
•BUS KINGS •FULL WRAP BUS
•BUS TAILS
•ULTRA SUPER KINGS
•FULLBACK BUS DISPLAYS •INTERIOR CARDS
•SHELTERS
Life is LOCAL.
SUPER SIZE YOUR MALLADVERTISING CAMPAIGN!
SUPER SIZE YOUR MALLADVERTISING CAMPAIGN!
Mall Advertising
BENEFITS• 94% of Adults Visit Malls Monthly.
• On Average, Shoppers Spend MoreThan $71 per Visit.
• 80% of Mall Shoppers Make atLeast One Purchase.
• Strategically Located at High-TrafficPoints in Malls.
NOW AVAILABLE:• MALL KIOSKS
• MALL BANNERS
• MALL DOMINATION
• STAIR RISERS
• DOOR/ELEVATOR DOOR GRAPHICS
• FLOOR GRAPHICS
• FOOD COURT DIGITAL NETWORK
Mall Sell Sheets 01www.cbsoutdoor.com
Elevator Door Wraps
Floor Graphics
Digital Mall Network
Door Clings
Mall Kiosks
Mall Banners
Impact Consumersas They are About
to Make Their FinalPurchase Decisions
800-349-1474
Stair Risers
MALL ADVERTISING
LOS ANGELES1731 Workman Street, Los Angeles, CA 90038323-222-7171 www.cbsoutdoor.com
Impact Consumers asThey are About to MakeTheir Final PurchaseDecisions
Media Sheets 2007
BENEFITS
• 94% of Adults Visit Malls Monthly.• On Average, Shoppers Spend More Than $71
per Visit.• 80% of Mall Shoppers Make at Least One
Purchase.• Strategically Located at High-Traffic Points in
Malls.
NOW AVAILABLE:
• MALL KIOSKS
• MALL BANNERS
• MALL DOMINATION
• STAIR RISERS
• DOOR/ELEVATOR DOOR GRAPHICS
• FLOOR GRAPHICS
• FOOD COURT DIGITAL NETWORK
Los Angeles
Life is LOCAL.
Elevator Door Wraps
Digital Mall Network
Door Clings
Mall Banners
Stair Risers
Floor Graphics
Mall Kiosks
SUPER SIZE YOUR MALLADVERTISING CAMPAIGN!
SUPER SIZE YOUR MALLADVERTISING CAMPAIGN!
Mall Kiosks
BENEFITS• 94% of Adults Visit Our Malls
Monthly.• On Average, Shoppers Spend
More Than $71 per Visit.• 80% of Mall Shoppers Make at
Least One Purchase.• Strategically Located at High-
Traffic Points in Malls.
NOW AVAILABLE• Two Sizes –
40” x 50” and 48” x 70”• Full Color, Backlit, Magazine
Quality Graphics
VARIETY OF CENTERS• Suburban/Upscale• Urban/Downtown• Outlet• Entertainment• Lifestyle
STATS• 52% Female• 50% Ages 21-49• Mean Age 48
Consumers Won’t Miss Your Message!Free standing and wall mounted displays in high traffic areas offer ahighly visible medium, enabling the advertiser to target the premium
mall demographic.
Mall Sell Sheets 01
www.cbsoutdoor.com
Contact Inessa Tsimberova800-349-1474
MALL SUMMERSPLASH!
LOS ANGELES Means You Save!www.cbsoutdoor.com
Contact Doug Williams at (310) 575-7072
ActNow!
MALL SUMMERSP LASH!
FREEBanner Offers!
Summer Splash
Only Available At Participating MallsFor A Limited Time
Offer Expires June 30, 2007
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SIZZLING SPECIALS!
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Buy $100K in MallBusiness and Receive(3) FREE (16x12)Banners!
1.
2.
MALL SUMMERSP LASH!
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SummerSplash
The San Fernando Valley wasbuilt on aviation and moviemaking. Today it retains aburgeoning entertainmentindustry known to many for itsmovie studios and televisionproduction facilities
LOS ANGELES1731 Workman Street, Los Angeles, CA 90038323-222-7171 www.cbsoutdoor.com
SectorFlyers
ALSO HOME TO:· Bob Hope Airport· Universal Studios Hollywood· Universal City Walk· Ventura Boulevard· Movie-Television Studios· Residential Upscale Neighborhoods· Woodbury University· Cal State Northridge· Pierce College
2004 Population: 2,366,126 Average HHI: $74,325
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SECTOR ONESECTOR ONESECTOR ONESECTOR ONESECTOR ONESECTOR ONESECTOR ONESECTOR ONESECTOR ONESAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEYSAN FERNANDO VALLEY
1731 Workman St, Los Angeles, CA 90031 (323) 222-7171
ııııııııııııııııııııııııııııııııııııııııııııııııııSector 1 - San Fernando Valley
#25 GRP Buses60 Bus Kings / Bus Tails
Sector One San Fernando Valley
The San Gabriel Valley, hometo the Tournament of RosesParade, is the cultural centerfor East Los Angeles. Features
include the Rose Bowl, Old Town Pasadena and
a thriving Asian Community. Conveniently
located between Los Angeles and Orange
County, the San Gabriel Valley, allows for easy
access to many of Southern California’s top
attractions making it a popular visitor
destination.
LOS ANGELES1731 Workman Street, Los Angeles, CA 90038323-222-7171 www.cbsoutdoor.com
SectorFlyers
ALSO HOME TO:· Downtown Pasadena· Santa Anita Race Track· Santa Anita Fashion Park· Paseo Colorado· Asian Neighborhoods· Upscale Neighborhoods· CAL Tech
2004 Population: 2,654,838 Average HHI: $67,149
Sector Four San Gabriel Valley
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SECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSECTOR FOURSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEYSAN GABRIEL VALLEY
Rowland HeightsBellHuntington Park West Whittier-Los Nietos
Florence-Graham
InglewoodLa Habra Heights
Santa Fe SpringsDowney
Cudahy
South GateWestmont
South Whittier
La Habra
Lennox
Lynwood
Norwalk
East La Mirada
Willowbrook
La Mirada
Brea
FullertonComptonParamount
Yorba LindaBellflowerPlacentia
londra Park
Cerritos
10
105
210
110
71
605
5
57 10
91
60
Los AngelesMetropolitan Market
1731 Workman St, Los Angeles, CA 90031 (323) 222-7171
ııııııııııııııııııııııııııııııııııııııııııııııııııSector 4 - San Gabriel Valley
#25 GRP Buses75 Bus Kings / Bus Tails
Recession Buster
Out-of-HomeIs Your
Out-of-HomeIs Your
Recession Buster
INCREASEYour Efforts WithCBS OUTDOOR!
1-800-926-8834www.cbsoutdoor.com
Reduced consumer spending means brand visibility is more critical now than ever! This is not the time to sit on the sidelines. Outdoor makes sure your message is "heard":
• 24/7 Presence• Targeted, Trading Zone Coverage• Low Entry Cost• 4 Color Images in an Uncluttered Environment• Turn-Key Creative—We take care of it for you!
• No interference from Ad-Cutting technologies such as TiVo, Satellite Radio & iPods, or from diminishing Newspaper readership
“Biggest sales increases…by companies that advertised the most” (Harvard Business Review 1927, on the 1923 Recession) “Sales and profits dropped off as companies cut back on advertising” (Buchen Advertising Report on Sales Trends After Recessions of ’49, ’54, ’58 and ’61)
“Sales and profits can be maintained and increased in recession years and in the years immediately following by those willing to maintain and aggressive marketing posture..." (ABP.Meldrum & Fewsmith Study of 1970 recession) “B2B Firms that maintained or increased their spending during the ’81-’82 recession averaged significantly higher sales growth…” (McGraw Hill Research of Advertising Performance) “The best strategy for coping with the recession was balanced exploitation of ad spending for long-term consumer motivation, plus promotion for short term sales boosts.” (Marketsense 1991 Comparison of 101 brands)
Lessons from History...
Note: All quotes excerted fromAAAA's "advertising in a recession"
